IPL Advertising
About IPL Advertising
Leverage the immense popularity of the Indian Premier League (IPL) and reach a massive audience of cricket enthusiasts! Showcase your brand through impactful advertising opportunities during the thrilling matches. IPL offers an excellent platform to maximize your brand's visibility. Take advantage of this golden opportunity to connect with cricket fans.
Key Insights
Digital
IPL On JioCinema - Video
During the IPL 2024 matches, video ads will be shown on handheld devices and the platform's website. These ads will be displayed before, during, and after the live matches, as both pre-roll and mid-roll video advertisements. These videos will play during the matches and will be accompanied by video-on-demand ads on the website. If you need more information, please refer to the execution detail section below.
TMA Offer
₹ 0.2 Per Impression
IPL On JioCinema - Banner
In this package, Banner Ads of various types will be displayed during the live matches and will also run on-site. These ads can be categorized into various types such as Fence, Frame, and social. For more information, you can slide into the execution detail section given below.
TMA Offer
₹ 0.075 Per Impression
IPL On JioCinema - Video on Jio Bharat Phone
Brands will be provided with Video Ads of 10 seconds duration, with this Jio Bharat advertising option. It will be a strategically placed FCT (Fixed Commercial Time) slot of 10 seconds video ASR (Ad Spot Rate) during the live matches and Close to live match moments and PPL (Pre, Post, and Live) match moments, so brands can captivate audiences in real-time.
TMA Offer
₹ 20,000 Per Spot
IPL On JioCinema - CTV on Regional Language Feed
The package includes displaying branding during various match segment feeds of IPL 2024 matches. The languages available are English, Hindi, Telugu, Tamil, Marathi, Malyalam, Kannada, Gujarati, Bhojpuri, Punjabi, Bengali, Haryanvi.
TMA Offer
₹ 16,250 Per Spot
IPL On JioCinema - Jio Bharat Partner Packages
The JioBharat Partner package provides great opportunities for brands to collaborate and gain extensive exposure. This package allows brands to enjoy branding opportunities such as Co-Presenting Partner, VOD Partner, Associate Partner, and Highlights Partner. Each tier offers unique benefits tailored to meet diverse marketing objectives. These packages ensure brand prominence and impact across JioBharat's expansive platform.
TMA Offer
₹ 3,00,00,000 Per Package
IPL On JioCinema - Feature Packages
The package includes displaying branding during different match segments of IPL 2024 matches, including Super 4s, Super 6s, Fall of Wickets, Action Replay, Milestones, and DRS Moment. For more details, please refer to the execution detail section below
TMA Offer
₹ 2,15,00,000 Per Package
IPL On JioCinema - Custom Squeeze Ups
The package includes displaying branding during different match segments of IPL 2024 matches, including Super Start, Batsmen walking in, Fielding team walking in, First over, Death Overs, Range of 2-3 Over Selection, Misfield, Any Player on screen, Captain on Screen, Wicket keeper on Screen, Extras, Dot Balls, 1 Run, 2 Runs, Quick runs, Before STO, After STO, Toss moment, Man of the match, Winning moment, Winning captain speech, Team Huddle, Super Saves, Partnership over, >15 runs in an over, Powerplay, and Fan Moment. Video-on-demand advertisements will be shown as ads. For more details, please refer to the execution detail section below.
TMA Offer
₹ 30,00,000 Per Package
IPL On JioCinema - PPL Partner Packages
In this presenting partner package, brands are provided with video and banners during the IPL 2024 matches. Brands are provided with pre-roll and mid-roll video ads with a 10-second duration that are played pre, post, and during the live matches. Brands with studio branding and brand mentions of up to 2 seconds are provided of 3 to 4 per match day. Banner Ads are also provided with various placements during the match and run on-site. Suppose required brands can be provided with ad placement on handheld devices, Connected TVs, and linear TVs across the IPL tournaments and in co presenting and associate partner, brands are provided with videos, banners, and exclusive ads during the IPL 2024 matches. Brands are provided with pre-roll and mid-roll video ads with a 10-second duration that are played pre, post, and during the live matches, match highlights, and as video on demand that runs on-site. Banner Ads are also provided with various placements during the match and run on-site.
