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Advertising in Red FM - Delhi

Advertising in Red FM - Delhi

Advertising in Red FM - Delhi

2

City Rank

2.7M

Weekly Listenership

About Advertising in Red FM - Delhi

Red FM Delhi is a Hindi radio station that plays the latest Bollywood music. Rj Raunac & Rj Heena are some of the most famous Rjs in Delhi. Rj Raunac also hosts a popular humor segment like Bauaa, which has a huge fan following for its funny content. The fact that Red Fm Delhi has one of the highest numbers of listeners in the city, the station keeps curating content apart from regular entertainment, which focuses on economical and social welfare as well.

Key Insights

Frequency

93.5

Language

Hindi

Prime Time

0700-1200, 1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 170 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 18,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 7,50,000 / Per Hour
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Studio Shift
Studio Shift
Rack Rate
₹ 15,26,400 / Per Show
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Time Check
Rack Rate
₹ 3,000 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Raunac
Raunac

Morning No.1

8:00 AM - 11:00 AM | Mon - Sat

Rocky
Rocky

Superhit Top 30

11:00 AM - 1:00 PM | Mon - Fri

Sachin
Sachin

Atthani Chavani

3:00 PM - 5:00 PM | Mon - Fri

Kisna
Kisna

DL 935

5:00 PM - 9:00 PM | Mon - Sat

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Sounds Of Punjab
2
Pernod Ricard Group Of Companies
3
Atlantic Water World
4
Cashgrail Pvt. Ltd.
5
Reliance Retail Ltd.
6
Hawelia Group

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

67

33

Listenership Profile

Age Distribution

In %


12-15

11

16-19

13

20-29

30

30-39

30

40-49

14

50+

10

Listenership Profile

NCCS Category Distribution

In %


A1

31

A2

22

A3

15

B1

8

B2

8

C1

8

C2

5

Others

4

Listenership Profile

NCCS Category Distribution

In %


Hindi

80

Konkani

6

Others

6

Bhojpuri

4

Urdu

4


Media in 60 words

Red FM Delhi is a Hindi radio station that plays the latest Bollywood music. Rj Raunac & Rj Heena are some of the most famous Rjs in Delhi. Rj Raunac also hosts a popular humor segment like Bauaa, which has a huge fan following for its funny content. The fact that Red Fm Delhi has one of the highest numbers of listeners in the city, the station keeps curating content apart from regular entertainment, which focuses on economical and social welfare as well.

Other Information

Rate for advertising in Red FM, Delhi

You will get the rate for advertising in Red FM, Delhi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Red FM, Delhi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Red FM, Delhi come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Red FM, Delhi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Red FM, Delhi is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Red FM, Delhi

Media Agency can play a critical role if you are planning to advertise in Red FM, Delhi. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Red FM, Delhi is right for your brand. The agency uses IRS data to decide the TG and Red FM, Delhi listener profile match. Once you have decided to go ahead with advertising in Red FM, Delhi, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Red FM, Delhi. The last role of the radio ad-buying agency is to ensure that the ad is played on Red FM, Delhi and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Red FM, Delhi provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Red FM, Delhi

Advertising in Red FM, Delhi,  would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Red FM, Delhi, are:

  • Red FM, Delhi, is one of the most popular radio stations in Delhi. Advertising on Red FM, Delhi, would help brands reach out to maximum people in Delhi. 
  • Red FM, Delhi, can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Red FM, Delhi, is popular for its RJs who are also some of the most trusted influencers of Delhi city. Advertising on Red FM, Delhi, would help brands leverage this to build trust among their audience. 
  • Red FM, Delhi, is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Red FM, Delhi during morning and evening, advertisers can target working professionals, students, etc.
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