ICC Men's T20 World Cup Advertising
About ICC Men's T20 World Cup Advertising
Amplify your brand's global presence by advertising during the prestigious ICC World Cup! Reach cricket enthusiasts worldwide with targeted advertising options that capture the excitement of this premier tournament. Advertising in the ICC World Cup allows brands to align themselves with the excitement and prestige of one of the most-watched sporting events, making it a powerful platform to enhance brand visibility, engagement, and market presence.
Key Insights
Digital
ICC Men's T20 World Cup On JioHotstar - Video
Base Rate
₹ 0.275 Per Impression
ICC Men's T20 World Cup On JioHotstar - Banner
Base Rate
₹ 0.08 Per Impression
ICC Men's T20 World Cup On JioHotstar - Connected TV
Base Rate
₹ 0.33 Per Impression
ICC Men's T20 World Cup On JioHotstar - Squeeze Ups
Base Rate
₹ 2,31,000 Per Squeezeup
ICC Men's T20 World Cup On JioHotstar - CTL and PPL Packages
Base Rate
₹ 7,53,500 Per Package
ICC Men's T20 World Cup On JioHotstar - Feature Packages
Base Rate
₹ 28,60,00,000 Per Package
Television
ICC Men's T20 World Cup - Video Ad
Base Rate
₹ 3,63,000 Per Display
ICC Men's T20 World Cup - SqueezeUp Banner
Base Rate
₹ 2,31,000 Per Exposure
ICC Men's T20 World Cup - CTL and PPL Packages
Base Rate
₹ 6,82,000 Per Package
ICC Men's T20 World Cup - Feature Packages
Base Rate
₹ 2,53,00,000 Per Package
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Advertise on ICC Men’s T20 World Cup 2026
Compare TV + OTT/CTV ad options, see indicative base rates, and get a tailored plan in 24 hours.
Looking to advertise during ICC Men’s T20 World Cup 2026? You’re in the right place—this is the inventory booking hub, where you can compare ad formats and rates across TV + OTT/CTV and proceed to book. For a callback, customized recommendations, or help with packages, use our lead form here: [Request A Callback]
Why do brands choose The Media Ant for ICC Men’s T20 World Cup advertising?
1. Proven sports marketing execution + value
India’s leading media agency, trusted by 3,500+ brands since 2012. The Media Ant
We are a sports advertising agency that specialises in negotiating the best prices with media vendors. The Media Ant
Data-driven planning backed by actionable analytics (sports properties).
2. Trusted by leading brands (sports campaigns)
Brands like L&T Finance, Spinny, Kissht Finance, Novo Nordisk, ZeroB have placed their trust in The Media Ant for planning and execution of sports marketing campaigns.
3. Brand impact across categories (indicative)
Category-level brand lift ranges (Awareness/Ad Recall/Favorability/Purchase Intent) are shown as +9% to +20% across multiple categories, derived from Kantar brand lift studies on cricket properties.
4. Beyond Sports Marketing
The Media Ant offers more than 3.5Lakh advertising options across 11 verticals including airport, cinema, digital, print, radio, television, influencer marketing and outdoor advertising.
ICC Men’s T20 World Cup 2026 Ad Options & Rates (TV + OTT/CTV)
Choose an ad option, check the ad rate, and book inventory in a few clicks. You can pick from OTT/CTV on JioHotstar (video, banners, masthead, CTV bundles) and Television options (packages and on-screen formats).
