Advertising in SONY SAB

Advertising in SONY SAB


Monthly AMA



About Advertising in SONY SAB

SONY SAB is one of the leading Hindi television networks owned by SONY Pictures Network launched in March 2005. SONY SAB Advertisement will help companies to build their brand visibility through new and innovative ways. With an overall 9B monthly AMA SONY SAB ads would be a great choice for advertisers to place their ads. Place Your SONY SAB Advertisement Now!

Key Insights

Prime Time


Monthly Cume Reach


Metro Share (%)




Top Choice

Sony SAB-Video Advertising-Option 1
Sony SAB-Video Advertising-Option 2

Video Ad

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

TMA Offer

₹ 3,630 / Per Second

Top Shows

We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers for the month of August 2022- Source BARC

ThumsUp Charged
IndulekhaBringha Oil
AmazonPrime Video

User Reach & Demographics

Viewership in %

Gender Distribution





Viewership in %

Prime vs Non Prime






Age Distribution

in %














Income - NCCS

in %








Metro Cities

in %










Urban vs Rural

in %







in %

Gujrat, Daman and Diu, Dadra And Nagar Haveli


Maharashtra, Goa


Madhyapradesh , Chhattisgarh






Uttar Pradesh ,Uttarakhand


Haryana, Himachal Pradesh, Jammu & Kashmir


Punjab, Chandigarh


Bihar, Jharkhand


West Bengal


Assam, North East ,Sikkim






Andhra Pradesh, Telangana



Top Shows

in %

Taarak Mehta Ka Ooltah Chashma


Pushpa Impossible


Wagle Ki Duniya


Ali Baba Dastaan-E-Kabul


Maddam Sir


Dharm Yoddha Garud


Sony Sab TV Advertisement

SONY SAB is one of the leading Hindi television networks owned by SONY Pictures Network launched in March 2005. SONY SAB Advertisement will help companies to build their brand visibility through new and innovative ways. With an overall 9B monthly AMA SONY SAB ads would be a great choice for advertisers to place their ads. Place Your SONY SAB Advertisement Now!

Sony Sab Advertisement

Sony Sab TV Advertisement is the most effective method of reaching people because it has a large audience base with approx. 8.9B impressions. Through Sony Sab Advertisement, advertisers can target the right demographics who will be attracted by your product or service which will help increase sales.

Sony Sab is a 24-hour entertainment channel with family-friendly content. This ensures that your brand would be visible and remembered by consumers who are watching this channel.

Sab TV Ad

Sab TV Ad has a huge reach because it's available in every region of India and provides maximum visibility for your brand through its wide show range. By placing, advertisers are catering to a family-friendly audience making Sab TV Ad an appropriate channel for companies in sectors like Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and automobiles.

Sab TV Ads is one of the most effective advertising platforms, which will help you improve sales and reach the widest possible audience. Reach out to us at TheMediaAnt if you want to know more about our services!

Sony Sab TV Advertising Rates

Looking to place a Sony Sab TV Advertisement? Sony Sab TV Advertising Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Sony Sab TV Advertising Rates are according to the total seconds of the ad’s airtime and the frequency of ads per day. 

Check out our ROAS Calculator to find your return on ad spends for your television advertisement

Sony Sab TV Advertising Rates will depend on the ad media option the client chooses, the total seconds of the ad’s airtime, and the duration of the ads. Each advertising ad option will include various options for Sony Sab TV Advertisement like pre-roll, mid-roll, and post-roll video ads.

Sab TV Ad Rates

Sab TV Ad Rates will depend on the advertisers' media options and the time slot chosen by them. Sony Sab TV Ad Rates will change as per the frequency of the ad campaign and the time bands allotted to the campaign.

Depending on the selected Sab TV Ad Rates, companies will be able to target a wider reach and gain better brand visibility.

Sony Sab TV Advertising Cost

Looking for Sony Sab TV Advertising Cost? Sony Sab TV Advertising Cost can be checked by visiting the “Top Choice” section on “Sony Sab TV Advertisement” which will include all the television advertising media ad options the companies can choose from according to their requirements. 

Check the best rates to advertise on TV Channels in The Media Ant's television advertising planning tools

Various ad options are available at discounted rates, from which brands and companies can select according to their requirements.

You can check out discounted television advertising rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs. 

Sab TV Ad Agency

Want to place a Sony Sab TV Advertisement? The Media Ant is one of India’s leading television advertising agencies that helps you with advertising, marketing, and brand promotion needs across platforms. 

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best TV advertising plans in India and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on top TV channels in India are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates in the market to advertise on TV. 

