MX Player is an India video streaming app. It is currently the number 1 OTT platform. MX Player gives access to a huge range of the latest music videos, movies, comedy shows. MX Player has a wide collection of English, Hindu, Telegu, Kannada, and more language shows.  Get all Media Option Details & Advertising Rates for MX Player App at The Media Ant.

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With 200Mn Monthly Active Users MX Player is currently India's number 1 OTT platform. The app has a collection of shows, movies, web series, etc. in 12 languages. The app allows brands to have the perfect opportunity to reach the right target audience. The following are the most noteworthy points about the same-

1. MX Player highly engages its users. Per-user spends 45 mins on a daily basis watching different content. 

2. MX Player has a great reach in the non-metro cities. The reach split is 57% non-metro cities and 43% metro cities.

3. 88% of the users on MX Player are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.

4. MX Player gives brands various targeting options such as interest, age, location,  gender, content, language, device etc. 

Types of Media Options-

1. Video Ads- They are two kinds of video ads-

• ​Pre-roll ads- it is a 6sec video ad that plays before the user begins to watch any show.
• Mid-roll ads- it is a 30-60sec video that plays at various points between shows.

2. Display Ads- Native Ads allow brands to increase installs or drive traffic on their website. Banner ads allow brands to engage with their target audience and have great reach. 

MX Player being one of the best OTT platforms attracts audiences from various target audiences. Considering the targeting offered by MX Player, the following brands can advertise on HT -

1. Brands looking forward to international and national presence should advertise on MX Player.

2. Brands looking forward to high reach, awareness, and sales.

3. Brands looking forward to having niche targeting should advertise on MX Player, the platform gives them various filters to choose from.  

4. Brands that appeal to the masses. 

1. Qtrove

2. Oppo

3. Amul

4. Swiggy

5. Honda

Based on Device

• Telecom carrier
• Handset group
• Operating system
• Manufacturer/ Model
• Browser (version)
• Traffic source
• Content characteristics

Based on Day/ Time

• Day of week
• Hour of day

Based on Location

• IP 
• Country/ State/ City
• Zip Code
• Store Chain Targeting
• Hyperlocal Targeting
• Custom Region
• Geo-fencing (radius around a point or location)
• Points of Interest (e.g. shopping mall)

Based on User Profile or Behaviour

• Demographics – Age, gender, income, language, ethnicity, education
• Retargeting
• Behavioral

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

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