ICC Men's T20 World Cup Advertising
About ICC Men's T20 World Cup Advertising
Amplify your brand's global presence by advertising during the prestigious ICC World Cup! Reach cricket enthusiasts worldwide with targeted advertising options that capture the excitement of this premier tournament. Advertising in the ICC World Cup allows brands to align themselves with the excitement and prestige of one of the most-watched sporting events, making it a powerful platform to enhance brand visibility, engagement, and market presence.
Key Insights
Digital
ICC Men's T20 World Cup On Hotstar - Video
During the T20 World Cup, 2024 there will be Midroll Mobile (Lead Gen.), Midroll Live CTA with 60% Takeover, Midroll C2E videos featuring impactful calls-to-action, and ensure a seamless viewing experience with Midroll (Vertical Ads). With these strategic video placements throughout the Full Tournament, the brand will enjoy maximum visibility. For further details, please refer to the execution detail section below.
TMA Offer
₹ 0.155 Per Impression
ICC Men's T20 World Cup On Hotstar - Banner- Frames Ad
It includes ad frames that specifically target Mobile users, this helps brands maximize their brand exposure for the entire duration of the T20 World Cup tournament. Ad Frames are available for the full tournament, Ind+Playoffs, and for Non-Indian Matches. For detailed execution information, please refer to the section below.
TMA Offer
₹ 0.08 Per Impression
ICC Men's T20 World Cup On Hotstar - Power Play Offer
During the T20 World Cup, 2024, the Brand gets visibility during live matches, highlights, and pre-rolls. For India + Playoffs, brands are provided with Mid Rolls - Live + PPL, Mid Rolls - Highlights, Pre Rolls (5-10 sec), and Branded Cards, ensuring maximum impact for your brand. This package is valid till 15th March 2024. For further details, please refer to the execution detail section below.
TMA Offer
₹ 0.06 Per Impression
ICC Men's T20 World Cup On Hotstar - Power Play Offer 2.0
During the T20 World Cup, 2024, the Brand gets visibility during live matches, highlights, and pre-rolls. For India + Playoffs, brands are provided with Mid Rolls - Live + PPL, Mid Rolls - Highlights, Pre Rolls (5-10 sec), and Branded Cards, ensuring maximum impact for your brand. This package is valid post-15th March 2024. For further details, please refer to the execution detail section below.
TMA Offer
₹ 0.155 Per Impression
ICC Men's T20 World Cup On Hotstar - Regional Feed Spot Buys on Mobile+CTV
The Regional Feed Spot Buys include coverage for the full tournament, which encompasses regional mobile app and connected TV (CTV) platforms, offering midroll spots of 10 seconds during live coverage across Tamil, Telugu, and Kannada feeds. With targeted advertising opportunities during both live matches and PPL, ensuring optimal exposure to diverse regional audiences.
TMA Offer
₹ 7,500 Per Spot
ICC Men's T20 World Cup On Hotstar - Midroll- CTV
During the T20 World Cup, 2024 the brand will be provided with Mid-Roll video ads of 10 seconds, this package offers an opportunity to showcase brand advertising during the T20 World Cup matches, specifically in the Living Room midroll segment of the CTV. For further details, please refer to the execution detail section below.
TMA Offer
₹ 0.38 Per Impression
ICC Men's T20 World Cup On Hotstar - Regional Co Presenting Sponsorship Package
In the Co-Presenting Regional Sponsor Package, brands are provided with video ad spots that will be played for 30 seconds on the mobile app and CTV of the platform. Brands are also provided with L-Band that will be featured on regional feeds for sponsorship only for max 4 matches randomly. These ads will be displayed during the Tamil, Kannada, and Telugu feeds of the platform. As part of the package, brands are also provided with a sponsor slate during the 30-second promotion, which will be used as an on-platform promotion in Tamil, Kannada, and Telugu feeds and on the social media platforms, i.e. Facebook, Instagram, and Youtube, during the tournament. Brands will also be announced as sponsors in a static post on the platform's LinkedIn profile. Promotional videos of 30-second duration will also be posted on Instagram and YouTube. Branding will also be done for the trader email and as a horizontal banner on the Exchange4media portal. Prices will vary depending on the available spots provided. For more details on placing your advertisement on this platform, kindly contact us at ad@themediaant.com.
