Media Ant
Advertising in Voot, App
Popular Media

Video

Per Views

Card Rate

₹ 0.35

Offer Rate

₹ 0.28
Premium Media
Billboard Banner - Website

Billboard Banner

Per Day

Card Rate

₹ 665,000

Offer Rate

₹ 655,000
**18% GST is applicable on the above rates

Language

English

App Installs

45 Mn

Monthly Active Users

37 Mn

Category Name

Entertainment

Historical Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
Aug-1717 DaysHealthcareVideo Ad - 20 SecVideo3%
Oct-1716 DaysNGOVideo Ad - 30 SecVideo3.11%
Nov-177 DaysNewsVideo Ad - 32 SecVideo4.82%
Ant Messages

About Voot App Advertising

Voot is an online video streaming platform offering the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. Get all Media Option Details & Advertising Rates for Voot App at The Media Ant.

Facts and Figures

Demographics - Age
AgeSplit
20-3051%
Less than 2027%
31-4516%
More than 456%
Demographics - Gender
GenderSplit
Male55%
Female45%
Demography - Language
LanguageSplit
Hindi80%
Kannada12%
Marathi3%
Bangla2%
Gujarati2%
English1%
Average Time Spent
MediumAverage Time Spent
Website50 min+
App40 min+
Top Genres
Top GenresSplit
Drama30%
Reality27%
Kids15%
Regional9%
Originals9%
Comedy9%
Others1%
Traffic Distribution - Statewise
StateSplit
Maharashtra18%
Karnataka16%
NCR14%
Uttar Pradesh10%
West Bengal + Orissa7%
AP + Telangana6%
Punjab + Haryana6%
Gujarat5%
Rajasthan4%
Madhya Pradesh + Chattisgarh4%
Bihar + Jharkhand4%
Kerala1%
Tamil nadu1%
J&K1%
Assam+Mizoram+ Tripura+ Meghalaya+ Arunachal Pradesh+ Nagaland+ Sikkim2%
Top Cities Reach
CityReach Numbers (MN)
Delhi+NCR4.5
Bangalore3.2
Mumbai2.7
Pune2.1
Kolkata1.5
Ahmedabad1.4
Chennai1.27
Lucknow1.2
Hyderabad1.15
Indore0.6
Kanpur0.45
Platform Traffic
PlatformSplit
App60%
Mobile Site28%
Desktop12%
Top Shows
  • Splitsvilla
  • ChakravartinAshokaSamrat
  • KASAM
  • Kaisi Yeh Yaariaan
  • MTV Roadies
  • Swaragini
  • Girls on Top
  • India’s Next Top Model
  • Naagin
  • Krishndasi
  • IIFA Awards
  • Agnisakshi
  • India's Got Talent
  • ChhotaBheem
  • Badman
  • Pokemon
  • IshqKaRang Safed
  • Kawach
  • Girls on Top
  • Kung Fu Panda
  • AssaSaasarSurekhBai
  • BiggBoss Bangla
  • Maaja Talkies

Execution Process

Steps in Execution

Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Video Length6 Sec/ 20 Sec/ 30 Sec
Filters AvailableGeography/ Demography/ Titles
Ad TypeVideo in mp4 format

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.
After the completion of campaign, a Video Plaza Report will be shared with you.

Media Kit

Voot, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Voot, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Voot, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Voot, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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