TMA Offer
₹ 6,00,00,000 Per Package
IPL On JioCinema - Scorecard Partner
In the Scorecard Partner, brand receives branding elements during IPL 2024, such as Branded Skin + Logo which means the brand gets a branded appearance, including a customized skin and logo presence on the scorecard. Additionally, there is a specific arrangement for buying banner impressions on the scorecard page, suggesting a focus on visibility and promotion during the tournament. The entire thing will be provided for the full IPL tournament.
TMA Offer
₹ 15,00,00,000 Per Package
IPL On JioCinema - Highlights Partner
In the HIghlights Partner, brands receive visibility through tray name and logo presence on the opportunity slate, along with a supplemental unit for each video. Additionally, there are pre-roll and mid-roll impressions associated with Highlights Video On Demand content on both platforms during the entire IPL 2024 tournament.
TMA Offer
₹ 15,00,00,000 Per Package
IPL On JioCinema - Branded Tabs Package
In the Branded Tabs, brands receives visibility through the display of their logo and have a dedicated branded tab, which can be a valuable element for promoting their brand or content within the specified platform or context throughout the IPL 2024 tournament.
TMA Offer
₹ 10,00,00,000 Per Package
IPL On JioCinema - Spot Rate league Packages
The brand can choose a specific type of ad for 10-second advertising spots. The cost of these spots is determined by the Average Spot Rate (ASR), which varies depending on the type of match being advertised. The match types include A+ teams, First 2 PT Matches Only, Last 4 PO Matches Only, and Final Only. For more information, please refer to the execution detail section below.
TMA Offer
₹ 8,00,000 Per Package
IPL On JioCinema - CTV Video - Live + PPL + CTL
CTV ads will be displayed pre, post, and during the live IPL 2024 matches. These ads have 10-second FCTs and are displayed during the matches. If you need more information, please refer to the execution detail section below.
TMA Offer
₹ 1,25,000 Per Spot
IPL On JioCinema - CTV Banner - Live + PPL
For CTV, advertisers have the opportunity to leverage Squeezeup ads during the Pre, Post, and Live Broadcast(PPL), maximizing visibility and engagement. This combination provides a dynamic and results-driven approach to advertising on CTV.
TMA Offer
₹ 37,500 Per Exposure
IPL On JioCinema - HHWeb Video - CTL + Live
HHWeb Video presents advertisers with a dynamic opportunity to reach audiences during the IPL 2024 live content and Close to Live (CTL) moments. With Fixed Commercial Time (FCT) spots lasting 10 seconds brands can effectively engage viewers during both live and near-live experiences, maximizing brand visibility and impact.
TMA Offer
₹ 8,00,000 Per Spot
IPL On JioCinema - HHWeb Banner - Live + PPL
HHWeb Banner offers advertisers a dual advantage with live streaming and during the Pre, Post, and live matches (PPL) options. With live banners strategically placed on the HHWeb platform, brands can capture the attention of viewers during live sessions and PPL.
TMA Offer
₹ 50,000 Per Exposure
Television
IPL - Close to Live Package
IPL Close To Live (CTL) Packages are of five types which can be categorized based on available timeslots during the program. The available time slots can be distinguished as 1, 2, 3, and 4. In timeslot 1, the video ad is shown before the first inning starts. In timeslot 2, the video ad is shown after the first inning is completed. In timeslot 3, the video ad is shown before the second inning starts. In timeslot 4, video ads will be played after the second inning is completed. In CTL Premium 1, 3, and 4 Package, ads will be played on the first spot as per the time slot. In CTL Regular 1, 3, 4 Package, ads will be played anytime after the first spot during the match as per the time slot. In CTL Regular 1, 3, 4 Package (Half), ads will be played anytime during the match as per the time slot. In CTL Premium 2, ads will be played on the first spot after the first inning, and in CTL Regular 2, ads will be played after the first spot after the first inning. Additionally, in CTL full packages, brands are provided with spots on Star Network channels like Star Gold, Star Gold 2, Star Gold HD, Star Sports, and Star Sports HD. For more information on the package, take a look at the execution details section below, and to book your advertisement contact us by email at help@TheMediaAnt.com or call us at 080-67415510.
