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Advertising in Hotstar

Advertising in Hotstar

286.6M

Monthly Users

App

Medium

About Advertising in Hotstar

Hotstar Advertising

Key Insights

Pages per Visit

4.24

Pricing Model

Fixed, CPC, CPM, CPCV

Bid Type

Managed

App Store Rating

3.9

Categories

OTT, Entertainment

Top Choice

Popular

Video

Rack Rate

₹ 0.086 / Per Impression

TMA Offer

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Video ads are displayed as pre-roll ads with a duration of 6-10 secs before the content & mid-roll video ads with a duration of 10-180 secs are displayed within the content.
Premium

Masthead Banner

Rack Rate

₹ 33,00,000 / Per Day

TMA Offer

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Masthead Banners are large banner ads that will be displayed on the platform's homepage for a total of 24 hours.
Premium

Banner

Rack Rate

₹ 0.028 / Per Impression

TMA Offer

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Banner Ads are rectangular image advertisements that displayed on various placements like frames (which placed on homepage) stubs (which is a text format banner ad placed below the video content) & In stream (which will be displayed for 6-10 sec as a static image ad between the video content along with the text banner).
Premium

Live Matches

Rack Rate

₹ 0.198 / Per Impression

TMA Offer

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Mid Roll Video ads will be displayed during the live matches that will be screened on the Hotstar App.
Premium

Connected TV

Rack Rate

₹ 0.083 / Per Impressions

TMA Offer

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CTV Ads are targeted ads displayed as skippable/non skippable online advertising, which allows brands to reach their audience on various smart TVs and OTT devices.

Other Ad Options

Hotstar Advertising  App Install 5
App Install
Unavailable
Hotstar Advertising Lead Generation 1
Lead Generation
Unavailable

Popular Shows

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Media Demographics & Analytics

User Reach & Demographics

Users in %(App only)

Gender Distribution

Male

Female

80

20

Users in % (Website only)

Gender Distribution

Male

Female

60

40

Users (App Only)

Age Distribution

in %


18-24

24

25-34

45

35-44

23

45-54

8

55+

0

Users (Website Only)

Age Distribution

in %


18-24

49

25-34

30

35-44

11

45-54

5

55-64

3

65+

2

Users

State Wise Distribution

in Mn


Maharashtra&Goa

27

Andhra Pradesh&Telangana

20

Uttar Pradesh&Uttarakhand

17

Delhi

17

Punjab,Chandigarh&Himachal Pradesh

16

Bihar&Jharkhand

16

Tamilnadu&Pondicherry

14

West Bengal

14

Karnataka

12

Madhya Pradesh&Chhattisgarh

11

Gujarat,Daman&Diu,Dadra&Nagar Haveli

11

Rajasthan

8

Kerala

5

Odisha

4

Users

Metro Wise Distribution

in %


Metro

50

Non Metro

50

Users

Language Distribution

in %


Hindi

61

Tamil

11

Telugu

9

Bengali

9

English

4

Malayalam

3

Marathi

2

Kannada

1

Users

Behaviour

in %


Online Shoppers

73

E-Walleters

40

OTT Lovers

25

Users

Content Genre

in %


Drama

40

Reality

19

Romance

11

Family

8

Mythology

7

Others

6

Action

5

Horror

4

Users

Device Cost

in %


10-20K

40

20K+

15

Users

Income - NCCS

in %


AB

85

Users

Other Profiling

in %


Paid OTT Apps Audience

90

Music Shows Interest

70

Vehicle Owner

70

Stocks and MFs Investors

70

Cooking Interest

67

Annual Travelers

66

Credit Card Users

63

Graduates/Diploma Holders

40

International Travelers

15


Hotstar Advertising

Hotstar App is a top Indian OTT Platform that shows feature-length movies, web series, live streaming sports or events, and more. Launched in 2019, Hotstar is owned by Novi Digital Entertainment of Disney Star and is operated by Disney Media and Entertainment Distribution. 

