Red FM Advertising

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Red FM Advertising

Red FM advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for Red FM 93.5, and one that isn’t really exploited by many advertisers. Book Red FM 93.5 ads online today.

Advertise in a station which has 92 awards to its credit. Red FM, launched in 2002 offers advertisers a number of distinctive opportunities to reach their target audiences . By Advertising in Red FM 93.5 advertisers can reach out to over 40 million listeners across 48 cities in India. Red FM Advertising are done with unique and innovative ideas that are liked by listeners and advertisers both. Red FM constantly innovates and delivers new ideas to help clients stand out.

Other Top Radio Stations to Advertise in

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Red FM Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts

Options in 93.5 Red FM Advertising

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and 93.5 Red FM Advertising rates are further classified on the following basis:

  • Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. 93.5 Red FM Advertising rates are usually higher than the other slots.
  • Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. 93.5 Red FM Advertising cost is usually the lowest.
  • RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. 93.5 Red FM Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Pricing Details of 93.5 Red FM Advertising

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.

Other details of 93.5 Red FM Advertising

Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final Red FM Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads. 

Red FM Advertising Rates for 2024

Red FM Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.

Red FM Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals

How much does it cost to advertise on Red FM

Advertising in a 10 second spot can be as little Rs. 200 or as much as Rs. 1500, depending on their audience size, location and the time of day the ad runs. The majority of advertising spots cost in the Rs. 200 – Rs. 2000 range.

Advantages of Red FM Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

Other advantages are mentioned below:

• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.


Ad Slots Details of Red FM Advertising

 Ad TimeAd Option Ad Type Description 
07:00 AM – 11:00 AM Prime Time Morning Drive It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high. 
11:00 AM – 05:00 PM Non Prime Time  MiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part. 
 05:00 PM – 10:00 PMPrime Time Evening Drive Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive. 
 07:00 AM – 11:00 AM,
11:00 AM – 05:00 PM,
05:00 PM – 10:00 PM
Mixed Time or RODP  All DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate. 

FAQs Related to Red FM Advertising

1) Who is the target audience of RED FM?

The prominent Indian radio station RED FM is recognized for its fun and engaging content. RED FM's target demographic is predominantly young adults between the ages of 18 and 35.

RED FM is noted for its creative programming and use of sarcasm and humor in its programs. The station has a big presence in major Indian cities and focuses on offering music, news, and entertainment that is appealing to its target demographic.

2) How can I book Red FM advertisements in big cities in cheaper rates? 

  • Investigate the many advertising possibilities available in your target cities, including Red FM's advertising costs, bundles, and campaigns. This might help you estimate the cost and compare it to other advertising platforms. 
  • You can negotiate a better rate or reduction if you are scheduling a major ad campaign or are a repeat advertiser with Red FM.
  • Advertising on Red FM may be more expensive during certain seasons of the year, such as holidays or special events. Choose a less busy period of the year to schedule your marketing campaign.
  • Red FM has a specific demographic that it caters to. Choose your target audience carefully and make sure your ad campaign is tailored to them. This can help to maximize the impact of your ad campaign and make it more cost-effective.

3) What is the cost of advertising in Red FM?

The cost of advertising on Red FM varies depending on the time slot chosen by the brands. Our Red FM Advertising Cost pricing models are based on the media options chosen by the advertisers. Radio advertisements will allow brands to reach a diverse audience within the city. Advertisers have the option of playing their Red FM, advertisement during Prime Time, or advertisement during Mixed Time.

Ad Rates: If an ad costs Rs 400 for a radio station in a city, it means the pricing unit is one jingle played for 10 seconds. If advertisers play a 60-second advertisement five times in seven days, the cost is Rs. (400 X 60*5*7)/10 = Rs. 84,000.

Discounted Rates: In our Media Options and Pricing Tab, we display the lowest rates for which ads can be purchased. Additional ad rate discounts are based on the volume of ads purchased by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% service tax on discounted rates when purchasing ad spots.

4) How is 93.5 Red FM rated for its advertising services?

According to the red FM advertising rates, jingle ads typically cost Rs. 86/Per day. As a result, a 10-second advertisement repeated five times a day for a week can cost around Rs. 36,120.

5) Is it possible to book an ad on Red FM?

Yes, you can book an advertisement on Red FM, a popular FM radio station in India. To book an advertisement on Red FM, go to their website or contact their advertising team directly. Red FM provides a variety of advertising packages and solutions to meet a variety of advertising needs and budgets. You can select the package that best meets your needs and budget and then contact their advertising team to reserve your ad slot. It should be noted that the availability of ad slots varies depending on the time of year and the popularity of the time slots.

Radio Ad Examples:

Red FM Advertising