TMA Offer
₹ 4,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Regional Associate Sponsor Package
In the Associate Regional Sponsor Package, brands are provided with video ad spots that will be played for 30 seconds on the mobile app and CTV of the platform. Brands are also provided with L-Band Banner Ads that will be featured on regional feeds for sponsorship only for max 4 matches randomly. These ads will be displayed during the Tamil, Kannada, and Telugu feeds of the platform. As part of the package, brands are also provided with a sponsor slate during the 30-second promotion, which will be used as an on-platform promotion in Tamil, Telugu, or Kannada feeds and on the social media platforms, i.e. Facebook, Instagram, and Youtube, during the tournament. Brands will also be announced as sponsors in a static post on the platform's LinkedIn profile. Promotional videos of 30-second duration will also be posted on Instagram and YouTube. Branding will also be done for the trader email and as a horizontal banner on the Exchange4media portal. Prices will vary depending on the available spots provided. For more details on placing your advertisement on this platform, kindly contact us at ad@themediaant.com.
TMA Offer
₹ 2,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Powered By Package
The Powered By Sponsorship for the T20 WC'24 PPL Show on D+H provides significant exposure opportunities throughout the tournament in both Hindi and English feed, spanning 26 match days with 26-36 matches. The sponsorship includes midroll mobile and CTV spots both pre/link and mid/post-show, alongside integration in ILU, full-frame graphics, verbal mentions, and in-show squeeze-ups, ensuring prominent brand visibility during the pre, post, and live matches. Additionally, the sponsorship encompasses promotional tags and logo presence on end plates of ICC Men's WC T20 2024 'Cricket Live' promos. With an estimated impression range, the sponsorship presents a significant opportunity for brand recognition and engagement with the cricket-watching audience.
TMA Offer
₹ 5,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Title Sponser
The Title Sponsorship for the T20 WC'24 PPL Show on D+H offers extensive exposure across various elements throughout the full tournament in both Hindi and English feed, spanning 26 match days with 26-30 episodes. The sponsorship includes midroll mobile and CTV spots both pre/link and mid/post-show, alongside integration in ILU, full-frame graphics, brand wipes, tickers, verbal mentions, brand logo bugs, and in-show squeeze-ups during the pre, post, and mid-show, ensuring comprehensive brand visibility. Promotional tags and logo presence on end plates of ICC Men's WC T20 2024 'Cricket Live' promos further enhance brand exposure. With an estimated impression range, the sponsorship presents a significant opportunity for brand recognition and engagement with the cricket-watching audience.
TMA Offer
₹ 8,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Regional Invetory- Impressions+Spotbuys
The Regional Inventory package is an advertising solution designed for regional audiences. It includes midroll video placements that last for 10 seconds on mobile platforms during all 55 matches of the tournament. Additionally, advertisers can take advantage of spot buys to place midroll video ads on mobile and connected TV (CTV) platforms during around 35 matches. This maximizes exposure and engagement opportunities. This package allows advertisers to reach their desired regional audience segments effectively. It enhances brand visibility and drives engagement throughout the tournament duration. The ads can be played in Tamil, Telugu, and Kannada feeds during the live match stream.
TMA Offer
₹ 60,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - PPL Segment Association Package
The PPL Segment Association will be visible in both Hindi and English feeds during the match lineups including Pre/Post- Show Segments which involve 1 squeeze ups, verbal mention by the host, and one VO during the Pitch Report, Playing 11 Discussions, Game Plan Analysis, Player to Watch Out For segment, Match Predictions, Key Battles, and Experts' View. Additionally, this package also includes the Post show segment which includes 1 squeeze ups, verbal mention by the host, and one VO during the Highlights segment and player of the tournament segment.
TMA Offer
₹ 80,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - CTV- Billboard
During the T20 World Cup Match segments, this includes strategically positioned billboards during the Semi-Finals and Finals excluding the Ind-Pak Match, visibility on days featuring matches with non-India teams, and brand visibility on non-match days. For further details, please refer to the execution detail section below.
TMA Offer
₹ 25,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Billboard- Mobile
During the T20 World Cup Match segments, this includes strategically positioned billboards during the Semi-Finals and Finals excluding the Ind-Pak Match, brand presence on non-India Super 8 match days, during group stage matches featuring non-India teams, and even on the days without matches. For further details, please refer to the execution detail section below.