With over 286.6M monthly active users, Hotstar Advertising assists brands looking to advertise on a large-scale platform through new and innovative advertising tactics. 

Hotstar Advertisement has various media options for different needs like video ads, banners, etc., and offers different pricing models depending on these ad types. Want to Advertise on Hotstar? Get the best rates for advertising on Hotstar now!

Hotstar Advertisement

Brands can do Hotstar Advertisement through pre-roll ads, banner ads, or more at strategic points in movies or shows and the viewers are more likely to watch. Hotstar is an Indian over-the-top platform with a whopping 300 million+ subscriptions, which makes Hotstar Advertisement a good option.

Hotstar Advertisement is displayed as video ads, banner ads, and more. With average monthly active users of over 286.6M, Hotstar Advertising will help companies build brand recognition and provide visibility to their products and services.

Hotstar Ads

Hotstar Ads will help companies improve brand awareness and boost visibility to their website, as well as increase traffic. Hotstar Ads are displayed within the content that is displayed along with the content. Hotstar Ads offers video ads in various durations before or during a show.

Hotstar Ads is one of the best options for brands looking to get their message out there and reach their desired market segment and target audience in India. Hotstar Ad offers brands an opportunity to reach the desired target audience at a great price.

Hotstar Advertising Cost

Hotstar Advertising Cost may vary depending on the various ad options chosen by the brands. Our pricing models for Hotstar Advertising will vary according to the media options chosen.

Hotstar App Advertisements ad options will include pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags. Companies can choose from the available options based on their needs and requirements. Hotstar Advertising Cost is affordable and offers brands an opportunity to reach the desired target audience in a cost effective manner.

Hotstar Advertisement Rates

Hotstar Advertisement Rates can be found on the “Top Choice” section of “Hotstar Advertising” page and will include all the digital advertising media options available to you to place your Hotstar App Advertisement. In the media options section, brands can check relevant ad options and select the media that meets their needs. 

For discounted rates on Hotstar Advertisement, visit The Media Ant website and customize your media option as per your requirements.

Hotstar Advertising Rates

Looking for Hotstar Advertising Rates? The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Hotstar Advertising is one of the most popular digital advertising options therefore advertisers need to know Hotstar Advertising Rates.

You can find the updated Hotstar Advertising Cost under the tab “Media Options & Pricing” To know the last updated date for Hotstar Media Kit, please check the blue tick beside the Hotstar Advertising Rates under the Media Options tab.

Hotstar Advertising Agency

The Media Ant is a top digital advertising agency in India, with a huge presence in Bangalore, Mumbai, and Delhi. We will help you plan, buy and execute digital advertising campaigns nationwide. As India's top digital advertising agency, The Media Ant will provide you with recent trends in digital advertising and help you figure out the best approach for digital marketing campaigns. 

The Media Ant will help you in measuring your Hotstar ad campaign and will provide you with the best possible rate in digital advertising. Check the best rates to advertise your brand on digital platforms in The Media Ant's digital advertising planning tools. 

You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Who Advertises on Hotstar?

Hotstar Advertisements are done by companies looking to improve their brand awareness by targeting a large audience. As one of the top entertainment apps in India, Hotstar Advertising is a good option for companies looking for innovative ad campaigns. 

With over 192 million views, Hotstar dominates the OTT Platforms with over 75% market share. Some brands and sectors looking to advertise on Hotstar are:

  • Consumer Durables: With most of their audience falling within the target range of the sector, companies like Hindustan Unilever, and PG have been advertising on Hotstar to build brand awareness. With interactive ad formats, Hotstar Advertisement cater to the sector and help build brand awareness. Having a high viewership of VIP audiences, advertising on Hotstar will help increase sales to the mass audience. 
  • Telecom: Companies like Airtel have been advertising on Hotstar for a long time. With innovative ideas, the telecom industry has been creatively displaying its ads on the app.
  • E-Commerce: Having 20-25% higher audience engagement rates than Facebook and Youtube, Hotstar Advertising can help your companies boost their sales. Catering to mostly millennials, Hotstar App Advertising can be helpful for clients to display their products and offers.
  • Food and Beverage: Companies like MacDonalds, Subway, and Snickers advertise on Hotstar because of their target audience. With a reach of 286.6M, the app can be a good option for companies looking to market to a larger audience.

