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Advertising in Sony Entertainment Television

Advertising in Sony Entertainment Television

Advertising in Sony Entertainment Television

2.8B

Monthly AMA

Hindi

Language

About Advertising in Sony Entertainment Television

Sony Entertainment is a Hindi entertainment channel that provides various genres including dramas, comedies, game shows, music shows, and more. Advertising on Sony Entertainment would be the best choice for companies to build brand recognition and brand visibility among the audience. Brands can display their ads while showing the content on television. Place Your Sony Entertainment Advertisement Now!

Key Insights

Prime Time

18:00-24:00

Monthly Cume Reach

135.5M

Metro Share (%)

22

Categories

Entertainment

Top Choice

Popular

Video Ad

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Rack Rate

₹ 2,415 / Per Second


TMA Offer

₹ 2,310 / Per Second

Top Shows

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The Media Ant

Media Demographics & Analytics

Top Advertisers for the month of August 2022- Source BARC

1
CadburysBournvita
2
ViCellular Phone Service
3
AsianPaints Smartcare Hydro Loc
4
UltratechCement
5
GooglePay
6
Flipkart.Com

User Reach & Demographics

Viewership in %

Gender Distribution

Male

Female

52

48

Viewership in %

Prime vs Non Prime

PT

NPT

70

30

Viewership

Age Distribution

in %


<21

33

22-30

14

31-40

16

41-50

17

51-60

12

61+

8

Viewership

Income - NCCS

in %


A

32

B

29

CDE

39

Viewership

Metro Cities

in %


Mumbai

9

Delhi

8

Kolkata

2

Viewership

Urban vs Rural

in %


Urban

75

Rural

25

Viewership

Geo

in %


Maharashtra, Goa

24

Gujrat, Daman and Diu, Dadra And Nagar Haveli

13

Madhyapradesh , Chhattisgarh

11

Uttar Pradesh ,Uttarakhand

9

Delhi

8

Punjab, Chandigarh

6

Assam, North East ,Sikkim

6

West Bengal

5

Haryana, Himachal Pradesh, Jammu & Kashmir

5

Rajasthan

3

Bihar, Jharkhand

3

Odisha

2

Karnataka

2

Andhra Pradesh, Telangana

1

TRP

Top Shows

in %


Umang 2022

0.31

Superstar Singer 2 Singing Ka Kal

0.3

Indias Laughter Champion-Gf

0.26

Kaun Banega Crorepati

0.25

Bade Achhe Lagte Hain 2

0.19

Punyashlok Ahilyabai

0.16


Sony Entertainment Television Advertising

Sony Entertainment is a Hindi entertainment channel that provides various genres including dramas, comedies, game shows, music shows, and more. Advertising on Sony Entertainment would be the best choice for companies to build brand recognition and brand visibility among the audience. Brands can display their ads while showing the content on television. Place Your Sony Entertainment Advertisement Now!

Advertisement on Sony Entertainment TV

Sony Entertainment TV is a 24-hour Hindi language television channel that broadcasts various entertainment shows like daily TV serials, reality shows, and other entertainment programs. 

Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. The Kapil Sharma Show is one of the highly-rated programme on Sony TV and has the highest viewership of 54 million impressions across India, making Sony Entertainment Television Advertisement a good option among advertisers.

Sony Entertainment Television Advertisement

Sony Entertainment Television Advertisement is displayed on the popular TV channel, which ranks 5 in Delhi as per BARC data. Sony Entertainment TV Advertisement will help the companies in building awareness about their products and services. 

Some upcoming events that the advertisers can target through Sony Entertainment Television Advertisement include Shark Tank, Indian Idol, Kaun Banega Crorepati, Super Dancer, and more. Some top TV advertisers that do Sony Entertainment TV Ads include Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Procter & Gamble, GODREJ, and Cadbury’s India.

Sony Entertainment Television Ads

Sony Entertainment Television Ads will help companies build brand recognition and boost their visibility to a mass audience. Sony Entertainment Television Ads will help companies reach the right audience to display their products or services. 

Sony Entertainment Television Ads will help with large-scale television advertising, with around 2.4B monthly impressions. Some companies who have previously done Sony Entertainment TV Ads include Sensodyne Sensitivity & Gum, Cadbury’s Bournvita, Amazon, Cadbury’s Oreo, Crompton Greaves Silent Pro Fan, Myntra, and more.

Sony Entertainment Television Advertising Cost

Want to Get Sony Entertainment TV Advertisement Rates? Sony Entertainment TV Advertisement Cost may vary depending on the time slot chosen by the brands. Our pricing models for Sony Entertainment TV Advertising Rates are according to the total seconds of the ad’s airtime and the frequency of ads per day. 

Advertisers can choose to play their Sony Entertainment TV Advertisement during their favorite show as pre-roll, mid-roll, and post-roll video ads. Sony Entertainment Advertisement ensures maximum visibility for your brand.

Sony Entertainment Television Advertising Rates

Sony Entertainment Television Advertising Rates will depend on the ad media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each advertising ad option will include various options for Sony Entertainment TV Advertising like pre-roll and mid-roll ads and promotional videos. 

