The Media Ant was launched in June in this year to cater to the needs of advertisers who seek information on non-traditional advertising platforms such as airlines, cinemas, in-flight, magazines and credit and debit card slips, among others.
In late 2012, a media company called The Media Ant emerged as one-stop shop for information on non-traditional media platforms. The company aimed to help businesses, particularly the ones that have no accesss to media agencies, find information about the media options available, especially in the non-traditional media space.
What the company has achieved till now is a very small part of the puzzle. "The vision is to become the one stop marketplace for all media places. We want to allow people open up spaces which weren't even heard about for advertising. Match making can be made much more organized, "says Mayank.
In late 2012, an unassuming media company had one of its co-founders camp out in Mumbai way out of comfort zone, Bangalore, just to make an out-of-the-box idea a success. The result -over 2lakh dabbawalas, delivering an advertising message, to over 2 lakh office goers, about an alternate to eating food brought by them.
Our motivation & goal is to provide marketers a platform to make smarter & more informed decisions to execute their marketing campaign. Through our site which would have map based tools and other intelligence built, to view media options on a city level, or downloadable media plans based on advertiser category, would be our goal to enable advertisers choose the preferred media options on a click of a button.
While Samir Chaudhary was heading marketing at redBus he was pained by the lack of a single platform on which he could discover all the information a marketer would need daily, such as ad rates and contacts of printers...