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Advertising in StarPlus

Advertising in StarPlus

Advertising in StarPlus

10.7B

Monthly AMA

Hindi

Language

About Advertising in StarPlus

Star Plus Advertising

Key Insights

Prime Time

1800-2400

Monthly Cume Reach

144.8M

Metro Share (%)

18

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 7,630 / Per Second

TMA Offer

Login To View

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium
Star Plus- Aston Band Advertising-Option 2

Aston Band

Rack Rate

₹ 20,000 / Per Aston Band

TMA Offer

Login To View

Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.

Top Shows

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The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Disney+ Hotstar
2
Amazon.In
3
Garnier Black Naturals
4
L Oreal Total Repair 5
5
Himalaya Purifying Neem Face Wash
6
Colgate Dental Cream

User Reach & Demographics

Viewership in %

Gender Distribution

Female

Male

57

43

Viewership in %

Prime vs Non Prime

PT

NPT

75

25

Viewership

Age Distribution

in %


<21

38

22-30

13

31-40

15

41-50

15

51-60

10

61+

8

Viewership

Income - NCCS

in %


A

33

B

33

CDE

34

Viewership

Metro Cities

in %


Delhi

10

Mumbai

6

Kolkata

2

Viewership

Urban vs Rural

in %


Urban

73

Rural

27

Viewership

Geo

in %


Gujrat, Daman and Diu, Dadra And Nagar Haveli

21

Maharashtra, Goa

15

Madhyapradesh , Chhattisgarh

12

Delhi

10

Uttar Pradesh ,Uttarakhand

9

Punjab, Chandigarh

6

Haryana, Himachal Pradesh, Jammu & Kashmir

6

Rajasthan

5

Bihar, Jharkhand

5

West Bengal

3

Assam, North East ,Sikkim

3

Karnataka

2

Odisha

2

Andhra Pradesh, Telangana

1

TRP

Top Shows

in %


Yeh Hai Chahatein

0.82

Bunny Chow Home Delivery

0.72

Saath Nibhaana Saathiya 2

0.66

Anupamaa

0.49

Pandya Store

0.42

Imli

0.37


Star Plus Advertising

Star Plus is an Indian Hindi TV Channel showcasing various genres like comedy TV, drama, youth-oriented reality shows, crime, and other films. Founded in 1992, Star Plus is owned by Disney Star, formerly Star India, a subsidiary of The Walt Disney Company India. 

With over 10.7B AMA, Star Plus Advertising will help advertisers with brand recognition and boosts visibility by targeting the right audience. With a large audience reach, Star Plus Advertising will help companies use unique innovative marketing strategies to implement their advertisement. Want to Advertise on Star Plus? Get the best rates to place your Star Plus Advertisement

Star Plus Advertisement

Star Plus Advertisement will be displayed along with the content of the popular TV Channel. Star Plus Advertisement will be showcased in between the shows while the content is played on the channel. 

 With average weekly impressions of 2065.3, Star Plus ranks 3 in the recent viewership ratings, making Star Plus Advertisement a good option among advertisers. 

Star Plus Ads

Star Plus Ads will include pre-roll/mid-roll and post-roll video advertising on popular TV Shows. Star Plus is currently the third most watched television channel in India after Sun TV and Star Maa.

Star Plus Ads is an excellent option for advertisers to reach out to their target audience and build awareness about new products, offers, and services they would like to offer. Star Plus Ad is offered as video advertising options that will help in brand promotion and boost visibility.

Star Plus Advertising Cost

Star Plus TV Advertising Cost may vary depending on the various ad options chosen by the brands. Our pricing models for Star Plus Ad cost depend on the number of seconds, time band, and the number of days the ads will run. 

Each advertising ad option will include various options for Star Plus Advertising like pre-roll and mid-roll ads and promotional videos. Star Plus TV Advertising Cost is dependent on the kind of advertising option and the time slots they will be available in.

