Advertising in Outlook Business Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 3,25,000

Offer Rate

₹ 1,60,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 6,50,000

Offer Rate

₹ 2,40,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 6,50,000

Offer Rate

₹ 5,52,500
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 14,00,000

Offer Rate

₹ 5,50,000
**5% GST is applicable on the above rates
Artwork Submission : 2 Week Prior To The Publication Date
Booking Deadline : 3 Weeks Prior To The Publication Date
On Shelf Date : Every alternate Friday

Language

English

Frequency

Fortnightly

Area Covered

India

Cover Price

50

Circulation

200,000

Readership

1,051,000

Category

Business & Management

About Outlook Business Magazine Advertising

Why advertise in Outlook Business Magazine?

Outlook Business is the business magazine for decision makers which ensures  influences on business: economic, political, regulatory and market and views from the best in industry which supplement strong analytical in-house features. Outlook Business incorporates a global perspective in all its content.

View Outlook Business Magazine Online

To view Outlook Business magazine online, please click on the link provided below:

Link to Outlook Business Magazine E-Copy

Facts and Figures in Outlook Business Magazine

Circulation Breakup
ZonesCirculation
North60,000
South60,000
West50,000
East30,000
Readership Profile

Median Age : 35 years

Readership Profile - Gender
GenderSplit
Male72%
Female28%
Readership Profile - Profession
ProfessionSplit
C-Title holders48%
Top Management22%
Professionals20%
Editorial Calendar
Issue DateStand DateDeadlineTopic
11th May 201827th April 201818th April 2018
25th May 201811th May 20182nd April 2018Berkshire Special Isssue + Feature on Disruption Part 1
8th June 201825th May 201816th May 2018REGULAR + ( Marketing Feature,CnW)
22nd June 20188th June 201831st May 2018Journey Into the Future SPECIAL ISSUE
6th July 201822nd June 201813th June 2018Regular
20th July 20186th July 201828th June 2018Anniversary Edition -- Outperformers + Marketing  Feature (a) Logistics (b) Disruption Part 2
3rd August 201820th July 201811th July 2018Regular
17th August 20183rd August 201825th July 2018Social Entrepreneurs (Regular)
31st August 201817th August 20188th August 2018Power Of I Special issue
14th September 201831st August 201822nd August 2018Regular
28th September 201814th September 20185th September 2018Regular
12th October 201828th September 201819th September 2018Secret Diary Special issue
26th October 201812th October 20183rd October 2018REGULAR
9th November 201826th October 201817th October 2018REGULAR
23rd November 20189th November 201831st October 2018REGULAR
7th December 201823rd November 201814th November 2018WOW Special issue
21st December 20187th December 201829th November 2018Regular
4th January 201921st December 201812th December 2018Stress Busters /Next Gen Special Issue
18th January 20194th January 201926th December 2018Regular
1st February 201918th January 20199th January 2019Mutual Fund Special
15th February 20191st February 201923rd January 2019State of Economy Special issue
1st March 201915th February 20196th February 2019Regular
15th March 20191st March 201920th February 2019Regular
29th March 201915th March 20196th March 2019WTRRI Special Issue
12th April 201929th March 201920th March 2019Regular
Editorial Topics
Enterprise
  • Budding Entrepreneurs
  • Emerging Businesses
  • Private Equity
  • Investments and more

Markets

  • Key Trends
  • Investing Ideas

Strategy

  • Mature companies and leaders
  • What makes them
  • Learnings

Ces’t La Vive

  • Light Read
  • Life of a Business
  • Leader at work

Who should advertise ?

Outlook Business Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
Mahendra RiseAutomobile
SpiceJetAirline
KoresStationery
SyskaEletronics
ExideBattery

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in Outlook Business Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Outlook Business magazine's respective edition to be shared via email.

Similar Media

Other options in Business Category

In addition to Outlook Business magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Business Category2. Click here to view other magazines in Business Category. ​

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Outlook Business Magazine, copies of Outlook Business Magazine are sent to the client within one working week.

When do I get the Hard copy of Outlook Business Magazine?

With in 10-12 days of publishing Outlook Business Magazine you will likely to get the Hard Copy.

Media Kit

Why Advertise In Outlook Business Magazine?

Outlook Business Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Outlook Business Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Outlook Business advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Outlook Business Magazine Advertising

Message Impact

Full-page Outlook Business Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Outlook Business Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Outlook Business Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Outlook Business Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Outlook Business for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Outlook Business Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Outlook Business Magazine Deliver Engagement

  • The strong positive brand values of the Outlook Business Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Outlook Business Magazine.
  • Readers take action as a result of seeing advertising in Outlook Business Magazine.
  • Targeting with precision and without wastage is a key strength of Outlook Business Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Outlook Business Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Outlook Business Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Outlook Business Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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