Media Ant
Advertising in Business Today Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 470,000

Offer Rate

₹ 170,000
Half Page

Half Page

Per Insert

Card Rate

₹ 300,000

Offer Rate

₹ 125,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 940,000

Offer Rate

₹ 320,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 750,000

Offer Rate

₹ 350,000
**5% GST is applicable on the above rates
Artwork Submission : 2 Week Prior To The On Shelf Date
Booking Deadline : 3 Weeks Prior To The Publication Date
On Shelf Date : Alternate Wednesdays

Language

English

Frequency

Fortnightly

Area Covered

India

Circulation

338,000

Readership

1,315,000

Category

Business

Unique Id

10

Offer Details

We have a special Offer for the Full Page option in Business Today Magazine. Write to help@themediaant.com for more details.

About Business Today Magazine

Business Today, is the largest-circulated business fortnightly in India. It takes its readers deeper to give a complete understanding of the world of business. Since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it's the first to bring a whole new genre of business journalism-more up close and more incisive. Today, Business Today commands the highest circulation and readership among all business magazines in India.

Past Advertisers
  • Accenture
  • Junglee
  • TATA Steel
  • Infosys
  • Microsoft
Magazine Soft Copy

Find Soft Copy of the Business Today Magazine. You can download or view it to see the reader profile of Business Today Magazine.

View/Download

Facts and Figures

Circulation Breakup
RegionsCirculation
Delhi NCR31,150
Mumbai28,500
Bangalore19,500
Chennai19,300
Kolkata14,770
Hyderabad9,430
Pune7,600
Ahmedabad6,700
Lucknow6,320
Jaipur4,100
Chandigarh5,740
Kochi3,830
Complimentary Copies to Clients8,000
Other Regions29,550
Readership Profile
  • The Urban thinking 25 – 45 year old executive/entrepreneur/business students/management aspirants
  • SEC A/A+ category with an interest in a good life
  • Our Decision Making readers include CXOs, bureaucrats, senior management and professionals
  • Majority of Business Today readers fall between the age group of 25 - 45 years of age
Distribution Channels
ChannelCopies
Newsstand48,750
Subscribers146,250
Editorial Calender
Issue dateSpecial Issues
3rd June 2018Fastest Growing Big Companies
15th July 2018Highest Paid CE/Salary Survey
26-August 2018Coolest Start-ups
23rd September 2018Most Powerful Women
21st October 2018Luxury
18th November 2018BT 500
16th December 2018Best B-schools
13th January 2019Anniversary Issue
27th January 2019Best CEOs
24th February 2019Pre-Budget
10th March 2019Budget
7th April 2019Best Banks
21st April 2019Best companies to work for

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.

Media Kit

Why Advertise In Business Today Magazine?

Business Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Business Today Magazine Advertising

Message Impact

Full-page Business Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Business Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Business Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business Today Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Business Today Magazine Deliver Engagement

  • The strong positive brand values of the Business Today Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Business Today Magazine.
  • Readers take action as a result of seeing advertising in Business Today Magazine.
  • Targeting with precision and without wastage is a key strength of Business Today Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Business Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Business Today Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Business Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

Loading