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Advertising in STAR Vijay

Advertising in STAR Vijay
Popular Options

Video Ad

Per Second

Card Rate

₹ 2,960

Offer Rate

₹ 2,200
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 37,000

Offer Rate

₹ 32,000
**18% GST is applicable on the above rates





Weekly Viewers(000s)


Weekly Impressions


Prime Time


Metro Share (%)


Urban Share (%)


Female (%)


Media in 60 words

Star Vijay TV is Star Network’s Tamil general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Star Vijay TV was launched in 1992 and is one of the leading Tamil-entertainment channels today. Star Vijay TV has got the 3rd highest viewership among other Tamil Entertainment channels.


The total number of impressions for Star Vijay TV 604,517 is (Week ending 2nd of April 2021)

S. NoTop CitiesWeekly Impressions in 000's
2Delhi NCR88.47

Other Media Facts

List of popular programmes in Star Vijay TV 

1Koffee with Dd
2Super Singer
3Neeya Naana
4Kings of Dance
5Oru Varthai Oru Latcham Juniors
6Samayal Samayal with Ventakesh Bhat
7Kalakka Povadhu Yaaru
8Adhu Idhu Edhu
9Naduvula Konjam Disturb Pannuvom
10Saravanan Meenatchi

Facts and Figures

Viewership Data

Performance Data

Not available

View Media Live

Before you reach out to an agency to get the best rate to advertise on STAR Vijay, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on STAR Vijay as the advertising rate on STAR Vijay like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here

Past Advertisers

Cadbury, Odonil, Surf Excel, Horlicks, Complan, ColgateFMCG
Toyota, HyundaiAutomobile
Shen YunEntertainment
Birla TMT, Nerolac PaintsB2B
CaterpillarHeavy Engineering
JMD Cargo ServicesLogistics
Namma Homeopathy, ThyrocareHealthcare

Videos of Past Execution

Click here to view the videos of campaigns executed in the past.

Top 10 Television Advertisers for Star Vijay between Oct-Dec 2021

Serial No.Advertisers
1Hindustan Lever Ltd
2Brooke Bond Lipton India Ltd
3Procter & Gamble
4Glaxo Smithkline
5Britannia Industries Ltd
6Cadburys India Ltd
7Amazon Online India Pvt Ltd
8Nestle India Limited
9Nippon Paints India Pvt Ltd
10Indya Interactive Services Pvt Ltd

Artwork Related

Guidelines for Artwork

Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day38415
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.

Other Information

Rates for Advertising in Star Vijay TV

You will get the rate for advertising in STAR Vijay in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Vijay is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Vijay will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for STAR Vijay varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Vijay and Super Prime Time in STAR Vijay is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Star Vijay TV?

Media Agency can play a critical role if you are planning to advertise in STAR Vijay. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in STAR Vijay is right for your brand. The agency uses BARC data to decide the TG and STAR Vijay viewer profile matches. Once you have decided to go ahead with advertising in STAR Vijay, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in STAR Vijay. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Vijay and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on STAR Vijay provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact

Why Advertise in STAR VIJAY TV ?

The rate to advertise in STAR Vijay is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Vijay a critical part of any Television campaign. STAR Vijay advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Vijay has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. STAR Vijay is also supported through its online portal STAR Vijay Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Vijay at the lowest rate.

Who should advertise in STAR Vijay TV ?

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in STAR Vijay can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use STAR Vijay advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on STAR Vijay are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.

S. No.FactorsApplicability
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceNo
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

How does Advertising in Star Vijay Works?

Ads in STAR Vijay are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on STAR Vijay are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective

How Pricing works?

  • Rates depend on the creative length, time band selected and duration of the campaign
  • ​Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning

Execution steps/Execution Process Flow

To advertise in STAR Vijay you can follow the following steps

1. Get rates for advertising in STAR Vijay on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. STAR Vijay offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on STAR Vijay and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on STAR Vijay

Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day38415
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy

Who Are We?

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!

Star Vijay TV Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. STAR Vijay Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know STAR Vijay Advertising Rates 2022. You can find the updated STAR Vijay Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

Traditional airtime advertising is the most cost effective way to reach large audiences at a time when they are relaxed, receptive and enjoying some time watching their favorite programmes.STAR Vijay is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. STAR Vijay advertising unrivalled ability to create business profit, sales and numerous other positive effects were enjoyed by many new or returning brands to Television channels last year. However, for first-timers wanting to make the step up to Television channel advertising, it can seem a little daunting, which is why we’ve put together this section of the website to guide you through it all.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that STAR Vijay advertising jargon, and a whole lot more besides.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that STAR Vijay advertising jargon, and a whole lot more besides.Before launching into this toothsome section, let’s remind ourselves of some of the reasons why STAR Vijay Television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.

For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000