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Advertising in MX Player

Advertising in MX Player
Popular Media
Reference Image - Display Banner

Banner

Per Impression

Card Rate

₹ 0.13

Offer Rate

₹ 0.13
Premium Media

Video

Per Views

Card Rate

₹ 0.3

Offer Rate

₹ 0.28
Other Media
Reference Image - Naive Banner 2

Native Ad

Per Impression

Card Rate

₹ 0.1

Offer Rate

₹ 0.1
**18% GST is applicable on the above rates

Language

English

Downloads

371 Mn+

Monthly Active Users

172 Mn

Category Name

Entertainment, Fashion And Lifestyle

About MX Player Advertising

About MX Player in 60 words

MX Player is an India video streaming app. It is currently the number 1 OTT platform. MX Player gives access to a huge range of the latest music videos, movies, comedy shows. MX Player has a wide collection of English, Hindu, Telegu, Kannada, and more language shows.  Get all Media Option Details & Advertising Rates for MX Player App at The Media Ant.

Why Advertise on MX Player?

With 200Mn Monthly Active Users MX Player is currently India's number 1 OTT platform. The app has a collection of shows, movies, web series, etc. in 12 languages. The app allows brands to have the perfect opportunity to reach the right target audience. The following are the most noteworthy points about the same-

1. MX Player highly engages its users. Per-user spends 45 mins on a daily basis watching different content. 

2. MX Player has a great reach in the non-metro cities. The reach split is 57% non-metro cities and 43% metro cities.

3. 88% of the users on MX Player are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.

4. MX Player gives brands various targeting options such as interest, age, location,  gender, content, language, device etc. 

How does MX Player work?

Types of Media Options-

1. Video Ads- They are two kinds of video ads-

  • ​Pre-roll ads- it is a 6sec video ad that plays before the user begins to watch any show.
  • Mid-roll ads- it is a 30-60sec video that plays at various points between shows.

2. Display Ads- Native Ads allow brands to increase installs or drive traffic on their website. Banner ads allow brands to engage with their target audience and have great reach. 

Who should advertise on MX Player?

MX Player being one of the best OTT platforms attracts audiences from various target audiences. Considering the targeting offered by MX Player, the following brands can advertise on HT -

1. Brands looking forward to international and national presence should advertise on MX Player.

2. Brands looking forward to high reach, awareness, and sales.

3. Brands looking forward to having niche targeting should advertise on MX Player, the platform gives them various filters to choose from.  

4. Brands that appeal to the masses. 

Past Advertisers

1. Qtrove

2. Oppo

3. Amul

4. Swiggy

5. Honda


Facts and Figures

Traffic Distribution- Region
REGIONUSER
EAST22%
WEST17%
NORTH39%
SOUTH22%
Active Users in Metro and Non-Metro
CITY TYPEUSER %
METRO43%
NON-METRO57%
Demographics- Gender
GENDERUSER
MALE81%
FEMALE19%
Top Content GenreE & Watch-time Trends
GENREWATCH TIME
Romance and Drama46%
Family and Reality TV18%
Comedy7%
Action, Crime and Thriller29%
Top Language Consumed on MX Player
LANGUAGECONSUMPTION %
Hindi64%
Tamil13%
Telugu12%
Malayalam4%
Marathi2%
Kannada2%
Others3%

Targeting

Based on Device

  • Telecom carrier
  • Handset group
  • Operating system
  • Manufacturer/ Model
  • Browser (version)
  • Traffic source
  • Content characteristics

Based on Day/ Time

  • Day of week
  • Hour of day

Based on Location

  • IP 
  • Country/ State/ City
  • Zip Code
  • Store Chain Targeting
  • Hyperlocal Targeting
  • Custom Region
  • Geo-fencing (radius around a point or location)
  • Points of Interest (e.g. shopping mall)

Based on User Profile or Behaviour

  • Demographics – Age, gender, income, language, ethnicity, education
  • Retargeting
  • Behavioral

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionLeaderboard/ Medium Rectangle Banner/ Interstitial Banner
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Media Kit

MX Player App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore MX Player In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges MX Player Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With MX Player Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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