Advertising in Colors

Advertising in Colors


Monthly AMA



About Advertising in Colors

Colors TV is one of the most popular Hindi television channels highlighting entertainment content with an overall 159.7M monthly reach. Advertising on Colors TV would be the best choice for companies to showcase their brands. Colors TV Ads will help companies to build brand awareness and brand visibility among the audience. Place Your Colors TV advertisement Now!

Key Insights

Prime Time


Monthly Cume Reach


Metro Share (%)




Top Choice

Colors-Video Advertising-Option 1
Colors-Video Advertising-Option 2

Video Ad

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

TMA Offer

₹ 1,870 / Per Second

Colors-L Band Advertising-Option 2
Colors-L Band Advertising-Option 2


L-Bands are L-shaped ads that appear on the screen during a particular program for duration of 10-seconds. Choose the number of L-Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.

TMA Offer

₹ 48,000 / Per L-Band

Other Ad Options

Colors-Aston Band Advertising-Option 2
Colors-Aston Band Advertising-Option 2
Aston Band

TMA Offer

₹ 47,500 / Per Aston Band

Top Shows

We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers for the month of August 2022 - Source BARC

HersheysExotic Dark
GarnierColor Naturals
HersheysKisses Chocolates
ThumsUp Charged

User Reach & Demographics

Viewership in %

Gender Distribution





Viewership in %

Prime vs Non Prime






Age Distribution

in %














Income - NCCS

in %








Metro Cities

in %








Urban vs Rural

in %







in %

Gujrat, Daman and Diu, Dadra And Nagar Haveli


Maharashtra, Goa


Uttar Pradesh ,Uttarakhand




Punjab, Chandigarh


West Bengal


Madhyapradesh , Chhattisgarh


Haryana, Himachal Pradesh, Jammu & Kashmir




Bihar, Jharkhand


Assam, North East ,Sikkim






Andhra Pradesh, Telangana



Top Shows

in %



Naagin 6




Balika Vadhu


Harphoul Mohini




Colors TV Advertising

Colors TV is one of the most popular Hindi television channels highlighting entertainment content with an overall 159.7M monthly reach. Advertising on Colors TV would be the best choice for companies to showcase their brands. Colors TV Ads will help companies to build brand awareness and brand visibility among the audience. Place Your Colors TV advertisement Now!

Colors TV Advertisement is displayed along with the content on the popular TV channel, Colors TV. Colors TV Advertising will help companies to increase their brand recognition and showcase their products or services. Colors TV Advertising is shown as pre-roll, mid-roll, and post-roll video ads. 

Colors TV Ad Agency

Want to place a Colors TV Advertisement? The Media Ant is one of India’s leading television advertising agencies that helps you with advertising, marketing, and brand promotion needs across platforms. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best TV advertising plans in India and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on top TV channels in India are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates in the market to advertise on TV. 

Get the best rates to place your ad on any TV channel on The Media Ant

Advertisers can monitor their television ad campaigns through our online monitoring dashboard on their mobile phones. Check the best rates to advertise on TV Channels in The Media Ant's television advertising planning tools

You can contact us through Whatsapp, Phone, or Email to check the Colours TV Advertising Rates and various media options for Colors TV Ads. The Media Ant contact details are available in the Contact Us section of our website.

Colors TV Advertising Rates

Looking to place a Colors TV Advertisement? Colors TV Advertising Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Colors TV Advertising Rates are according to the total seconds of the ad’s airtime and the frequency of ads per day. 

Colors TV Advertising Rates will depend on the ad media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each advertising ad option will include various options for Colors TV Advertisement like pre-roll, mid-roll, post-roll video ads, and promotional videos. Colors TV Advertising Rates will depend on the media options that the advertisers.

Our “Top Choice” section on “Colors TV Advertisement” will include all the television advertising media ad options the companies can choose from according to their requirements. Various ad options like Aston band ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.

You can check out discounted television advertising rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs. Go check out our ROAS Calculator to find your return on ad spends for your television advertisement.

Who Should Do Advertisement On Colors Channel?

Colors TV Advertisement is done by companies looking for a large-scale target audience who are Hindi language speakers. Colors Tv Channel Ads will help companies with building a reputation around their brand and introduce their products or services to a new audience. Some sectors that have done Colors TV Advertisement in the past include:

  • Home Products: Home Products like Lizol, Unilever, and more have been doing Aaj Tak advertisements for a long time. After 2020, the ad volume for home products has increased exponentially to around 66%.
  • FMCG Companies: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done Advertisement on Colors Channel. With ad volume growth of over 22% in 2021, FMCG products have been dominating the market in recent years. With contributions of over 34%, FMCG companies keep the TV Ad volumes afloat.
  • Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Colors TV Advertisements to promote their products and platform. Recently around 22% of TV ad volumes were spent only on serial TV advertisements.
  • E-commerce: Companies like Snapdeal, Flipkart, and Amazon India have booked advertisement on Colors Channel to market their products or services as well as showcase new offers and seasonal discounts.

Some past advertisers who have done advertisements on Colors Channel include Voot Select, Colgate Dental Cream, Amazon India, Google Pay, PhonePe, Ninety One Cycles, and more.

Why Should I Do Advertisement On Colors Channel?

