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Advertising in Airport - Mumbai Airport

Advertising in Airport - Mumbai Airport
Popular Media
Arrival Area - 3 x 3 Ft - T1 Second on Conveyor belt from passenger arrival side, after the pillar  - SAV Panel

Arrival Area

Per Unit / Per Month

Card Rate

₹ 4,89,000

Offer Rate

₹ 4,25,000
T1 Departure - Behind SpiceJet check-in counter

Departure Area

Per Unit / Per Month

Card Rate

₹ 6,26,000

Offer Rate

₹ 5,44,000
Premium Media

Wifi Package

On Request
Promo Space

Lounge

Per Unit / Per Month

Card Rate

₹ 7,50,000

Offer Rate

₹ 4,50,000
T2- Domestic departure - 58 Screens Package - 55 Inches

Digital Screens

Per Month

Card Rate

₹ 20,00,000

Offer Rate

₹ 17,00,000
FIDS Screens

FIDS

Per FIDS / Per Month

Card Rate

₹ 24,44,000

Offer Rate

₹ 21,25,000
Other Media
Grab Handles and Static Panel

Tarmac Coach - Interior

Per Month

Card Rate

₹ 93,000

Offer Rate

₹ 81,000

Newspaper Stickers - Economic Times

Per Unit

Card Rate

₹ 5

Offer Rate

₹ 3

Newspaper Stickers - Times Of India

Per Unit

Card Rate

₹ 10

Offer Rate

₹ 7

Tarmac Coach - Exterior

Unavailable

Luggage Trolley

Per Trolley

Card Rate

₹ 1,722

Offer Rate

₹ 1,150
**18% GST is applicable on the above rates

Monthly Footfall

3900000

About Advertising In Mumbai Airport

Summary In 60 Words

Mumbai Airport, officially known as Chhatrapati Shivaji Maharaj International Airport, is the second busiest airport in the country in terms of total domestic and international passenger traffic after Delhi and is the 14th busiest airport in Asia. Mumbai airport consists of 2 terminals, terminal 1 at Santacruz also known as Santacruz airport which is dedicated to domestic passengers. Terminal 2 formerly known as Sahar International Airport is located at Sahar in Andheri East catering to both international and domestic passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Rate for advertising in Mumbai Airport

The rate for advertising in Mumbai Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Mumbai airport can be found there. Do note that the ad cost at Mumbai airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Mumbai Airport

We are a one-stop airport ad agency for all advertising requirements at the Mumbai Airport. There are multiple agencies with rights to one or more media at the Mumbai Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Mumbai airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Mumbai airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Mumbai Airport?

Following are a few reasons why Mumbai Airport advertising would work the best for your brand:

1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking-in, security check and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements

2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Mumbai Airport can increase your chances of conversion.

How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival (refer to the details highlighted in the Facts and Figures section), so advertising in the departure area is most preferred by brands.

ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Mumbai Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
AmazonEcommerce
ChevroletAutomobile
City BankBanking
FlipkartEcommerce
Telengana TourismTourism

Facts And Figures Of Mumbai Airport

Reach

Total Annual Passengers Traffic in the Year 2019- 46.8 million (Source: MIAL)

Domestic Flyers: 33.8 million

International Flyers: 13 million

Traveler profile:

Male: 71%
Female: 29%

Leisure Traveler: 72%
Unique Leisure Traveler every month: 92%

Dwell Time Of Passengers (Source: Nielsen Research)

Departure Area: 65mins

EntryCheck-InSecurity CheckRetail & FNBBoarding
7.61 mins
Hurried
10.48 mins
Alert
15.75 mIns
Relaxed
20.11 mins
Receptive to advertising
11.21 mins
Last-min communication

Arrival Area: 44mins
De-BoardingArrival GatesBaggage ClaimCar Book/Rental QueueCar/Taxi Pick UpExit
6.66 mins7.64 mins10.77 mins7.18 mins6.49 mins5.17 mins

Execution Details Related To Advertising In Mumbai Airport

Execution Process Flow

Step 1:Planning and Availability Check : Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2 : Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.

Images/Videos Of Past Execution

Click here to view the images of past executions.

Top Mumbai Airport Advertising Options

Following are popular Mumbai airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Wifi Package Advertising: Advertisers can advertise on the free Wifi network through banner ads, video ads, and roadblock.
  • Lounge Advertising: Ad can be displayed on various media options like digital vertical standee, tabletop display, LCD with sponsored content, mobile/laptop charging station, etc. inside airport lounges.
  • Digital Screen Advertising: Ads will be played on the Digital Screens placed across the airport.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Media Kit
Question:

How much does it cost to advertise in Mumbai Airport?

Answer:

Mumbai Airport has advertising options starting for a budget as low as Rs 10,000. To get the ad rates for all options at the Mumbai airport, one should refer to the Media Options and Pricing tab of the Mumbai Airport Advertising page.


Question:

How to contact the media agency for advertising at Mumbai Airport?

Answer:

You can contact us at Help@TheMediaAnt.com. We are an aggregator of all advertising options at the Mumbai airport. As an airport agency, we help you with planning, buying, and execution of your ad campaigns at the Mumbai airport.


Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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