TMA Offer
₹ 35,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Co-Presenting Package
In Co- Presenting brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads, impactful 15s midroll videos during live and highlight moments, and an extended reach with a 15s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Super 4s (Live+VOD) throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Mobile BB (Non-India Group Stage) for 1 day, India + Playoffs Matchday CTV BB(Excluding Ind-Pak) for 1 day, and Non-India Match day CTV BB for 3 days. In Marketing Promotions brands are provided with Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on Linkedin. For more details, please refer to the execution detail section below.
TMA Offer
₹ 80,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Co-Powered Package
In Co-Powered By brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads and impactful 15s midroll videos during live and highlight moments alongside an extended reach with a 15s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Super 6s (Live+VOD) throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Mobile BB (Non-India Group Stage) for 1 day, India + Playoffs Matchday CTV BB(Excluding Ind-Pak) for 1 day, and Non-India Match day CTV BB for 3 days. In Marketing Promotions brands are provided with Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on Linkedin. For more details, please refer to the execution detail section below.
TMA Offer
₹ 55,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Associate Sponsorship Package
In the Associate Sponsorship Package brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads and impactful 10s midroll videos during live and highlight moments alongside an extended reach with a 10s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Milestones throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Non-India Group Stage Matchday Mobile BB for 1 day. In Marketing Promotions brands are provided with Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on Linkedin. For more details, please refer to the execution detail section below.
TMA Offer
₹ 30,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Highlight Partner Package
In the Highlights Partner Package of T20 World Cup, 2024, brands are provided with Mobile Midroll Presence with 1 video of 30 secs duration, CTV Midroll Presence with 1 video of 30 secs duration, brand name featured prominently in the tournament tray, brand with a brief of 5sec voiceover, brand logo featured for 5sec on the opening slate, brand logo displayed for 5sec on the closing slate, and 2 L-Band appearances each lasting 5sec. This entire thing will be displayed for all 55 Matches of the tournament. For more details, please refer to the execution detail section below.
TMA Offer
₹ 11,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Custom Squeeze Ups
This package offers branding opportunities in T20 World Cup Matches. L-Band advertisements will be displayed in various match segments. One L-Band instance per match for Over Selection, Death Overs, Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser One. Two Band instances for Misfield, Player on Screen, Captain on Screen, Wicket-keeper on Screen, DRS, Third Umpire, Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser Two. Three L-Band instances per match for Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser Three. Check the execution detail section for more information.
TMA Offer
₹ 2,75,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Feature Packages
The package includes displaying branding during the T20 World Cup, and the full tournament segment includes L-Bands featured during the Super 4s (Live+VOD), Super 6s (Liv+VOD), Fall of Wicket (Liv+VOD), Milestones (Live+VOD), and AR Bug (Action Replay). The Single Innings includes L-Band featuring the Super 4s and AR Bug (Action Replay). The Closer to Live includes L-Bands featuring in the MOM Moment, Match Toss moment, and Winning Captain speech moment for 1 match and in Op Batsmen Walking in and Fielding Team Walking in for 2 matches. For more details, please refer to the execution detail section below.
TMA Offer
₹ 60,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - VOD Package
The VOD package of the T20 World Cup consists of various components such as Game-changing Moments, Hotstar of the Match, Preview, Top Spells, Top Stats, and Top Knocks in which there will be a 5sec logo display in 55 matches in the Opening and the Closing Slate, a 5-second voiceover in each video, and 1 L-Band per video throughout the tournament. For further details, please refer to the execution detail section below.
TMA Offer
₹ 25,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Spot Rate Package
The package includes displaying branding during the T20 World Cup, the brand gets a specified ad type for 10-second advertising spots in the No Feed Selection in Midroll Mobile (Live) and Midroll CTV (Live) in all languages. Alongside the PPL a specified ad type for 10-second advertising spots in the No Feed Selection in Midroll Mobile and Midroll CTV in all languages is also available.
TMA Offer
₹ 1,00,000 Per Spot
ICC Men's T20 World Cup On Hotstar - Branded Moments Package
Branding will be featured on the World Cup 2023 Social feed with a special tab dedicated to the brand, including a CTA leading to the brand’s landing page. For more information, you can slide into the execution detail section given below.
