Advertising in Outlook Magazine
Current Affairs and News
Outlook India is a weekly English news magazine published in India. It provides the latest news on politics, cricket, sports, cinema and business news from India.
Outlook has a loyal readership and has played the role of a socially responsible opinion creator by providing stimulating content and encouraging people to think.
They connect your brand to 1.2 million influential consumers, who are early innovators that build brands and drive advertising effectiveness.
To view Outlook India magazine online, please click on the link provided below:
Link to Outlook India Magazine E-Copy
Outlook readers are free spirited and independent thinkers
72% of Outlook readers belong to the age group 20-49
|Issue Date||Issue Topic||On Stand Date|
|13-Feb-17||Budget Edit Special||03-Feb-17|
|27-Feb-17||Health Edit package||17-Feb-17|
|13-Mar-17||Women 10 metros add on||03-Mar-17|
|20-Mar-17||Auto Edit package||10-Mar-17|
|10-Apr-17||Growth in Education Feature||31-Mar-17|
|24-Apr-17||Private University Feature||14-Apr-17|
Outlook India Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Full Page/ Back Cover/ Gatefold|
|Ad Position||Regular/ Premium/ Innovati|
|Number of Insertions||1/ 3 / 7|
|Magazine Issue Dates||January/ February/ May|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Post release of your ad in Outlook India Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Outlook India magazine's respective edition to be shared via email.
Once the advertisement is printed in Outlook India Magazine, copies of Outlook India Magazine are sent to the client within one working week.
With in 10-12 days of publishing Outlook India Magazine you will likely to get the Hard Copy.
Outlook Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Outlook Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Outlook advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Full-page Outlook Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
A major factor of Outlook Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Outlook Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Also contributing to the effectiveness of Outlook Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Outlook for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Outlook Magazine are a static medium, readers can analyze or look at your message indefinitely.
What is the difference between Bleed and Non Bleed ad?
Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine. Non Bleed ad is one where all content is within the safe area.
I have just placed my first ad in a magazine. Anything that I should be aware of?