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Advertising in Airport - Delhi Airport

Advertising in Airport - Delhi Airport
Popular Media
Terminal 1 C Arrivals - 12 x 6 Ft - Back Lit

Arrival Area

Per Unit / Per Month

Card Rate

₹ 8,50,000

Offer Rate

₹ 7,00,000
Terminal 1 D SHA - 4.10 W x 29.6 H Ft - Back Lit Panel

Departure Area

Per Unit / Per Month

Card Rate

₹ 13,50,000

Offer Rate

₹ 11,50,000
Premium Media

Wifi Package

On Request
T3, International Departures (Food Court, Security hold area, Piers) – 62 Nos. Screens – 65 Inches.

Digital Screen Package

Per Package / Per Month

Card Rate

₹ 9,50,000

Offer Rate

₹ 8,30,000
Other Media
Out side - T3 - Exit Road - 70.11 x 26.4 Ft - Front Lit Panel

Outside Area

Per Unit / Per Month

Card Rate

₹ 2,70,000

Offer Rate

₹ 2,25,000
Digital Screen

Tarmac Coach - Digital Screen

Per Coach / Per Day

Card Rate

₹ 435

Offer Rate

₹ 360

Tarmac Coach - Grab Handles and Static Panels

Per Coach / Per Month

Card Rate

₹ 1,05,000

Offer Rate

₹ 95,000

Newspaper Stickers - Economic Times

Per Unit / Per Day

Card Rate

₹ 4

Offer Rate

₹ 3

Newspaper Stickers - Times Of India

Per Unit / Per Day

Card Rate

₹ 6

Offer Rate

₹ 4.5

Tarmac Coach - Exterior

Per Unit / Per Month

Card Rate

₹ 1,66,000

Offer Rate

₹ 1,50,000

Luggage Trolley

Per Unit / Per Month

Card Rate

₹ 1,400

Offer Rate

₹ 1,200
**18% GST is applicable on the above rates
**The above prices are exclusive of printing and mounting charges, if applicable.

Monthly Footfall

5750000

About Advertising In Delhi Airport

Summary In 60 Words

Delhi Airport, officially known as Indira Gandhi International Airport is the busiest airport in terms of passenger traffic in India and the sixth busiest airport in Asia. Delhi Airport has three operating terminals located in Palam which cater to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Rate for advertising in Delhi Airport

The rate for advertising in Delhi Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Delhi airport can be found there. Do note that the ad cost at Delhi airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Delhi Airport

We are a one-stop airport ad agency for all advertising requirements at the Delhi Airport. There are multiple agencies with rights to one or more media at the Delhi Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Delhi airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Delhi airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Delhi Airport?

Following are a few reasons why Delhi Airport advertising would work the best for your brand:

1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking-in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Delhi Airport can increase your chances of conversion.
How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Delhi Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
HP - ProgressionIT
AmazonE-Commerce
ITMEducation
Telangana TourismTourism
SandiskElectronics

Facts And Figures Of Delhi Airport

Reach

Total Annual Passengers Traffic in the Year 2018 - 2019 - 69 million  (Source : IGIAI) 

Domestic Flyers: 49 million.
International Flyers: 20 million.

Traveler profile:

Male: 70%

Female: 30%

Execution Details Related To Advertising In Delhi Airport

Execution Process Flow

Step 1: Planning and Availability Check: Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.
Images/Videos Of Past Execution

Click here to view the images of past executions.

Top Delhi Airport Advertising Options

Following are popular Delhi airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Wifi Package Advertising: Advertisers can advertise on the free Wifi network through banner ads, video ads, and roadblock.
  • Lounge Advertising: Ad can be displayed on various media options like digital vertical standee, tabletop display, LCD with sponsored content, mobile/laptop charging station, etc. inside airport lounges.
  • Digital Screen Advertising: Ads will be played on the Digital Screens placed across the airport.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Media Kit
Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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