TMA Offer
₹ 3,30,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Branded Page Package
This package includes 3 sets, Branded Page Ownership in which it gets an Exclusive ownership of a branded page on the Hotstar App, featuring a special brand tab with a Call to Action (CTA) and an always-on branding opportunity throughout the entire T20 World Cup tournament. Branded Page with Lead Gen in which brand gets ownership of a branded page on the Hotstar App, featuring a special brand tab with a CTA and Lead Generation capabilities, and an always-on branding opportunity throughout the tournament. The Branded Page with Microsite in which brand gets an exclusive ownership of a branded page on the Hotstar App, featuring a special brand tab with a CTA and a Microsite and an always-on branding opportunity throughout the entire T20 World Cup tournament. Additionally there is an additional package in each category for Week 1 Package (15 Matches), Week 2 Package (17 Matches), Week 3 Package (14 Matches), and Week 4 Package (9 Matches). For further details, please refer to the execution detail section below.
TMA Offer
₹ 1,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - PPL Segment Package
In this package there are two categories during the T20 World Cup 2024, it includes D+H Exclusive PPL Segment - Pre-Show and D+H Exclusive PPL Segment - Mid-Innings. The Pre Show will be of 2 Minutes with placement in the Pre-Show (1st Match of the day), this includes Logo Presence in opening and closing slate, Squeeze Ups x 1, Verbal Mentions by Host/VO x 2 , and Brand Philosophy incorporated in the script. The Mid-Innings will be of 1 Minute with placementin the Mid-Innings (1 per match), this includes Logo Presence in opening and closing slate, Squeeze Ups x 1, Verbal Mentions by Host/VO x 2, and Brand Philosophy incorporated in the script. For further details, please refer to the execution detail section below.
TMA Offer
₹ 2,50,000 Per Package
ICC Men's T20 World Cup On Hotstar - Innovative Ad packages
This package helps the brand engage audience with a Tailored Cricket Quiz Experience during the T20 World Cup, 2024 where there will be Custom Quiz, Creative customization, and Tech Development. Additionally there will be Quiz Integration on Commentary Feed (Potrait Mode), Breakout BB, Lead Gen via BBs, Branded Card with Carousel, Branded Card with Lead Gen, and Branded Card with Microsite. For further details, please refer to the execution detail section below.
TMA Offer
₹ 15,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Product and Content Integration Package
During the T20 World Cup, 2024, brand gets presence with Exclusive Integration Packages which includes Power of Cricket Influencers and Co-Branded Promo both offers 30 second of Video presence on WC 2024 Tournament, 5 seconds Logo on Closing Slate throughout the tournament, 5 seconds Verbal Mentions throughout the tournament, Brand Philosophy in the script, Presence on D+ H official HMP handles, and 2 Branded Moment instances per match day on social feed for the for D+H Platform Mobile + CTV platform. For further details, please refer to the execution detail section below.
TMA Offer
₹ 1,00,00,000 Per Package
ICC Men's T20 World Cup On Hotstar - Branded Card- Display Ad
The Branded Card is a dynamic banner ad that is placed strategically during engaging moments in the T20 World Cup. Brands have the option to avail of this media as a separate entity or additionally, it comes as a complimentary with Powerplay, Powerplay 2, and video ad slots. This maximizes brand visibility and engagement.
TMA Offer
₹ 0.05 Per Impression
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Media Demographics & Analytics
Schedule
Past Advertisers
Bisleri
Britannia 50-50
Aquarius
Cocacola
Thumps Up
Sprite
Mars
Pedigree
Mondelez International
Cadbury Dairy Milk
User Reach & Demographics
Previous season Viewership
Overview
In Million
CTV Device reach
16.2
Previous Season Viewership
OTT Watch Time
In %
Cricket World Cup
75
Non Cricket Months
46
Previous Season Viewership
Audience Reach
In Million
Female Audience
60
ICC World Cup Advertisement
Amplify your brand's global presence by advertising during the prestigious ICC World Cup! Reach cricket enthusiasts worldwide with targeted advertising options that capture the excitement of this premier tournament. Advertising in the ICC World Cup allows brands to align themselves with the excitement and prestige of one of the most-watched sporting events, making it a powerful platform to enhance brand visibility, engagement, and market presence.
ICC World Cup Advertising presents a remarkable opportunity for businesses to connect with a global audience of passionate cricket fans. With millions of viewers tuning in from across the world, this prestigious tournament offers a platform for brands to enhance their visibility, build brand associations, and generate engagement. Leveraging various advertising channels such as television, digital platforms, in-stadium promotions, and social media campaigns, businesses can capitalize on the excitement and reach of the ICC World Cup to effectively promote their products and services.
