Advertising in Airport - Mumbai Airport
Popular Media
T1 Departure - Behind SpiceJet check-in counter

Departure Area

Per Unit / Per Month

Card Rate

₹ 6,26,000

Offer Rate

₹ 5,44,000
Arrival Area - 3 x 3 Ft - T1 Second on Conveyor belt from passenger arrival side, after the pillar  - SAV Panel

Arrival Area

Per Unit / Per Month

Card Rate

₹ 4,89,000

Offer Rate

₹ 4,25,000
Premium Media

Wifi Package

On Request
Promo Space

Lounge

Per Unit / Per Month

Card Rate

₹ 7,50,000

Offer Rate

₹ 4,50,000
T2- Domestic departure - 58 Screens Package - 55 Inches

Digital Screens

Per Month

Card Rate

₹ 20,00,000

Offer Rate

₹ 17,00,000
FIDS Screens

FIDS

Per FIDS / Per Month

Card Rate

₹ 24,44,000

Offer Rate

₹ 21,25,000
Other Media
Grab Handles and Static Panel

Tarmac Coach - Interior

Per Month

Card Rate

₹ 93,000

Offer Rate

₹ 81,000

Newspaper Stickers - Economic Times

Per Unit

Card Rate

₹ 5

Offer Rate

₹ 3

Newspaper Stickers - Times Of India

Per Unit

Card Rate

₹ 10

Offer Rate

₹ 7

Tarmac Coach - Exterior

Unavailable

Luggage Trolley

Per Trolley

Card Rate

₹ 1,722

Offer Rate

₹ 1,150
**18% GST is applicable on the above rates

Yearly Passenger Traffic

49800000 (in year 2018)

Aircraft Movements

320689 (in year 2018)

About Mumbai Airport Advertising

Summary in 60 words

Mumbai Airport, officially known as Chhatrapati Shivaji Maharaj International Airport, is the second busiest airport in the country in terms of total and international passenger traffic after Delhi and is the 14th busiest airport in Asia. Mumbai airport consists of 2 terminals, terminal 1 at Santacruz also known as Santacruz airport which is dedicated to domestic passengers. Terminal 2 formerly known as Sahar International Airport is located at Sahar in Andheri East catering to both international and domestic passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Why should you advertise in Mumbai Airport?

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How does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival and the details have been highlighted in the Facts and Figures section.

ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Media Information

Brands with the following applicable factors should advertise
No.FactorsApplicability
1ReachYes
2FrequencyNo
3National ReachNo
4City ReachNo
5Short Term PerformanceNo
6Long term brand buildingYes
7Hyperlocal ReachNo
8Low budgetNo
Past Advertisers
Brand NameCategory
AmazonEcommerce
ChevroletAutomobile
City BankBanking
FlipkartEcommerce
Telengana TourismTourism

Facts and Figures of Mumbai Airport

Reach

Total Annual Passengers Traffic in the Year  2018- 49.8 million
Traveller profile:

Male: 71%

Female: 29%

Leisure Traveler: 72%

Unique Leisure Traveler every month: 92%

Dwell Time of Paasengers

Departure Area: 65mins

EntryCheck-InSecurity CheckRetail & FNBBoarding
7.61 mins
Hurried
10.48 mins
Alert
15.75 mIns
Relaxed
20.11 mins
Receptive to advertising
11.21 mins
Last-min communication

Arrival Area: 44mins
De-BoardingArrival GatesBaggage ClaimCar Book/Rental QueueCar/Taxi Pick UpExit
6.66 mins7.64 mins10.77 mins7.18 mins6.49 mins5.17 mins

Execution Details

Execution Process Flow

Step 1:Planning and Availability Check : Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2 : Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.

Images/Videos Of Past Execution

On Request

Media Kit
Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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