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Advertising in Sony SAB

Advertising in Sony SAB
Popular Options

Video Ad

Per Second

Card Rate

₹ 3,650

Offer Rate

₹ 2,000
**18% GST is applicable on the above rates





Weekly Viewers(000s)


Weekly Impressions


Prime Time


Metro Share (%)


Urban Share (%)


Female (%)


Media in 60 words

Sony Sab is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily soap operas, reality shows, and other entertainment programs. Sony Sab was launched in 1999 and is one of the leading Hindi entertainment channels today. Sony Sab is one of the top Hindi Entertainment channels according to the BARC viewership data.


Sony SAB - Viewership as on August'21
Channel NameGenreViewership (in MN)
Sony SABHindi GEC28,167,277
S. NoTop CitiesWeekly Impressions in 000's
2Delhi NCR118.02

Other Media Facts

List of programmes to advertise in Sony SAB

Serial No.Show Name
1Tera Kya Hoga Alia
2Tenali Rama
3Baalveer Returns
4Teerak Mehta Ka Ulta Chashma
5Saat Phero Ki Hera Pheri
6Kuch Smiles Ho Jaye With Alia
7Jijaji Chhat Par Hain
8Office Office

Performance Data

Not available

Past Advertisers

Top 10 Television Advertisers for Sony SAB between Oct-Dec 2021

Sr No.Advertisers
1Hindustan Lever Ltd
2Cadburys India Ltd
3Coca Cola India Ltd
4Godrej Consumer Products Ltd
5Glaxo Smithkline
6Amazon Online India Pvt Ltd
7Brooke Bond Lipton India Ltd
8Procter & Gamble
9Facebook Inc
10Nivea India Pvt Ltd

View Media Live

You can have a look at the live feed and past content online by clicking Here.

Artwork Related

Guidelines for Artwork

Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

  • BARC report is shared as proof of execution. The report that comes with a delay of 15 days, reports the ads and the time they were played. 
  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live

Other Information

Rates for Advertising in Sony SAB

You will get the rate for advertising in Sony SAB in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony SAB is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony SAB will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for Sony SAB varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Sony SAB and Super Prime Time in Sony SAB are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Sony SAB

Media agencies can play a critical role if you are planning to advertise in Sony SAB. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if the advertising in Sony SAB is right for your brand. The agency uses BARC data to decide the TG and Sony SAB viewer profile matches. Once you have decided to go ahead with advertising in Sony SAB, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Sony SAB. The last role of the TV ad buying agency is to ensure that the ad is played on Sony SAB and provide the advertiser with the number of people who saw your ad. The Media Ant is an authorized agency for ad planning and buying on Sony SAB provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact

Why Advertise in Sony SAB

The rate to advertise in Sony SAB is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Sony SAB a critical part of any Television campaign. Sony SAB advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Sony SAB has popular programs and TV anchors. Because of this, the engagement of viewers is very high with the channel. Sony SAB is also supported through its online portal Sony SAB Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Sony SAB at the lowest rate.

How does Advertising in Sony SAB works

Ads in Sony SAB are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selecting advertising options during the content. A few of the popular advertising options on Sony SAB are:

a) Video Ads - Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

How Pricing Works

  • Rates depend on the creative length, time band selected, and duration of the campaign
  • ​Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning

Who should advertise in Sony SAB

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in Sony SAB can be a good option. Advertising in the News channel also helps build frequency as the audience tunes into the channel at a specific time every day. So you can use Sony SAB advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on Sony SAB are Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile.

S. No.FactorsApplicability
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceYes
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

Sony SAB Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Sony SAB Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know Sony SAB Advertising Rates 2022. You can find the updated Sony SAB Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

Traditional airtime advertising is the most cost effective way to reach large audiences at a time when they are relaxed, receptive and enjoying some time watching their favorite programmes.Sony SAB is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. Sony SAB advertising unrivalled ability to create business profit, sales and numerous other positive effects were enjoyed by many new or returning brands to Television channels last year. However, for first-timers wanting to make the step up to Television channel advertising, it can seem a little daunting, which is why we’ve put together this section of the website to guide you through it all.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that Sony SAB advertising jargon, and a whole lot more besides.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that Sony SAB advertising jargon, and a whole lot more besides.Before launching into this toothsome section, let’s remind ourselves of some of the reasons why Sony SAB Television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.

For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000