The Heavy Engineering industry is primarily B2B, so the advertising focus is on platforms that reach decision-makers in industries like manufacturing, infrastructure, construction, energy, and public sector units. Digital advertising is increasingly important — LinkedIn is highly effective for reaching CXOs, engineers, procurement heads, and plant managers. Google Search and Display ads help capture high-intent queries for industrial equipment, turnkey projects, and engineering services. Trade-specific portals (like IndiaMART, TradeIndia) are also key lead generators. Traditional platforms such as industry trade magazines, engineering journals, and exhibition catalogs still play a strong role, especially for credibility and visibility at trade shows. Outdoor (OOH) and airport advertising are used selectively in B2B hotspots to reinforce brand presence among traveling executives.

Advertising cycles in Heavy Engineering depend on industry and government procurement timelines. Typically, marketing is ramped up around key procurement seasons, which for many sectors in India aligns with post-budget months (April–June) and the festive period (October–December) when many infrastructure projects are announced or commissioned. If a company is participating in major trade fairs like IMTEX, Excon, or the India International Trade Fair, campaigns are often planned 1–2 months ahead of the event to maximize pre-event interest. For export-oriented engineering firms, advertising is also aligned with international trade show calendars and new tender cycles in overseas markets.