ICC World Cup Advertisement refers to the promotional activities carried out by businesses and brands during the International Cricket Council (ICC) World Cup tournament. It involves creating and disseminating advertisements to reach the vast audience of cricket enthusiasts who follow the tournament. ICC World Cup Advertisements are designed to capture the attention, interest, and loyalty of viewers, leveraging the popularity and excitement generated by the tournament.
These advertisements can take various forms, including television commercials, digital ads, in-stadium promotions, radio spots, print ads, and social media campaigns. The content of these ads may feature cricket-related themes, star players, team rivalries, or evoke the spirit of the game. The goal is to create a strong brand presence, generate brand recall, and drive consumer engagement and loyalty.
ICC World Cup Advertisement allows businesses to align their brand with the tournament's teamwork, excellence, and sportsmanship values. It allows companies to leverage the global reach and viewership of the ICC World Cup to increase brand visibility, attract new customers, and enhance brand image and reputation. Effective ICC World Cup Advertising can help businesses stand out amidst the competition and create a lasting impact on cricket fans worldwide.
Why go for advertising during ICC world cup?
Advertising during the ICC World Cup can be a highly lucrative opportunity for businesses for several reasons:
- Global Audience: The ICC World Cup is one of the most-watched sporting events in the world, attracting millions of viewers from various countries. It allows businesses to reach a massive global audience, including fans from diverse backgrounds and regions.
- Increased Engagement: Sporting events like the ICC World Cup generate significant excitement and engagement among viewers. People are more likely to pay attention to advertisements during such events, leading to higher recall and brand recognition.
- Targeted Marketing: The World Cup attracts a specific target audience—passionate cricket fans. This allows advertisers to tailor their messages and products to appeal directly to this niche market, maximizing the impact of their advertising efforts.
- Brand Association: Associating your brand with a prestigious sporting event like the ICC World Cup can enhance your brand image and credibility. It creates positive brand associations with teamwork, excellence, and sportsmanship.
- Sponsorship Opportunities: The ICC World Cup offers sponsorship opportunities for businesses to align themselves with the tournament. Sponsors often receive extensive exposure and promotional benefits, including logo placement, branding on stadiums, and mentions during broadcasts.
- Social Media Buzz: Major sporting events generate a massive buzz on social media platforms, with fans actively discussing and sharing their experiences. Advertising during the World Cup allows brands to tap into this social media conversation, generating additional online visibility and user engagement.
- Time-Driven Advertising: The ICC World Cup runs for a defined period, typically a few weeks, which creates a sense of urgency for advertisers. They can design time-bound marketing campaigns and promotions, encouraging immediate action from consumers.
- Competitive Advantage: Participating in advertising during the ICC World Cup can give businesses a competitive edge over their rivals. It allows them to showcase their products or services to a vast audience, potentially reaching new customers and outperforming competitors.
Types of ICC Cricket World Cup Ads
Businesses can utilize various types of ads during the ICC Cricket World Cup to promote their products or services. Here are some common types of ads seen during the tournament:
- Television Commercials: Television commercials remain popular advertising during major sporting events like the ICC Cricket World Cup. These ads are aired during live match broadcasts and commercial breaks, targeting a massive television audience.
- Sponsorship Bumpers: Companies that sponsor the ICC Cricket World Cup often display their logos or brand messages before, after, or during match coverage breaks. These sponsorship bumpers are visual cues that associate the brand with the tournament and its values.
- Digital Ads: With the increasing popularity of online streaming and digital platforms, digital advertising has become an essential part of reaching cricket fans. These ads can be displayed on streaming platforms, official tournament websites, social media platforms, and cricket-related websites or blogs.
- In-Stadium Advertising: Ads are prominently displayed in and around the stadiums during the matches. This includes banner advertisements, hoardings, electronic scoreboards, and even branded merchandise. In-stadium advertising ensures brand visibility to the spectators and can be captured by television cameras, reaching a wider audience.
- Radio Ads: Radio broadcasts of the ICC Cricket World Cup matches provide an opportunity for businesses to reach audiences who prefer listening to the game. Radio ads can be strategically placed during match commentary, pre and post-match discussions, and other cricket-related programs.
