Entertainment, Fashion And Lifestyle
Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows, and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. The Kapil Sharma Show is one of the highly-rated programme on Sony TV and has the highest viewership.
You will get the rate for advertising in Sony Entertainment Television in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sony Entertainment Television is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sony Entertainment Television will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Sony Entertainment Television varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Sony Entertainment Television and Super Prime Time in Sony Entertainment Television is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
Media Agency can play a critical role if you are planning to advertise in Sony Entertainment Television. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Sony Entertainment Television is right for your brand. The agency uses BARC data to decide the TG and Sony Entertainment Television viewer profile matches. Once you have decided to go ahead with advertising in Sony Entertainment Television, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Sony Entertainment Television. The last role of the TV ad buying agency is to ensure that the ad is played on Sony Entertainment Television and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Sony Entertainment Television provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
The rate to advertise in Sony Entertainment Television is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Sony Entertainment Television a critical part of any Television campaign. Sony Entertainment Television advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Sony Entertainment Television has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Sony Entertainment Television is also supported through its online portal Sony Entertainment Television Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Sony Entertainment Television at the lowest rate.
Before you reach out to an agency to get the best rate to advertise on Sony Entertainment Television, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on Sony Entertainment Television as the advertising rate on Sony Entertainment Television like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here
Ads in Sony Entertainment Television are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on Sony Entertainment Television are:
a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.
b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.
c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.
Find below the list of popular shows and programmes for Sony Entertainment Television. In case you are looking to advertise on Sony Entertainment Television, you can use this table to select the right time slot. Please note that the ad rate for Sony Entertainment Television will vary with the programme. The media agency that you are working with to place your ads in Sony Entertainment Television, will be able to select the right programme and time band basis your target group and the budget.
|1||Mere Sai – Shraddha Aur Saburi|
|4||Ishaaron Ishaaron Mein|
|6||Mil Jaate Hain Jo Ek Duje Ke Vaaste 2|
|7||Mere Dad ki Dulhan|
|9||Crime Patrol Satark|
|10||India’s Best dancer|
|11||The Kapil Sharma Show|
News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in Sony Entertainment Television can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use Sony Entertainment Television advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.
Few categories which regularly advertise on Sony Entertainment Television are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.
|Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate||FMCG|
|Birla TMT, Nerolac Paints||B2B|
|JMD Cargo Services||Logistics|
|Namma Homeopathy, Thyrocare||Healthcare|
|4||Short Term Performance||No|
|5||Short Term Performance||Yes|
|S. No||Top Cities||Weekly Impressions in 000's|
To advertise in Sony Entertainment Television you can follow the following steps
1. Get rates for advertising in Sony Entertainment Television on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
2. Select the ad type that suits your budget, creative, and objective. Sony Entertainment Television offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
4. We will check the ad space availability on Sony Entertainment Television and other privileges like discounts, depending on the time of booking
5. Submit the artwork and make the payment for advertising on Sony Entertainment Television
6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on Sony Entertainment Television.
|Media Option||Mixed Time/Aston Band/Scroller|
|Ad Length||10 sec/20 sec/30 sec|
|Time Band||All Day/Morning Evening|
|Number of Ads per day||3/4/5|
|Campaign Duration||5 Days/10 Days/30 Days|
|Campaign Start Date||dd/mm/yyyy|
|Resolution||720 x 576 pixels for SD & 1920 x 1080 pixel for HD|
|Frame Rate||25 FPS|
|Aspect Ratio||4:3 or 16:9|
|Video Bit Rate||50 MBit/ S|
|Audio Sample Rate||48 kHz|
Click here to view the videos of campaigns executed in the past.
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For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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