On Request
IPL - Feature Packages
In IPL Features Package, ads will be played during any special feature during the match. In this package, brands will be provided with time slots during any Celebrations, Super Sixes, Milestone, Impact Moments, Move On Moments, Super Fours, and Action Replay. In this package, the brand logo, creatives, and taglines will be displayed during the live match. For more information on the package, take a look at the execution details section below, and to book your advertisement contact us by email at help@TheMediaAnt.com or call us at 080-67415510.
On Request
IPL - Regional Spotbuys Packages
In Regional Packages, brands are provided with ad time slots in regional channels during the live match. The available regional channels are Star Sports Tamil, Star Sports Telugu, and Star Sports Kannada. Brands are also provided with a combination package with timeslots in all three channels. For more information on the package, take a look at the execution details section below, and to book your advertisement contact us by email at help@TheMediaAnt.com or call us at 080-67415510.
On Request
IPL - Sponsorships Packages
In Sponsorship Packages, brands are provided with Co-Presenting Sponsorship Packages and Associate Sponsor Packages. In these packages, the brand logo, creatives, and taglines will be displayed during the live match in various available time slots. Brands are also provided with voiceover ads and social media branding. In the package, brands are provided with ad spots in additional channels. For more information on the package, take a look at the execution details section below, and to book your advertisement contact us by email at help@TheMediaAnt.com or call us at 080-67415510.
On Request
IPL - Presenting Sponsorship Packages
In Presenting Sponsorship Packages, brands have to choose an ad slot of up to a minimum of 80secs, which will be able to showcase their ads for 74 matches. Brands are also provided with voiceover ads and social media branding. In the package, brands are provided with ad spots in additional channels. For more information on the package, take a look at the execution details section below, and to book your advertisement contact us by email at help@TheMediaAnt.com or call us at 080-67415510.
On Request
IPL - Regular Spotbuys Packages
In the Regular Spotbuys Package, brands are provided with ad time slots during the match. In the package, ads can also be showcased before the match or after the match and brands have to choose a minimum of 5 matches to showcase their ads. In the package, brands are provided with ad spots in additional channels. For more information on the package, take a look at the execution details section below, and to book your advertisement contact us by email at help@TheMediaAnt.com or call us at 080-67415510.
On Request
Nontraditional
IPL Franchise Sponsorship - Team Sponsorship
IPL Franchise Package will include various brandings like Jersey Branding, Cap Branding, Helmet Branding, Ball & Bat Branding and various other brandings. For more details on this package, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Unavailable
Radio
IPL 2024 on Radio, - IPL Big FM Package
In this IPL Media Option for Big FM, there are 2 media packages available, i.e. Presenting Sponsor Package and Powered By Sponsor Package. In Presenting Sponsor Package, brand presence on the IPL teasers and promos. As part of this package, the radio jockey will mention the brand and brand presence will be available in score updates on Match 1 and 2, during hourly sponsorship, time checks, showtime bumpers, celeb cheering capsule, pre-match analysis before Match 1 and 2, post-match analysis after Match 1 and 2, Man of the Match announcement of Match 1 and 2, Moment of the Match announcement of Match 1 and 2, and on IPL Leaderboard. In the Powered By Sponsor Package, brand presence on the IPL teasers and promos. As part of this package, the radio jockey will mention the brand and brand presence will be available in score updates on Match 1 and 2, during hourly sponsorship, time checks, showtime bumpers, pre-match analysis before Match 1 and 2, post-match analysis after Match 1 and 2, Moment of the Match announcement of Match 1 and 2, and on IPL Leaderboard. For more information on the packages, contact us by calling on 080-67415510.
