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About Radio Advertising in Delhi

There are more than 7 Radio stations in Delhi to advertise. Radio Mirchi is the most popular FM Radio station in Delhi to advertise. Rates for advertising in FM Channels of Delhi vary with number of listeners. You can get the complete list of Delhi FM Radio Station ad rate on The Media Ant. These rates are updated on a monthly basis. You can also expect the lowest ad rate for placing your ads in FM stations of Delhi. For e.g, Radio Mirchi advertising rates are the best among all FM station advertising agencies. We have managed to achieve lowest ad rates for Radio stations in Delhi through a deep understanding of the radio listener’s engagement with the radio content.

List of popular FM Radio in Delhi NCR are

  • Radio Mirchi
  • Radio Fever
  • Red FM
  • Radio FM
  • FM Rainbow
  • All India Radio
  • Radio City
  • Radio Nasha
  • Radio Ishq
  • Community Radio in Delhi NCR

How to place ad in FM Delhi?

In case you are planning to place ad in FM Radio stations in Delhi NCR, first identify the right channels for your brand. A specialist radio advertising agency like The Media Ant will be the best guide to select and plan with best FM stations in Delhi and also to get the best discounted ad rates for FM station in Delhi. A summary of steps for planning a radio campaign in FM channels of Delhi NCR.  Detailed explanation for all these steps are mentioned in execution section below

  1. Select the right radio stations among all FM channels
  2. Decide on the radio jingle length
  3. Plan how many times would you like to play the ad every day
  4. Decide on number of days of the campaign
  5. Check with FM Channel advertising agency on freebies available like RJ mentions and sponsorship tags
  6. Check for the best discounted rates

You can contact us for placing your ad in any or all of the FM Radio stations in Delhi NCR. You can be assured of the best rate, planning and execution.

Does it make sense to advertise in FM Stations of Delhi ?

Delhi NCR is one of India's premier city. Due to high mobile & vehicular penetration, Delhi NCR Radio Advertising is a primary means of branding. Radio Advertising in Delhi NCR is done by local brands & FMCG companies.

Radio advertising in Delhi NCR is a fantastic medium for advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. However these aren't the only reasons why they should be using Radio adverts in Delhi NCR. With our specialist knowledge of the region, we can guide advertisers through the process of Radio advertising in Delhi NCR and anticipate their campaign needs.

With multiple radio stations in Delhi NCR we help advertisers select the best radio station to place their ads according to demography and reach. Advertisers can reach out to Radio listeners as it is played mostly during drive time.

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts.

Detailed steps on placing ads in FM stations of Delhi NCR

Step 1

Select the following variables:

  • Station
  • Frequency
  • Time Slot
  • Days/Week
  • Creative Length (Minimum of 10 Seconds)

Step 2

Creative Production: The advertisement can be either made via the clients creative agency or via the radio station for free. Once the creative and the aforementioned variables are selected, the advertisement is streamed on the radio channel(s).

On completion of a campaign the channel supplies the client with a broadcast certificate. This is the proof-of-delivery.

Step 3

Measurement: You can measure the success of your campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, you will get a direct insight into the reach of your advertisement campaign.

Advertising Options in FM Stations of Delhi NCR

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and their rates are further classified on the following basis:

Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. The rates are usually higher than the other slots.

Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. The cost is usually the lowest.

RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. The rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Other Advertising details of Delhi NCR

Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.

Ad Slots Details of Radio ads in Delhi NCR

Ad Time

Ad Option

Ad Type

Description

07:00 AM – 11:00 AM

Prime Time

Morning Drive

It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.

11:00 AM – 05:00 PM

Non Prime Time

Midday

The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.

05:00 PM – 10:00 PM

Prime Time

Evening Drive

Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.

07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PM

 

Mixed Time or RODP

 

All Day

The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.

 

Quick tips on placing ads in Radio FM Channels of Delhi NCR

Advertisers in generally run their advertisements in clusters or sets, scattered throughout the broadcasting hour. The first or second commercial to air during a commercial break has higher recall than those airing later in the set.

Radio Advertisement Rates for Delhi NCR

Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.

Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals.



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