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The Media Ant

Radio Mirchi Advertising

Radio Mirchi advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for Radio Mirchi 98.3 FM, and one that isn't really exploited by many advertisers. Book 98.3 Radio Mirchi ads online today.

98.3 Radio Mirchi Advertising is possible in 49 centers in 43 cities across India. Radio Mirchi 98.3 FM, launched in 2000 has a listenership base of around 46.5 million which provides a national media platform for advertisers. Over 6500 companies have advertised in Radio Mirchi 98.3 FM till date, many of them being served by our advertising agency.

Radio Mirchi 98.3 FM is one of the best stations for geo targeted advertising as it has city-wise programming, with a minimum of one program relating to the city it airs in.

Advertisers can play their ads in Radio Mirchi 98.3 FM's weekly music charts. The top shows to advertise are Mirchi Top 20 and Angrezi Top 20.  You can write to us to know more about customized services by Radio Mirchi FM.

Other Top Radio Stations to Advertise in

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading 98.3 FM Radio Mirchi Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts

Options in 98.3 FM Radio Mirchi Advertising

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and 98.3 FM Radio Mirchi Advertising rates are further classified on the following basis:

  • Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. 98.3 FM Radio Mirchi Advertising rates are usually higher than the other slots.
  • Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. 98.3 FM Radio Mirchi Advertising cost is usually the lowest.
  • RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. 98.3 FM Radio Mirchi Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Pricing Details of 98.3 FM Radio Mirchi Advertising

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.

Other details of 98.3 FM Radio Mirchi Advertising

Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final 98.3 FM Radio Mirchi Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.

98.3 FM Radio Mirchi Advertising Rates for 2024

98.3 FM Radio Mirchi Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.

98.3 FM Radio Mirchi Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals

How much does it cost to advertise on Radio Mirchi

Advertising in a 10 second spot can be as little Rs. 200 or as much as Rs. 1500, depending on their audience size, location and the time of day the ad runs. The majority of advertising spots cost in the Rs. 200 – Rs. 2000 range.

Advantages of Radio Mirchi Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

Other advantages are mentioned below:

• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.

Ad Slots Details of Radio Mirchi FM

Ad Time Ad Option Ad Type Description 
 07:00 AM – 11:00 AMPrime Time Morning Drive It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high. 
 11:00 AM – 05:00 PMNon Prime Time Midday The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part. 
05:00 PM – 10:00 PM  Prime Time Evening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive. 
07:00 AM – 11:00 AM,
11:00 AM – 05:00 PM,
05:00 PM – 10:00 PM 
Mixed Time or RODP All Day The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate. 

FAQs Related to Radio Mirchi 98.3 Advertising

1) How do I advertise on Radio Mirchi?

Radio Mirchi 98.3 is one of India's largest FM radio networks, with network coverage in 45 cities and counting. The Entertainment Network India Ltd owns it (ENIL). Radio Mirchi 98.3 has a large built-in audience, which aids in brand building and re-targeting the right set of consumers repeatedly.

The steps to a successful Radio Mirchi Advertisement campaign are as follows:

Share your requirements: Share your campaign requirements with our capable planners and executors.

Plan the campaign alongside us: We will help you select radio stations, the best ad format, audience reach, frequency of ads, ad length, campaign duration, and time slots for a successful on-air campaign.

Get the best quotes: We offer the best services and the lowest guaranteed rates to radio stations all over India.

Produce the audio creative: Leverage your brand's creativity with our excellent team. 

Go Live: Watch your brand go live in a matter of minutes and receive an overwhelming response.

Monitor a campaign: During the campaign period, you will receive log reports.

Obtain proof of execution: After your campaign is completed, you will receive proof of the successful execution of your marketing campaign. 

The Media Ant provides you with the best services and the best rates for your radio ads. Our team of experts works closely with you to understand your goals and create an effective radio advertising campaign that meets your budget and target audience. We offer competitive radio advertising rates, making it easy for you to reach your target audience in the most cost-effective way.

2) Why advertise on radio mirchi?

Radio Mirchi, often known as the Mirchi Radio station, was India's first and largest privately owned radio station. Radio Mirchi is an Indian countrywide network of FM radio stations that is increasingly growing into other nations. Mirchi Radio station has a very strong digital presence in addition to an amazing traditional radio presence. It has 23 online stations and produces material on Facebook, Twitter, and YouTube, reaching 50-60 million viewers per month.

3) Do radio mirchi charge for advertising?

Radio Mirchi 98.3 is without a doubt a spectacular advertising tool, and it has emerged as India's number-one radio station in all cities, not just metros. In the case of FM radio, the rate is given in terms of how much a single 10-second advertising broadcast on that radio station would cost. This sort of advertising costs between Rs 50 and Rs 2500 every 10 seconds, depending on the length of the adverts. The cost of Radio Mirchi advertising can vary greatly depending on the number of listeners and the time band in which adverts are broadcast.

5) What are the benefits of Advertisement in Radio Mirchi?

  1. Radio reaches a larger audience than television or daily newspapers.
  1. From 6 a.m. until 6 p.m., radio is frequently the first news source.
  1. Radio can be found indoors, outdoors, and even in automobiles.
  1. The radio audience is high and stable throughout the year.
  1. Radio programming is picky. It is simple to contact the desired audience.
  1. Radio is inexpensive.
  1. Radio is adaptable. It is subject to modification and schedules with short notice.
  1. Radio listeners identify with radio personalities, resulting in customer loyalty and responsiveness.
  1. Radio allows your advertisement to stand on its own.
  2.  Radio is a medium with a high frequency. It can reach listeners several times each week since repetition sells.
  1. Radio reaches individuals who are unlikely to read a newspaper today.

6) Which is the best ad agency for booking a Radio Mirchi advertisement?

The Media Ant is a top radio advertising agency in India that can assist you with your advertising and brand awareness requirements. 

With a presence in major Indian cities such as Bangalore, Mumbai, and Delhi, The Media Ant provides a one-stop solution for all of your outdoor advertising requirements. 

We assist you in planning, purchasing, executing, and monitoring all of your radio advertising campaigns across the country. Our in-house staff guarantees that you receive the finest Radio Advert plans at the best possible costs and that the advertising in Skywalk is executed flawlessly.

Radio Ad Examples:

Radio Mirchi Advertising