On Request
IPL 2024 on Radio, - IPL Radio Mirchi Package
In the Radio Mirchi IPL media option, there are 4 types of packages, i.e. Presenting Sponsor, Powered by Sponsor, Presenting Sponsor during Score Update, and Associate Sponsor during Score Update brand presence will be provided during RJ-led contests related to the game with 1 contest across the platform as part of the pre-launch program. Brand presence will be provided during the cricket podcast, 2 mentions during score updates, 6 RJ-mentions to per match on top shows like Mirchi Cricket Dhanadhan! (HSM), and Mirchi Oh My God Cricket! (South). For more information on the packages, contact us by calling on 080-67415510.
On Request
IPL 2024 on Radio, - IPL Radio City Package
In this media option, brands will be provided with 2 types of packages, i.e. Presenting Sponsor and Powered By Sponsor. In Presenting Sponsor, brand presence will be provided on IPL teasers of 30secs duration and 60-sec ads on score updates, long/short IPL anthems, contests/shows/various segments like Sur Taal Bawaal, Toss ka Badshah, Houseful (astro segment), Kya Climax Hai, Match Recap, Match Schedule, 40-secs Celebrity Trivia, 12-secs Celebrity Liners and 60-sec Game Point. In Powered By Sponsor, brand presence will be provided on IPL teasers of 30secs duration and 60-sec ads on score updates, long/short IPL anthems, Sur Taal Bawaal, Match Recap, Match Schedule, 40-secs Celebrity Trivia, and 60-sec Game Point. For more information on the packages, contact us by calling on 080-67415510.
On Request
IPL 2024 on Radio, - IPL Red FM Package
In this media option, brands will be provided with 4 different packages, i.e. Title Sponsor Package with 7 secs duration, Presenting Package with 7 secs duration, Co-powered Package with 5 secs duration, and Associate Packages with 3 secs duration. In all packages, brands will be provided with a title sponsor tag during the following programs: on the Anthem Song, Cricket Comedy Capsules, on show 16 Saal Ka Bawaal by RJ Raunac, Battle Ground Content of listener participation. Score Update by Score Jockey, and Pre & Post Match Analysis. By selecting the specific package, brands will be able to choose the duration of the tag which comes along with the package. This media option will help the brands target a pan India audience. For more information on the packages, contact us by calling on 080-67415510.
On Request
IPL 2024 on Radio, - IPL My FM Package
This package is available for advertising during the IPL matches using which brands can promote their products/services. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
On Request
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Media Demographics & Analytics
Schedule
Previous Years' Case Study
Top Advertisers
User Reach & Demographics
Previous Season User
Premium Audience Share Of IPL
CTV In %
HH+WEB
Digital
28
User
Previous Season Viewship
In Minutes
Average Watch Time
70
User
Previous Season Viewership
In Million
CTV Device
126
HH Device
324
IPL 2024 Advertising
Leverage the immense popularity of the Indian Premier League (IPL) and reach a massive audience of cricket enthusiasts! Showcase your brand through impactful advertising opportunities during the thrilling matches. IPL offers an excellent platform to maximize your brand's visibility. Take advantage of this golden opportunity to connect with cricket fans.
The IPL Advertising revolutionizes brand promotion in a thrilling cricket extravaganza. With a massive viewership and electrifying atmosphere, it offers unparalleled marketing opportunities. Advertisers strategically showcase their products and services through dynamic commercials, sponsorships, and on-field branding. This high-octane platform captivates audiences, ensuring maximum brand visibility and engagement. IPL Advertising sets the stage for unprecedented growth, connecting businesses with passionate cricket enthusiasts like never before.
