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Advertising in Radio Mirchi - Delhi

Advertising in Radio Mirchi - Delhi

Advertising in Radio Mirchi - Delhi

98.3

Frequency

Hindi

Language

About Advertising in Radio Mirchi - Delhi

Radio Mirchi, Delhi is one of the radio stations of Times network owned by Entertainment Network Pvt. Ltd. Radio Mirchi Delhi plays Hindi & Bollywood songs. The station is well known for its popular RJs like RJ Naved, who hosts the Morning Show. Mirchi Murga is another very popular property by Radio Mirchi Delhi, where Rj Naved prank calls the listeners. Advertisers can reach out te the majority of listeners in the city by choosing Radio Mirchi because of its high listenership.

Key Insights

Top Choice

Popular

Jingle

Rack Rate

₹ 285 / Per Second / Per Second/Day / Per Day

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 6:45am - 13pm & 4pm - 11:15pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
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Contest

Rack Rate

₹ 22,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 9,00,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 20,52,000 / Per Show
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Time Check
Rack Rate
₹ 3,600 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

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Media in 60 words

Radio Mirchi, Delhi is one of the radio stations of Times network owned by Entertainment Network Pvt. Ltd. Radio Mirchi Delhi plays Hindi & Bollywood songs. The station is well known for its popular RJs like RJ Naved, who hosts the Morning Show. Mirchi Murga is another very popular property by Radio Mirchi Delhi, where Rj Naved prank calls the listeners. Advertisers can reach out te the majority of listeners in the city by choosing Radio Mirchi because of its high listenership.

Other Information

Rate for advertising in Radio Mirchi, Delhi

You will get the rate for advertising in Radio Mirchi, Delhi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Delhi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Delhi come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Delhi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time on the Radio is from 7 AM to 12 PM & 5 PM - 11 PM. Rates for Prime Time in Radio Mirchi, Delhi is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Delhi

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Delhi. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Delhi is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Delhi listener profile match. Once you have decided to go ahead with advertising in Radio Mirchi, Delhi, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Delhi. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Delhi and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Mirchi, Delhi provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi, Delhi

Advertising in Radio Mirchi, Delhi,  would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi, Delhi, are:

  • Radio Mirchi, Delhi, is one of the most popular radio stations in Delhi. Advertising on Radio Mirchi, Delhi, would help brands reach out to maximum people in Delhi. 
  • Radio Mirchi, Delhi, can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Mirchi, Delhi, is popular for its RJs who are also some of the most trusted influencers of Delhi city. Advertising on Radio Mirchi, Delhi, would help brands leverage this to build trust among their audience. 
  • Radio Mirchi, Delhi, is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi, Delhi during morning and evening, advertisers can target working professionals, students, etc.
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