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Advertising in Colors

Advertising in Colors

Advertising in Colors

5.2B

Monthly Impressions

Hindi

Language

About Advertising in Colors

Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Shows like Naagin 3, Bigg Boss, and Dance Deewane have brought Colors TV to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market. Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.Note: A client cannot target specific time bands on the Colors SD channel, they have to take both 8:00-18:00 & 18:00-24:00. Targeting specific shows (For example- Bigg Boss) is possible.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

156.4M

Metro Share (%)

22

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 2,300 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium

Aston Band

Rack Rate

₹ 60,000 / Per Aston Band

TMA Offer

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Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Premium

L-Band

Rack Rate

₹ 50,000 / Per L Band

TMA Offer

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L-Bands are L-shaped ads that appear on the screen during a particular program for duration of 10-seconds. Choose the number of L-Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Colors-Teleshopping Advertising
Teleshopping Options
Rack Rate
₹ 40,000 / Per 30 Minutes Slot
TMA Offer
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Top Shows

Top Shows image
3
Top Shows image
4
Top Shows image
5
Top Shows image
6

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The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Voot Select
2
Colgate Dental Cream
3
Amazon.In
4
Google Pay
5
Phonepe
6
Ninety One Cycles

User Reach & Demographics

Viewership%

Gender

Male

Female

41

59

Viewership%

Prime vs Non Prime

PT

NPT

67

33

Viewership%

Age

in %


<21

41

22-30

15

31-40

14

41-50

15

51-60

9

61+

6

Viewership%

Income - NCCS

in %


A

30

B

32

CDE

38

Viewership%

Metros

in %


Delhi

12

Mumbai

6

Kolkata

3

Viewership%

Urban vs Rural

in %


Urban

69

Rural

31

Viewership%

Geo

in %


Maharashtra, Goa

15

Gujrat, Daman and Diu, Dadra And Nagar Haveli

13

Delhi

12

Uttar Pradesh,Uttarakhand

11

Punjab, Chandigarh

8

Haryana, Himachal Pradesh, Jammu & Kashmir

8

West Bengal

8

Madhyapradesh , Chhattisgarh

7

Bihar, Jharkhand

5

Assam, North East, Sikkim

5

Rajasthan

5

Odisha

2

Karnataka

2

Andhra Pradesh, Telangana

1

TRP %

Top Shows

TRP%


Parineeti

0.34

Swaran Ghar

0.29

Naagin 6

0.22

Neema Denzongpa

0.22

Udaariyaan

0.22

Sirf Tum

0.23


Media in 60 words

Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Shows like Naagin 3, Bigg Boss, and Dance Deewane have brought Colors TV to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market. Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.

Note: A client cannot target specific time bands on the Colors SD channel, they have to take both 8:00-18:00 & 18:00-24:00. Targeting specific shows (For example- Bigg Boss) is possible.

Other Information

Rates for Advertising in Colors 2022

You will get the rate for advertising in Colors in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Colors is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Colors will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Colors varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Colors and Super Prime Time in Colors is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Colors

Media Agency can play a critical role if you are planning to advertise in Colors. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Colors is right for your brand. The agency uses BARC data to decide the TG and Colors viewer profile matches. Once you have decided to go ahead with advertising in Colors, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Colors. The last role of the TV ad buying agency is to ensure that the ad is played on Colors and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Colors provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Colors

The rate to advertise in Colors is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Colors a critical part of any Television campaign. Colors advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Colors has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Colors is also supported through its online portal Colors Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Colors at the lowest rate.
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