Media Ant
Advertising in Elle Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 287,500

Offer Rate

₹ 150,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 575,000

Offer Rate

₹ 357,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 690,000

Offer Rate

₹ 441,000
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 885,000

Offer Rate

₹ 752,250
**5% GST is applicable on the above rates
Artwork Submission : 23rd of previous month
Booking Deadline : 16th of previous month
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 75

Circulation

93,485

Readership

280,275

Category

Fashion and Lifestyle

Unique Id

895

About Elle Magazine Advertising

Why advertise in Elle Magazine?

Elle links fashion and real women. Inspiring them to develop a personal style. Informing them with intelligence and optimism. Entertaining them with seriousness in frivolity.

View Elle Magazine Online

To view Elle magazine online, please click on the link provided below: 

Link to Elle Magazine E-Copy

Facts and Figures of Elle Magazine

Circulation Breakup
RegionsSplit
Mumbai20,975
New Delhi20225
Bangalore5,825
Kolkata5,495
Chennai4,825
Hyderabad2,880
Pune1,665
Ahmedabad1,500
Chandigarh910
Lucknow370
Jaipur350
Others29,075
Distribution Channels
ChannelSplit
Newsstands73350
Subscriptions20,235
A H Wheeler-Railway Stalls2,125
Promotions / Office1,125
International375
Editorial Calendar
DateTopicFeatures
January 2018OptimismFashion: Cruise 2017 / Beauty: Wellness focus / Features: Women to watch
February 2018Style For Less--
March 2018People we loveFashion: The New Mood: Indian and international Spring/Summer Trend Report / Beauty: Biggest trends for SS18 / Lifestyle: Travel special (ELLE’s list of best hotels)
April 2018The Big Fashion IssueFashion: Denim and highstreet
May 2018The Body IssueFeatures: Best treks to go to
June 2018The Big Summer issueFeatures: Food special
July 2018The age issue (new age)Features: Everyday feminists / Beauty: Hair special Lifestyle: Decor special
August 2018Beauty specialAccessories: Watch special
September 2018Big Fashion IssueFashion: Best of Indian and International Collections Accessories: Jewellery Lifestyle: The luxury list
October 2018Beauty specialBeauty: ELLE Beauty Awards 2018 / Features: EBCC Pink pages
November 2018Festive/ Glamour/ Wedding Issue--
December 201822nd anniversary issueFashion: ELLE Style Awards 2018 / ELLE Man : TBD
Paper Quality

Inside Paper - 70 GSM LWC

Outside Cover Paper - 220 GSM art paper

Sections in Elle Magazine

Elle Magazine largely covers the below mentioned sections in each edition:

  • Fashion
  • Beauty
  • Catwalk
  • Culture
  • Astro
  • Wedding
  • ELLE Blog
  • ELLE TV
  • Red Carpet

These are indicative and are subjected to change.

Who should advertise ?

Elle Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
AdidasDesign
DoveToiletries
BvlgariJewelry
Calvin KleinFashion
ColgateToothpaste

Execution Process

Steps In Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in Elle Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Elle magazine's respective edition to be shared via email.

Similar Media

Other options in Fashion and Lifestyle Category

In addition to Elle magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Fashion and Lifestyle Category

2. Click here to view other magazines in Fashion and Lifestyle Category. ​

Digital Media

Click here to view advertising options on Elle website.

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Elle Magazine, copies of Elle Magazine are sent to the client within one working week.

When do I get the Hard copy of Elle Magazine?

With in 10-12 days of publishing Elle Magazine you will likely to get the Hard Copy.

Media Kit
Elle Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 280,275 readers. Place your ad in the hands of the most valuable audience of Elle. With the circulation of over 93,485 Elle Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As Elle Magazine carries limited advertisements, it ensures high visibility to all readers. Elle is a Monthly Magazine in the Fashion and Lifestyle Segment. Elle advertising is utilized by a variety of brands to reach out to their target audience. Book Elle Magazine ads online today. You can explore Elle advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.

Why Advertise In Elle Magazine?

Elle Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Elle Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Elle advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Elle Magazine Advertising

Message Impact

Full-page Elle Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Elle Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Elle Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Elle Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Elle for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Elle Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Elle Magazine Deliver Engagement

  • The strong positive brand values of the Elle Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Elle Magazine.
  • Readers take action as a result of seeing advertising in Elle Magazine.
  • Targeting with precision and without wastage is a key strength of Elle Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Elle Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Elle Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Elle Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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