Women's Premier League Advertising

Women's Premier League Advertising

175M

Reach

24 days

Duration

About Women's Premier League Advertising

The latest addition to the Indian Cricket scene, the Women’s Premier League is equivalent to the IPL and the highest level of women’s cricket in India. WPL is a high-profile event that features many top players, gaining a lot of attention from the fan base. Associating brands will be able to build visibility and exposure to large audiences through various platforms.

Key Insights

Gender

Women's

Categories

Cricket

Digital

Popular
Video
Pre/Mid Roll video ad reference
VOD ad reference

Women’s Premier League On Jio Cinema - Video

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Popular

Women’s Premier League On Jio Cinema - Banner

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Premium

Women’s Premier League On Jio Cinema - CTV on Regional Language Feed

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Premium

Women’s Premier League On Jio Cinema - Linear TV on Regional Language Feed

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Women’s Premier League On Jio Cinema - VOD Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Premium

Women’s Premier League On Jio Cinema - Masthead Banner

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Women’s Premier League On Jio Cinema - Co-Presenting Partner Package

In Co-Presenting Partner brands are provided with videos, banners, and exclusive ads during the WPL 2024 matches. Brands are provided with pre-roll and mid-roll video ads with a 10-second duration that are played pre, post, and during the live matches, match highlights, and as video on demand that runs on-site. Banner Ads are also provided with various placements during the match and run on-site. Exclusive branding is also provided with live matches and during the opening segments. Brand mentions will also be provided on an exclusive in-app video-on-demand 5-second opening slate. Prices will vary based on provided impressions, targeting, or FCTs. These adverts are available on handheld devices, connected TVs, and linear TVs across the tournament. For more details, please refer to the execution detail section below.

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Other

Women’s Premier League On Jio Cinema - Associate Partner

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches and in-app broadcast. Video and Display branding is available on live TV matches, Highlights, and Co-branded vignettes. Brands are also provided with in-ground branding such as branding in LED perimeter, Goal line, product placements, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms. For more details, check out the execution details given below.

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Other

Women’s Premier League On Jio Cinema - Presenting Partner PPL Package

In Presenting partner PPL, brands are provided with video banners during the WPL 2024 matches. Brands are provided with video ads with a 10-second duration that are played pre and post and during the live matches and also run on-site. Banner ads are also provided with verbal mention. If required brands can be provided with ad placement on handheld devices, connected TVs, and linear TVs across the tournaments. Additionally brands are given 10 seconds FCT and Squeezeups. If you need more information, please refer to the execution detail section below.

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Other

Women’s Premier League On Jio Cinema - Co-Presenting Partner PPL Package

In Co-Presenting partner PPL, brands are provided with video banners during the India vs. Australia ODI,2023 matches. Brands are provided with video ads with a 10-second duration that are played pre and post and during the live matches and also run on-site. banner ads are also provided with various placements during the matches and also run on-site. If required brands can be provided with ad placement on handheld devices, connected TVs, and linear TVs across the four tournaments i.e. Ind vs. Aus ODI, Ind vs. Aus T20, Ind vs. Afg T20, and Ind vs. England test matches. If you need more information, please refer to the execution detail section below.

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Other

Women’s Premier League On Jio Cinema - Associate Partner PPL Package

In Associate partner PPL, brands are provided with 10 seconds FCT and Squeezeups that are played during the WPL 2024 pre and post and during the live matches and also run on-site. If you need more information, please refer to the execution detail section below.

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Other

Women’s Premier League On Jio Cinema - CTV Video - Live + PPL + CTL

This media option offers 10-second video ad opportunities across CTV (Connected TV) platforms with various formats. Brands can leverage slots for their ads with various placements during the Closer to Live moments (CTL) and also during the Pre, Post, and Live broadcasts to enhance brand exposure. Advertisers can effectively convey their message to the audience.

Unavailable

Other

Women’s Premier League On Jio Cinema - Feature Packages

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Popular

Women’s Premier League On Jio Cinema - WPL Live Auction

This advertising campaign is currently unavailable as the auction is no longer operational.

Unavailable

Other

Women’s Premier League On Jio Cinema - CTV Banner - Live + PPL

This media option offers banner ad placements on CTV during the Pre, Post, and Live (PPL) events of WPL, ensuring widespread visibility across the platform. This maximizes brand exposure and engagement opportunities throughout the event.

