Women's Premier League Advertising

Women's Premier League Advertising

330M

Reach

28 days

Duration

About Women's Premier League Advertising

The latest addition to the Indian Cricket scene, the Women’s Premier League is equivalent to the IPL and the highest level of women’s cricket in India. WPL is a high-profile event that features many top players, gaining a lot of attention from the fan base. Associating brands will be able to build visibility and exposure to large audiences through various platforms.

Key Insights

Gender

Women's

Expected Reach

330M

Categories

Cricket

Digital

Popular
Pre/Mid Roll video ad reference

Women’s Premier League On Jiohotstar - Video

The Video Ad Format offers three options: on App + Website Live Matches, you can run 10-second pre-roll or mid-roll ads during live streaming on both app and website; on App + Website VODs/Highlights, 10-second mid-roll ads can run within match highlights or video-on-demand content on both App and website. VOD ads run whenever viewers watch non-live cricket videos like recap videos, behind the scenes, replays of match segments—on handheld devices. On App + Website + Connected TV (CTV), ads are displayed across all platforms with both pre-roll and mid-roll options, where targeting is possible on app and website but not on CTV, as ads run site-wide. Pricing is based on CPM (Cost per Thousand Impressions) and varies depending on targeting parameters.
Base Rate

₹ 0.11 Per Impression

Popular
Masthead
Frame Ads
Fence Ads
Social Banner
Scorecard Banner

Women’s Premier League On Jiohotstar - Banner

Banner ads are image-based formats available in three types—Fence Banners (placed along the edges of content), Frame Banners (surrounding the main content area), and Social Banners (appearing in social media feeds). Priced on a CPM (Cost per Thousand Impressions) model, they offer an affordable way to reach a large audience with strong visibility and impact. Billboard ads, on the other hand, are large masthead banners displayed at the top of the platform, delivering maximum visibility and strong brand recall. They also run on a CPM model and are ideal for driving high engagement and amplifying brand presence.
Base Rate

₹ 0.083 Per Impression

Popular
Video Ads on CTV

Women’s Premier League On Jiohotstar - Connected TV

Connected TV (CTV) video ads allow advertisers to reach viewers directly on smart TVs with engaging, high-impact content. These 10-second ads can run as pre-roll (before content) or mid-roll (during content) in both live programming and Video on Demand (VOD), where viewers can watch recorded matches or highlights anytime. Pricing is based on CPM (Cost Per Thousand Impressions). Price may vary based on the targeting requirement.
Base Rate

₹ 0.385 Per Impression

Popular
Squeezeup in App/Website

Women’s Premier League On Jiohotstar - Squeeze Ups

Squeeze-Up Ads are banner-style units, similar to Aston bands on television, that appear at the bottom of the screen for 3–5 seconds. They are displayed during key contextual moments in a match—such as player walk-ins, decision reviews, extras, or specific overs. Advertisers can also choose the placement preference, whether on handheld devices (HH) or Connected TVs (CTV).
Base Rate

₹ 19,800 Per Exposure

Popular

Women’s Premier League On Jiohotstar - Patner Sponsorship Package

A Partner Sponsorship Package offers advertisers the opportunity to align their brand with a team, league, or event while gaining extensive multi-platform visibility. Types of partnership packages include Co-Presenting Partner, Associate Partner, Highlights Partner, PPL Co-Powered By Partner, and Co-Presenting Partner, with targeting possible across HH Web + CTV + LTV to enhance precision and reach, and further package details are available in the deliverables within the execution section. These packages are featured across live broadcasts as well as Pre Post Live(PPL) match coverage to maximize exposure. It includes prominent exposure on TV broadcasts, in-stadium branding, and digital platforms, ensuring the brand reaches a large and engaged audience. Logos can appear on scoreboards, match graphics, and fan engagement zones, enhancing recall and association. This package delivers strong brand presence and audience connection at a more cost-effective rate than title sponsorship, making it an attractive choice for impactful advertising.
Base Rate

₹ 3,85,00,000 Per Package

Premium

Women’s Premier League On Jiohotstar - Feature Packages

The WPL Features Package includes ad placements during special in-match features, where brands are provided with time slots across Celebrations, Super 6s, Milestones, FOW (Fall of Wickets), Super 4s, and Action Replays, with additional features covered as per the deliverables in the execution details. During these moments, the brand’s logo, creatives, and taglines will be prominently displayed live during the match.
Base Rate

₹ 1,65,00,000 Per Package

Popular

Women’s Premier League On Jiohotstar - Auctions Patner

The Auction Package offers brands exclusive visibility during the player auction event, showcasing logos, on-screen graphics, and sponsor tags across key moments such as team bids, player announcements, and squad updates. Two types of partnerships are available: Co-Presenting Partner and Associate Partner, providing presence across the live auction broadcast coverage. For more package details, refer to the deliverables in the execution section. This package ensures high-impact brand exposure during one of the most-watched and engaging league moments.
Base Rate

