Advertising in Business World Magazine
BW, Businessworld is one of the oldest as well as most respected business publications in the country. The magazine was born in 1981 and over the past three decades, it has become known for its rigorously reported and deeply analysed reports and articles on the economy, banking, finance, industries, corporate houses and entrepreneurs. It has become an essential decision making tool for leaders both in the government as well as in corporate houses.
To view Business World magazine online, please click on the link provided below:
Link to Business World Magazine E-Copy
41% of Businessworld's readers fall under the Socio Economic Class A (SEC A)
30% of Businessworld's readers have a Monthly Household Income of Rs. 250,000 and above
55% of Businessworld's readers fall under the age group of 30+ years of age
95% of Businessworld's readers spend on high end luxury products
25% of Businessworld's readers have premium club memberships
94% of Businessworld's readers spend on fine dining
|Apr'18||BW Anniversary Special : The Future of Future||23rd April|
|May'18||Special : Best CFOs||8th May|
|Most Valued CEOs||28th May|
|Special : Corporate + Engineering Ranking||13th June|
|Jun'18||Regular : Corporate Cover||20th June|
|Special : Robotics + AI + Blockchain||27th June|
|Jul'18||Regular : Corporate Cover||4th July|
|Special : Defence||19th July|
|Aug'18||Regular : Corporate Cover||1st August|
|Special : Healthcare||15th August|
|Sep'18||Regular : Corporate Cover||29th August|
|Special : Most Respected Companies||12th August|
|Oct'18||Regular : Corporate Cover||26th August|
|Special : Luxury||10th August|
|Regular : DeMon Anniversary||24th August|
|Nov'18||Special : B-School||7th November|
|Regular : Corporate Cover||21st November|
|Dec'18||BW 500||5th December|
|Young Entrepreneur Awards||19th December|
|Jan'19||Special : Anniversary Issue + What to expect in 2018||2nd January|
|Special : Budget 2018 + India's Super Rich||16th January|
|Feb'19||Special : Best Banks||30th January|
|Special : Women Issue||13th February|
|Mar'19||Special : Most Valued CEOs||27th February|
|Special : Fastest Growing Companies||13th March|
|Apr'19||Regular : Corporate Issue||27th March|
Business World Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Full Page/ Back Cover/ Gatefold|
|Ad Position||Regular/ Premium/ Innovative|
|Number of Insertions||1/ 3/ 7|
|Magazine Issue Dates||January/ February/ May|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Post release of your ad in Business World Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Business World magazine's respective edition to be shared via email.
Click here to view advertising options on Business World website.
Once the advertisement is printed in Business World Magazine, copies of Business World Magazine are sent to the client within one working week.
With in 10-12 days of publishing Business World Magazine you will likely to get the Hard Copy on request.
Business World Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business World Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business World advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Full-page Business World Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
A major factor of Business World Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business World Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Also contributing to the effectiveness of Business World Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business World for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business World Magazine are a static medium, readers can analyze or look at your message indefinitely.
What is the difference between Bleed and Non Bleed ad?
Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine. Non Bleed ad is one where all content is within the safe area.
I have just placed my first ad in a magazine. Anything that I should be aware of?