Book My Show Advertising Cost

BookMyShow Advertising

BookMyShow isn’t just a ticketing platform—it’s India’s gateway to entertainment. Whether it's a blockbuster movie, live concert, cricket match, or stand-up comedy, millions of Indians rely on BookMyShow to plan their leisure time. This makes it a high-intent, entertainment-loving audience hub—a goldmine for brands aiming to engage urban millennials, Gen Z, and young families during moments of excitement and anticipation.

At The Media Ant, we see BookMyShow as more than a booking engine—it’s a mood, a context, a mindset. When audiences are actively planning to spend time and money on experiences they enjoy, that’s the perfect moment for your brand to show up—relevant, timely, and memorable.

What are the Benefits of BookMyShow Ads?

BookMyShow offers an exciting playground for brands to connect with consumers in an emotionally high-engagement moment—right before they watch a movie or attend a major event. Here's why brands love BookMyShow:

1. High-Intent Entertainment Audience

Users on BookMyShow are already in decision-making mode—booking tickets, discovering events, or browsing upcoming releases. This is the perfect time to introduce your brand when they're most attentive and primed to act.

2. Premium Urban Reach

BookMyShow is extremely popular in Tier 1 and Tier 2 cities, reaching urban professionals, students, and digitally active families. Ideal for brands targeting tech-savvy, experience-driven audiences.

3. Multiple Touchpoints = Higher Recall

From homepage banners to ticket confirmation pages and emails, BookMyShow offers multi-stage branding opportunities—before, during, and after ticket purchase.

4. Integrated Brand Experiences

Beyond banners, brands can do branded ticket counters, co-branded screenings, coupon placements, or gamified contests—giving users immersive brand interactions.

5. Event-Based Targeting

Planning a youth campaign during an Arijit Singh concert or a blockbuster film release? With BookMyShow, you can ride the hype with event-specific targeting.

What Types of Ads Can I Run on BookMyShow?

1. Homepage Banners

Full-width display banners on the BookMyShow homepage—excellent for mass visibility and brand recall.

2. Movie Listing Page Ads

Place your brand right next to the movie users are about to book—ideal for launches, food/beverage brands, OTTs, and gadgets.

3. Ticket Confirmation Page + Email

High-visibility ad placements post-purchase, on ticket confirmation screens and emails—perfect for coupons, app installs, and cross-sell offers.

4. In-App Popups & Interstitials

Timed ads that appear during user interaction—great for performance-driven actions like app installs or registrations.

5. Coupons & Brand Offers

Brands can place custom offers or cashback deals on ticket confirmation pages or as push notifications—boosting trial and conversion.

6. Event Sponsorship & Integration

From headline sponsorships to co-branded microsites, BookMyShow offers custom event integrations for deeper brand storytelling.

How BookMyShow Ads Work?

BookMyShow's advertising ecosystem is highly contextual and behavior-led, leveraging user activity and entertainment interests.

• Audience Targeting: Age, gender, city, booking history, genres of interest (movies, comedy, music, cricket, etc.).

• Intent-Based Delivery: Ads shown during active planning, purchasing, or event discovery moments.

• Multiple Platforms: BookMyShow app, website, email, SMS, and push notifications.

• Performance & Branding: You can track impressions, CTRs, coupon redemptions, and app actions for measurable ROI.

How Much Does BookMyShow Ad Cost?

BookMyShow advertising generally starts from ₹2,50,000 for basic formats like confirmation page ads and can go up to ₹10,00,000+ for high-impact formats like homepage banners or branded event integrations.These rates vary based on seasonality, targeting, and city tiers. Minimum spends start from ₹2.5 lakhs, and high-traffic events or festivals can attract premium pricing.

What Factors Affect BookMyShow Ad Costs?

Several key elements influence how much you pay for your ad campaign on BookMyShow:

• Ad Format & Placement: Prime placements like homepage banners are priced higher than confirmation page or email ads.

• City Tier & Audience Size: Ads targeting top metro cities like Mumbai, Delhi, or Bengaluru will be costlier due to higher traffic and demand.

• Event or Movie Popularity: Associating with high-demand movies or concerts can significantly increase costs.

• Duration & Timing: Ads during weekends, holidays, IPL, or festive seasons are usually more expensive.