Ad Options | Where It Appears | Sports Marketing Advantage | Best For |
Pre-Roll Ads | Before the live cricket stream starts | High-impact first impression during peak anticipation | Brand awareness, product launches |
Mid-Roll Ads | During overs, timeouts, innings breaks | Highest engagement; fans are fully attentive during match transitions | National impact campaigns |
Connected TV (CTV) Ads | Full-screen ads on Smart TVs during T20 live streams | Premium household reach, TV-like impact, low ad clutter | Premium brands (Auto, BFSI, Durables, Tech) |
L-Band Overlay Ads | Small strip overlay on the live match feed | Continuous, non-intrusive branding throughout gameplay | FMCG, apps, retail, high-frequency recall |
Branded Slates / Static Screens | Shown between overs or interruptions | Cost-efficient repetition with strong recall | Regional targeting, Bharat audience |
Stadium Branding | LED boards, boundary ropes, dugouts, giant screens | Dual exposure: in-stadium + broadcast viewers | Large brands seeking national visibility |
On-Ground Sponsorships | Toss sponsor, third umpire, strategic timeout | Category exclusivity + integrated branding during key match moments | Leadership positioning |
Team/Tournament Sponsorships | Jerseys, logos, broadcast graphics, rights packages | Long-term association with cricket + multi-platform presence | High-impact brand dominance |
Cricket Influencer Collaborations | Creator content during matches or highlights | Captures live reactions, boosts social reach, enhances sports relevance | Engagement-driven brands |
ICC Men’s T20 World Cup 2026 Advertising Rates (Pricing Overview)
Advertising packages have a minimum billing of ₹5,00,000. Exact ICC Men’s T20 World Cup 2026 ad rates vary by ad option (TV / OTT / Connected TV), match demand (India matches and knockouts), inventory availability, language feeds, and targeting depth. To view the latest pricing, open the media options listed above—each option shows current rates and available inventory for booking.
Sports Audience Profile for ICC Men’s T20 World Cup 2026 (Projected)
Cricket viewership continues to scale across screens—especially digital and Connected TV—making ICC Men’s T20 World Cup 2026 a high-attention sports marketing moment for brands. Viewership is projected to grow significantly versus ICC Men’s T20 World Cup 2024.
Audience Attribute | Details / Projection |
Total Digital Reach | 600–650 Million Viewers |
Connected TV (CTV) Share | 35–40% of total viewership |
Mobile Viewership | 60–65% |
Gender Split | 62% Male • 38% Female |
Age Group 18–34 | 55% (highest engagement segment) |
Age Group 35–44 | 27% |
Age Group 45+ | 18% |
Metro & Tier 1 Audience | 48% |
Tier 2, Tier 3 & Rural | 52% |
Regional Language Viewership | 12 languages including Hindi, English, Tamil, Telugu, Kannada, Malayalam, Bangla, Marathi, Gujarati, Bhojpuri, Punjabi, Haryanvi |
Peak Concurrency Trends | Highest during India matches, powerplays, wickets, and chase phases |
Co-Viewing Behaviour | Strong family viewing on CTV and group viewing during marquee games |
Fan Engagement Pattern | High emotional involvement, increased reactions during close finishes and knockout matches |
What this means for advertisers (fast decision guide)
Want scale? Combine TV + OTT video for maximum reach.
Want premium attention? Add CTV + high-impact OTT placements (masthead / high-visibility units).
Want language + penetration? Plan across regional feeds and tiered geo mixes.
Want “moment marketing”? Prioritise India matches and high-intensity phases (powerplay, wickets, chase).
Recommended T20 World Cup 2026 Advertising Packages (Based on Objective)
Package 1: Maximum Reach (TV + OTT Video)
Best for: FMCG, Fintech, Auto, Consumer durable launches
Includes: TV spots + OTT mid-roll/pre-roll mix
Outcome: Broad reach + match-day attention
Package 2: High-Attention Moments (OTT High-Impact + Squeeze Up + Video)
Best for: New product launches, premium brands, app installs with recall
Includes: Video + high-impact placements (masthead/frame/fence) + contextual unit
Outcome: Recall and consideration uplift
Package 3: Premium Co-Viewing (CTV-led)
Best for: Premium audiences, metro-first brands, family co-viewing
Includes: CTV video + bundled visibility
Outcome: Big-screen attention + brand stature
Package 4: Tournament Association (Sponsorship / Feature Packages)
Best for: Category leaders, share-of-voice plays
Includes: Highlights sponsorship / feature package
Outcome: Strong brand association and consistency
ICC Men’s T20 World Cup Advertising Agency (The Media Ant)
Planning to advertise during the ICC Men’s T20 World Cup 2026? The Media Ant helps brands plan and book campaigns across TV advertising, OTT advertising, Connected TV (CTV), and premium sponsorship assets. Our sports marketing teams support end-to-end execution—from selecting the right T20 World Cup advertising package and language/geo mix to creative approvals and campaign tracking.
How to Book ICC T20 World Cup Ads with The Media Ant?
Step 1: Start by sharing your campaign goals, the audience you want to reach, and your estimated budget. This helps us understand what you want to achieve during the tournament.
