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Advertising in Sony Entertainment Television

Advertising in Sony Entertainment Television

Advertising in Sony Entertainment Television

2.4B

Monthly Impressions

Hindi

Language

About Advertising in Sony Entertainment Television

Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows, and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. The Kapil Sharma Show is one of the highly-rated programme on Sony TV and has the highest viewership.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

129.2M

Metro Share (%)

23

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 3,200 / Per Second

TMA Offer

Login To View

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Top Shows

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The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Sensodyne Sensitivity & Gum
2
Cadburys Bournvita
3
Amazon.In
4
Cadburys Oreo
5
Crompton Greaves Silent Pro Fan
6
Myntra.Com

User Reach & Demographics

Viewership%

Gender

Male

Female

51

49

Viewership%

Prime vs Non Prime

PT

NPT

63

37

Viewership%

Age

in %


<21

30

22-30

13

31-40

15

41-50

18

51-60

12

61+

11

Viewership%

Income - NCCS

in %


A

39

B

29

CDE

32

Viewership%

Metros

in %


Delhi

10

Mumbai

9

Kolkata

3

Hyderabad

1

Viewership%

Urban vs Rural

in %


Urban

74

Rural

26

Viewership%

Geo

in %


Maharashtra, Goa

22

Gujarat, Daman And Diu , Dadra And Nagar Haveli

13

Madhya Pradesh,Chhattisgarh

11

Delhi

10

Uttar Pradesh ,Uttarakhand

8

Assam, North East ,Sikkim

7

Punjab, Chandigarh

6

Haryana, Himachal Pradesh, Jammu & Kashmir

6

West Bengal

5

Rajasthan

4

Bihar, Jharkhand

3

Karnataka

2

Odisha

2

Andhra Pradesh, Telangana

1

TRP %

Top Shows

TRP%


Superstar Singer 2 Singing Ka Kal

0.28

The Kapil Sharma Show

0.19

Bade Achhe Lagte Hain 2

0.17

Punyashlok Ahilyabai

0.16

Kaamna

0.13

Mere Sai

0.11


Media in 60 words

Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows, and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. The Kapil Sharma Show is one of the highly-rated programme on Sony TV and has the highest viewership.

Rates for Advertising in Sony Entertainment Television

You will get the rate for advertising in Sony Entertainment Television in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony Entertainment Television is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony Entertainment Television will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Sony Entertainment Television varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Sony Entertainment Television and Super Prime Time in Sony Entertainment Television is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

Why Advertise in Sony Entertainment Television

The rate to advertise in Sony Entertainment Television is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Sony Entertainment Television a critical part of any Television campaign. Sony Entertainment Television advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Sony Entertainment Television has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Sony Entertainment Television is also supported through its online portal Sony Entertainment Television Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Sony Entertainment Television at the lowest rate.

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