Media Ant
Advertising in Femina Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 400,000

Offer Rate

₹ 250,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 800,000

Offer Rate

₹ 390,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 640,000

Offer Rate

₹ 350,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : Second Monday, Fourth Monday of every month

Language

English

Frequency

Fortnightly

Area Covered

India

Cover Price

Rs. 40

Circulation

197,510

Readership

592,530

Category

Fashion and Lifestyle

Unique Id

1306

Offer Details

Combo Offer deal running on Femina+Filmfare Magazine.

Buy 1 Full Page ad in Femina and Filmfare and get Rs. 50,000 off on the Best Rates. 

Offer Valid till 15th August 2017

(220,000 + 180,000 = 400,000) Rs. 350,000

Ant Messages

This magazine is the All India Edition of Femina. One can also choose to advertise in Split Editions and other Femina magazines which are given above.

About Femina Magazine

Femina is the most popular Women English magazine in India. Femina is primarily a women's magazine and features articles on relationships, beauty and fashion, travel, cuisine, and health and fitness. It also features articles on celebrities and cultural facets of Indian women. Over 60% of its English edition readers are in the age group of 25-45 years.
The Magazine communicates about the latest in Fashion and Beauty, and also covers her other areas of interest such as stories about women achievers, health, fitness, relationships, career, food, books, movies, etc. With its expert speak sections, the magazine also enables the woman of today to stay updated with all that is relevant to her.

Past advertisers
  • Lakme
  • Gionee
  • Bella
  • Whisper
  • Levis
Magazine Soft Copy

Find Soft Copy of the Femina Magazine. You can download or view it to see the reader profile of Femina Magazine.

View/Download



Facts and Figures

Circulation Breakup
RegionsCirculation
Mumbai56,000
Delhi NCR50,500
Bangalore28,000
Chennai12,600
Pune8,000
Kolkata6,300
Ahmedabad5,800
Hyderabad4,200
Other Regions19,310
Editorial Calendar
Issue datesTopicMaterial deadline
Aug 18, 2017DécorJuly 25 th 2017
Sept 4, 2017Men's SpecialAugust 10 th 2017
Sept 18 2017Beauty Bumper 1August 25 th 2017
Oct 2, 2017Online Fashion (ad sales focus jewellery)september 8 th 2017
Oct 16, 2017Diwali September 21 st 2017
Oct 30, 2017Anniversary October 5 th 2017
Nov 10, 2017Festive (ad sales focus skin and fashion)october 17 th 2017
Nov 24, 2017Wedding October 30 th 2017
Dec 8, 2017PartyNovembner 14 th 2017
Dec 22, 2017New YearNovember 29 th 2017
Jan 5, 2018Age December 10 th 2017
Jan 19, 2018India's Most BeautifulDecember 25 th 2017
Feb 2, 2018LoveJanuary 8 th 2018
Feb 16, 2018Food January 21 st 2018
Mar 2, 2018Women's DayFebruary 8 th 2018
Mar 16, 2018Beauty Bumper 2February 21 st 2018
Readership Profile- Age

Majority of the Femina readers fall between the age of 26 - 50 years of age

Readership Profile - Gender Ratio
GenderRatio
Female73%
Male27%
Readership Profile- Income
  • Majority of the Femina readers have an Annual Income of more than 1 Million INR

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com



VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Femina Magazine?

Femina Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Femina Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Femina advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Femina Magazine Advertising

Message Impact

Full-page Femina Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Femina Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Femina Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Femina Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Femina for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Femina Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Femina Magazine Deliver Engagement

  • The strong positive brand values of the Femina Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Femina Magazine.
  • Readers take action as a result of seeing advertising in Femina Magazine.
  • Targeting with precision and without wastage is a key strength of Femina Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Femina Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Femina Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Femina Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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