Voot is an online video streaming platform offering the most compelling catalogue ever offered on mobile and the web, making it a complete video destination for consumers. The platform has been designed and purpose-built for one reason – to provide the best video experience for TV Shows

Get all Media Option Details & Advertising Rates for Voot App at The Media Ant.

Demographics - Age

Gender and Device - Reach

Demographics - Gender

Top Genres

Traffic Distribution - Statewise

Top Cities Reach

Platform Traffic

Targeting on Voot

1. Gender and Age Targeting - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, a university would prefer to target potential students in the age group of 18 - 24. 

2. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

3. Interest Targeting - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. 

4. Language Targeting - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience. 

5. Genre Targeting - One can target the audience based on specific Genre like Comedy, Drama, Comedy etc

6. Device Targeting - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to the type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option. 

7. Content Targeting - One can target an audience based on specific content on the platform. 

7. Advanced Targeting - Advanced Targeting includes brand-specific audiences created such as a retargeting list, Intent targeting, etc

Why Advertise on Voot?

Voot is one of  India's most-watched OTT platforms. This allows Voot to be amongst the top choice for advertisers. Here are a couple more reasons as to why one should advertise on Voot - 
1.  Voot has a highly engaged audience. With an avg watch time of 23 mins, the audience on Voot is amongst the highest engaged audiences in the OTT space. 
2. Voot boasts differentiated content with shows such as Big Boss being one of the most popular shows on the platform. Apart from Big Boss, Voot also has a range of original series along with the entire collection of shows produced by VIACOM 18. 
3. Lastly, Voot has a broad presence among India's Youth with 50% of the audience being in the 20-30 years old age bracket. This makes it the perfect platform for your brand to reach young adults. 

How does Voot work?

Media Options in Voot Include the following - 

1. Banner Ads -Standard Banners are placed in the Browsing section of the Voot App. Instream ads are placed when the user is watching a movie or a show on Voot.

2. Video Ads -  There are 2 types of video ads on Voot, Pre Roll videos, and Midroll Videos. Pre-roll videos play before the content starts playing. These are 6 second Ads. Mid Roll video ads are generally 10 -60 seconds long and are placed during the content being watched. These are priced on a CPV ( Cost per completed view basis)

Top Shows on Voot

Who should advertise on Voot?

Voot being an entertainment platform attracts audiences from various target audiences. Considering the targeting offered by Voot, The following objectives can be fulfilled on Voot - 

 Brands that are looking to create and/or increase their brand awareness should advertise on Voot. This is because Voot offers a wide range of niche targeting options such as interest, age, gender and genre targeting. Apart from the targeting offered, users are highly engaged in Voot implying that Hotstar as a platform has the potential to generate high recall for advertisements. Further, Voot being India's biggest OTT platform offers the opportunity to scale campaigns like no other.

Case Study

Click here for BFSI Category

Case Study

Click here for BFSI Category

Past Advertisers on Voot

Screenshots of Past Advertisers

Please click here

1. Click Here to view The Media Ant’s Guide to Ad Sizes
2. Click Here to view the detailed specifications for App Install Creatives.

Steps in Execution

*Offline help is available once the campaign is approved

Proof of Execution

When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.

After the completion of the campaign,  a Final Report will be shared with you.

Screenshot can be shared on request but this is done manually and takes time.

Steps in Execution

Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a link to the dashboard from where you can track the campaign on daily basis.
After the completion of the campaign, a Video Plaza Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Click here to view

Top 5 Digital Advertising Platforms in OTT Category in India according to Similarweb Jul-Sep 2021