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Voot, App Advertising Rates

Voot, App Advertising Rates
Popular Media
Voot- Banner Advertising-Option 1

Banner

Per Unit

Card Rate

₹ 0.05

Offer Rate

₹ 0.05
Voot- Video Advertising-Option 1

Video

Per Unit

Card Rate

₹ 0.15

Offer Rate

₹ 0.15
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

80 Mn+

Avg C T R

0.3%

Category Name

OTT

Media in 60 words

Voot is an online video streaming platform offering the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows

Get all Media Option Details & Advertising Rates for Voot App at The Media Ant.

Reach

Voot Advertising Facts and Figures

Demographics - Age

AgeSplit
20-3051%
Less than 2027%
31-4516%
More than 456%

Gender and Device - Reach

Voot Advertising Gender and Device - Reach
Demographics - Gender

GenderSplit
Female55%
male45%
Possible Interest in Custom Audiences
Voot Advertising Possible Interest in Custom Audiences
Demography - Language
LanguageSplit
Hindi80%
Kannada12%
Marathi3%
Bangla2%
Gujarati2%
English1%

Top Genres

Top GenresSplit
Drama30%
Reality27%
Kids15%
Regional9%
Originals9%
Comedy9%
Others1%

Traffic Distribution - Statewise

StateSplit
Maharashtra18%
Karnataka16%
NCR14%
Uttar Pradesh10%
West Bengal + Orissa7%
AP + Telangana6%
Punjab + Haryana6%
Gujarat5%
Rajasthan4%
Madhya Pradesh + Chattisgarh4%
Bihar + Jharkhand4%
Kerala1%
Tamil nadu1%
J&K1%
Assam+Mizoram+ Tripura+ Meghalaya+ Arunachal Pradesh+ Nagaland+ Sikkim2%

Voot Advertising Reach
Top Cities Reach

CityReach Numbers (MN)
Delhi+NCR7.7
Bangalore5.6
Kokata3.47
Hyderabad3.44
Mumbai3.36
Pune2.98
Chennai2.74
Lucknow2.25
Ahmedabad2.08
Indore0.8
Kanpur05

Platform Traffic

PlatformSplit
App60%
Mobile Site28%
Desktop12%

Targeting on Voot

1. Gender and Age Targeting - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, a university would prefer to target potential students in the age group of 18 - 24. 

2. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

3. Interest Targeting - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. 

4. Language Targeting - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience. 

5. Genre Targeting - One can target the audience based on specific Genre like Comedy, Drama, Comedy etc

6. Device Targeting - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to the type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option. 

7. Content Targeting - One can target an audience based on specific content on the platform. 

7. Advanced Targeting - Advanced Targeting includes brand-specific audiences created such as a retargeting list, Intent targeting, etc

Other Media Facts

Why Advertise on Voot?


Voot is one of  India's most-watched OTT platforms. This allows Voot to be amongst the top choice for advertisers. Here are a couple more reasons as to why one should advertise on Voot - 
1.  Voot has a highly engaged audience. With an avg watch time of 23 mins, the audience on Voot is amongst the highest engaged audiences in the OTT space. 
2. Voot boasts differentiated content with shows such as Big Boss being one of the most popular shows on the platform. Apart from Big Boss, Voot also has a range of original series along with the entire collection of shows produced by VIACOM 18. 
3. Lastly, Voot has a broad presence among India's Youth with 50% of the audience being in the 20-30 years old age bracket. This makes it the perfect platform for your brand to reach young adults. 

How does Voot work?

Media Options in Voot Include the following - 

1. Banner Ads -Standard Banners are placed in the Browsing section of the Voot App. Instream ads are placed when the user is watching a movie or a show on Voot.

2. Video Ads -  There are 2 types of video ads on Voot, Pre Roll videos, and Midroll Videos. Pre-roll videos play before the content starts playing. These are 6 second Ads. Mid Roll video ads are generally 10 -60 seconds long and are placed during the content being watched. These are priced on a CPV ( Cost per completed view basis)

Top Shows on Voot

Voot Advertising Top Show

Who should advertise on Voot?

Voot being an entertainment platform attracts audiences from various target audiences. Considering the targeting offered by Voot, The following objectives can be fulfilled on Voot - 

 Brands that are looking to create and/or increase their brand awareness should advertise on Voot. This is because Voot offers a wide range of niche targeting options such as interest, age, gender and genre targeting. Apart from the targeting offered, users are highly engaged in Voot implying that Hotstar as a platform has the potential to generate high recall for advertisements. Further, Voot being India's biggest OTT platform offers the opportunity to scale campaigns like no other.

Case Study

Click here for BFSI Category

Performance Data

Case Study

Click here for BFSI Category

Past Advertisers

Past Advertisers on Voot

Voot Advertising Top Advertisers
Screenshots of Past Advertisers


View Media Live

Artwork Related

  1. Click Here to view The Media Ant’s Guide to Ad Sizes
  2. Click Here to view the detailed specifications for App Install Creatives.

Execution Details

Steps in Execution

  • Add the media to the bag by clicking "Add to Plan"
  • In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  • In the Dashboard select  dates and click "Submit for Approval"
  • Once approved upload the artwork and make the payment
  • *Offline help is available once the campaign is approved

    Proof of Execution

    When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.

    After the completion of the campaign,  a Final Report will be shared with you.

    Screenshot can be shared on request but this is done manually and takes time.

    Other Information

    Steps in Execution

    Step 1: Add Media to the Dashboard
    Step 2: Customize it as per your requirement using the filters below:

    Filters availableExample
    Video Length6 Sec/ 20 Sec/ 30 Sec
    Filters AvailableGeography/ Demography/ Titles
    Ad TypeVideo in mp4 format

    Step 3: Select Start and End Date

    Step 4: Upload artwork and make payment

    How do I know my ad has been placed?

    When the campaign is live, you will get a link to the dashboard from where you can track the campaign on daily basis.
    After the completion of the campaign, a Video Plaza Report will be shared with you.

    The Media Ant’s Guide to Ad Sizes

    Click here to view

    Top 5 Digital Advertising Platforms in OTT Category in India according to Similarweb April-June 2021

    Digital PlatformCategoryRank
    HotstarOTT1
    SonylivOTT2
    Zee5OTT3
    Mx PlayerOTT4
    VootOTT5
    Media Kit
    Question:

    Why is Voot better?

    Answer:

    Voot is a Network 18 App and hence streams all Colors TV shows like Bog Boss, Jhalak Diklaja and more, along with content from other channels as well.


    Question:

    How long will it take for my ad to go live?

    Answer:

    Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


    Question:

    What is the difference between CPM and CPC pricing?

    Answer:

    CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

    CPC stands for Cost per Click. You pay when someone clicks on your ad.


    Question:

    Can the impressions be distributed equally across he campaign?

    Answer:

    Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


    Question:

    Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

    Answer:

    The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

    You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


    Question:

    Is there a chance that my ad can get paused in the middle of a campaign?

    Answer:

    Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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