Planning to reach a specific set of people by newspaper advertising in Economic Times ? Or looking to advertise for a mass reach and coverage? Looking for newspaper advertising rates or confused about which cities to target ?
We have answers to all your Media planning questions pertaining to Newspaper advertising.
The Economic Times, is India's largest financial daily and the world's second largest financial daily with a daily circulation of over 750,000 copies. Economic Times advertising will be a more targeted option than other advertising in other newspapers since the reader base is of a higher income level belonging to SEC A and SEC B. Advertising in this newspaper will give your business ads the right mix of context and reach. The circulation of Economic Times speaks of its popularity with its specific readers. That means advertisers get more value for money when they advertise in Economic Times to those readers.
The Economic Times offers advertisers the widest choice of its editions in17 cities: Chandigarh (20331), Goa (5403), Lucknow (10317), Patna (4355), Pune (29068), Hyderabad (29664), Kolkata (51451), Chennai (33972), Delhi (203996), Mumbai (219000), Nagpur (8073), Ahmedabad (24326), Bangalore (48319), Mangalore (2486).
Economic Times gives you three options for placing your advertisement :
Classified Text Ads: These are cheapest and easiest form of newspaper advertising. With simple run-on lines, they can be enhanced online with enhancements like tick, border, underline (ROD) and background colours. Such ads are charged on the basis of lines/characters/words used. You, too, can compose Classified Ads online using our sample text ads and also edit them to your needs by pressing the USE TEMPLATE button.
Classified Display Ads: Also called column ads, they cost a little more than Text Ads. They can be enhanced with small visuals, corporate logos, images and formatting font styles and sizes. They can be published in colour also. You, too, can compose Classified Display Ads online using our pre-designed templates and also upload ads personally composed by you.
Display Ads: While these advertisements cost the most, they give ample scope for creativity. This is because the size could extend to full page and spreads of even double-page or more. Our experts Expert advertisers can upload the design of their advertisement in PDF/ JPEG/ EPS format and simply specify their requirements.
Classified Advertisement Rates are calculated for the number of lines / Words used. Classified Ads appear in a particular format under Classified Section of the newspaper. They are published in line format with some enhancement options available by paying some extra charge. There is a constraint to the number of words or lines to be used in classified advertisements and at The Media Ant, we help you optimize your ad copy in minimum number of lines and words and deliver better results. This is the cost effective form of advertising in the newspaper. In this section mostly Property, Rental, Recruitment, Name Change, Personal Notice and Service category advertisements are released by the advertisers.
Classified Display Advertisement Rates are charged per square cm of the area used for the advertisement. There is a constraint to the size of your creative in Classified Display Ads, you can customize your ad design by using Logo, Image, Different Fonts and Color to enhance your advertisement. And as an advertiser, you should try to catch the consumer's attention with an optimum size which is within the size limitations. At The Media Ant, we help you optimize your ad copy and size which will deliver best results. Classified Display Ads appears on specific page or supplement of the newspaper.
Display Advertisement Rates are also calculated in a similar fashion to Classified Display Advertisements , i.e based on square cm of the ad area used. The tariff for Display Ads is notably higher than the others as multiple columns are required to print this advertisement. For Display Advertisements there is no constraint on the size of the advertisement copy. You can choose Full Page, Half Page, Quarter Page or any other size of Ad. As an advertiser, here you can choose the Page and Position of the ad also according to your business need. You can publish your ad on Front Page, Back Page, Page 3, Jacket Ad, Skybus Ad or a pointer Ad in the Newspaper. Most of the Brand commercials are in this form only. The Media Ant has done Display advertisements with most number of clients in the past years.
Planning assistance to advertise in Economic Times Newspaper
1. Can The Media Ant help me make the plan?
Yes. We offer free newspaper planning.
2. How should I select the newspapers?
Use the filters on left hand side to get a list of relevant newspapers for yourself. The filters available are Publications, and Language
You can also use the Geography search bar to look for newspapers that are circulated only in specific areas.
Once you have a list of newspapers that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant.
3. What are the possible innovations in newspaper advertising?
Apart from the regular print advertisements , some examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.
4. Are there options outside of print advertising available in newspapers?
Yes. Many newspapers also offer advertising on their website where you can put in the ads according to the content of the page and the geography you are targeting.
1. Once I have finalized the plan what is the next step?
Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Newspapers and the edition to Help@TheMediaAnt.com
2. How do I pay?
You can pay either online, cheque or bank transfer.
3. What proof do I get once the activity is complete?
After the advertisement has been printed, a soft & a physical copy of the newspaper along with the invoice will be sent to you.
4. Will The Media Ant help me make the ad/creative?
We help in making ads for advertising in newspapers. The rate for this service is dependent on the requirement and the cost in not included in the price list.