Chhatrapati Shivaji International Airport formerly known as Sahar International Airport or Mumbai Airport , is the primary international airport serving the Mumbai Metropolitan Area. After Delhi, Mumbai Airport is the second busiest airport in the country in terms of passenger traffic and international traffic. The airport has five operating terminals and handles more than 780 aircraft movements per day. Mumbai airport has two main passenger terminal complexes. Terminal 1 at Santacruz is dedicated for domestic passengers. Terminal 2 at Sahar is an integrated terminal catering to both international and domestic passengers.
Facts & Figrues
Traveller Profile - Lifestyle
Mumbai airport has a yearly footfall of 50 million passengers in the financial year 2018-19.
On an Average:
66% people, take at least one international holiday trip in a year.
99% people, take at least one domestic holiday trip in a year.
8% passengers are first class/business class travellers.
1,30,000 passengers access business lounge facility every month.
Average Time Spend By Passenger (Departure)
Total Departure Time
Retails & FNB
20.11 Mins Receptive To Advertising
11.21 Mins Last Mins Communication
Average Time Spend By Passenger (Arrival)
Total Arrival Time
Car Book/Rental Que
Car/Taxi Pick Up
Why Branding At Terminal 2
Mumbai Airport a perfect captive setting
45% people business travellers & 55% leisure travellers
Airports amongst the top media on the parameter of dwell time
Contributes close to 21% of India flyers
73% of terminal 2 are aged between 25-40 years
On an average, 165 min dwell time at international terminal and 109 min at domestic terminal
Traffic of more than 36 million passengers per year
Mumbai travellers are affluent, urban, young and love to travel & shop
55% travellers recommend brands advertised at airports
A highly sophisticated and captive media environment
An ideal media for targeting the elite SEC A+ target audience
Terminal 2 offers dwell time and receptive target audience
Advantages Of Airport Advertising
Large Captive Audience
Access to High-End Consumers
Grabs attention at eye level
About The Media Ant – Mumbai Airport Advertising Agency
We are India’s first Mumbai airport ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Mumbai airport Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Mumbai airport.
Sample Variable Selections
Number of Units
2/ 5/ 7
1 Month/ 2 Months/ 3 Months
Campaign Start Date
27th Feb/ 15th Aug/ 23rd Dec
Steps in Execution
Step 1: Select Variables: Media Option, Number of Units, Campaign Duration and Start date.
In case you need any help with planning, please write to help@TheMediaAnt.com
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment
How do I know my ad has been placed?
Once the campaign is live, the execution pictures will be shared within 2 working days
Related to WiFi package only
Q.Is there any possibility for further negotiation on the rates ?
A.Yes, based on the requirement package can be customized for lesser duration or volume which will further reduce the rates. Rates can also be reduced if other brands have booked the space.
Q.Will there be multiple brand ads?
A.Yes, there can be maximum of 3 clients who can book space.
Q.What are the different type of advertisement includes in a wifi package? A.Package will consist of following different type of ads i) SSID or Network Name Display : Ad will be displayed in the form of Network name ( for example : If The Media Ant is advertiser then "Free wifi by The Media Ant" will be on display ). ii) Banner /Video ads: Ad will be displayed on Login page followed by OTP submission page and Timer page(Timer page shows the duration you are allowed to have free access of the wifi). In each page banner ad will appear for 10-20secs or a video ad of 20 secs can also be added in the package by substituting the last banner which will appear after OTP is submitted and before Timer page appears. iii) Banner display through Roadblock: An unskippable banner ad of 5-10 secs will appear post timer page.
Q.What number of impressions/views an ad can get? A. All though the number is not fixed but if the space is booked by a single brand then it can expect on an average 10 - 12 lacks impressions/views per month. If the space is booked by multiple brands the impression count will change.
Q.Are the Banner or Video ads skippable by any user? A.Yes, it can be skipped any time by the user whereas Road Block can only be skipped after 5 - 10 Seconds.