Mumbai Airport, officially known as Chhatrapati Shivaji Maharaj International Airport, is the second busiest airport in the country in terms of total and international passenger traffic after Delhi and is the 14th busiest airport in Asia. Mumbai airport consists of 2 terminals, terminal 1 at Santacruz also known as Santacruz airport which is dedicated to domestic passengers. Terminal 2 formerly known as Sahar International Airport is located at Sahar in Andheri East catering to both international and domestic passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.
Why should you advertise in Mumbai Airport?
How does Airport Advertising Works?
While planning to advertise in the Airport, one should consider the following important factors :
i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival and the details have been highlighted in the Facts and Figures section.
ii) Duration:Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.
Brands with the following applicable factors should advertise
Short Term Performance
Long term brand building
Facts and Figures of Mumbai Airport
Total Annual Passengers Traffic in the Year 2018- 49.8 million Traveller profile:
Leisure Traveler: 72%
Unique Leisure Traveler every month: 92%
Dwell Time of Paasengers
Departure Area: 65mins
Retail & FNB
7.61 mins Hurried
10.48 mins Alert
15.75 mIns Relaxed
20.11 mins Receptive to advertising
11.21 mins Last-min communication
Arrival Area: 44mins
Car Book/Rental Queue
Car/Taxi Pick Up
Execution Process Flow
Step 1:Planning and Availability Check : Select the location, media option, number of units, duration and send the details to firstname.lastname@example.org with the start date. We will check and confirm availability within 6 working hours.
Step 2 : Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.