Women's Premier League Advertising

About Women's Premier League Advertising
The latest addition to the Indian Cricket scene, the Women’s Premier League is equivalent to the IPL and the highest level of women’s cricket in India. WPL is a high-profile event that features many top players, gaining a lot of attention from the fan base. Associating brands will be able to build visibility and exposure to large audiences through various platforms.
Key Insights
Digital
Women’s Premier League On Jiohotstar - Video
Base Rate
₹ 0.11 Per Impression
Women’s Premier League On Jiohotstar - Banner
Base Rate
₹ 0.083 Per Impression
Women’s Premier League On Jiohotstar - Connected TV
Base Rate
₹ 0.385 Per Impression
Women’s Premier League On Jiohotstar - Squeeze Ups
Base Rate
₹ 19,800 Per Exposure
Women’s Premier League On Jiohotstar - Patner Sponsorship Package
Base Rate
₹ 3,85,00,000 Per Package
Women’s Premier League On Jiohotstar - Feature Packages
Base Rate
₹ 1,65,00,000 Per Package
Women’s Premier League On Jiohotstar - Auctions Patner
Base Rate
₹ 27,50,000 Per Package
Television
Women's Premier League - SqueezeUp Banner
Base Rate
₹ 17,600 Per Display
Women's Premier League - Feature Packages
Base Rate
₹ 86,90,000 Per Package
Women's Premier League - Patner Sponsorship Package
Base Rate
₹ 3,85,00,000 Per Package
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Media Demographics & Analytics
User Reach & Demographics
Users
Expected Reach- 2026
In million
OTT
200
TV
130
Women's Premier League presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, Women's Premier League ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally.
Why Should Brands Consider Women’s Premier League Advertising 2026?
Brands should consider Women’s Premier League Advertising 2026 because the league has quickly become one of India’s most influential sporting properties, offering large-scale visibility, growing fandom, and balanced audience demographics. As WPL continues to expand, advertisers receive access to a diverse consumer base across metros, Tier 1 cities, Tier 2–Tier 3 markets, and regional clusters.
Women’s Premier League Ads help brands connect with female decision-makers, families, youth, and high-intent sports audiences. Rising interest in women’s cricket, combined with multi-platform coverage, creates strong recall and sustained brand impact.
Benefits of Advertising in Women’s Premier League Advertising 2026:
Consistent Growth in Viewership: Each season has recorded steady increases across TV, digital, and social channels.
High Female Participation: WPL attracts one of the strongest female audience ratios in Indian cricket, driving household-level influence.
Urban and Bharat Reach: Nearly equal distribution across metros and emerging regions.
Positive Brand Association: Themes of empowerment and inclusivity strengthen brand equity.
High Engagement During Matches: Live sports naturally deliver stronger attention, aiding message retention and ad recall.
What Advertising Options Are Available for Women’s Premier League Advertising 2026?
Women’s Premier League Advertising 2026 offers a wide range of advertising formats across Digital and Television, ensuring broad reach and high engagement throughout the tournament.
Digital Ad Format | Where It Appears | Why It Works | Best Suited For |
Video Ads | Before or during content playback | High engagement + strong recall | FMCG, fintech, D2C brands |
Banner Ads on JioHotstar | Homepage, category pages, browsing screens | Frequent visibility + targeted reach | Apps, e-commerce, retail |
Squeeze-Up Ads | Lower-third overlays during streaming | Non-intrusive, continuous branding | Performance-led and awareness campaigns |
Partner Sponsorship Packages | Branded placements across tournament windows | High-impact visibility across the season | National and premium brands |
Feature Packages | Match segments, highlights, branded features | Strong storytelling and deeper engagement | Lifestyle, auto, premium categories |
Auction Partner Packages | Player auction programming and promotions | Early-season exposure and large reach | Brands seeking pre-season visibility |
TV Ad Format | Where It Appears | Why It Works | Best Suited For |
Video Ads | Live match breaks, pre/post shows | Maximum reach across TV audiences | Mass-market categories |
Squeeze-Up Banner Ads | Lower-screen overlays during match moments | High visibility at cost-efficient rates | FMCG, telecom, retail |
Feature Packages | Match analysis, player stats, highlight segments | Strong credibility and premium association | Auto, BFSI, consumer durables |
Partner Sponsorship Packages | Branded mentions, logos, integrated visibility | Season-long impact and high-frequency exposure | National advertisers and market leaders |
Who Forms the Audience for Women’s Premier League Advertising 2026?
