MX Player Advertising Rates

MX Player Advertising Rates

141.1M

Monthly Users

App

Medium

About MX Player Advertising Rates

MX Player is a popular video streaming and video-on-demand app featuring popular shows like Campus Diaries, Lock Upp, etc. With over 141M monthly users, MX Player Ads will target a large-scale targeted audience to increase brand recognition. MX Player Ads deliver a high impact by driving sales and engages potential customers. 

Key Insights

Pages per Visit

3.51

Pricing Model

CPM

Bid Type

Managed

App Store Rating

4.5

Categories

OTT, Entertainment, Performance Marketing

Top Choice

Popular
MX Player- Video Advertising-Option 1
MX Player- Video Advertising-Option 2
MX Player- Video Advertising-Option 3
MX Player- Video Advertising-Option 1

Video

Video Ads are displayed as both pre-roll video ads and mid-roll video ads on both the app and website. Pre-roll Video Ads are shown before the site content is played and have a minimum duration of 6 seconds and a maximum duration of 10 seconds. Mid-roll Video Ads are displayed within the content while it is being played and have a minimum duration of 10 seconds.

TMA Offer

₹ 0.08 / Per Impression

Popular
MX Player- Banner Advertising-Option 1
MX Player- Banner Advertising-Option 2
MX Player- Banner Advertising-Interstitial
Display Banner
Display Banner
Display Banner
Native Carousel
Video Overlay Banner
Between the tray
Interstitial
Pause Block
MX Player- Banner Advertising-Option 1

Banner

Banners Ads are rectangular image ads displayed along with the content on the platform. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

TMA Offer

₹ 0.03 / Per Impression

Premium
Display Banner
Display Banner
Between the Tray
Video Overlay Banner
Native Carousel
Pause Block
Interstitial
Display Banner

RoadBlock

Roadblock Ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

TMA Offer

₹ 1,000,000 / Per Campaign

Premium
MX Player - Connected TV Advertising
MX Player - Connected TV Advertising

Connected TV

CTV Advertising or better known as Connected TV Advertising will allow brands to reach the right audience by placing ads on various Smart TVs and TVs connected to various OTT devices such as Amazon Fire TV Stick, Chromecast With Google TV, Apple TV, and more. CTV Advertising will be displayed on a full screen for a minimum duration of 10 seconds.

TMA Offer

₹ 0.19 / Per Impression

Other Ad Options

MX Player-Native Banner Advertising-Option 1
MX Player-Native Banner Advertising-Option 2
MX Player-Native Banner Advertising-Option 3
MX Player-Native Banner Advertising-Option 4
MX Player-Native Banner Advertising-Option 1
Native

TMA Offer

₹ 0.1 / Per Impression

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Advertisers

1
Baba Play
2
FIXDERMA
3
Shriram Value Services
4
Shriram City Union Finance
5
India Plays

Case Studies

Upcoming Shows

1
Dharavi Bank
2
Chhote Yadav
3
Chidiya Udd
4
Queen S2
5
Invisible Women

Top Shows

User Reach & Demographics

Users in % (App Only)

Gender Distribution

Male

Female

88

12

Users in % (Website Only)

Gender Distribution

Male

Female

61

39

Users (App Only)

Age Distribution

in %


18-24

30

25-34

46

35-44

17

45-54

6

55+

0

Users (Website Only)

Age Distribution

in %


18-24

59

25-34

26

35-44

7

45-54

4

55-64

3

65+

1

Users

Region Wise Distribution

in %


North

37

South

25

West

21

East

17

Users

Metro Wise Distribution - MX Player

in %


Metro

45

Non Metro

55

Users

Metro Wise Distribution - CTV

in %


Metro

51

Non Metro

49

Users

Language Distribution

in %


Hindi

65

Tamil

14

Telugu

12

Others

9

Users

Behaviour

in Mn


Technophiles

120

BFSI

104

Sports Enthusiasts

103

Shopaholics

102

Travel Buffs

65

HNI's (High Net Worth Individuals)

44

Fashionistas & Beauty Mavens

41

Users

Content Genre

in %


Romance and Drama

46

Action, Crime and Thriller

29

Family and Reality TV

18

Comedy

7

Users

Average Daily Viewership

in Min


GAMING

60

OTT TAB

56

SHORT VIDEO

45

AUDIO

40


MX Player Ads

MX Player is a popular video streaming and video-on-demand app featuring popular shows like Campus Diaries, Lock Upp, etc. With over 141M monthly usersMX Player Ads will target a large-scale targeted audience to increase brand recognition. MX Player Ads deliver a high impact by driving sales and engages potential customers. 

