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Advertising in Vogue Magazine

Advertising in Vogue Magazine
Popular Options
Vogue Magazine-Full Page Advertising

Full Page

Per Insert

Card Rate

₹ 3,00,000

Offer Rate

₹ 2,65,000
Premium Options
Vogue Magazine-Double Spread Advertising

Double Spread

Per Insert

Card Rate

₹ 7,60,000

Offer Rate

₹ 6,46,000
Vogue Magazine-Cover Page Advertising

Cover Page

Per Insert

Card Rate

₹ 14,00,000

Offer Rate

₹ 11,90,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 150

Circulation

73,500

Readership

220,000

Category

Lifestyle

Media in 60 words

Vogue is a globally renowned magazine in the Fashion and Lifestyle category. Vogue India magazine covers topics related to fashion, accessories, culture, beauty, celebrities, and lifestyle. Vogue India a monthly magazine and has been in circulation since 2007.

Reach

Vouge has a readership of 2,20,000

Other Media Facts

Sections in Vogue Magazine

Vogue Magazine largely covers the below-mentioned sections in each edition:

  • Vogue Loves
  • Vogue Shops
  • In Vogue
  • View
  • RSVP
  • Beauty
  • Living
  • Vogue PS

Performance Data

No Data Available.

Past Advertisers

Top 5 Entertainment, Fashion and Lifestyle Magazine Advertising Sectors Between January - March 2021

Client NameCategory
SamsungElectronics
LakmeCosmetics
GuessLuxury Goods
Louis VuittonLuxury Goods
GucciLuxury Goods

View Media Live

To view Vogue magazine online, please click on the link provided below: 

Link to Vogue Magazine E-Copy.

Artwork Related

Please visit the Media Option & Pricing Tab and then click on Step for the Ad type to see the dimension.

Execution Details

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment    
*Offline help is available once the campaign is approved

Execution Proof

Post-release of your ad in India Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in India Today magazine's respective edition to be shared via email.

Other Information

Readership Profile - 
  • Vogue reader's average age is 24 - 45 years of age
  • 3 in 5 own at least 2 cars
  • Over 90% own a high-end mobile phone
  • 93% purchase products from international Luxury Brands
  • 72% own a vacation home
  • 91% of readers purchase Fashion/ Beauty Products at least once a month 
  • 3 in 5 Travel abroad at least once a year

Vogue Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Vogue Advertising is one of the most popular Magazine Advertising options hence it is very important for advertisers to know Vogue Advertising Rates 2021. You can find the updated Vogue Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Vogue Media Kit 2021, please check the blue tick beside the Vogue Advertising Rates under the Media Options tab.

Digital option

Click here to view advertising options on the Vogue website. 

Other options in Fashion and Lifestyle Category

In addition to Vogue India magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Fashion and Lifestyle Category


2. Click here to view other magazines in the Fashion and Lifestyle Category. ​

Supplements of Vogue

Casa Vogue - An ultimate guide to design, interiors, architecture, lifestyle, and all things luxe, Casa Vogue, in its fourth issue will be published as a supplement with the August 2018 issue.

The Vogue Wedding Book
 -This go-to directory, in its sixth year, gave the 21st-century bride, everything she needed to make her dream wedding one-of-a-kind. The issue will be published as a supplement with the September 2018 issue.

The Vogue Art Report - A definitive guide on the latest trends and names to know in the Indian modern and contemporary art scene. It's a section in Vogue Magazine and appears every year in the month of November in Vogue India.

FAQs

What is Before Well section and After Well Section ?

“Before Well” section covers first 50-60% of the magazine and has a premium rate and “After Well” section covers the latter 40-50% of the magazine which is has regular rate. 

Where is the difference between regular full page ad and initial page ad ?

Regular Full page ad will be placed in the “After Well” section of the magazine and Initial Pages Ad will be placed in the “Before Well” section of the magazine. Any advertorial to be placed without mentioning the words 'Advertorial' or 'Promotion' will not be published by Vogue.

Website
Click here to view advertising options on the Vogue website. 

Media Kit

Why Advertise In Vogue Magazine?

Vogue Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Vogue Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Vogue advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Vogue Magazine Advertising

Message Impact

Full-page Vogue Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Vogue Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Vogue Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Vogue Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Vogue for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Vogue Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Vogue Magazine Deliver Engagement

  • The strong positive brand values of the Vogue Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Vogue Magazine.
  • Readers take action as a result of seeing advertising in Vogue Magazine.
  • Targeting with precision and without wastage is a key strength of Vogue Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Vogue Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Vogue Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Vogue Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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