Sony Entertainment TV Advertising Rates will depend on the media options that the advertisers have selected based on their requirements. 

Check Sony Entertainment Television Advertising Rates offered by The Media Ant

Sony Entertainment Television Advertisement Rates

Sony Entertainment Television Advertisement Rates will range according to the timeframe of the video ad, its timeslot, and more. Sony Entertainment Television Advertisement Rates are available at discounted rates, from which brands and companies can select their timeslot according to their requirements and availability.

Our “Top Choice” section on “Advertising on Star Plus” will include all the television advertising media ad options the companies can choose from according to their requirements. 

You can check out discounted Sony Entertainment TV Advertisement Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.

Sony Entertainment TV Advertisement Agency

Looking to Place an Sony Entertainment TV Advertisement? The Media Ant is one of India’s leading television advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on top TV channels in India are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates possible to advertise on TV

Get the best rates to place your ad on any TV channel on The Media Ant

Advertisers can monitor their ad campaigns through our online monitoring dashboard on their mobile phones. Check the recent best rates to advertise your brand on various TV Channels in The Media Ant's television advertising planning tools. Go check out our ROAS Calculator to find your return on ad spend. 

You can contact us through Whatsapp, Phone, or Email to check the Sony TV Advertising Cost. The Media Ant contact details are available in the Contact Us section of our website.

Who Does Sony Entertainment TV Advertisement?

Sony Entertainment TV Advertisement provides companies a massive target audience to who they can display their products and services. Some top TV advertisers doing Sony Entertainment TV Ads include Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Procter & Gamble, GODREJ, and Cadbury’s India. 

Sony Entertainment TV Advertisement is a good option for advertisers aiming for a nationwide reach. With over 49% of viewers being females, some sectors that will benefit from doing Sony Entertainment TV Ads include the following:

  • Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Sony Entertainment TV Advertisements for a long time. Recently around 22% of ad volumes were spent only on TV Advertising.
  • Consumer Durables: Recently, consumer durable companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes through Sony Entertainment TV Advertising
  • FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done Sony Entertainment TV Ads. With ad volume growth of over 22% in 2021, FMCG products have been dominating TV Advertising market in recent years, making Sony Entertainment Television Ads a good option for them.
  • E-commerce: Companies like Snapdeal, Flipkart, and more have used Sony Entertainment TV Advertising slots to market their products and services.
  • Home Products: Home Product Companies like Lizol, Unilever, and more have been doing Sony Entertainment TV advertisements for a long time. With over 66% increase in ad volumes for home products, the sector will continue to thrive by b Sony Entertainment Television.

Why Do Sony Entertainment TV Advertisement?

Sony Entertainment TV Advertisement has strong viewership across the country, making it a good platform for advertisers to display their products and services. With over 2.4B monthly impressions, Sony Entertainment TV Ads has been providing advertisers with to showcase their brands innovatively in hopes to build brand recognition.

With over 74% of its viewers from the urban population, Sony Entertainment TV Advertising will target the elite premium population which would be good for advertisers to target. 

Who Are The Target Audiences for Sony Entertainment TV Advertisement?

With a massive 2.4B monthly impressions, Sony Entertainment TV Advertisement will help target a large-scale audience. Through Sony Entertainment TV News Ads, advertisers can use innovative ads to help with their brand recognition and display their products or services. 

  • Around 51% of viewers are males and 49% of viewers are females.
  • Most viewers, i.e. 39% in total are of NCCS A socioeconomic status.
  • Delhi leads with 10% percent of viewers being from the metro state.

Around 74% of viewers subjected to Sony Entertainment TV Advertising are from urban areas.

What is Sony Entertainment TV?

Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows, and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. The Kapil Sharma Show, Kaun Banega Crorepati, Indian Idol and more are some of the highly-rated programs offered on Sony TV and has the highest viewership, according to BARC.

Sony Entertainment Television Advertising Rates

You will get the rate for advertising in Sony Entertainment Television in the Media Options and Pricing section of the website. The mentioned Sony Entertainment Television Rates are for per second of airtime. So e.g. if the cost to advertise in Sony Entertainment Television is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your Sony Entertainment Television Ads will come to Rs 300 X 10 = Rs 3,000. 

Advertising Rate for Sony Entertainment Television varies with the timeband and is directly proportional to the reach. You can get Sony Entertainment Advertising Rates for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. 

Rates for Prime Time in Sony Entertainment Television Advertising and Super Prime Time in Sony Entertainment Television Ads is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans. Check out The Media Ant for all your Sony Entertainment Television Advertising needs.

Why Advertise in Sony Entertainment Television?

The rate to advertise in Sony Entertainment Television is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising on Sony Entertainment Television a critical part of any Television campaign. Sony Entertainment Television Advertising Rates are available on the Media Option and Pricing tab of The Media Ant website. 

These are the current Sony Entertainment Television Ad Rates and are updated weekly. Sony Entertainment Television has popular programs and TV anchors. Because of this, the engagement of viewers is very high with the channel. Sony Entertainment Television is also supported through its online portal Sony Entertainment Television Live TV. 

The Media Ant is an authorized advertising agency that can help you plan and buy ad spots on Sony Entertainment Television at the lowest rate.

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