Why Should I Advertise on Hotstar?

With around 286.6M reach, Hotstar Advertising has been dominating the market for OTT Platforms. Providing innovative advertising solutions for the biggest brands in India, the Hotstar app is deemed to have the best pricing models offered by any OTT Platform. 

With feature films in most languages like English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali, regional and international TV series, web series, and live streaming in sports and entertainment. 

Advertising on Hotstar will target the millennials with 69% of the target audience being between the ages of 18 - 34 years. Targeting 50% of the Top 8 metro cities in India, Hotstar Advertising will drive more users to your brand name and build awareness. 

How are Brands Advertising on Hotstar?

Hotstar is an online video streaming service that offers the most catalog offered on mobile devices and the web. It makes it a complete video destination for its users and a good platform for advertisers to place Hotstar Advertisements

The number of channels Hotstar has, can be overwhelming, to say the least. The Media Ant offers you with the best prices to advertise on Hotstar taking into account your target audience and the expected reach you hope to gain. 

It makes it a complete video destination for consumers as they can find their favorite TV shows, movies, live sports, and more. This gives advertisers ample opportunity to reach out to their desired audiences with engaging ad campaigns that suit. Brands looking to advertise on Hotstar can visit the official website of The Media Ant.

Who Are the Target Audience for Hotstar Advertising?

Being an entertainment app that has something for everyone, Hotstar caters to a varied target audience. Advertising on Hotstar is a good option for brands looking for a massive audience reach. Some audiences that can be targeted through Hotstar Advertising are:

  • Around 69% of the target audience of Hotstar Advertising belongs to 18 - 34 age group.
  • Around 85% of the urban audience belongs to NCCS AB socioeconomic class
  • Around 80% are male audience and 20% female audience for Hotstar App Ads
  • Around 60% are the male audience and 40% are females for Hotstar Website Ads.
  • Around 61% of the audience are Hindi speakers and 40% of the audience prefer to watch drama. 

What is Hotstar App?

Disney+ Hotstar App is an online streaming platform for various feature films, web series, sports, and other TV content in 9 languages. Offering over 100,000 hours of TV content and movies across 9 languages, Hotstar App is a good option for advertisers to showcase their products and services. 

With over 192 million reach, Hotstar Ad Campaigns can help increase brand awareness in digital advertising. Hotstar App has around 70% of logged-in users who have subscribed to the OTT Platform.

Why Advertise on Hotstar?

Hotstar is India's highest-used OTT platform with a whopping reach of 192 mn MAUs. Hotstar also has exclusive content from the Star TV Channels.

Further, Hotstar Advertising caters to audiences from various walks of life such as sports enthusiasts, fashion enthusiasts, and others through their 3rd party targeting options. All in all, Hotstar is a one-stop destination for reaching your target audience through branding and performance mediums.

Hotstar App Ads

Hotstar offers the most compelling catalog ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows, Movies, and Sports, all in a single destination. Hotstar App Ads will help companies in building brand recognition and boost visibility across platforms.

You can access full-length episodes of your favorite TV Shows, full-length Bollywood, English, Tamil, Kannada, Malayalam, Telugu, Marathi, and Bengali movies in addition to live sports streaming which includes Cricket, Pro Kabaddi, Badminton, etc.

Hotstar App Ad Agency

Looking for Placing Your Hotstar Advertising? The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. 

We help advertisers plan, buy, execute, and monitor their Hotstar Ad Campaigns. Our in-house performance team ensures that your Hotstar App advertising campaigns are monitored to ensure the best performance.

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your Hotstar Ad Campaigns

Get the best rates to place your ad on any digital platform of your choice

Our best rates for advertising on Hotstar app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone.

You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email to place your Hotstar Advertisement. Contact details are mentioned in the Contact Us section of the website.

Media Kit
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