Star Plus Advertisement Rates

Star Plus Advertisement Rates can be found in the “Top Choice” section on “Star Plus Advertising” will include all the television advertising media ad options the companies can choose from according to their requirements. 

Various ad options like pre-roll, mid-roll, and post-roll video ads are available at discounted Star Plus Advertisement Rates, from which brands and companies can select according to their requirements.

Star Plus Advertising Rates

Star Plus Advertising Rates will depend on the ad media option the client chooses, the total seconds of the ad’s airtime, and the duration of ads. You can check out discounted cost Of Advertising On Star Plus on the official website of The Media Ant

Companies can pick the video ad options most relevant to their needs and requirements. The cost will vary according to what type of ad you choose, how long it lasts, and how often it appears in a given time period.

Star Plus Ads Agency

For Star Plus Advertisement, The Media Ant is one of India’s leading television advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on top TV channels in India are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates possible to advertise on TV. Get the best rates to place your ad on any TV channel on The Media Ant.

Advertisers can monitor their ad campaigns through our online monitoring dashboard on their mobile phones. Check the recent best rates to advertise your brand on various TV Channels in The Media Ant's television advertising planning tools. Go check out our ROAS Calculator to find your return on ad spend. 

You can contact us through Whatsapp, Phone, or Email to check the Cost Of Advertising On Star Plus. The Media Ant contact details are available in the Contact Us section of our website.

Why Should I Do Star Plus Ads?

Star Plus Ads can help companies in building brand recognition and increasing awareness of their new products or services. Some top TV shows you can do Star Plus Advertisement include Anupama, Pandya Store, Saath Nibhana Saathiya, Yeh Hai Chahatein, and more. 

Having most of its viewership from the top ten metro cities, Star Plus Advertisement is a good choice for companies looking for a mass target audience from various backgrounds. Star Plus Ads will help advertisers to retain old customers and build relationships with new customers through engaging content. 

Having a varied target audience, Star Plus Advertisement will provide the brand with exposure to display new products, services, or offers. Star Plus Ads have a high viewership and viewer engagement which will ultimately be helpful to improve brand image and awareness. 

Star Plus Advertisement will have program-specific time slots which the advertiser can choose from, and can target the right audience for their brand. Star Plus Advertisement can be done in both prime time and non-prime time slots. 

Depending on the chosen slot, the advertisers of Star Plus Advertisement can target audiences from various backgrounds effectively. Star Plus Ads will help companies target the right audience with it being one of the most-watched TV channels in India. 

Who Does Star Plus Ads?

Companies looking in wide reach for brand recognition and build strong relationships with their customers. Star Plus Ads will help companies gain a nationwide reach and target the right audience. 

Some sectors that do Star Plus Advertisement include the following:

  • Women Products: Companies like Nykaa and Johnson & Johnson have been doing Star Plus Advertisements for a long time. Recently around 22% of ad volumes were spent only on serial TV advertisements.
  • FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done Star Plus Advertisement. With ad volume growth of over 22% in 2021, FMCG products have been dominating the market in recent years.
  • E-commerce: Companies like Snapdeal, Flipkart, and more have used Star Plus Advertisement TV Advertising slots to market their products and services.
  • Home Products: Home Products like Lizol, Unilever, and more have been doing Star Plus Advertisement for a long time. After 2020, the ad volume for home products has increased exponentially to around 66%.
  • Consumer Durables: Recently, consumer durable companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes through Star Plus Advertisement

Who Are Star Plus Ads Target Audience?

Star Plus Ads has a strong viewership which contains the target audience from various backgrounds. Television advertisements will help the advertisers in building their brand recognition and awareness. 

  • Star Plus Ads has the most viewership of 34% in NCCS CDE income bracket.
  • With 10%, Delhi tops the metro city with the most viewership. 
  • Around 57% of viewers of Star Plus Ads are females and 43% are males.

According to the reports, May 2021 alone saw a 64% increase in TV Ad Volumes, making it the most viable ad option for brands and companies looking for a mass audience.

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