Step 2: Based on your inputs, our sports marketing team prepares a customised ICC T20 media plan with the right match selections, formats, and targeting options suited to your objectives.
Step 3: We then provide verified rates and real-time inventory availability directly from the platforms, ensuring you get accurate pricing and clear visibility of what’s open.
Step 4: Once you're ready, you can finalise the formats you prefer—whether OTT, CTV, or stadium assets—and we’ll block the slots before the inventory sells out.
Step 5: You share your ad creatives, and our team reviews them for technical specs, format compatibility, and platform approvals so everything goes live smoothly.
Contact The Media Ant
For ICC T20 World Cup 2026 advertising enquiries:
📞 Call Us (For Advertising Only)
080-37307893
📧 Advertisers
ad@themediaant.com
📧 Media Owners
map@themediaant.com
Sports Marketing Case Studies — Brands That Made Cricket Work for Them
See how leading Indian and global brands have used live cricket and sports advertising to build awareness, drive recall, and connect emotionally with fans. Each campaign shows how context, timing, and creativity turn media buys into brand moments.
Minimalist – Hair Serum Awareness During Pink Ball Test
Minimalist promoted its Hair Serum during the Border-Gavaskar Trophy’s Pink Ball Test using 15-second mid-roll ads on Disney+ Hotstar. Targeting metro cricket audiences on Connected TV, the brand achieved strong visibility through high-attention ad spots where skipping wasn’t possible—aligning perfectly with its clean, modern image.
🔗 Read full case study →
Lord’s Mark Industries – Category Building Through Smart Placements
Lord’s Mark Industries used cricket advertising to position its healthcare and hygiene portfolio as modern, accessible, and trusted. By leveraging contextual sports moments with limited budgets, it demonstrated how smart placements can rival larger-spend campaigns.
🔗 Read full case study →
💸 Mudrex – Fintech Meets Cricket on JioCinema
Crypto investment platform Mudrex leveraged the India vs South Africa series on JioCinema with targeted digital placements to reach young, financially aware audiences. The campaign highlighted how fintech brands can use cricket to drive trust and education in a volatile category.
🔗 Read full case study →
🏫 Vibgyor Schools – Regional Impact via Hotstar
Vibgyor Schools used the India–Australia Test Series on Disney+ Hotstar to strengthen brand recall among parents and families in key metros. The campaign showcased how even education brands can use cricket to reach high-affinity local audiences cost-effectively.
🔗 Read full case study →
🏙️ EVOS – Real Estate Brand Building During IPL 2024
EVOS Builders advertised during IPL 2024 on JioCinema to promote its premium housing projects. By focusing on city-level targeting and mid-roll visibility, the campaign connected the excitement of cricket with aspirations of home ownership.
🔗 Read full case study →
💊 Wellman – Men’s Health Awareness in T20 World Cup 2024
Wellman used the ICC Men’s T20 World Cup 2024 as a platform to normalize men’s wellness conversations. The campaign ran across CTV and OTT, building relevance through sports-driven credibility and timing around high-viewership India games.
🔗 Read full case study →
Frequently Asked Questions
1. How much does it cost to advertise during the ICC T20 World Cup 2026?
Digital sports inventory starts from a CPM of ₹75 for basic banners and can go up to ₹300–₹650 CPM for premium video placements. Fixed-priced sponsorships and large-format packages can range from ₹50 lakhs to ₹26 crore depending on the asset and visibility.
2. Which advertising formats perform best during live ICC T20 matches?
Mid-roll video ads during overs and innings breaks, Connected TV (CTV) placements, and on-ground LED branding typically deliver the highest recall due to high attention and low distraction during live cricket.
3. Can brands target specific states or languages for ICC T20 campaigns?
Yes. Platforms offer multi-language feeds and geo-targeting options, allowing brands to target viewers across Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Marathi, Gujarati, Punjabi, Bhojpuri, and more.
4. When should I book ICC T20 advertising to get the best rates?
The best time to book is 8–12 weeks before the tournament. Inventory fills quickly, especially for India matches, marquee fixtures, and knockout stages, which can lead to price increases.
5. Are ICC T20 World Cup sponsorship options available for brands?
Yes. Sponsorship opportunities include tournament-level partnerships, on-ground assets, team associations, branded segments, and bundled multi-platform packages with extensive visibility.
