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Advertising in Business Today Magazine

Advertising in Business Today Magazine
Popular Options
Business Today Magazine-Full Page Advertising

Full Page

Per Insert

Card Rate

₹ 1,70,000

Offer Rate

₹ 1,43,000
Business Today Magazine-Half Page Advertising

Half Page

Per Insert

Card Rate

₹ 1,25,000

Offer Rate

₹ 1,05,000
Premium Options
Business Today Magazine-Double Spread Advertising

Double Spread

Per Insert

Card Rate

₹ 5,00,000

Offer Rate

₹ 3,85,000

Cover Page

Per Insert

Card Rate

₹ 4,45,000

Offer Rate

₹ 3,87,500
**5% GST is applicable on the above rates
Artwork Submission : 3 Weeks Prior To The On Shelf Date
Booking Deadline : 3 Weeks Prior To The Publication Date
On Shelf Date : Alternate Wednesdays

Language

English

Frequency

Fortnightly

Area Covered

India

Circulation

250,000

Readership

1,591,000

Category

Business

Media in 60 words

Business Today, is the largest-circulated business fortnightly in India. It takes its readers deeper to give a complete understanding of the world of business. Since its inception in 1992, it has set one benchmark after another in business reporting. It was the first to do serious reporting on management theories. And then again, it's the first to bring a whole new genre of business journalism-more up close and more incisive. Today, Business Today commands the highest circulation and readership among all business magazines in India.

Reach

Circulation Breakup

RegionsCirculation
Delhi NCR31,150
Mumbai28,500
Bangalore19,500
Chennai19,300
Kolkata14,770
Hyderabad9,430
Pune7,600
Ahmedabad6,700
Lucknow6,320
Jaipur4,100
Chandigarh5,740
Kochi3,830
Complimentary Copies to Clients8,000
Other Regions29,550

Distribution Channels

ChannelCopies
Newsstand48,750
Subscribers146,250

Other Media Facts

No Data Available.

Performance Data

No Data Available.

Past Advertisers

Business Today Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

  • Accenture
  • Junglee
  • TATA Steel
  • Infosys
  • Microsoft
Editorial Calendar 2021

Click here  to View/Download Editorial Calendar 2021

View Media Live

Find Soft Copy of the Business Today Magazine. You can download or view it to see the reader profile of Business Today Magazine.

View/Download

Artwork Related

Please visit the Media Option & Pricing Tab and then click on Step for the Ad type to see the dimension.

Execution Details

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment    
*Offline help is available once the campaign is approved

Execution Proof

Post-release of your ad in India Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in India Today magazine's respective edition to be shared via email.

Other Information

Business Today Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Business Today Advertising is one of the most popular Magazine Advertising options hence advertisers need to know Business Today Advertising Rates 2021. You can find the updated Business Today Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Business Today Media Kit 2021, please check the blue tick beside Business Today Advertising Rates under the Media Options.

Top 5 Business Magazine Advertising Sectors between Jul-Sep 2021

S. No.Category
1Bags
2Cosmetics
3IT / Other Technologies
4News Channels
5Education

Readership Profile

  • The Urban thinking 25 – 45 year old executive/entrepreneur/business students/management aspirants
  • SEC A/A+ category with an interest in a good life
  • Our Decision Making readers include CXOs, bureaucrats, senior management and professionals
  • Majority of Business Today readers fall between the age group of 25 - 45 years of age

Offer Details

We have a special Offer for the Full Page option in Business Today Magazine. Write to help@themediaant.com for more details.

Media Kit

Why Advertise In Business Today Magazine?

Business Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Business Today Magazine Advertising

Message Impact

Full-page Business Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Business Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Business Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business Today Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Business Today Magazine Deliver Engagement

  • The strong positive brand values of the Business Today Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Business Today Magazine.
  • Readers take action as a result of seeing advertising in Business Today Magazine.
  • Targeting with precision and without wastage is a key strength of Business Today Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Business Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Business Today Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Business Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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