The audience for Women’s Premier League Advertising 2026 represents a digitally active, socially aware, and highly engaged demographic. Its balanced gender split and strong youth participation make it suitable for a wide range of advertiser categories.
Audience Metric | Projected for WPL 2026 |
Total Platform Reach | 120–150 million+ viewers |
Metro + Tier 1 Share | ~50% |
Tier 2 + Tier 3 + Rural | ~50% |
Gender Split | 48% Female • 52% Male |
Age 18–34 | ~58% |
Age 35–44 | ~26% |
Primary Engagement Channels | TV, digital, social platforms, influencer content |
This wide demographic spread makes Women’s Premier League Ads ideal for brands targeting families, women shoppers, youth, professionals, and premium households.
What Are the WPL Advertising Rates in 2026?
Women’s Premier League Advertising 2026 rates start as low as ₹0.083–₹0.11 per impression for digital banner and video ads on JioHotstar, making them highly cost-efficient for scaled reach. Premium digital formats such as Connected TV range around ₹0.385 per impression, while Squeeze-Up exposures begin from ₹19,800 per unit. High-impact packages like Feature Packages and Partner Sponsorships fall in the upper range, starting at ₹1.65 crore and going up to ₹3.85 crore per package, with auction-specific partnerships beginning around ₹27.5 lakhs.
On television, 10-second video ads begin at approximately ₹44,000 per spot, while Squeeze-Up banners start near ₹17,600 per display. TV Feature Packages are priced around ₹86.9 lakhs, and premium sponsorship packages extend up to ₹3.85 crore. Overall, WPL 2026 ad investments range from ₹0.083 per impression for entry-level digital placements to ₹3.85 crore for top-tier sponsorship packages, offering options for both performance-led and high-impact branding campaigns.
WPL 2026 Advertising Agency-The Media Ant
Brands should use The Media Ant for Women’s Premier League Advertising 2026 because the platform simplifies planning, comparison, and execution across digital, TV, and integrated sponsorship formats. The Media Ant offers:
Access to updated Women’s Premier League Advertising rates
Side-by-side comparison of digital, TV, and sponsorship packages
End-to-end planning support for all campaign sizes
Assistance with creative specifications, placements, and targeting
Real-time delivery tracking and campaign optimisation
Dedicated teams across Bangalore, Mumbai, and Delhi
This ensures a smooth, transparent, and performance-driven advertising experience.
How Can Women’s Premier League Ads 2026 Be Booked Easily Through The Media Ant?
Booking Women’s Premier League Ads 2026 involves a streamlined five-step process:
Step 1: Share your objectives and budget
Campaign goals, audience segments, and budgets are evaluated.
Step 2: Receive a customised media plan
Best-fit digital, TV, and sponsorship options are recommended.
Step 3: Confirm inventory and pricing
Match-level availability and packages are finalised.
Step 4: Submit creatives and branding assets
Videos, banners, and logos are aligned with placement guidelines.
Step 5: Track delivery and performance
Visibility, pacing, and campaign impact are monitored throughout the season.
Want to Advertise in WPL 2026? Contact The Media Ant
📞 Call Us (For Advertising Only): 080-37307893
✉️ Advertisers Email: ad@themediaant.com
🏢 Media Owners Email: map@themediaant.com
Frequently Asked Questions
1. How much does Women’s Premier League Advertising 2026 cost?
Costs range from ₹50,000 for digital formats to multiple crores for sponsorships, depending on placement and visibility.
2. What is the minimum budget required?
A typical starting budget is ₹3–5 lakhs for digital and basic placements.
3. Are Women’s Premier League Ads more affordable than IPL?
Yes, WPL offers lower entry costs while still delivering wide reach.
4. Do rates increase during finals or marquee matches?
Yes, premium matches see higher demand and increased pricing.
5. Which formats deliver the strongest impact?
Video ads, sponsorship packages, feature segments, and digital video formats offer strong recall.
6. Can brands target specific regions?
Yes, digital and social formats allow state-level and city-level targeting.
7. Is WPL effective for female-focused brands?
Absolutely — WPL has one of the highest female viewership ratios in Indian cricket.
8. Do influencer collaborations improve reach?
Yes, athlete and sports influencer content significantly increases engagement.
9. Are on-ground activations available?
Yes, brands can leverage fan zones, signage, and in-stadium branding.











