6. Can smaller or regional brands advertise during the ICC T20 World Cup?
Absolutely. With regional language feeds, mobile-first inventory, and flexible digital packages, even smaller brands can run targeted campaigns starting from ₹15–₹20 lakhs.
7. Does The Media Ant provide end-to-end support for ICC T20 campaigns?
Yes. From campaign planning and match selection to blocking inventory, creative approvals, and real-time delivery monitoring, The Media Ant manages the entire sports advertising process.
Other FAQs
Q1. Out of the 750 Mn audience, what % of HH and CTV audience are unique and not overlapping with LTV (Star Sports)?
Difficult to predict as LTV & Mobile will have some intersection | Broadly: LTV Unique= 280 Mn | Mobile Unique: 340 Mn | CTV Unique= 130 Mn.
Q2. Is the viewership shown on the screen concurrent or cumulative? Does it represent the number of devices or do you use a formula to calculate the audience?
The on-screen figure on JioStar represents Cumulative Reach across Mobile + CTV. Concurrent and unique numbers are derived using average session time and device share in total viewership.
Q3. There are different ad assets like branded cards, fence, and mid-roll. On what basis do you recommend the right ad asset to a client?
It depends on the objective:
- For storytelling and awareness → Video pre-rolls/mid-rolls work best.
- For brand consideration or call-to-action → Static assets are recommended.
Q4. How do I know if my campaign on live sports performed well?
Performance is measured through:
- Brand Lift Studies
- Google Keyword Trends
- Growth in organic search
- Word-of-mouth feedback, via stakeholder dipstick checks
Q5. With a budget of ₹1 Cr, should I advertise in 3–4 main India matches or run ads across the entire tournament?
Depends on the objective and brand stage:
- For impact → Pick 3–4 key India matches
- For sustained reach & frequency → Opt for full tournament presence
Q6. How do I evaluate impact between on-screen media properties and on-ground media properties? With a ₹2 Cr budget, which one should I pick?
On-ground delivers strong top-of-mind recall and logo visibility, but has limited storytelling ability.
The choice depends on the brand objective.
Q7. Are there different strategies for brands at different lifecycle stages with a similar budget?
Yes.
- New/challenger brands → Need focused, targeted communication; Mobile/CTV works best.
- Established brands → For new messaging or re-launch, choose sustained reach & frequency with a mix of video + static assets.
Q8. If a brand picks certain matches and those matches get washed out, what happens to unutilized impressions?
Impressions are carried forward to replacement matches or the next available match days.
Q9. What is the difference in strategy for B2C vs. B2B brands?
- B2B: Focus on key stakeholders, trust-building, and contextual messaging.
- B2C: Focus on wider reach and visibility.
Q10. Is it a good strategy for a D2C brand to advertise on LTV?
Generally no.
D2C brands are typically digital-first, so a Mobile + CTV approach is more effective.
Q11. How do you sell Test cricket?
Test cricket attracts a more serious, mature audience (approx. 80% male). It works well for B2B and mass-reach brands aiming for sustained visibility. Brands can also own the Highlights section.
Q12. What is the minimum investment needed for meaningful visibility?
Based on past campaigns, ₹50 lakh – ₹1 Cr is typically required for strong visibility.
Q13. How does T20 World Cup reach compare with IPL or other major events?
The T20 World Cup is expected to reach 700–750 Mn+, significantly higher than any IPL season or even the 2023 ODI World Cup.
Q14. How does the viewership of India matches compare to non-India matches?
India matches typically deliver 50% more reach than non-India matches.
Q15. If a brand wants to pick 2–3 matches, how do we suggest the best ones?
It is safer to plan for at least 3–5 matches to balance reach, impact, and matchup variability.
Q16. We have a limited budget but want visibility during matches. What should we do?
Be targeted—prioritize Mobile or CTV, choose fewer matches, and maximize impact on those.
Q17. My TG is high-income but I only have a ₹50 lakh budget. Should I go for CTV, LTV, or Mobile?
Recommended split:
-70% CTV
-30% Mobile
with geo + income-based targeting.
Q18. Which is more visible for a limited-budget campaign: pre-roll or mid-roll?
-Pre-roll → Best for high impact and first impressions
-Mid-roll → Good for visibility and brand recall
