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Advertising in DD National

Advertising in DD National

Advertising in DD National

176.6M

Monthly Impressions

Hindi

Language

About Advertising in DD National

Advertising through DD National is an effective advertising method in the Television media type. Advertising in DD National will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through DD National is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. DD National is the leading Television Channel and is strongly recommended for all marketing campaigns.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

75.1M

Metro Share (%)

8

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 966 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium

Aston Band

Rack Rate

₹ 4,830 / Per Aston Band

TMA Offer

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Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Premium

L-Band

Rack Rate

₹ 4,830 / Per L-Band

TMA Offer

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L-Bands are L-shaped ads that appear on the screen during a particular program for duration of 10-seconds. Choose the number of L-Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.
Premium

Scroller

Rack Rate

₹ 80,50,000 / Per Month

TMA Offer

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A strip with text regarding a brand runs at the bottom of the screen. Scrollers can be bought on a per day basis where exposure of 60-70 times can be assured per day. Choose the number of days, and the timeband to be chosen is the Mixed Timeband as Scrollers appear all-day long.

Top Shows

1
2
3
4
5

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Media Demographics & Analytics

Top Advertisers

1
Ministry Of Drinking Water & Sanitation Ministry Of Drinking Water & Sanitation
2
Ministry Of Health & Family Welfare
3
Dd Free Dish
4
Announcement For Public
5
Petroleum Conservation Res Ass
6
All India Radio

User Reach & Demographics

Viewership%

Gender

Male

Female

52

48

Viewership%

Prime vs Non Prime

PT

NPT

55

45

Viewership%

Age

in %


<21

28

22-30

14

31-40

12

41-50

16

51-60

14

61+

16

Viewership%

Income - NCCS

in %


A

26

B

30

CDE

44

Viewership%

Metros

in %


Delhi

4

Mumbai

3

Kolkata

1

Viewership%

Urban vs Rural

in %


Urban

44

Rural

56

Viewership%

Geo

in %


Madhyapradesh , Chhattisgarh

20

Uttar Pradesh ,Uttarakhand

17

Maharashtra, Goa

14

Gujrat, Daman and Diu, Dadra And Nagar Haveli

10

Bihar, Jharkhand

10

Rajasthan

8

Delhi

4

Punjab, Chandigarh

4

Haryana, Himachal Pradesh, Jammu & Kashmir

4

Odisha

2

West Bengal

3

Karnataka

2

Andhra Pradesh, Telangana

1

Assam, North East, Sikkim

1

TRP%

Top Shows

TRP%


Rangoli Vividh Bharati Ke Saath

0.05

Baal Krishna

0.02

Porus

0.02

Jai Mata Ki

0.02

Anantkoti Brahmand Nayak Sai Baba

0.01


Media in 60 words

Advertising through DD National is an effective advertising method in the Television media type. Advertising in DD National will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through DD National is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. DD National is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in DD National

You will get the rate for advertising in DD National in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in DD National is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on DD National will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for DD National varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in DD National and Super Prime Time in DD National is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in DD National

Media Agency can play a critical role if you are planning to advertise in DD National. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in DD National is right for your brand. The agency uses BARC data to decide the TG and DD National viewer profile matches. Once you have decided to go ahead with advertising in DD National, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in DD National. The last role of the TV ad buying agency is to ensure that the ad is played on DD National and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on DD National provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in DD National

The rate to advertise in DD National is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in DD National a critical part of any Television campaign. DD National advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. DD National has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in DD National at the lowest rate.

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