A 10-second video ad will be played during the ICC Men’s T20 World Cup at key moments, including the Close to Live (CTL) breaks—Breaks 1, 2, 3, and 4—as well as during Pre and Post Live (PPL) segments that run before and after the match. CTL refers to in-match commercial breaks that are closest to the live action, while PPL refers to placements during pre-match build-up and post-match analysis. Each ad is strategically scheduled to maximise viewer attention, ensuring strong brand visibility throughout the broadcast. Advertisers can also choose the placement preference, whether on handheld devices (HH) or Connected TVs (CTV).