₹ 27,50,000 Per Package

Television

Popular

Women's Premier League - Video Ad

Video advertisements of 10 seconds duration will be broadcast during match breaks. These advertisements will be scheduled across live telecasts, Pre and Post Live coverage, as well as during highlights
Base Rate

₹ 44,000 Per Display

Popular
Squeeze Up
Squeeze Up
Logo
L Band
Logo
Aston Band
Squeeze Up

Women's Premier League - SqueezeUp Banner

Squeeze-Up Ads are banner-style ads, similar to Aston band ads, displayed at the bottom of the screen for 3–5 seconds, telecast across platforms such as CTV, HHWeb, and Linear TV. These ads can be showcased during PPL (Pre and Post Live) before the match starts or after it ends, and are available in both SD (Standard Definition) and HD (High Definition) formats.
Base Rate

₹ 17,600 Per Display

Popular

Women's Premier League - Feature Packages

The WPL Features Package includes ad placements during special in-match features, where brands are provided with time slots across Celebrations, Super 6s, Milestones, FOW (Fall of Wickets), Super 4s, and Action Replays, with additional features covered as per the deliverables in the execution details. During these moments, the brand’s logo, creatives, and taglines will be prominently displayed live during the match
Base Rate

₹ 86,90,000 Per Package

Popular
Sponsorships package
Co-presenting Package
Sponsorships package

Women's Premier League - Patner Sponsorship Package

A Partner Sponsorship Package offers advertisers the opportunity to align their brand with a team, league, or event while gaining extensive visibility on linear television. Types of partnership packages include Co-Presenting Partner, Associate Partner, Highlights Partner, PPL Co-Powered By Partner, Co-Presenting Partner, and Team-Specific Packages, and further package details are available in the deliverables within the execution section. These packages are featured across live broadcasts as well as Pre Post Live(PPL)match coverage to maximize on-air exposure. The package includes prominent placement on TV broadcasts through scoreboards, match graphics, in-stadium visibility captured on camera, and fan engagement moments, ensuring the brand reaches a large and engaged television audience. This format strengthens brand recall and association while offering strong presence at a more cost-effective rate than title sponsorship, making it a compelling choice for impactful TV advertising.
Base Rate

₹ 3,85,00,000 Per Package

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Media Demographics & Analytics

User Reach & Demographics

Users

Expected Reach- 2026

In million


OTT

200

TV

130


Women's Premier League presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, Women's Premier League ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally. 

Why Should Brands Consider Women’s Premier League Advertising 2026?

Brands should consider Women’s Premier League Advertising 2026 because the league has quickly become one of India’s most influential sporting properties, offering large-scale visibility, growing fandom, and balanced audience demographics. As WPL continues to expand, advertisers receive access to a diverse consumer base across metros, Tier 1 cities, Tier 2–Tier 3 markets, and regional clusters.

Women’s Premier League Ads help brands connect with female decision-makers, families, youth, and high-intent sports audiences. Rising interest in women’s cricket, combined with multi-platform coverage, creates strong recall and sustained brand impact.

Benefits of Advertising in Women’s Premier League Advertising 2026:

  • Consistent Growth in Viewership: Each season has recorded steady increases across TV, digital, and social channels.

  • High Female Participation: WPL attracts one of the strongest female audience ratios in Indian cricket, driving household-level influence.

  • Urban and Bharat Reach: Nearly equal distribution across metros and emerging regions.

  • Positive Brand Association: Themes of empowerment and inclusivity strengthen brand equity.

  • High Engagement During Matches: Live sports naturally deliver stronger attention, aiding message retention and ad recall.

What Advertising Options Are Available for Women’s Premier League Advertising 2026?

Women’s Premier League Advertising 2026 offers a wide range of advertising formats across Digital and Television, ensuring broad reach and high engagement throughout the tournament.

Digital Ad Format

Digital Ad Format

Where It Appears

Why It Works

Best Suited For

Video Ads

Before or during content playback

High engagement + strong recall

FMCG, fintech, D2C brands

Banner Ads on JioHotstar

Homepage, category pages, browsing screens

Frequent visibility + targeted reach

Apps, e-commerce, retail

Squeeze-Up Ads

Lower-third overlays during streaming

Non-intrusive, continuous branding

Performance-led and awareness campaigns

Partner Sponsorship Packages

Branded placements across tournament windows

High-impact visibility across the season

National and premium brands

Feature Packages

Match segments, highlights, branded features

Strong storytelling and deeper engagement

Lifestyle, auto, premium categories

Auction Partner Packages

Player auction programming and promotions

Early-season exposure and large reach

Brands seeking pre-season visibility

TV Ad Format


TV Ad Format

Where It Appears

Why It Works

Best Suited For

Video Ads

Live match breaks, pre/post shows

Maximum reach across TV audiences

Mass-market categories

Squeeze-Up Banner Ads

Lower-screen overlays during match moments

High visibility at cost-efficient rates

FMCG, telecom, retail

Feature Packages

Match analysis, player stats, highlight segments

Strong credibility and premium association

Auto, BFSI, consumer durables

Partner Sponsorship Packages

Branded mentions, logos, integrated visibility

Season-long impact and high-frequency exposure

National advertisers and market leaders

Who Forms the Audience for Women’s Premier League Advertising 2026?

