Advertising in Business India Magazine
Language
English
Frequency
Fortnightly
Area Covered
India
Circulation
128,500
Readership
385,500
Category
Business & Management
Unique Id
7
Launched in 1978, Business India is India's first and foremost business magazine. The magazine's primary objective is to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society; to generate discussion and debate on policies and alternatives; and to provide a leadership of ideas. Each issue of this fortnightly carries the following topics, amongst others: Cover Stories - topical, insightful, relevant on companies and issues that have a bearing on the future of Indian business and the economy, Corporate Reports, Industry Reports, Special reports, Business Notes, Businessmen in the news, Government and the economy, Banking and Finance, The Markets, Personality Profiles, People, Columnists, Columns on a host of industries (aviation, advertising and marketing, infrastructure, pharmaceuticals, retail, real estate, travel, and many more).
Find Soft Copy of the Business India Magazine. You can download or view it to see the reader profile of Business India Magazine.
Region | Circulation |
Mumbai | 27,556 |
Delhi | 16,135 |
Tamil Nadu | 13,898 |
Karnataka | 11,972 |
Maharashtra & Goa ( Exclusive Mumbai ) | 10,183 |
Andhra Pradesh | 8,774 |
West Bengal | 7,867 |
Gujarat | 6,793 |
Haryana, Punjab & Chandigarh | 5,688 |
Madhya Pradesh | 3,425 |
Uttar Pradesh | 3,248 |
Kerala | 3,530 |
Rajasthan | 2,069 |
Orissa | 822 |
Assam | 466 |
Bihar | 728 |
Complimentary & Office Copy | 3,500 |
Overseas Subscriptions | 1,413 |
Others | 433 |
Gender | Split |
Male | 79% |
Female | 21% |
Profile | Split |
SEC A Category | 61% |
SEC B Category | 21% |
SEC C, D and E Category | 18% |
Profile | Split |
Businessmen, Industrialists, Executives, Self-Employed Professionals and Traders | 45% |
Students | 14% |
Supervisors | 11% |
Traders | 8% |
Skilled Workers | 6% |
Others | 16% |
Age | Count |
30 - 39 years | 32% |
20 - 29 years | 30% |
40 - 49 years | 13% |
50+ years | 18% |
Upto 19 years | 7% |
Education | Count |
Graduates & Above | 73% |
Under Graduates | 24% |
Others | 3% |
Channels | Split |
Newsstands | 1,08,000 |
Subscribers | 20,000 |
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Variables | Sample Variable Selections |
Media Option | Full Page/ Back Cover/ Gatefold |
Ad Position | Regular/ Premium/ Innovative |
Number of Insertions | 1/ 3 / 7 |
Magazine Issue Dates | January/ February/ May |
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Business India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Full-page Business India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
A major factor of Business India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business India Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Also contributing to the effectiveness of Business India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business India Magazine are a static medium, readers can analyze or look at your message indefinitely.
What is the difference between Bleed and Non Bleed ad?
Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine. Non Bleed ad is one where all content is within the safe area.
I have just placed my first ad in a magazine. Anything that I should be aware of?
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