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Advertising in MX Player

Advertising in MX Player

Advertising in MX Player

167.2M

Monthly Users

App

Medium

About Advertising in MX Player

MX Player is an India video streaming app. It is currently the number 1 OTT platform. MX Player gives access to a huge range of the latest music videos, movies, comedy shows. MX Player has a wide collection of English, Hindu, Telegu, Kannada, and more language shows. Get all Media Option Details & Advertising Rates for MX Player App at The Media Ant.

Key Insights

Pages per Visit

3.35

Pricing Model

CPM

Bid Type

Managed

App Store Rating

4.5

Categories

OTT, Entertainment

Top Choice

Popular
MX Player- Video Advertising-Option 1

Video

Rack Rate

₹ 0.102 / Per Views

TMA Offer

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It is either skippable or non skippable video ads of up to 30 seconds that can be watched before the video content. It can be shown on desktop and mobile devices.
Popular
MX Player- Banner Advertising-Option 1

Banner

Rack Rate

₹ 0.1 / Per Impression

TMA Offer

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Rectangular Image ad (Banner) which will appear on all the pages.
Premium

Connected TV

Rack Rate

₹ 0.275 / Per Impression

TMA Offer

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Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices.
MX Player-Native Banner Advertising-Option 1
Native Ad
Rack Rate
₹ 0.1 / Per Impression
TMA Offer
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Popular Shows

1
2
3
4

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Media Demographics & Analytics

Advertisers

1
Olymp trade
2
Snapchat
3
Mitsubishi Electric
4
Myntra
5
MuscleBlaze

Case Studies

Upcoming Events

1
Aashram S3
2
Shiksha Mandal
3
Queen 2
4
Zakhm
5
Rang De Tu Mohe

User Reach & Demographics

Users in % (App Only)

Gender Distribution

Male

Female

75.9

24.1

Users in % (Website Only)

Gender Distribution

Male

Female

59.33

40.67

Users (App Only)

Age Distribution

in %


18-24

30

25-34

40

35-44

22

45-54

7

55+

1

Users (Website Only)

Age Distribution

in %


18-24

62.68

25-34

24.44

35-44

5.74

45-54

3.56

55-64

2.31

65+

1.27

Users

Language Distribution

in %


Hindi

65

Tamil

14

Telugu

12

Others

9

Users

Region Wise Distribution

in %


North

35

South

26

East

20

West

19

Users

Metro Wise Distribution

in %


Metro

45

Non Metro

55

Users

Content Genre

in %


Romance and Drama

46

Action, Crime and Thriller

29

Family and Reality TV

18

Comedy

7

Users

Behaviour

in Mn


Technophiles

120

BFSI

104

Sports Enthusiasts

103

Shopaholics

102

Travel Buffs

65

HNI's (High Net Worth Individuals)

44

Fashionistas & Beauty Mavens

41


About MX Player App Advertising

Media in 60 words

MX Player is an India video streaming app. It is currently the number 1 OTT platform. MX Player gives access to a huge range of the latest music videos, movies, comedy shows. MX Player has a wide collection of English, Hindu, Telegu, Kannada, and more language shows. Get all Media Option Details & Advertising Rates for MX Player App at The Media Ant.

MX Player Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. MX Player Advertising is one of the most popular Digital advertising options hence it is very important for advertisers to know MX Player Advertising.

MX Player App Ad Agency

The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. We help advertisers plan, buy, execute, and monitor their MX Player ad campaigns. Our in-house performance team ensures that your MX Player App advertising campaigns are monitored to ensure the best performance.
In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in connected TV ads. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on the MX Player app are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.

Why Advertise on MX Player?

With 200Mn Monthly Active Users MX Player is currently India's number 1 OTT platform. The app has a collection of shows, movies, web series, etc. in 12 languages. The app allows brands to have the perfect opportunity to reach the right target audience. The following are the most noteworthy points about the same-

1. MX Player highly engages its users. Per-user spends 45 mins on a daily basis watching different content.
2. MX Player has a great reach in non-metro cities. The reach split is 57% non-metro cities and 43% metro cities.
3. 88% of the users on MX Player are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new-age decision-makers.
4. MX Player gives brands various targeting options such as interest, age, location, gender, content, language, device etc.

Media Kit
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