Per Aston Band
Per L Band
Per 30 Minutes Slot
Metro Share (%)
Urban Share (%)
Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Shows like Naagin 3, Bigg Boss, and Dance Deewane have brought Colors TV to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market. Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.
Note: A client cannot target specific time bands on the Colors SD channel, they have to take both 8:00-18:00 & 18:00-24:00. Targeting specific shows (For example- Bigg Boss) is possible.
|3||Khatron Ke Khiladi|
|4||Naati Pinky Ki Lambi Love Story|
|9||Shrimad Bhagwat Mahapuran|
|Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate||FMCG|
|Birla TMT, Nerolac Paints||B2B|
|JMD Cargo Services||Logistics|
|Namma Homeopathy, Thyrocare||Healthcare|
Click here to view the videos of campaigns executed in the past
|1||Hindustan Lever Ltd|
|3||Brooke Bond Lipton India Ltd|
|4||L Oreal India Pvt Ltd|
|5||Godrej Consumer Products Ltd|
|6||Nivea India Pvt Ltd|
|8||Hershey India Pvt Ltd|
|9||Viacom18 Media Pvt Ltd|
|10||Cadburys India Ltd|
Before you reach out to an agency to get the best rate to advertise on Colors, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on Colors as the advertising rate on Colors like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here
|Resolution||720 x 576 pixels for SD & 1920 x 1080 pixel for HD|
|Frame Rate||25 FPS|
|Aspect Ratio||4:3 or 16:9|
|Video Bit Rate||50 MBit/ S|
|Audio Sample Rate||48 kHz|
*Offline help is available once the campaign is approved
Rates for Advertising in Colors
You will get the rate for advertising in Colors in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Colors is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Colors will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Colors varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Colors and Super Prime Time in Colors is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
How to select the right Agency for advertising in Colors
Media Agency can play a critical role if you are planning to advertise in Colors. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Colors is right for your brand. The agency uses BARC data to decide the TG and Colors viewer profile matches. Once you have decided to go ahead with advertising in Colors, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Colors. The last role of the TV ad buying agency is to ensure that the ad is played on Colors and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Colors provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why Advertise in Colors
|4||Short Term Performance||No|
|5||Short Term Performance||No|
Execution steps/Execution Process Flow
To advertise in Colors you can follow the following steps
1. Get rates for advertising in Colors on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
2. Select the ad type that suits your budget, creative, and objective. Colors offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
4. We will check the ad space availability on Colors and other privileges like discounts, depending on the time of booking
5. Submit the artwork and make the payment for advertising on Colors
6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on Colors.
|Media Option||Mixed Time/Aston Band/Scroller|
|Ad Length||10 sec/20 sec/30 sec|
|Time Band||All Day/Morning Evening|
|Number of Ads per day||38415|
|Campaign Duration||5 Days/10 Days/30 Days|
|Campaign Start Date||dd/mm/yyyy|
How does advertising in colors works?
Ads in Colors are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on Colors are:
a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.
b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.
c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.
Who are we ?
We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!
Colors Advertising Rates 2022
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Colors Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know Colors Advertising Rates 2022. You can find the updated Colors Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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