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Other

Women’s Premier League On Jio Cinema - HHWeb Banner - Live + PPL

This media option offers banner ad placements on HHWeb during the Pre, Post, and Live (PPL) events of WPL, ensuring widespread visibility across the platform. This maximizes brand exposure and engagement opportunities throughout the event.

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Television

Popular
Video
Video

Women's Premier League - Video Ad Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Popular
Squeeze Up
Logo
Squeeze Up
L Band
Logo
Aston Band
Squeeze Up

Women's Premier League - Display Ad Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Popular
Reference Not Available

Women's Premier League - Co-Presenting Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other
Associate sponsor
Associate sponsor

Women's Premier League - Associate Sponsorship Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other
Associate sponsor
Associate sponsor

Women's Premier League - Presenting Partner

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other
Reference Not Available

Women's Premier League - Feature Packages

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Nontraditional

Popular

Women's Premier League - Nontrad - Branding Package

To learn more about the advertising options available in the tournament branding package, please contact us at help@TheMediaAnt.com or call us at 080-67415510. Our team will be happy to provide you with all the details on the various advertising opportunities that are included in the package.

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Media Demographics & Analytics

Schedule

Past Advertisers

1

Dream 11

2

Reliance Industries Limited

3

Ujjivan

4

Google

5

Adani

6

MPL

7

SportsBuzz11

8

Pepsi

9

Lux

10

ITC Limited

User Reach & Demographics

Previous Season Viewership

Gender Distribution

Male

Female

53

47

Previous Season Viewership

Reach

In Million


Digital

90

TV

85

Users

Expected Reach- 2024

In million


OTT

130

TV

100


Women's Premier League Advertisement

The latest addition to the Indian Cricket scene, the Women’s Premier League is equivalent to the IPL and the highest level of women’s cricket in India. WPL is a high-profile event that features many top players, gaining a lot of attention from the fan base. Associating brands will be able to build visibility and exposure to large audiences through various platforms.

Women's Premier League presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, Women's Premier League ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally. 

Sports marketing events in India are witnessing exponential growth, propelled by a passionate sports culture and an ever-evolving media landscape. Sporting events like Women's Premier League offer a lucrative platform for brands to reach an engaged, diverse, and massive audience. Consequently, the role of advertising in these events has never been more critical or impactful.

Advertising at Women's Premier League combines the thrill of sports with the persuasive power of marketing, creating a synergistic effect that resonates with audiences and instills a deeper connection with brands. It ranges from on-field banners, logos on player uniforms, and digital screens inside stadiums to more innovative strategies, such as augmented reality experiences, interactive fan zones, and social media campaigns. 

Why advertise during Women's Premier League?

Advertising during Women's Premier League in India has become increasingly popular among brands for several reasons. 

Large Audience: India has massive and enthusiastic sports fan base. Sports events, particularly Women's Premier League can attract millions of viewers, providing advertisers with a broad audience. 

Engaged Viewers: Fans are typically highly engaged during sports events like Women's Premier League. This can be translated into higher recall rate of advertisements. 

Brand Association: Associating with sporting events can boosts a brand’s image. By advertising during these events, brands can position themselves as supportive of sports, health, fitness etc. which resonate with consumers. 

Digital Opportuntities: With the increase in digital viewership, advertising during {events} provides opportunities for online engagement. Advertisers can run parallel campaigns on social media, encouraging interaction and further increasing the visibility of the brand. 

Women's Premier League Advertisement Cost

The cost of advertising on Women's Premier League can vary depending on several factors: 

  • One of the most important variables is location. Advertising locations in high-traffic places, such as city centres or near sports stadiums, will be more expensive because of their increased exposure and possible reach. 
  • Large billboards and digital displays are more costly than regular signs because to their size and format. Unique and interactive forms may cost significantly more. 
  • The duration of the advertisements is also important in determining the cost of the advertising campaign.
  • Popular athlete endorsements may have a huge impact on the efficacy of sporting ads. The athlete's popularity and image can influence how the public views the marketed goods or service.
  • The choice of media channels can have an impact on the ad's reach and performance. Traditional media channels, such as television and print, are commonly utilised, but digital platforms are fast expanding, providing more focused and personalised advertising options.