Want to Advertise on MX Player? Get the Best Rates to Place your MX Player Advertising

Target Audience for MX Player Advertising

MX Player Advertising targets mass viewers using specialized targeting tactics and user preferences to boost visibility for a company.

MX Player is one of India’s top video-on-demand and video streaming platforms offering regional, national, and international Movies, TV Shows, Web Series, Music Videos, and Short Videos in Hindi, English, Marathi, Bengali, Bhojpuri, Punjabi, Kannada, Malayalam, Tamil, Telugu, and Gujarati.

With smart targeting across various ad formats and content in the platform, MX Player Advertising will target the right audience based on their preferences.  MX Player Advertisement is a new advertising platform that allows companies to reach their target audience across all forms of entertainment and meet all their brand objectives under one roof.

Types of MX Player Ads

MX Player Ads will help companies in building consumer relationships and increase brand recognition. Through MX Player Ads, advertisers can target users based on their user demographics. There are different types of ad options available in which you can choose whatever best fits your brand- 

  • Video Ads
  • Display Ads
  • Audio Ads
  • Content Solutions
  • Rich Media
  • Sponsorships and Integration

Using MX Player Ads, companies can leverage the power of content to connect with their audience in their preferred language. Having a strong presence pan India and a unique mix of audiences on a national scale, MX Player Ads targets around 55% of metropolitan cities. 

Get MX Player Ads Rate

Rates to Advertise on Mx player

Want to Advertise on MX Player? Check out The Media Ant and visit the “Top Choice” section on “Advertise on MX Player”, which will include all the digital advertising ad options the companies can choose from according to their requirements. MX Player Advertising Rates will vary depending on your customization to the ad option.

Various ad options like video ads, banner ads, and more are available at discounted MX Player Advertising Rates, from which brands and companies can select according to their requirements.

Get the best MX Player Advertising Rates to place your ad on any digital platform on The Media Ant

MX Player Advertising Cost

MX Player Advertising Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for MX Player Advertising Cost differ as per the ad option chosen and the customizations done to the ad options. 

If you are a brand or company looking to advertise your product on various platforms, then MX Player Advertising Cost is the best way to do so. MX Player Advertising Cost for our advertising options will depend on the type of ad option chosen and how it has been customized.

FAQs on MX Player Ads

How Can I Post my Ads on MX Player?

The Media Ant is India's one of leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are India's best digital advertising agency. We help advertisers plan, buy, execute, and monitor their MX Player ad campaigns. Our in-house performance team ensures that your MX Player App advertising campaigns are monitored to ensure the best performance.

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in connected TV ads. 

Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on the MX Player app are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. 

You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.

Does MX Player TV have ads?

 Yes, it has and there are various ad options available that you can explore on our website.

Who Advertises on MX Player?

MX Player Advertising is shown on the various content that is available on the video streaming platform, providing the brands with massive reach to a large-scale audience.

Some past advertisers who have done MX Player Advertising include OlympTrade, Snapchat, Mitsubishi Electrics, Myntra, MuscleBlaze, and more. Some sectors that advertise on MX Player include:

  • B2B Apps like KhataBook, Amazon Seller, and myBillBook advertise on MX Player to target the right audience using their smart targeting feature. 
  • BFSI companies like LIC Corporation, Kotak Mahindra, ICICI Bank, HDFC Bank, and more MX Player Ads to reach the audience that caters to their demographics. 
  • Consumer Durables companies like Havells, Voltas, Haier, Canon, and more advertise on MX Player to gain more exposure for their existing products or promote new products. 
  • Retail companies like H&M, Kalyan, Croma, and more advertise in MX Player and gain more traffic offline and online by promoting their products.

Why Advertise on MX Player?

MX Player Advertising is a good opportunity for companies to increase their brand awareness and traffic to their website. As part of its smart targeting network, MX Player Ads will target the right audience as per their preference. MX Player Advertising targets audiences based on their preferences.

Being a bit more experimental, MX Player Ads will engage the consumers and boost their overall performance. MX Player uses highly engaging content to build connections with the users, which builds a unique mix of audiences at a pan-India scale. 

Who are the target audiences for Advertising on MX Player?

Around 88% of the users on the MX Player App are men whereas 12% of users on the app are women. Around 61% of users on the MX Player Website are men and 39% of users are women. 

MX Player App has 46% of users are aged 25-34, and MX Player Website has 59.06% of users aged 18-24 years. This audience demographic makes it perfect for digital-first brands as well as brands targeting young adults and new-age decision-makers.

How Can I Advertise on MX Player?

Go to The Media Ant website, visit the digital page, click on the MX Player Advertising Page, and pick and choose the media ad options according to their requirements.