Voot is an online video streaming platform offering the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows

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Voot is one of  India's most watched OTT platforms. This allows Voot to be amongst the top choice for advertisers. Here's a couple more reasons as to why one should advertise on Voot - 
1.  Voot has a highly engaged audience. With an avg watch time of 23 mins , the audience on Voot is amongst the highest engaged audiences in the OTT space. 
2. Voot boasts differentiated content with shows such as Big Boss being one of the most popular shows on the platform. Apart from Big Boss, Voot also has a range of original series along with the entire collection of the shows produced by VIACOM 18. 
3. Lastly, Voot has a broad presence among India's Youth with 50% of the audience being in the 20-30 years old age bracket. This makes it the perfect platform for your brand to reach young adults. 

Media Options in Voot Include the following - 

1. Banner Ads -Standard Banners are placed in the Browsing section of the Voot App. Instream ads are placed when the user is watching a movie or a show on Voot.

2. Video Ads -  There are 2 types of video ads on Voot, Pre Roll videos, and Midroll Videos. Pre-roll videos play before the content starts playing. These are 6 second Ads. Mid Roll video ads are generally 10 -60 seconds long and are placed during the content being watched. These are priced on a CPV ( Cost per completed view basis)

Voot being an entertainment platform attracts audiences from various target audiences. Considering the targeting offered by Voot, The following objectives can be fulfilled on Voot - 

 Brands that are looking to create and/or increase their brand awareness should advertise on Voot. This is because Voot offers a wide range of niche targeting options such as interest, age, gender and genre targeting. Apart from the targeting offered, users are highly engaged in Voot implying that Hotstar as a platform has the potential to generate high recall for advertisements. Further, Voot being India's biggest OTT platform offers the opportunity to scale campaigns like no other.

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Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.
After the completion of campaign, a Video Plaza Report will be shared with you.

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