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Newspaper Advertising

About Newspaper advertising in India

Newspapers advertising have the largest spend share among total marketing budget. The popular formats to advertise in Newspapers are Display ads and Classified ads. Advertising Rates for Newspaper ads depends on the readership and page number. Front page ads attract premium over regular Newspaper advertising card rate. Classified ads are the small business ads in the Newspaper. Classified ads have lower advertising cost than display ads. Newspaper ads in India are largely sold through Newspaper advertising agency. INS is an accredited body for Newspaper advertising agencies in India. The Media Ant is one of the best Newspaper advertising agency in India with offices in Mumbai, Delhi and Bangalore. We provide the lowest Newspaper advertising rate t our clients. You can find the card of Newspaper advertising as well as discounted Newspaper advertising cost on The Media Ant for more than 1000 Newspapers in India including Dainik Bhaskar, Times of India, The Hindu, The Telegraph, Hindustan Times,Dinakaran and Dainik Jagran.

Advertising options in Newspapers

All Newspaper ads can be classified in one of the 3 types- Display Ads, Classified Ads and Innovative Newspaper Ads. Classified ads can be recognized by small ads that are put together. They are mostly advertised on left hand side of the newspaper. The various advertising sub sections in Classified advertising are Matrimonial ads, Property Ads, Recruitment Ads, Business Ads, announcements, Public Notices, Services Ad, Obituaries, Astrology ads, Education ads. Classified Ads in Newspapers can either be plain text called Classified Text or images based called Display Classified Ads. Classified ads are printed on the classified pages of Times Of India, but can also contain images. The Newspaper advertising tariff for these advertisements is calculated on a per square cm basis. The minimum ad size for Times Display classified ad is 3x5 cm.

The second category of ads called display advertisement in Newspapers in the most common ad that we see. They are also referred to as regular advertising in Newspaper or Print advertising in Newspapers. These Newspaper ads can be of various sizes and rates of Newspaper advertising depends on the ad size. So a half page ad will be more expensive than a quarter page ad. Standard Newspaper advertising options are Full Page ads, Half Page ads, Quarter Page ads and then smaller size ads.

The third category of Innovative Newspaper advertising includes advertising options outside of display ad or classifieds. These advertising options costs are more than regular advertising rates. Examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.

Cost for advertising in Newspaper

Newspaper advertising rate is quoted in terms of per square cm. For e.g., if the rate card of Newspaper ad says Rs 100, it means that to book one square cm space on the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts and product category.

Card Rate of Newspaper advertising and discounted cost depends on the following parameters:

  1. Number of readers of the newspaper also referred to as Newspaper readership. More the number of readers higher the cost.
  2. Page position - Front and initial pages of Newspaper have higher advertising rate than inside pages
  3. Volume - How big the ad is. Larger sizes attract better discounted rate.

Newspaper advertising size and ad format

While the actual size of Newspaper ad differs across publication, the following list of Newspaper ad size will give you a general idea on square cm. This table also gives you the different ads types available in Newspaper

Ad type Dimension (in sq cm)

1

Full Page Newspaper ad

1760

2

Half Page Newspaper ad

825

3

Quarter Page Newspaper ad

400

4

Sky Bus Newspaper ad

165

5

Jacket Newspaper ad

3520

Advertisers need to provide their ad in .PDF format to the Newspaper advertising agency. The ad format in Newspaper follows CMYK color pattern.

List of popular Newspapers in India

The list of top popular Newspaper in India for advertising is:

Newspaper Name Language

1

The Times of India

English

2

Hindustan Times

English

3

The Hindu

English

4

The Telegraph

English

5

Dainik Bhaskar

Hindi, Gujarati

6

Aaj

Hindi

7

Dainik Jagran

Hindi

8

Sakal

Marathi

9

Daily Thanthi

Tamil

10

Eenadu

Telugu

11

Malayalam Manorama

Malayalam

12

Prajavani

Kannada

You can find the card rate, discounted rate, reach details and readership for the Newspapers mentioned above and another 100s of publications online at The Media Ant

The Media Ant - A Newspaper Advertising Agency

The Media Ant is a Newspaper advertising agency. We provide the best and lowest advertising rate for Newpaper advertising to our clients. Through our tie up with more than 500 publication houses across India, we assure the best discounts when placing an ad in Newspaper through The Media Ant. You can contact us for best discounts and to execute your Newspaper advertising campaign. You can contact us either online, or by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510

Advantages of advertising in Newspaper

Newspaper advertising is the most popular advertising format among all available media categories. Based on our work as a leading Newspaper advertising agency, we can share a few advantages of advertising in Newspapers. Newspaper Advertising provides one of the lowest cost per reach among all advertising options. Cost per reach is calculated as Newspaper advertising rate divided by Newspaper reach. Through advertising in Newspapers one also manages to reach out to large Newspaper reading population. Newspaper readership in India is still growing and continues to be one of the cheapest advertising options because of the low advertising rate. Another significant advantage of Newspaper advertising is the localization. Local businesses can advertise through Newspaper and reach out to a city population at best Newspaper advertising rate. Newspaper advertising is used by large brands for long term brand building at a low advertising cost and by small brands or SMEs for advertising their products locally at an effective low advertising rate. Popular for Newspaper advertising are announcements ads, new product launch advertisements and sales ads. Through advertising in Newspapers brands also add credibility to their image.

Frequently Asked questions (FAQ) about Newspaper advertising

I. How much does it cost to advertise on a Newspaper?

The cost of advertising in Newspaper varies greatly. The cost would depend on the Newspaper, edition that has been selected and the ad size. You can refer to the Newspaper tool page of The Media Ant to get rates for more than 2000 Newspapers in India and their editions.

II. How do I know the readership of a Newspaper?

The number of readers of a Newspaper also known as readership is reported by IRS ( Indian Readership Survey). As this is a paid data, please ask your Newspaper advertising agency or the publication to furnish this. One should look at this data before placing an ad in the Newspaper.

III. How do I get discounts while advertising in Newspapers?

Discount on the Newspaper card rates depends on the ad size, brand category and the number of inserts. Newspaper ad agencies can get you best Newspaper advertising discounted rate once you share this data.

IV. Will Newspapers help me design my ad?

Not all Newspaper agencies can help you ad design. However, The Media Ant can help you design your Newspaper ad. The cost of Newspaper ad design would depend on the brief and is not included in the Newspaper advertising rate mentioned on the site.

V. How many days in advance do I need to book my Newspaper ad?

One needs to book the ad 1 day in advance of the Newspaper print date. So for a Daily Newspaper, ad needs to be shared by prior evening

VI. Are the Newspaper advertising rates mentioned the best rates for Newspaper Advertising?

No. The mentioned rates are not the best Newspaper Advertising rates available. Newspapers keep coming up with discounts and advertising packages for advertising. One should always check with their newspaper advertising agency or the publication directly on any additional discount.

VII. In what format do Newspapers accept ads?

The accepted Newspaper advertising format is PDF

VIII. Can I cancel the ad once booked?

Yes. Advertisers can cancel the ad after booking provided the Newspaper ad has already not been printed.

IX. What steps needs to be followed to place an ad in Newspaper?

  1. Select the Newspaper where you would want to place the advertisement
  2. Select the date when you would like to place the ad
  3. Select the ad type
  4. Check for available discount
  5. Share the ad in specified Newspaper advertising format
  6. Make the payment

X. How would I know if my ad was published?

Newspaper advertising agency would provide you with a soft copy of the ad the day ad is placed. In few days, the Newspaper advertising agency should share with you a hard copy of the Newspaper

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