Media Ant
Advertising in Outlook Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 600,000

Offer Rate

₹ 250,000
Half Page

Half Page

Per Insert

Card Rate

₹ 365,000

Offer Rate

₹ 182,500
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,200,000

Offer Rate

₹ 446,250
Cover Page

Cover Page

Per Insert

Card Rate

₹ 1,200,000

Offer Rate

₹ 793,800
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 2,100,000

Offer Rate

₹ 1,470,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : First Monday of every week

Language

English

Frequency

Weekly

Area Covered

India

Cover Price

Rs. 40

Circulation

350,336

Readership

1,517,000

Category

Current Affairs and News

Unique Id

1038

About Outlook India Magazine Advertising

Why advertise in Outlook India Magazine?

Outlook India is a weekly English news magazine published in India. It provides the latest news on politics, cricket, sports, cinema and business news from India.
Outlook has a loyal readership and has played the role of a socially responsible opinion creator by providing stimulating content and encouraging people to think.
They connect your brand to 1.2 million influential consumers, who are early innovators that build brands and drive advertising effectiveness.

View Outlook India Magazine Online

To view Outlook India magazine online, please click on the link provided below:

Link to Outlook India Magazine E-Copy

Facts and Figures of Outlook India Magazine

Circulation Breakup
RegionsCirculation
Mumbai58935
Delhi55560
Bangalore49554
Kolkata15990
Chennai19075
Hyderabad17995
Others133227
Readership Profile

Outlook readers are free spirited and independent thinkers

  • Sec A1 - 37%
  • Sec A - 59%


Readership Profile - Age

72% of Outlook readers belong to the age group 20-49

Readership Profile - Gender
  • Male: 78%
  • Female: 22%
Editorial Calendar
Issue DateIssue TopicOn Stand Date
13-Feb-17Budget Edit Special03-Feb-17
20-Feb-1710-Feb-17
27-Feb-17Health Edit package17-Feb-17
06-Mar-1724-Feb-17
13-Mar-17Women 10 metros add on03-Mar-17
20-Mar-17Auto Edit package10-Mar-17
27-Mar-17Law Feature17-Mar-17
03-Apr-1724-Mar-17
10-Apr-17Growth in Education Feature31-Mar-17
17-Apr-1707-Apr-17
24-Apr-17Private University Feature14-Apr-17

Who should advertise ?

Outlook India Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
HidesignAccessories
BenzAutomobile
Amity UniversityEducation
OmegaLuxury Watches
RaymondFabric

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com



VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovati
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in Outlook India Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Outlook India magazine's respective edition to be shared via email.

Similar Media

Other options in Current Affairs and News Category

In addition to Outlook India magazine advertising, one can explore more similar options and they are provided below.


​1. Similar Magazines in Current Affairs and News Category2. Click here to view other magazines in Current Affairs and News Category. ​

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Outlook India Magazine, copies of Outlook India Magazine are sent to the client within one working week.

When do I get the Hard copy of Outlook India Magazine?

With in 10-12 days of publishing Outlook India Magazine you will likely to get the Hard Copy.

Media Kit

Why Advertise In Outlook Magazine?

Outlook Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Outlook Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Outlook advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Outlook Magazine Advertising

Message Impact

Full-page Outlook Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Outlook Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Outlook Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Outlook Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Outlook for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Outlook Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Outlook Magazine Deliver Engagement

  • The strong positive brand values of the Outlook Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Outlook Magazine.
  • Readers take action as a result of seeing advertising in Outlook Magazine.
  • Targeting with precision and without wastage is a key strength of Outlook Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Outlook Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Outlook Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Outlook Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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