IPL Advertisement refers to the marketing and promotional activities conducted during the Indian Premier League (IPL), a professional Twenty20 cricket league in India. IPL is one of the most popular sporting events in the country, attracting a massive viewership both domestically and internationally. Advertisers and brands leverage this popularity to showcase their products and services to a broad audience.
IPL Advertisement takes various forms, including television commercials, digital advertising, sponsorships, on-field branding, and product placements. Advertisers strategically align their brand with teams, players, and the overall IPL experience to maximize exposure and engagement. They aim to capture the attention and interest of cricket enthusiasts, leveraging the electrifying atmosphere of the matches.
The IPL Advertisement provides a unique platform for brands to reach millions of viewers, generating brand awareness, increasing customer engagement, and driving sales. With the extensive coverage and fan following, IPL offers advertisers an opportunity to connect with a diverse and passionate audience, making it an attractive and lucrative avenue for brand promotion.
Types of IPL Ads
IPL advertising encompasses various formats and strategies. Here are some common types:
Video Ads
Video ads are a popular form of IPL advertising, typically aired during TV broadcasts or streaming platforms. These ads range from full-length commercials to shorter spots and are designed to capture viewers' attention during breaks in the match.
Banner Ads
Banner ads are displayed on digital platforms, including official IPL websites, mobile apps, and streaming platforms. These ads appear as static or animated banners and are strategically placed to attract attention and drive traffic to the advertiser's website or landing page.
Star Sports Advertising
Star Sports, the official broadcaster of IPL, offers exclusive advertising opportunities during matches. These ads are showcased on television, streaming platforms, and digital channels, reaching a vast audience and maximizing brand exposure.
Stadium Sponsorships
Brands can secure sponsorship rights for specific IPL stadiums, allowing them to prominently display their logos, banners, and advertisements within the venue. This type of advertising ensures visibility to both live spectators and viewers watching on television.
Team Branding
Advertisers often associate their brands with specific IPL teams, becoming their official sponsors. This partnership includes logo placement on team jerseys, helmets, and various promotional materials, providing extensive exposure to the team's fan base.
Advertising on Sports Blogs
Sports blogs and websites dedicated to IPL coverage offer opportunities for banner ads, sponsored articles, or affiliate marketing. These platforms attract cricket enthusiasts and provide a targeted advertising approach to reach an engaged audience.
Advertising on IPL-based News Shows
News shows that cover IPL news and analysis attract a dedicated viewership. Advertising during these programs allows brands to connect with an audience interested in the latest IPL updates and discussions.
Advertising on Radio IPL Campaign
Radio campaigns centered around IPL create audio advertisements broadcasted on radio stations, capturing the attention of listeners who follow the tournament and engage with cricket-related content.
Advertising in Audio OTT IPL Scorecard
Audio over-the-top (OTT) platforms that provide live commentary and scorecards during IPL matches offer advertising opportunities. Brands can place audio ads or sponsor specific segments of the scorecard, reaching a highly engaged audience.
Newspaper IPL Section Advertising
Newspapers often dedicate special sections or supplements to cover IPL matches. Advertising in these sections allows brands to target readers who closely follow cricket and IPL-related news.
IPL 2024 Advertisement Cost
The cost of IPL advertisement varies depending on several factors, such as the type of ad, duration, platform, and the level of exposure desired. IPL advertising is known to be a significant investment due to the league's massive viewership and popularity. Factors like prime time slots during matches, high-demand platforms, and prominent branding opportunities may contribute to higher costs. The cost may also differ based on the duration of the advertisement campaign, whether it is a one-time spot or a longer-term sponsorship arrangement. It's important for businesses to carefully consider their marketing budget and objectives when planning IPL advertisements to ensure they make effective use of their investment and reach their target audience.
IPL Advertising Examples
Zomato Premier League, IPL 2019
Thanks to the Zomato Premier League (ZPL), the in-app game that lets you become a cricket wiz, you can be a foodie and a cricket fan. The concept was launched in 2019 and continues to this day. Each time you order food through Zomato, you get a chance to predict the match-winner for the day and win a prize if your prediction turns out to be correct.
