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Advertising in STAR Vijay

Advertising in STAR Vijay

Advertising in STAR Vijay

7.8B

Monthly AMA

Tamil

Language

About Advertising in STAR Vijay

Star Vijay TV is Star Network’s Tamil general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Star Vijay TV was launched in 1992 and is one of the leading Tamil-entertainment channels today. Star Vijay TV has got the 3rd highest viewership among other Tamil Entertainment channels.

Key Insights

Prime Time

1800-2400

Monthly Cume Reach

65.9M

Metro Share (%)

19

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 2,960 / Per Second

TMA Offer

Login To View

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium
STAR Vijay-Aston Band Advertising-Option 2

Aston Band

Rack Rate

₹ 37,000 / Per Aston Band

TMA Offer

Login To View

Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.

Other Ad Options

Teleshopping Options
Teleshopping Options
On Request

Top Shows

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1
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2
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3
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4
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5
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6

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Media Demographics & Analytics

Top Advertisers

1
Nescafe Sunrise
2
Amazon.In
3
Brooke Bond Bru Instant
4
Sensodyne Rapid Relief
5
Asian Paints Apex Ultima Protek
6
7 Up

User Reach & Demographics

Viewership in %

Gender Distribution

Female

Male

58

42

Viewership in %

Prime vs Non Prime

PT

NPT

65

35

Viewership

Age Distribution

in %


<21

30

22-30

13

31-40

16

41-50

19

51-60

13

61+

9

Viewership

Income - NCCS

in %


A

32

B

35

CDE

33

Viewership

Metros

in %


Chennai

16

Bangalore

4

Viewership

Urban vs Rural

in %


Urban

60

Rural

40

Viewership

Geo

in %


Tamil Nadu ,Pondicherry

94

Karnataka

4

Andhra Pradesh, Telangana

1

Kerala

1

TRP

Top Shows

in %


Bharathi Kannamma

0.49

Bhagyalakshmi

0.47

Pandian Stores

0.46

Raja Rani-2

0.42

Thamizhum Saraswathiyum

0.37

Kaatrukkenna Veli

0.29


Media in 60 words

Star Vijay TV is Star Network’s Tamil general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Star Vijay TV was launched in 1992 and is one of the leading Tamil-entertainment channels today. Star Vijay TV has got the 3rd highest viewership among other Tamil Entertainment channels.

Other Information

Rates for Advertising in Star Vijay TV

You will get the rate for advertising in STAR Vijay in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Vijay is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Vijay will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for STAR Vijay varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Vijay and Super Prime Time in STAR Vijay is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.


How to select the right Agency for advertising in Star Vijay TV?

Media Agency can play a critical role if you are planning to advertise in STAR Vijay. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in STAR Vijay is right for your brand. The agency uses BARC data to decide the TG and STAR Vijay viewer profile matches. Once you have decided to go ahead with advertising in STAR Vijay, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in STAR Vijay. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Vijay and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on STAR Vijay provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.


Why Advertise in STAR VIJAY TV ?

The rate to advertise in STAR Vijay is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Vijay a critical part of any Television campaign. STAR Vijay advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Vijay has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. STAR Vijay is also supported through its online portal STAR Vijay Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Vijay at the lowest rate.

Who should advertise in STAR Vijay TV ?

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in STAR Vijay can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use STAR Vijay advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on STAR Vijay are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.

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