Media Ant
Advertising in Business World Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 425,000

Offer Rate

₹ 171,000
Half Page

Half Page

Per Insert

Card Rate

₹ 280,000

Offer Rate

₹ 140,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 850,000

Offer Rate

₹ 410,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 750,000

Offer Rate

₹ 450,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : First Monday of every week

Language

English

Frequency

Fortnightly

Area Covered

India

Cover Price

Rs. 15

Circulation

184,000

Readership

553,000

Category

Business

Unique Id

15

About Business World Magazine

Why advertise in Business World Magazine?

BW, Businessworld is one of the oldest as well as most respected business publications in the country. The magazine was born in 1981 and over the past three decades, it has become known for its rigorously reported and deeply analysed reports and articles on the economy, banking, finance, industries, corporate houses and entrepreneurs. It has become an essential decision making tool for leaders both in the government as well as in corporate houses.

View Business World Magazine Online

To view Business World magazine online, please click on the link provided below:

Link to Business World Magazine E-Copy

Facts and Figures of Business World Magazine

Readership Profile

41% of Businessworld's readers fall under the Socio Economic Class A (SEC A)

30% of Businessworld's readers have a Monthly Household Income of Rs. 250,000 and above

55% of Businessworld's readers fall under the age group of 30+ years of age

95% of Businessworld's readers spend on high end luxury products

25% of Businessworld's readers have premium club memberships

94% of Businessworld's readers spend on fine dining

Editorial Calendar
MonthIssuesClosing Date
Apr'18BW Anniversary Special : The Future of Future23rd April
May'18Special : Best CFOs8th May
Most Valued CEOs28th May
Special : Corporate + Engineering Ranking13th June
Jun'18Regular : Corporate Cover20th June
Special : Robotics + AI + Blockchain27th June
Jul'18Regular : Corporate Cover4th July
Special : Defence19th July
Aug'18Regular : Corporate Cover1st August
Special : Healthcare15th August
Sep'18Regular : Corporate Cover29th August
Special : Most Respected Companies12th August
Oct'18Regular : Corporate Cover26th August
Special : Luxury10th August
Regular : DeMon Anniversary24th August
Nov'18Special : B-School7th November
Regular : Corporate Cover21st November
Dec'18BW 5005th December
Young Entrepreneur Awards19th December
Jan'19Special : Anniversary Issue + What to expect in 20182nd January
Special : Budget 2018 + India's Super Rich16th January
Feb'19Special : Best Banks30th January
Special : Women Issue13th February
Mar'19Special : Most Valued CEOs27th February
Special : Fastest Growing Companies13th March
Apr'19Regular : Corporate Issue27th March

Who Should Advertise?

Business World Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
OmronElectronics
LICInsurance
SYSKA LEDLighting
AirtelTelecommunication
MicromaxMobile

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of Execution

Post release of your ad in Business World Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Business World magazine's respective edition to be shared via email.

Similar Media

Other options in Business Category

In addition to Business World magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Business Category

2. Click here to view other magazines in Business Category. ​

Digital Media

Click here to view advertising options on Business World website. ​

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Business World Magazine, copies of Business World Magazine are sent to the client within one working week.

When do I get the Hard copy of Business World Magazine?

With in 10-12 days of publishing Business World Magazine you will likely to get the Hard Copy on request. 

Media Kit

Why Advertise In Business World Magazine?

Business World Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business World Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business World advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Business World Magazine Advertising

Message Impact

Full-page Business World Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Business World Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business World Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Business World Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business World for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business World Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Business World Magazine Deliver Engagement

  • The strong positive brand values of the Business World Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Business World Magazine.
  • Readers take action as a result of seeing advertising in Business World Magazine.
  • Targeting with precision and without wastage is a key strength of Business World Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Business World Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Business World Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Business World Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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