• Targeting Depth: More refined targeting (e.g., only cricket lovers in Hyderabad) can come at a premium due to narrowed inventory.

• Creative CTR: High-performing creatives with better engagement can reduce overall cost by improving efficiency.

How to Advertise on BookMyShow?

With The Media Ant, booking BookMyShow ads is simple, strategic, and outcome-driven.

Step 1: Brief & Objective

Share your campaign goals—awareness, installs, sign-ups, trial—and who you want to target.

Step 2: Ad Format Selection

We help you choose from the best-suited ad formats (banners, coupons, integrations) and budget allocations across devices and cities.

Step 3: Creative Assistance

We assist in building high-performing creatives aligned with BMS UI (images, GIFs, CTAs, etc.), ensuring your campaign fits naturally.

Step 4: Campaign Execution

We handle all coordination with BookMyShow’s media team, set up tracking links, and ensure flawless delivery across touchpoints.

Step 5: Reporting & Insights

Get weekly and post-campaign reports with metrics like impressions, CTRs, redemptions, and engagement insights to measure ROI.

Why Partner with The Media Ant for BookMyShow Advertising?

• Direct Access to Premium Inventory

• Expertise in Entertainment-Based Targeting

• Data-Driven Planning & Real-Time Optimization

• Trusted by D2C, BFSI, OTT, Food, Auto & Tech Brands

• Full-Service Support – From Brief to Report

Whether you want to launch during a blockbuster, promote an app during IPL, or associate with a live event, BookMyShow advertising gives your brand the spotlight it deserves.

From ticket screens to mobile screens—let’s place your brand in India’s entertainment journey.Contact The Media Ant today to launch your BookMyShow ad campaign.

FAQs Related to BookMyShow App Advertising

How can you advertise in BookMyShow?

Wondering how to go about advertising an ad with BookMyShow app advertising with The Media Ant? Follow these 5 steps and make your ad booking breezy!

1. Select BookMyShow option from the list of apps on The Media Ant website.
2. Scroll through and check the ad types you want to select for the ad campaign.
3. Select the ad option as per your preference and add to the bag so that we can reach you and help you to set up the campaign & costing as per your requirement.
4. The Media Ant will provide you with the best rates, you can select the ad type, the number of days you want your ad to run, etc. 
5. Optimize your campaign If required, make amends to your campaign for enhanced performance.

Why should you advertise in BookMyShow?

BookMyShow app advertising is one of the most well-liked platforms because of its usability and capacity to help consumers avoid last-minute lines and confirmation requirements. Consequently, a marketer may decide to use this platform to advertise their goods and services and build their brand.

Booking your Bookmyshow app advertising is simplified and made simple by The Media Ant. Another benefit of using The Media Ant for your BookMyShow advertising is that you can get real-time data on the performance of the advertisement and make quick adjustments to improve it.

What are the charges to advertise with BookMyShow?

BookMyShow website ads costs can vary depending on the ad option you choose. There are various ad options available in BookMyShow app advertising, you may choose any of them depending on your advertising budget and objectives. 

Pre-Roll Ads:

These are ads that are 5-6 Seconds Video Clickable, as well as Non-Skippable Ads, which will play before the show/Movie Plays

Mid-Roll Ads:

These are ads that are of 10 to 60 Seconds and are Video Clickable, or Non-Skippable Ads, which play during a Show/Movie/Live Sports Segment.

In-stream Display:

These are ads of 10 Seconds and are static slideshows playing just before the viewer enters the stream/ during streaming ad breaks.

Spotlight Frames:

These clickable banner ads are displayed as the Second Fold on the Sports and Entertainment pages.

Can I select my target audience with BookMyShow advertising?

Demographics: Target audience who are based on their gender and age.

Geography: Target audience who are based on a specific state or city.

Interest: Choosing the target audience based on their interests and preferences. Through interest-based targeting, the advertiser will be able to deliver highly relevant messages to their audience.

Language: Targeting based on different languages preferred by the advertiser’s target audience.

Devices: Targeting based on the device that is being used by the audience, right from affordable to premium devices.

Mobile Carriers: Targeting based on the audience's preferred mobile carriers.

Custom Audience: If the advertiser has an existing audience group that they would like to reach out to on BookMyShow app, you can do that with the help of custom audiences. You can create your custom audience based on:

• Advertising IDs
• Email IDs
• Phone numbers