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Advertising in SONY SAB

Advertising in SONY SAB

Advertising in SONY SAB

9.2B

Monthly Impressions

Hindi

Language

About Advertising in SONY SAB

Sony Sab is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily soap operas, reality shows, and other entertainment programs. Sony Sab was launched in 1999 and is one of the leading Hindi entertainment channels today. Sony Sab is one of the top Hindi Entertainment channels according to the BARC viewership data.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

129.6M

Metro Share (%)

18

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 3,650 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Top Shows

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3
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6

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The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Icici Bank Insta Biz
2
Sensodyne Sensitivity & Gum
3
Sprite
4
Amazon.In
5
Wild Stone Classic Range
6
Google Pay

User Reach & Demographics

Viewership%

Gender

Male

Female

50

50

Viewership%

Prime vs Non Prime

PT

NPT

43

57

Viewership%

Age

in %


<21

49

22-30

10

31-40

14

41-50

14

51-60

7

61+

6

Viewership%

Income - NCCS

in %


A

34

B

34

CDE

32

Viewership%

Metros

in %


Mumbai

10

Delhi

6

Kolkata

2

Viewership%

Urban vs Rural

in %


Urban

72

Rural

28

Viewership%

Geo

in %


Maharashtra, Goa

28

Gujarat ,Daman And Diu ,Dadra And Nagar Haveli

26

Madhya Pradesh, Chhattisgarh

9

Delhi

6

Rajasthan

6

Uttar Pradesh ,Uttarakhand

6

Punjab And Chandigarh

4

Haryana ,Himachal Pradesh, Jammu And Kashmir

4

Bihar ,Jharkhand

3

West Bengal

2

Assam North East Sikkim

2

Karnataka

2

Odisha

1

Andhra Pradesh, Telangana

1

TRP %

Top Shows

TRP%


Taarak Mehta Ka Ooltah Chashma

0.32

Wagle Ki Duniya

0.1

Shubh Laabh-Aapkey Ghar Mein

0.09

Dharm Yoddha Garud

0.08

Ziddi Dil Maane Na

0.08

Maddam Sir

0.07


Media in 60 words

Sony Sab is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily soap operas, reality shows, and other entertainment programs. Sony Sab was launched in 1999 and is one of the leading Hindi entertainment channels today. Sony Sab is one of the top Hindi Entertainment channels according to the BARC viewership data.

Other Information

Rates for Advertising in Sony SAB

You will get the rate for advertising in Sony SAB in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony SAB is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony SAB will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for Sony SAB varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Sony SAB and Super Prime Time in Sony SAB are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Sony SAB

Media agencies can play a critical role if you are planning to advertise in Sony SAB. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if the advertising in Sony SAB is right for your brand. The agency uses BARC data to decide the TG and Sony SAB viewer profile matches. Once you have decided to go ahead with advertising in Sony SAB, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Sony SAB. The last role of the TV ad buying agency is to ensure that the ad is played on Sony SAB and provide the advertiser with the number of people who saw your ad. The Media Ant is an authorized agency for ad planning and buying on Sony SAB provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Sony SAB

The rate to advertise in Sony SAB is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Sony SAB a critical part of any Television campaign. Sony SAB advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Sony SAB has popular programs and TV anchors. Because of this, the engagement of viewers is very high with the channel. Sony SAB is also supported through its online portal Sony SAB Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Sony SAB at the lowest rate.

Who should advertise in Sony SAB

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in Sony SAB can be a good option. Advertising in the News channel also helps build frequency as the audience tunes into the channel at a specific time every day. So you can use Sony SAB advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on Sony SAB are Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile.

Sony SAB Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Sony SAB Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know Sony SAB Advertising Rates 2022. You can find the updated Sony SAB Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

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