Advertising in STAR Vijay

Advertising in STAR Vijay

Advertising in STAR Vijay


Monthly AMA



About Advertising in STAR Vijay

With approximately 7.9B monthly AMA, STAR Vijay is one of the most popular Hindi television channels owned by Disney Star. Advertising on STAR Vijay allows brands to display their ads while showing the content on television. On STAR Vijay Advertisement, companies can explore various media options to place their ads including Video Ad, Aston Band, and more. Place Your STAR Vijay Advertisement Now!

Key Insights

Prime Time


Monthly Cume Reach


Metro Share (%)




Top Choice


Video Ad

Rack Rate

₹ 2,300 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by a factor 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

Other Ad Options

STAR Vijay-Aston Band Advertising-Option 2
Aston Band
Rack Rate
₹ 37,000 / Per Aston Band
TMA Offer
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Top Shows

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The Media Ant

Media Demographics & Analytics

Top Advertisers for the month of August 2022- Source BARC

BrookeBond Bru Instant
BrookeBond Three Roses

User Reach & Demographics

Viewership in %

Gender Distribution





Viewership in %

Prime vs Non Prime






Age Distribution

in %














Income - NCCS

in %








Metro Cities

in %






Urban vs Rural

in %







in %

Tamil Nadu ,Pondicherry




Andhra Pradesh, Telangana





Top Shows

in %



Bharathi Kannamma/Raja Rani-2 Maha Sangamam


Bharathi Kannamma


Pandian Stores


Vijay Natchathira Kondattam


Raja Rani-2


Star Vijay Advertisement

With approximately 7.9B monthly AMA, STAR Vijay is one of the most popular Hindi television channels owned by Disney Star. Advertising on STAR Vijay allows brands to display their ads while showing the content on television. On STAR Vijay Advertisement, companies can explore various media options to place their ads including Video Ad, Aston Band, and more. Place Your STAR Vijay Advertisement Now!

Star Vijay TV Ads

Star Vijay TV Ads are an effective way to promote a brand and get it noticed by millions of people in India. Providing suitable exposure to a massive audience, Star Vijay TV Ads will provide advertisers access to a family-oriented audience.

Star Vijay TV Ads are a smart marketing option and are extremely popular among advertisers looking to build awareness of their brand.

Star Vijay Advertising

With various genres of fictional and non-fictional shows being provided to the viewers, Star Vijay Advertising will target a large audience who are of affluent socioeconomic backgrounds. Targeting the right audience through Star Vijay Advertising will help companies bring in business and will eventually improve sales. 

Advertising on Star Vijay will help businesses reach a larger audience through various video ads that will be played along with the content displayed on the channel. 

Star Vijay TV Ads Cost

Looking to place a Star Vijay Advertisement? Star Vijay Advertising Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Star Vijay Advertising Rates are according to the total seconds of the ad’s airtime and the frequency of ads per day. 

Check out our ROAS Calculator to find your return on ad spends for your television advertisement

Want to Know Star Vijar Ad Cost? Star Vijay Advertisement Rates will depend on the ad media option the client chooses, the total seconds of the ad’s airtime, and the duration of the ads. Each advertising ad option will include various options to advertise on Star Vijay like pre-roll, mid-roll, and post-roll video ads.

Star Vijay TV Advertising Rates

Star Vijay Advertising Rates will depend on the advertisers' media options and the time slot chosen by them. Star Vijay Ad Rates will change as per the frequency of the ad campaign and the time bands allotted to the campaign.

How Much Does Star Vijay Advertisement Rates? Depending on the selected Star Vijay Ad Rates, companies will be able to target a wider reach and gain better brand visibility.

Star Vijay Advertising Cost

Looking for Star Vijay Advertising Cost? Star Vijay Advertising Cost can be checked by visiting the “Top Choice” section on “Star Vijay Advertisement” which will include all the television advertising media ad options the companies can choose from according to their requirements. 

Check the best rates to advertise on TV Channels in The Media Ant's television advertising planning tools

Various ad options are available at discounted rates, from which brands and companies can select according to their requirements.

You can check out discounted television advertising rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs. 

Star Vijay Ad Agency

Want to place a Star Vijay Advertisement? The Media Ant is one of India’s leading television advertising agencies that helps you with advertising, marketing, and brand promotion needs across platforms. 

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best TV advertising plans in India and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on top TV channels in India are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates in the market to advertise on TV. 

