Media Ant
Advertising in Business India Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 310,000

Offer Rate

₹ 120,000
Half Page

Half Page

Per Insert

Card Rate

₹ 202,000

Offer Rate

₹ 101,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 620,000

Offer Rate

₹ 240,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 550,000

Offer Rate

₹ 330,000
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 130,000

Offer Rate

₹ 70,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : First Monday, Third Monday of every month

Language

English

Frequency

Fortnightly

Area Covered

India

Circulation

128,500

Readership

385,500

Category

Business

Unique Id

7

About Business India Magazine Advertising

Launched in 1978, Business India is India's first and foremost business magazine. The magazine's primary objective is to create awareness and educate public opinion on critical issues and choices in business, industry, the economy and society; to generate discussion and debate on policies and alternatives; and to provide a leadership of ideas. Each issue of this fortnightly carries the following topics, amongst others: Cover Stories - topical, insightful, relevant on companies and issues that have a bearing on the future of Indian business and the economy, Corporate Reports, Industry Reports, Special reports, Business Notes, Businessmen in the news, Government and the economy, Banking and Finance, The Markets, Personality Profiles, People, Columnists, Columns on a host of industries (aviation, advertising and marketing, infrastructure, pharmaceuticals, retail, real estate, travel, and many more).

Magazine Soft Copy

Find Soft Copy of the Business India Magazine. You can download or view it to see the reader profile of Business India Magazine.

View/Download

Facts and Figures

Circulation Breakup
RegionCirculation
Mumbai27,556
Delhi16,135
Tamil Nadu13,898
Karnataka11,972
Maharashtra & Goa ( Exclusive Mumbai )10,183
Andhra Pradesh8,774
West Bengal7,867
Gujarat6,793
Haryana, Punjab & Chandigarh5,688
Madhya Pradesh3,425
Uttar Pradesh3,248
Kerala3,530
Rajasthan2,069
Orissa822
Assam466
Bihar728
Complimentary & Office Copy3,500
Overseas Subscriptions1,413
Others433
Readership Profile - Gender Ratio
GenderSplit
Male79%
Female21%
Readership Profile - Socio Economic Class
ProfileSplit
SEC A Category61%
SEC B Category21%
SEC C, D and E Category18%
Readership Profile - Industry
ProfileSplit
Businessmen, Industrialists, Executives, Self-Employed Professionals and Traders45%
Students14%
Supervisors11%
Traders8%
Skilled Workers6%
Others16%
Readership Profile - Age
AgeCount
30 - 39 years32%
20 - 29 years30%
40 - 49 years13%
50+ years18%
Upto 19 years7%
Readership Profile - Education
EducationCount
Graduates & Above73%
Under Graduates24%
Others3%
Distribution Channels
ChannelsSplit
Newsstands1,08,000
Subscribers20,000

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Business India Magazine?

Business India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Business India Magazine Advertising

Message Impact

Full-page Business India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Business India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business India Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Business India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business India Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Business India Magazine Deliver Engagement

  • The strong positive brand values of the Business India Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Business India Magazine.
  • Readers take action as a result of seeing advertising in Business India Magazine.
  • Targeting with precision and without wastage is a key strength of Business India Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Business India Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Business India Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Business India Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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