The audience for Women’s Premier League Advertising 2026 represents a digitally active, socially aware, and highly engaged demographic. Its balanced gender split and strong youth participation make it suitable for a wide range of advertiser categories.

Audience Metric

Projected for WPL 2026

Total Platform Reach

120–150 million+ viewers

Metro + Tier 1 Share

~50%

Tier 2 + Tier 3 + Rural

~50%

Gender Split

48% Female • 52% Male

Age 18–34

~58%

Age 35–44

~26%

Primary Engagement Channels

TV, digital, social platforms, influencer content

This wide demographic spread makes Women’s Premier League Ads ideal for brands targeting families, women shoppers, youth, professionals, and premium households.

What Are the WPL Advertising Rates in 2026?

Women’s Premier League Advertising 2026 rates start as low as ₹0.083–₹0.11 per impression for digital banner and video ads on JioHotstar, making them highly cost-efficient for scaled reach. Premium digital formats such as Connected TV range around ₹0.385 per impression, while Squeeze-Up exposures begin from ₹19,800 per unit. High-impact packages like Feature Packages and Partner Sponsorships fall in the upper range, starting at ₹1.65 crore and going up to ₹3.85 crore per package, with auction-specific partnerships beginning around ₹27.5 lakhs.

On television, 10-second video ads begin at approximately ₹44,000 per spot, while Squeeze-Up banners start near ₹17,600 per display. TV Feature Packages are priced around ₹86.9 lakhs, and premium sponsorship packages extend up to ₹3.85 crore. Overall, WPL 2026 ad investments range from ₹0.083 per impression for entry-level digital placements to ₹3.85 crore for top-tier sponsorship packages, offering options for both performance-led and high-impact branding campaigns.

WPL 2026 Advertising Agency-The Media Ant

Brands should use The Media Ant for Women’s Premier League Advertising 2026 because the platform simplifies planning, comparison, and execution across digital, TV, and integrated sponsorship formats. The Media Ant offers:

  • Access to updated Women’s Premier League Advertising rates

  • Side-by-side comparison of digital, TV, and sponsorship packages

  • End-to-end planning support for all campaign sizes

  • Assistance with creative specifications, placements, and targeting

  • Real-time delivery tracking and campaign optimisation

  • Dedicated teams across Bangalore, Mumbai, and Delhi

This ensures a smooth, transparent, and performance-driven advertising experience.

How Can Women’s Premier League Ads 2026 Be Booked Easily Through The Media Ant?

Booking Women’s Premier League Ads 2026 involves a streamlined five-step process:

Step 1: Share your objectives and budget
Campaign goals, audience segments, and budgets are evaluated.

Step 2: Receive a customised media plan
Best-fit digital, TV, and sponsorship options are recommended.

Step 3: Confirm inventory and pricing
Match-level availability and packages are finalised.

Step 4: Submit creatives and branding assets
Videos, banners, and logos are aligned with placement guidelines.

Step 5: Track delivery and performance
Visibility, pacing, and campaign impact are monitored throughout the season.

Want to Advertise in WPL 2026? Contact The Media Ant

📞 Call Us (For Advertising Only): 080-37307893

✉️ Advertisers Email: ad@themediaant.com

🏢 Media Owners Email: map@themediaant.com

Frequently Asked Questions

1. How much does Women’s Premier League Advertising 2026 cost?

Costs range from ₹50,000 for digital formats to multiple crores for sponsorships, depending on placement and visibility.

2. What is the minimum budget required?

A typical starting budget is ₹3–5 lakhs for digital and basic placements.

3. Are Women’s Premier League Ads more affordable than IPL?

Yes, WPL offers lower entry costs while still delivering wide reach.

4. Do rates increase during finals or marquee matches?

Yes, premium matches see higher demand and increased pricing.

5. Which formats deliver the strongest impact?

Video ads, sponsorship packages, feature segments, and digital video formats offer strong recall.

6. Can brands target specific regions?

Yes, digital and social formats allow state-level and city-level targeting.

7. Is WPL effective for female-focused brands?

Absolutely — WPL has one of the highest female viewership ratios in Indian cricket.

8. Do influencer collaborations improve reach?

Yes, athlete and sports influencer content significantly increases engagement.

9. Are on-ground activations available?

Yes, brands can leverage fan zones, signage, and in-stadium branding.


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