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Big FM Advertising

Big FM advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for Big FM, and one that isn’t really exploited by many advertisers. Book Big FM 92.7 ads online today.

Big FM 92.7 launched was in 2006. Advertisers can place their ads in 92.7 BIG FM, India's largest FM station with a presence across 45 cities, 1200 towns and 50,000+ villages and a weekly reach of 4.2 crore Indians across the country. With 7 of its stations going retro inclusive of Mumbai, Delhi and Kolkata, 92.7 BIG FM has experienced remarkable success with its 'Hit Thhe, Hit Rahenge' positioning and is amongst the top radio stations to advertise in respective markets.

Other Top Radio Stations to Advertise in

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading 92.7 Big FM Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts

92.7 Big FM Advertising Options

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and 92.7 Big FM Advertising rates are further classified on the following basis:

Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. 92.7 Big FM Advertising rates are usually higher than the other slots.

Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. 92.7 Big FM Advertising cost is usually the lowest.

RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak.  92.7 Big FM Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Pricing Details of 92.7 Big FM Advertising

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.

Other details of 92.7 Big FM Advertising

Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final 92.7 Big FM Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.

Ad Slots Details of 92.7 Big FM

Ad Time

Ad Option

Ad Type


07:00 AM – 11:00 AM

Prime Time

Morning Drive

It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.

11:00 AM – 05:

00 PM

Non Prime Time


The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.

05:00 PM – 10:00 PM

Prime Time

Evening Drive

Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.

07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PM


Mixed Time or RODP


All Day

The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.

Big FM Advertising Rates for 2024

92.7 Big FM Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.

92.7 Big FM Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals

How much does it cost to advertise on Big FM

Advertising in a 10 second spot can be as little Rs. 200 or as much as Rs. 1500, depending on their audience size, location and the time of day the ad runs. The majority of advertising spots cost in the Rs. 200 – Rs. 2000 range.

 Advantages of Big FM Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

Other advantages are mentioned below:

.• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.

• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.

FAQs Related to Big FM Advertising

1) How do I advertise on Big FM?

The steps to a successful Big FM radio campaign are as follows:

Share your needs: Share your campaign specifications with our qualified campaign planners and executors.

Plan the campaign with us: For a successful on-air campaign, we will assist you in selecting radio stations, the optimal ad type, audience reach, frequency of commercials, ad length, campaign duration, and time slots.

Obtain the best quotes: We provide the best services and the most competitive guaranteed rates to radio stations across India.

Make the audio creative: Make the most of your brand's innovation by collaborating with our talented staff. 

Go online: Watch your brand go online in minutes and receive a flood of responses.

Keep an eye on a campaign: You will receive log reports during the campaign term.

Obtain evidence of execution: Once your campaign is finished, you will receive proof of the successful execution of your campaign.

2) Who is BIG FM target audience?

BIG FM is an Indian radio network that caters to people of all ages and demographics. Its core target audience, however, is the 25-44 age category, which includes both young and middle-aged individuals. The radio station's programming, which includes music, news, discussion programs, and other interesting material, attempts to meet the enjoyment and information demands of this age group. People interested in Bollywood and Indian music, as well as those wanting a combination of informational and entertaining material, are also targeted by the station.

3) How much does it cost to run Big FM ad campaigns?

 If an ad costs Rs 400 for a radio station in a city, it indicates the price unit is one jingle played for 10 seconds. If marketers show a 30-second advertisement five times in seven days, the cost is Rs. (400 X 30*5*7)/10 = Rs. 42,000.

In our Media Options and Pricing Tab, we display the lowest rates at which advertising may be purchased. Additional ad pricing discounts are based on the number of ads purchased by advertisers.

Advertisers will have to pay an extra 15% service tax on reduced prices when purchasing ad slots.

4) Why advertise on Big FM?

  • BIG FM has a strong presence in India, with over 60 stations nationwide. This enables firms to reach a big audience across many geographies.
  • Radio is a personal medium, and listeners are usually quite involved with the broadcast. This might help firms make a bigger impression on their target audience.
  • BIG FM provides a variety of ad forms, including spot commercials, sponsorships, and branded content, that may be tailored to the business's advertising goals.

Radio Ad Examples:

BIG FM Advertising