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Magazine Advertising

About Magazine advertising in India

Magazine advertising in India has been used by advertisers to reach out to their consumers for a long time. Magazine advertising cost is one of the lowest to reach out to a niche segment. Advertising in magazine gives an advertiser the capability to reach out to his consumers in a well defined context. Print ad format of magazines advertising also gives an opportunity to engage with readers using interesting creative. The popular magazine categories for advertising in India are Interior design magazines, in-flight magazines and current affairs magazine. There is also a long list of popular journals in India which are available for advertising. The Media Ant is one of the best magazine advertising agencies in India and provides the best discounted rate for magazine advertising.

Advertising options in Magazines

Regular print ads are most popular ad type for magazine advertising. However, advertisers while choosing to place ads in magazines can also pick from innovative magazine advertising options such as gatefolds, thick tabs and placing product samples in magazines. Advertising cost in magazine is higher for innovations as compared to price of an ad which is a regular magazine print ad.

Magazine advertising rates in India

The rate for advertising in magazines depends on the number of readers of the magazines and how targeted the reach is. Advertising rate also depends on the page size. Advertising cost for a half page ad in a magazine will be less than that the advertising cost of a full page ad in the same magazine. Cost of innovative ads in magazines is more expensive than regular ads. You can find the card rate for advertising in magazines in India along with best discounted price of magazine advertising at The Media Ant. We have updated best rates for advertising in more than 1000 magazines in India.

Ad format for magazine ads

Every magazine has a different ad size. You can check the exact dimension for all magazines in India at The Media Ant magazine planning tool. Magazine ad needs to be provided in .PDF format to the magazine advertising agency.

List of popular magazines to advertise in India

The list of top popular magazines in India for advertising is:

Magazine Name Language

1

India today

English, Hindi

2

Brunch

English

3

Vanitha

Hindi, Malayalam

4

Gruhshobha

Hindi

5

Kumudam

Tamil

6

Reader's Digest

English

7

Star Dust

English

8

Saras Salil

Hindi

9

Inside Outside

English

10

Indigo Hello 6E

English

11

Auto India

English

12

Digit Magazine

English

You can find the advertising card rate, discounted ad rate, reach details and readership for the magazine mentioned above and another 100s of publications online at The Media Ant

The Media Ant - A Magazine Advertising Agency

The Media Ant is a magazine advertising agency. We provide the best and lowest ad rate for magazine advertising to our clients. Through our tie up with more than 1000 magazines across India, we assure the best discounts when placing an ad in magazine through The Media Ant. You can contact us for best discounts and to execute your magazine advertising campaign. You can contact us either online, or by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510

Advantages of advertising in magazines

  • Magazine ads capture focused attention
  • Popular magazines lend credibility to a brand advertising in their magazine
  • Magazine advertising is targeted
  • Magazine ads offer a lasting message
  • Advertising through magazine allow in-depth, detailed communication of the entire brand story.
  • Magazine advertising provide opportunities for placing inserts in the magazines, advertorials and a variety of size and positioning options to meet any advertiser's specific creative needs.

Frequently Asked questions (FAQ) about Magazine advertising

I. How much does it cost to advertise in magazines?

The cost of advertising in magazines varies greatly. The cost would depend on the number of readers for that magazine and the ad size. You can refer to the magazine advertising planning tool page of The Media Ant to get advertising card rates and best offer rate of more than 1000 magazines in India.

II. How do I know the readership of a magazine?

The number of readers of a magazine also known as readership is reported by IRS ( Indian Readership Survey). However, very few magazines are covered by IRS and most of the magazine circulation number is self reported.

III. Will the magazine agency help me design my ad?

Not all magazine agencies can help you design the ad. However, The Media Ant can help you design your magazine ad. The cost of creating an ad for placing it in magazine would depend on the brief and is not included in the magazine advertising rate mentioned on the site.

IV. How many days in advance do I need to book my magazine ad?

Advertisers need to share their magazine ad at least 3 days in advance of the printing.

V. Are the magazines advertising rates mentioned on the site the best rates?

No. The mentioned rates are not the best magazine advertising rate. Magazines keep coming up with discounts and advertising packages for advertising. One should always check with their magazine advertising agency or the publication directly on any additional discount.

VI. How long would my ad remain in the magazine?

The ad in magazine is available for one full print cycle. So if a magazine is printed monthly, the ad would remain in the magazine for 30 days

VII. What steps needs to be followed to place an ad in magazine?

  • Select the magazine where you would want to place the advertisement
  • Select the magazine ad type
  • Check for available discount
  • Share the ad in specified magazine dimension at least 3 days before print day

VIII. How would I know if my ad was published?

Magazine advertising agency would provide you with a soft copy of the magazine once the ad is printed. In few days, once the hard copy magazine is in circulation, the magazine advertising agency should share with you a hard copy of the magazine.