Get the best rates to place your ad on any TV channel on The Media Ant

You can contact us through Whatsapp, Phone, or Email to check the Sony Sab Advertising Rates and various media options for Sony Sab TV Ads. The Media Ant contact details are available in the Contact Us section of our website.

Sony Sab TV Advertising FAQs

Looking to place Sony Sab Advertisement? Read about who your target audience for the Sony Sab TV Ad will be.

Who Are The Target Audiences for Advertisement On Sony Sab?

With over 1655 weekly impressions, Sony Sab Advertisement targets a largely Hindi-speaking group by showcasing a wide range of shows. 

  • Sony Sab TV Advertisements have over 50% of viewers who are female, and 50% of viewers are males. 
  • Over 34% of viewers of Sony Sab TV Ad are of NCCS A/B socioeconomic status respectively.
  • Mumbai leads the metro cities in terms of Sony Sab TV Advertisement viewership with 10% of viewership coming in from the city. 
  • Around 49% of viewers who are exposed to Sony Sab TV Ad include the age group below 21.
  • Sony Sab TV Ad has around 72% who are the urban audience.

Who Should Do Advertisement On Sony Sab?

Sony Sab TV Advertisement is done by companies looking for a massive target audience who are largely Hindi language speakers. Sony Sab TV Ad help companies in building reputation, and brand visibility and introducing their products or services to a new audience. Some sectors that have done Sony Sab TV Advertisement in the past include

  • Home Products: Since 2020, ad volume for home products has increased exponentially to around 66%. Home Products Companies like Lizol, Unilever, and more have been advertising on Sony Sab for a long time. 
  • FMCG Companies: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done advertisement on Sony Sab Channel. With ad volume growth of over 22% in 2021, FMCG products have been dominating the market in recent years. With over 34% contributions from FMCG companies, the TV ad volumes have been afloat.
  • Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Sony Sab TV Advertisements to promote their products and platform. Recently around 22% of TV ad volumes were spent only on TV series advertisements.
  • E-commerce: Companies like Snapdeal, Flipkart, and Amazon India have booked advertisement on Sony Sab Channel to market their products or services as well as showcase new offers and seasonal discounts.

Some past advertisers who have advertise on Sony Sab Channel include ICICI Bank, Sensodyne, Sprite, Amazon India, Google Pay, Wild Stone Range, and more.

Why Should I Advertise On Sony Sab?

With strong impressions of 8.9B and an affluent target audience across the country, Sony Sab TV Advertisement will help companies build brand recognition. Advertising on Sony Sab Channel is on par with Star Plus Advertisement, Aaj Tak Advertisement, Sun TV Ads, and other television channel advertising 

Sony Sab Ads will target a large-scale audience in a short period of time. Sony Sab TV Ad can help companies implement a proper marketing strategy and bring in new customers, as well as retain existing customers. 

Sony Sab TV Ad helps target the well-to-do audience as well as the working class making it an appropriate channel for companies to place their ads. Sony Sab TV is one of the top TV channels to place your television advertisements in India. Sony Sab TV Advertisement is a good platform for brands to display their products or services to a mass audience.

Other Information

Rates for Advertising in Sony SAB

You will get the rate for advertising in Sony SAB in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony SAB is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony SAB will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for Sony SAB varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Sony SAB and Super Prime Time in Sony SAB are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

Other Information

How to select the right Agency for advertising in Sony SAB

Media agencies can play a critical role if you are planning to advertise in Sony SAB. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if the advertising in Sony SAB is right for your brand. The agency uses BARC data to decide the TG and Sony SAB viewer profile matches. Once you have decided to go ahead with advertising in Sony SAB, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Sony SAB. The last role of the TV ad buying agency is to ensure that the ad is played on Sony SAB and provide the advertiser with the number of people who saw your ad. The Media Ant is an authorized agency for ad planning and buying on Sony SAB provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact

Other Information

Why Advertise in Sony SAB

The rate to advertise in Sony SAB is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Sony SAB a critical part of any Television campaign. Sony SAB advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Sony SAB has popular programs and TV anchors. Because of this, the engagement of viewers is very high with the channel. Sony SAB is also supported through its online portal Sony SAB Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Sony SAB at the lowest rate.

Other Information

Who should advertise in Sony SAB

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in Sony SAB can be a good option. Advertising in the News channel also helps build frequency as the audience tunes into the channel at a specific time every day. So you can use Sony SAB advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on Sony SAB are Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile.

Other Information

Sony SAB Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Sony SAB Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know Sony SAB Advertising Rates 2022. You can find the updated Sony SAB Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.