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Advertising in Economic Times, Bangalore, English Newspaper

Advertising in Economic Times, Bangalore, English Newspaper

Advertising in Economic Times, Bangalore, English Newspaper

120K

Circulation

Mon-Sat

Print Day

About Advertising in Economic Times, Bangalore, English Newspaper

Economic Times  Bengaluru with a circulation of around  55000 is the highest circulated English business daily Bengaluru. It is also the highest circulated English business daily in  Karnataka. Brands in Ecommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Economic Times Bengaluru.

Key Insights

Language

English

News Paper Type

Main

Categories

Business

Top Choice

Popular
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Custom Sized Ads

Rack Rate

₹ 825 / Per Sq Cm

TMA Offer

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The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.
Premium
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Quarter Page

Rack Rate

₹ 3,48,000 / Per Insert

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400 sq cm space will be given for placing the ad
Premium
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Half Page

Rack Rate

₹ 7,17,750 / Per Insert

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(825 sq cm) space will be given for placing the ad
Premium
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Full Page

Rack Rate

₹ 15,02,490 / Per Insert

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(1716 sq cm) space will be given for placing the ad
Premium
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Jacket Front Side

Rack Rate

₹ 20,92,440 / Per Insert

TMA Offer

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An extra page with 1 printed side is added before the front page. Full-page ads can appear on that one side.
Premium
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Jacket Back Side

Rack Rate

₹ 20,92,440 / Per Insert

TMA Offer

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An extra page with 1 printed side is added before the front page. Full-page ads can appear on that one side.
Premium
Reference Artwork Image

Jacket Both Sides

Rack Rate

₹ 43,81,046 / Per Insert

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An extra page with 2 printed sides is added before the front page.
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Skybus
Rack Rate
₹ 4,37,250 / Per Insert
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Pointer Ad
Rack Rate
₹ 53,000 / Per Insert
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Advertorial
Rack Rate
₹ 570 / Per Insert
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Public Notice
Rack Rate
₹ 695 / Per Sq Cm
TMA Offer
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Media in 60 words

Economic Times  Bengaluru with a circulation of around  55000 is the highest circulated English business daily Bengaluru. It is also the highest circulated English business daily in  Karnataka. Brands in Ecommerce, Consumer durables, Real Estate, Electronics, and FMCG categories, etc advertise significantly in Economic Times Bengaluru.

Reach

Readership- 135000 Approximately.

Other Media Facts

Popular sections In Economic Times Bengaluru

​ Namma Bengaluru section( comes on Page 2 and contains news on Bengaluru)

  Pure Politics section(comes on Page 3 and contains political updates)

  Disruption: Startups&Tech section(comes after page 4 and covers news on startups, and new technologies and is usually 2 pages long)

  Smart Investing section(comes after page 5 and contains updates and information on investment)

​ Money Matters section(comes after page 6 and contains information on monetary news)

  Finance & Commodities section(comes after page 7 and covers financial news)

  Economy: Macro, micro & more section(comes after page 8 and covers news on various economies)

  Around the World section(comes after page 9 and contains news around the world)

  Brands & Companies section(comes after page 10 and contains updates on brands and companies)

  Sports section(comes on the last page and contains news on sports events).

Performance Data

Not Available.

Past Advertisers

Top 5 Newspaper Advertisers in Bangalore For  Jan-March 2022:

1. Jain University
2. Microsoft
3. IDFC Bank
4. Square Yards
5. Volkswagen

View Media Live

Click here to view the E-paper.

Artwork Related

The accepted format is PDF/X1a.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved.

Proof of Execution

  1. PDF of the newspaper with the ad (within 24 hrs of publishing)
  2. The hard copy of the newspapers can be shared on request. It takes 15 days for sharing the hard copy.

Other Information

Rate for advertising in Economic Times Bengaluru

The rate for advertising in Economic Times Bengaluru is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Economic Times Bengaluru. As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Economic Times Bengaluru is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Economic Times Bengaluru varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.

How to select the right agency for advertising in Economic Times Bengaluru

A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Economic Times Bengaluru. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Economic Times Bengaluru. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision are dependent on the competition activity, budget, and creative. The newspaper agency for Economic Times Bengaluru will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Economic Times for your campaign.

The Media Ant is an authorized agency for ad planning and buying on Economic Times Bangalore and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why advertise In Economic Times Bengaluru

The advantages of advertising in Economic Times Bengaluru are: 

  •  Economic Times is one of the most read newspapers in Bengaluru . Ads placed in Economic Times would reach maximum newspaper readers.
  •  Economic Times Bengaluru covers news and articles on various topics and hence by placing ads in Economic Times Bengaluru , advertisers can reach out to the audience having various interests. 
  • Economic Times is one of the most trusted newspaper brands in Bengaluru . Advertising in Economic Times Bengaluru will help advertisers build trust with their audience.

How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
The following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for a Horizontal half page, placing a half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
The following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

h. Public Notice Advertisement: You can book Public Notice Ad in Economic Times Newspaper at Lowest Ad Rates at The Media Ant. Contact us to get details on how to place your public notice ad in Economic Times Newspaper. Public Notices are required by companies as a legal or statutory requirement. Examples of public notice ads are government tender related notification, company's financial news, and property-related messages. To issue a public notice ad, most Newspapers require the legal document from the courts backing such a notice. Popular Public Notice ads are Court Notice, Marriage Notice, Tender Notice, Property Notice, Bank Notice, Company Notice, and Lost & Found Notice.

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceNo
8FrequencyYes

Digital and Supplement Options Economic Times Bengaluru:

ET Panache - Covers lifestyle, entertainment, and fashion news.

Digital Options:

Click here to view advertising options on the Economic Times website.

Click here to view advertising options on the Economic Times app.

FAQs:

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Sl No
Particulars
120 scm240 scmQuarter page
(400 scm)
Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
WHWHWHWHWH
1Standard12101220202032.9251646
2Standard101220121625
NA
3Other alternatives34015162516
4Other alternatives5241615850
5Other alternatives2455481040
6Other alternatives620640NA



7Other alternatives206830
8Other alternatives815308
9Other alternatives1581024
10Other alternatives4302410
11Other alternatives304NA

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

3. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

4. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com

Economic Times, Bangalore Advertising Rates 2022:

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Economic Times, Bangalore Advertising is one of the most popular Newspaper advertising options hence it is very important for advertisers to know Economic Times, Bangalore Advertising Rates 2022. You can find the updated Economic Times, Bangalore Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

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