Disney+Hotstar – #IndiaKiVibeAlagHai, IPL 2021
It is one of the best music-themed IPL campaigns, featuring a multilingual anthem that had cricket fans feeling many emotions. The inter-city rivalry on the field was pictured perfectly with a lot of friendly banter, and the multilingual anthem brought together a horde of cricket fans, speaking different languages, from across the country.
Steps to Advertise during Indian Premier League 2024
Successful IPL campaigns stay in the minds of the customer for longer. The plan will begin by keeping certain factors like budget estimations and resources. Brands should make a time frame for the campaigns, which enables brands to create a more focused plan and effectively market the same. Brands need to analyze their product, target audience, and how best to reach them. This involves understanding the customer and what they need or want.
- Identify your target audience: Who are you trying to reach with your ad? Once you know your target audience, you can start to target your advertising accordingly.
- Choose the right platform: There are many different platforms where you can place advertisements, such as television, team branding, radio, print, etc. Consider your target audience and budget when choosing a platform.
- Create a compelling ad: Your ad should be creative and attention-grabbing. It should also be relevant to your target audience and your product or service.
- Set a budget: IPL advertising can be expensive, so it's important to set a budget before you start placing ads.
- Track your results: It's important to track the results of your sports advertising so that you can see what's working and what's not. This will help you to improve your advertising campaigns over time.
IPL 2024 Advertising Agency
The Media Ant is a reputable sports advertising agency specializing in IPL Advertising, offering expert solutions to tackle various media-related challenges. With a decade of experience in the field, they possess a deep understanding of the IPL landscape and leverage their expertise to deliver effective advertising campaigns. The Media Ant provides comprehensive services, including strategic planning, media buying, and campaign management, ensuring that brands maximize their impact and reach their target audience during the IPL season.
FAQs Related to IPL 2024 Advertisement
How to advertise in the Indian premier league?
To advertise in the Indian Premier League (IPL), businesses can explore options such as sponsorships, TV commercials, digital advertising, on-field branding, team partnerships, or leveraging IPL-related platforms. Advertisers can connect with The Media Ant to discuss advertising opportunities and create effective marketing strategies.
How much does it cost to advertise during the IPL 2024?
The cost of advertising during the IPL can vary depending on various factors such as the type of ad, duration, platform, and level of exposure desired. Advertisers should consider their budget and objectives to determine the best advertising options for their brand during the IPL.
Why advertise during IPL 2024?
Advertising during the IPL offers several advantages:
- Massive Viewership: IPL attracts a huge audience, providing exposure to millions of viewers.
- Engaged Audience: Cricket enthusiasts are highly engaged during IPL matches, ensuring better attention to advertisements.
- Brand Visibility: IPL offers extensive visibility through on-field branding, team partnerships, and TV commercials.
- Targeted Marketing: IPL allows targeting a specific demographic of cricket fans, maximizing the impact of advertising campaigns.
- Brand Association: Associating with a popular sporting event like IPL enhances brand reputation and credibility among consumers.
What is the effectiveness of advertising in the IPL 2024?
Advertising in the IPL has proven to be highly effective. With its massive viewership and engaged audience, IPL provides a platform for brands to gain significant visibility, generate brand awareness, and reach their target audience. The association with a popular sporting event and the dynamic atmosphere of the matches contribute to the effectiveness of IPL advertising campaigns in capturing attention and driving brand engagement.
What are the top advertising options for IPL 2024 advertising?
Here are top advertising options for IPL advertising:
- Video Ads
- Banner Ads
- Star Sports Advertising
- Stadium Sponsorships
- Team Branding
- Advertising on Sports Blogs
- Advertising on IPL-based News Shows
- Advertising on Radio IPL Campaign
- Advertising in Audio OTT IPL Scorecard
- Newspaper IPL Section Advertising
