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Advertising in Colors

Advertising in Colors
Popular Options

Video Ad

Per Second

Card Rate

₹ 2,300

Offer Rate

₹ 2,000
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 60,000

Offer Rate

₹ 47,500


Per L Band

Card Rate

₹ 50,000

Offer Rate

₹ 48,000
Other Options
Colors-Teleshopping Advertising

Teleshopping Options

Per 30 Minutes Slot

Card Rate

₹ 40,000

Offer Rate

₹ 34,500
**18% GST is applicable on the above rates





Weekly Viewers(000s)


Weekly Impressions


Prime Time


Metro Share (%)


Urban Share (%)


Female (%)


Media in 60 words

Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Shows like Naagin 3, Bigg Boss, and Dance Deewane have brought Colors TV to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market. Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.

Note: A client cannot target specific time bands on the Colors SD channel, they have to take both 8:00-18:00 & 18:00-24:00. Targeting specific shows (For example- Bigg Boss) is possible.


Colors - Viewership as on August'21
Channel NameGenreViewership (in MN)
ColorsHindi GEC24,671,128

Other Media Facts

List of popular programmes in Colors TV 

1Pavitra Bhagya
2Barrister Babu
3Khatron Ke Khiladi
4Naati Pinky Ki Lambi Love Story
8Choti Sarrdaarni
9Shrimad Bhagwat Mahapuran
13Big Boss

Performance Data

Not Available

Past Advertisers

Cadbury, Odonil, Surf Excel, Horlicks, Complan, ColgateFMCG
Toyota, HyundaiAutomobile
Shen YunEntertainment
Birla TMT, Nerolac PaintsB2B
CaterpillarHeavy Engineering
JMD Cargo ServicesLogistics
Namma Homeopathy, ThyrocareHealthcare

Videos of Past Execution

Click here to view the videos of campaigns executed in the past

Top 10 Television Advertisers for Colors between Oct-Dec 2021

Sr No.Advertisers
1Hindustan Lever Ltd
2Ponds India
3Brooke Bond Lipton India Ltd
4L Oreal India Pvt Ltd
5Godrej Consumer Products Ltd
6Nivea India Pvt Ltd
7Marico Ltd
8Hershey India Pvt Ltd
9Viacom18 Media Pvt Ltd
10Cadburys India Ltd

View Media Live

Before you reach out to an agency to get the best rate to advertise on Colors, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on Colors as the advertising rate on Colors like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here

Artwork Related

Guidelines for Artwork​

Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

  • BARC report is shared as proof of execution. The report that comes with a delay of 15 days, reports the ads and the time they were played. 
  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live

Other Information

Rates for Advertising in Colors

You will get the rate for advertising in Colors in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Colors is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Colors will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Colors varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Colors and Super Prime Time in Colors is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Colors

Media Agency can play a critical role if you are planning to advertise in Colors. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Colors is right for your brand. The agency uses BARC data to decide the TG and Colors viewer profile matches. Once you have decided to go ahead with advertising in Colors, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Colors. The last role of the TV ad buying agency is to ensure that the ad is played on Colors and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Colors provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact

Why Advertise in Colors

The rate to advertise in Colors is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Colors a critical part of any Television campaign. Colors advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Colors has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Colors is also supported through its online portal Colors Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Colors at the lowest rate.
S. No.FactorsApplicability
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceNo
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

Execution steps/Execution Process Flow

To advertise in Colors you can follow the following steps

1. Get rates for advertising in Colors on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. Colors offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on Colors and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on Colors

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on Colors.

Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day38415
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy

How does advertising in colors works?

Ads in Colors are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on Colors are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

Who are we ?

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!

Colors Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Colors Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know Colors Advertising Rates 2022. You can find the updated Colors Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

Traditional airtime advertising is the most cost effective way to reach large audiences at a time when they are relaxed, receptive and enjoying some time watching their favorite programmes.Colors is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. Colors advertising unrivalled ability to create business profit, sales and numerous other positive effects were enjoyed by many new or returning brands to Television channels last year. However, for first-timers wanting to make the step up to Television channel advertising, it can seem a little daunting, which is why we’ve put together this section of the website to guide you through it all.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that Colors advertising jargon, and a whole lot more besides.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that Colors advertising jargon, and a whole lot more besides.Before launching into this toothsome section, let’s remind ourselves of some of the reasons why Colors Television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.

For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000