Get the best rates to place your ad on any TV channel on The Media Ant

You can contact us through Whatsapp, Phone, or Email to check the Star Vijay Advertising Rates and various media options for Star Vijay Ads. The Media Ant contact details are available in the Contact Us section of our website.

Star Vijay Advertising FAQs

Want to know more about advertising in Star Vijay TV? Read on to find out how you can place your Star Vijay Advertisement Now!

How To Run Ads In Vijay TV?

Running Ads in Vijay TV can now be done easy by just visiting The Media Ant website and selecting the campaign you would like to be done and the time slots. You can select for your Vijay TV Ad to be played on prime time or non prime time based on your preference and the demographics you would like to target.

Who Are The Target Audiences for Advertisement On Star Vijay?

With over 1655 weekly impressions, Star Vijay Advertisement targets a largely Hindi-speaking group by showcasing a wide range of shows. 

  • Star Vijay Advertisements have over 50% of viewers who are female, and 50% of viewers are males. 
  • Over 34% of viewers of Star Vijay Ad are of NCCS A/B socioeconomic status respectively.
  • Mumbai leads the metro cities in terms of Star Vijay Advertisement viewership with 10% of viewership coming in from the city. 
  • Around 49% of viewers who are exposed to Star Vijay Ad include the age group below 21.
  • Star Vijay Ad has around 72% who are the urban audience.

How Much Does It Cost To Advertise In Vijay TV?

Interested in running advertisement on Star Vijay? Star Vijay TV Ads can be done by visiting the official website of The Media Ant. Check out our discounted rates to place your Star Vijar TV Ads and let us help you with the flawless execution of your TV advertisement.

Who Should Do Advertisement On Star Vijay?

Star Vijay Advertisement is done by companies looking for a massive target audience who are largely Hindi language speakers. Star Vijay Ad help companies in building reputation, and brand visibility and introducing their products or services to a new audience. Some sectors that have done Star Vijay Advertisement in the past include

  • E-commerce: Companies like Snapdeal, Flipkart, and Amazon India have booked advertisement on Star Vijay Channel to market their products or services as well as showcase new offers and seasonal discounts.
  • Home Products: Since 2020, ad volume for home products has increased exponentially to around 66%. Home Products Companies like Lizol, Unilever, and more have been advertising on Star Vijay for a long time. 
  • Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Star Vijay Advertisements to promote their products and platform. Recently around 22% of TV ad volumes were spent only on TV advertisements.
  • FMCG Companies: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done advertisement on Star Vijay Channel. With ad volume growth of over 22% in 2021, FMCG products have been dominating the market in recent years. With over 34% contributions from FMCG companies, the TV ad volumes have been afloat.

Some past advertisers who have advertise on Star Vijay Channel include ICICI Bank, Sensodyne, Sprite, Amazon India, Google Pay, Wild Stone Range, and more.

Why Should I Advertise On Star Vijay?

Star Vijay Ads will target a large-scale audience in a short period of time. Star Vijay Ad can help companies implement a proper marketing strategy and bring in new customers, as well as retain existing customers. 

With strong impressions of 7.8B and an affluent target audience across the country, Star Vijay Advertisement will help companies build brand recognition. Advertising on Star Vijay Channel is on par with Sun TV Ads, Aaj Tak Advertisement, Star Plus Advertisement, and other television channel advertising.

Star Vijay Ad helps target the well-to-do audience as well as the working class making it an appropriate channel for companies to place their ads. Star Vijay is one of the top TV channels to place your television advertisements in India. Star Vijay Advertisement is a good platform for brands to display their products or services to a mass audience.

Other Information

Rates for Advertising in Star Vijay TV

You will get the rate for advertising in STAR Vijay in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Vijay is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Vijay will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for STAR Vijay varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Vijay and Super Prime Time in STAR Vijay is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Star Vijay TV?

Media Agency can play a critical role if you are planning to advertise in STAR Vijay. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in STAR Vijay is right for your brand. The agency uses BARC data to decide the TG and STAR Vijay viewer profile matches. Once you have decided to go ahead with advertising in STAR Vijay, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in STAR Vijay. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Vijay and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on STAR Vijay provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in STAR VIJAY TV ?

The rate to advertise in STAR Vijay is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Vijay a critical part of any Television campaign. STAR Vijay advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Vijay has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. STAR Vijay is also supported through its online portal STAR Vijay Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Vijay at the lowest rate.

Who should advertise in STAR Vijay TV ?

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in STAR Vijay can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use STAR Vijay advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on STAR Vijay are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.