- Print Ads: Although less prevalent in recent years, print advertisements in newspapers, magazines, and sports publications are still used by some businesses to target cricket fans. These ads can feature special promotions, discounts, or other offers related to the ICC Cricket World Cup.
- Social Media Campaigns: Leveraging social media platforms like Facebook, Twitter, Instagram, and YouTube is crucial for engaging with fans during the ICC Cricket World Cup. Businesses can create captivating ads designed for these platforms, incorporating hashtags, contests, and interactive elements to generate buzz and encourage user participation.
- Influencer Marketing: Collaborating with popular cricket influencers, players, or commentators can effectively reach a dedicated fan base. Influencers can create sponsored content, share brand messages, or participate in campaigns related to the ICC Cricket World Cup.
Steps for placing ICC world cup ads
Successful ICC world cup campaigns stay in the minds of the customer for longer. The plan will begin by keeping certain factors like budget estimations and resources. Brands should make a time frame for the campaigns, which enables brands to create a more focused plan and effectively market the same. Brands need to analyze their product, target audience, and how best to reach them. This involves understanding the customer and what they need or want.
- Identify your target audience: Who are you trying to reach with your ad? Once you know your target audience, you can start to target your advertising accordingly.
- Choose the right platform: There are many different platforms where you can place advertisements, such as television, team branding, radio, print, etc. Consider your target audience and budget when choosing a platform.
- Create a compelling ad: Your ad should be creative and attention-grabbing. It should also be relevant to your target audience and your product or service.
- Set a budget: ICC world cup advertising can be expensive, so it's important to set a budget before you start placing ads.
- Track your results: It's important to track the results of your sports advertising so that you can see what's working and what's not. This will help you to improve your advertising campaigns over time.
ICC Cricket World Cup Advertising Examples
Nike- United by Blue
After 28 years, the country of blue reclaimed international supremacy from the street to the stadium. The 2011 World Cup ad for Nike highlighted the same thing.
The company jumped on board by modifying the Bleed Blue campaign to become "United by Blue." The advertisement aimed to reflect the emotions of the ardent fans as well as the dreams of each and every gully cricket player in India. Additionally, the fact that Nike is a sports company naturally made it sail smoothly, making it one of the best advertisements.
Hero Honda - Dhak Dhak Go, India Go
At the time, Hero Honda had a history of marketing their motorcycles as being uniquely Indian. They frequently painted the patriotism that they linked with their bikes on their marketing graphics.
The 2011 World Cup commercial for India used the phrase "Dhak Dhak Go India." The advertisement not only highlighted the Indian Cricket team's winning streak but also encouraged strength and motivation. People cheering from all walks of life demonstrated the unwavering support of Indian cricket fans. The way they combined the excitement of cricket fans with their product was something I really like. It was both graceful and strong at the same time.
ICC World Cup Advertising Agency
The Media Ant is the best sports advertising agency with a decade of experience specializing in ICC World Cup advertising. With their media planning and buying expertise, they offer expert solutions to tackle various media-related challenges businesses face. Their deep understanding of the advertising landscape and their knowledge of the ICC World Cup audience make them a trusted partner for effective and impactful advertising campaigns during this prestigious tournament.
FAQs Related to ICC World Cup Advertisement
What are the steps for cricket world cup advertising?
The steps for cricket World Cup advertising typically involve:
- Setting advertising goals and objectives.
- Identifying target audience and demographics.
- Creating compelling ad content and visuals.
- Choosing appropriate advertising channels.
- Planning and executing media buying.
- Monitoring and evaluating the effectiveness of the campaign.
What is the ad rate for the ICC World Cup?
The ad rates for the ICC World Cup can vary significantly depending on various factors, such as the type of media, duration of the ad, time slot, audience reach, and the popularity of the match or tournament stage. Also, rates can differ based on the country or region where the advertisement is being aired.
How much does it cost to advertise during ICC world cup?
The cost of advertising during the ICC World Cup can vary greatly depending on factors such as the type of media, duration of the ad, time slot, audience reach, and the popularity of the match or tournament stage.
Why advertise in cricket world cup?
Advertising in the Cricket World Cup offers several compelling reasons. It provides access to a vast and engaged global audience of cricket fans, allowing businesses to increase brand visibility and reach potential customers. The tournament generates excitement and buzz, making it an ideal platform for effective brand promotion. Additionally, it enables businesses to align themselves with the values and passion associated with the sport, enhancing brand image and customer perception.