Types of Women's Premier League Ads

The world of sports advertising in India is diverse, encompassing a variety of mediums and types. Here are some of the main types:

Broadcast Commercials: These are advertisements that are aired during the live telecast of sports events on television or digital platforms. They often feature star athletes and are typically high-budget productions. They can be of varying lengths, from short 15-second spots to longer one-minute commercials.

Sponsorship and Partnerships: Brands often enter into sponsorship agreements with teams, leagues, or individual athletes. This might involve the brand's logo appearing on team jerseys (like Oppo on the Indian cricket team's jersey), product placements, or athletes endorsing products (like Virat Kohli endorsing Puma).

Digital Advertising: As more people stream sports events online, digital advertising has become increasingly important. This might include video ads on streaming platforms, banner ads on sports news websites, or sponsored posts on social media platforms.

Stadium Advertising: Advertisements within the stadium, such as hoardings around the field, logos on scoreboards, or ads on digital screens are also common. Brands often pay a premium for these ads due to the high visibility they offer both to spectators in the stadium and to viewers at home.

On-Product Advertising: This involves advertising directly on the product itself. For example, sports equipment brands like Adidas, Nike, or Reebok might have their logos prominently displayed on the shoes, clothing, or sports gear that athletes use.

Event Sponsorship: Companies may sponsor specific sports events. In these cases, the event might be officially named after the sponsor (like the Vivo Indian Premier League), and the sponsor's logo will likely be displayed prominently throughout the event.

In-game Advertising: This includes product placements within the sports events themselves. For example, a drinks brand may be the official drink consumed during breaks, or a technology brand might provide the official technology used in the event (like the "Decision Review System" in cricket sponsored by various tech companies).

Experiential Advertising: This type of advertising involves creating immersive, interactive experiences for fans, such as branded fan zones in stadiums, virtual reality experiences, or interactive digital campaigns.

Women's Premier League Advertising Agency

The Media Ant is one of the Women's Premier League Advertising Agency to advertise since it offers a wide range of services to help businesses reach their target demographic. Strategic and media planning are also accessible. In addition, The Media Ant has a broad network of publishers, advertisers, and media sources, allowing businesses to reach a big audience. 

Furthermore, the company has an experienced staff of professionals that can provide tailored solutions to each business's needs. If you're not sure whether advertising on Women's Premier League is ideal for your company, call us and we'll tell you!

FAQs Related to Women's Premier League Advertising

How much does it cost to run ad on Women's Premier League?

The cost of advertising on Women's Premier League can vary depending on factors such as

  • Location
  • Type of advertisements 
  • Duration of the ad
  • The type of Media option. 

Why advertise during Women's Premier League?

There are many reasons why you might want to advertise during Women's Premier League. Here are a few of the most common:

  • To reach a large audience of potential customers. Women's Premier League is a major event that attracts people from all over the world. By advertising during Women's Premier League, you can reach a large number of potential customers who are already interested in what you have to offer.
  • To generate excitement and buzz around your brand. Women's Premier League is a time when people are excited and engaged. By advertising during Women's Premier League, you can tap into that excitement and generate buzz around your brand.
  • To drive sales. Women's Premier League is a time when people are more likely to spend money. By advertising during Women's Premier League, you can increase your chances of driving sales.

What is the ad rate for Women's Premier League?

The ad rate is based on the following factors:

  • The size of the ad
  • The location of the ad
  • The number of attendees expected at the event

To place an ad, please contact [contact information].

How to advertise in Women's Premier League?

Advertising in Women's Premier League is powerful way to reach your target audience. 

  • Understand you audience
  • Define your goals 
  • Plan your budget 
  • Choose the type of advertisement 
  • Create your advertisement
  • Contact the Event Organizer 
  • Book your Ad space
  • Measure your success. 

What is the effectiveness of Women's Premier League advertising?

Women's Premier League can be a great way to reach a specific target audience. For example, if you are a software company, you could host an event for developers. This would allow you to reach your target audience directly and in a way that is relevant to their interests.

Women's Premier League can also be a great way to generate leads. By providing valuable content and engaging with attendees, you can encourage them to sign up for your email list or request a demo of your product. Women's Premier League can also help to boost sales. By demonstrating your product or service in person, you can give potential customers a better understanding of what you have to offer. This can lead to increased sales.