With strong viewership and an affluent target audience across the country, Colors TV Advertisement will help companies build brand recognition. Advertisement on Colors Channel is on par with Star Plus AdvertisementAaj Tak AdvertisementSun TV Ads, and other television channel advertising 

Colors TV Channel Ads will target a large-scale audience in a short period of time. Colors TV Ad can help companies implement a proper marketing strategy and bring in new customers, as well as retain existing customers. 

Colors Tv Channel Ads help target the affluent audience as well as the working class making it an appropriate channel for companies to place their ads in. Colors TV is one of the top TV channels to place your television advertisements in IndiaColors TV Advertisement is a good platform for brands to display their products or services to a mass audience.

Looking to place Colors Tv Channel Ads? Read about who your target audience for Colors TV Ad will be.

Who Are The Target Audiences for Advertisement On Colors Channel?

With over 182.96 weekly impressions in Delhi and 12% of total viewership in the same, Colors TV Advertisement targets a largely Hindi-speaking group. 

Colors TV Advertisements 

    have over 59% of viewers who are female, and the rest 41% of viewers are males.
  • Over 38% of viewers of Colors TV Ad are of NCCS CDE socioeconomic status.
  • Delhi leads the metro cities in terms of Colors TV Advertisement viewership with 12% of viewership coming in from the city. 
  • Maharashtra leads the states with 15% of Colors TV Advertisement viewership coming in from the states
  • Colors TV Ad has around 69% who are the urban audience.

FAQs on Advertisement on Colors Channel

How can I book slots for Advertisement on Colors Channel?

Brands can book slots for Color TV Channel Ads by visiting the official website of The Media Ant. Companies can pick and choose their media ad options by logging into the website, selecting their Colors TV Ad option, and customizing it in the bag. 

Having a solid fanbase, advertising on Colors Channel will provide brands and companies with a mass target audience. With a wide viewership, Colors TV Ad is suitable for most companies and brands looking to launch new products, revamp their brand image and increase their brand awareness.

How will Colors TV Ad help my brand?

With a stronghold in the field, Colors TV Advertisement is suitable for companies and brands that are looking to target a mass audience. Colors TV Ad has big brands and advertisers from FMCG, E-Commerce, Wellness, Mobile Accessories, BFSI, Automobiles, and Service Provider backgrounds. Brands that are looking for advertisement on Colors Channel can increase awareness around their products or services and target a mass audience.

Who can help me with Colors TV Ad?

Colors TV Advertisement can be advertised by visiting the official website of The Media Ant. Sponsors can select their advertisement on Colors Channel, add them to the bag, checkout, and pay on the website. Sponsors can reach out to our in-house digital advertising team for more information on Colors TV Advertising Rates.

What happens after Colors TV Advertisement is displayed?

After displaying Colors TV Ad, sponsors will receive execution proof which will be provided by The Media Ant. Execution proofs will include shots of Colors TV Ad and broadcast certificate.

What are Colors TV Advertisement like?

Colors TV Ad differs from package to package, which the clients can pick and choose from on our official website of The Media Ant. The Media Ant is a leading ad-buying platform that helps you with all your television advertising needs. 

We aim to provide you with the best-discounted rates and have a presence in Bengaluru, Mumbai, and Delhi. You can contact us through phone, email, and WhatsApp by visiting The Media Ant website.

What is Colors TV?

Colors TV was launched in 2008 and are the top Hindi entertainment channel today. Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows, and other entertainment programs.

Colors TV Shows like Bigg Boss and Dance Deewane have brought Colors TV Advertisement to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market.

Note: A client cannot target specific time bands on the Colors SD channel, they have to take both 8:00-18:00 & 18:00-24:00. Targeting specific shows (For example Bigg Boss) is possible.

Colors TV Advertising

Colors TV Advertisements is provided in the Media Options and Pricing section of the Colors TV Ads pages of the The Media Ant website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Colors is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your Colors TV Ad will come to INR 300 X 10 = Rs 3,000.

Colors TV Advertising Rates vary with the timeband and are directly proportional to the reach. You can get the rate for major time bands by adding the Colors TV Ad option to your Bag and checking the rate for different time bands.

For Colors TV Advertisement, Prime Time in the News category is from 6 pm to 10 pm. However, 9 pm to 10 pm is also considered super prime time for Colors TV AdColors TV Advertising Rates for Prime Time and Super Prime Time is significantly higher than non-prime time. However, if you consider the reach during the peak Colors TV Ad hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How To Select The Right Colors TV Advertising Agency?

A media agency can play a critical role if you are planning for Colors TV Advertisement. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if Colors TV Advertisement is right for your brand.

The Media Ant advertising agency uses BARC data to decide the TG and Colors viewer profile matches. Once you have decided to go ahead with advertising on Colors TV, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price.

Scheduling of Colors TV Ad will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Colors.

The last role of the TV ad buying agency is to ensure that the ad is played on Colors and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Colors provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact

Why Advertise in Colors

Colors TV Advertising Rates is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Colors a critical part of any Television campaign. Colors TV Advertising Rates are available on the Media Option and Pricing tab of our website.

Colors TV Advertising Rates are updated weekly. Colors TV has popular programs and TV anchors. Because of this, the engagement of viewers is very high with the channel. Colors TV is also supported through its online portal Colors Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy Colors TV Ad at the lowest rate.