Monthly Impressions
Language
About Advertising in Sony Entertainment Television
Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows, and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. The Kapil Sharma Show is one of the highly-rated programme on Sony TV and has the highest viewership.
₹ 3,200 / Per Second
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Gender
Male
Female
51
49
Prime vs Non Prime
PT
NPT
63
37
Age
in %
<21
30
22-30
13
31-40
15
41-50
18
51-60
12
61+
11
Income - NCCS
in %
A
39
B
29
CDE
32
Metros
in %
Delhi
10
Mumbai
9
Kolkata
3
Hyderabad
1
Urban vs Rural
in %
Urban
74
Rural
26
Geo
in %
Maharashtra, Goa
22
Gujarat, Daman And Diu , Dadra And Nagar Haveli
13
Madhya Pradesh,Chhattisgarh
11
Delhi
10
Uttar Pradesh ,Uttarakhand
8
Assam, North East ,Sikkim
7
Punjab, Chandigarh
6
Haryana, Himachal Pradesh, Jammu & Kashmir
6
West Bengal
5
Rajasthan
4
Bihar, Jharkhand
3
Karnataka
2
Odisha
2
Andhra Pradesh, Telangana
1
Top Shows
TRP%
Superstar Singer 2 Singing Ka Kal
0.28
The Kapil Sharma Show
0.19
Bade Achhe Lagte Hain 2
0.17
Punyashlok Ahilyabai
0.16
Kaamna
0.13
Mere Sai
0.11
Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows, and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. The Kapil Sharma Show is one of the highly-rated programme on Sony TV and has the highest viewership.
You will get the rate for advertising in Sony Entertainment Television in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony Entertainment Television is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony Entertainment Television will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Sony Entertainment Television varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Sony Entertainment Television and Super Prime Time in Sony Entertainment Television is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
The rate to advertise in Sony Entertainment Television is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Sony Entertainment Television a critical part of any Television campaign. Sony Entertainment Television advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Sony Entertainment Television has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Sony Entertainment Television is also supported through its online portal Sony Entertainment Television Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Sony Entertainment Television at the lowest rate.