About Mumbai Cinema Advertising

Cinema advertising in Mumbai is one of the popular medium for local targeting. Mumbai Cinemas provide a good mix of multiplex as well as single screen advertising, thereby allowing advertisers to target either the premium segment or the mass. With Mumbai cinemas spread across the city, one can target either a local area or the entire city through Cinema advertising in Mumbai. The Media Ant is a leading Cinema advertising agency in Mumbai. You can get the complete Mumbai cinema list online at The Media Ant. We have the list of screens in Mumbai for all the popular cinema chains like PVR Cinemas, Inox, Gopalan Cinema, Cinepolis, and UFO Digital Screens. Through our long relationship with cinema chains, The Media Ant has emerged as the leading cinema advertising agency in Mumbai, offering best rates for cinema screens advertising in Mumbai.

There are also popular malls in Mumbai where one can advertise through Cinema. You can select the malls in Mumbai for Cinema advertising by using the Mall name filter in Cinema advertising planner. Kindly select the geography as Mumbai to see all the location of Mumbai. By default, you would see the recommended cinema screens for advertising. In case you want to see all the cinema screens in Mumbai to advertise, kindly change the planner selection to All Screens.

Advertising rates for all cinema screens in Mumbai along with their seating capacities can be found online at The Media Ant. We are the number one advertising agency in Mumbai and offer the lowest cinema advertising rate. Our expertise in Cinema advertising comes from serving more than 100 of clients and tie up for best rates with all cinema screens in the country. Off all the Cinema Advertising agencies in Mumbai, we differentiate ourselves by offering the best cinema advertising rates online and deepest discount. It is the only cinema advertising agency in Mumbai that offers lowest advertising rate without assessing your spending capacity.

Media Options to advertise in Cinemas of Mumbai

Mumbai Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. On screen ads in Mumbai cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.

There are 4 advertising options in Mumbai Cinemas available to advertise on screen in theatres:

The Media Ant - A Cinema Advertising Agency in Mumbai

The Media Ant is Mumbai’s leading Cinema advertising agency. Get the best rates to place your ad in any of the cinemas across Mumbai. You can check the best advertising rates for Cinemas in Mumbai at our Cinema Advertising Planner on The Media Ant. You can contact The Media Ant for Mumbai Cinema advertising by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510

Advantages of Advertising in Cinemas in Mumbai

1. Huge cinema screen gives larger than life impact to the message. With the capability of playing video and slides with audio, an advertiser can talk to more senses of a viewer than print or radio.

2. The audience is captive and cannot change channel or flip the page. Chances of a viewer watching an ad on cinema screen is higher than other medium.

3. Mumbai Cinema with its huge reach makes it suitable to reach out to a small geography as well as complete city.

Useful facts about Cinema advertising in Mumbai

This section will provide you with an overview of Mumbai in terms of demography and geography, and will be helpful in planning Cinema advertising in Mumbai.

Mumbai also known as Bombay is the capital city of Maharashtra. It is the most populous city in India and the ninth most populous agglomeration in the world, with an estimated city population of 18.4 million. Along with the neighbouring regions of the Mumbai Metropolitan Region, it is one of the most populous urban regions in the world and the second most populous metropolitan area in India, with a population of 20.7 million. It is also the wealthiest city in India, and has the highest GDP of any city in India. Sixteen major languages of India are also spoken in Mumbai, most common being Marathi, Hindi, Gujarati and English. English is extensively spoken and is the principal language of the city's white collar workforce. Bollywood, the Hindi film industry based in Mumbai, produces around 150–200 films every year. The name Bollywood is a blend of Bombay and Hollywood. Studios in Goregaon, including Film City, are the location for most movie sets. The city also hosts the Marathi film industry which has seen increased popularity in recent years, and TV production companies.

Top areas for targeting through Cinema advertising in Mumbai are

Frequently Asked questions (FAQ) about advertising in Cinema

I. What do I get for these rates of Cinema Advertising?

1. Your ad is played minimum 3 times per day and maximum 5 times per day

2. Ad is played once during the show. You can choose interval or before the start of the movie

3. Mentioned rates are for playing your ad for 1 week Friday to Thursday

II. Are Theatre Advertising rates same for all the weeks in an year?

No. Multiplexes charge a premium for playing ads during blockbuster movies. The premium on rates can be 2X to 3X depending on the movie. Please check for the list of blockbuster movies with your cinema advertising agency.

III. Are there any costs involved in Cinema advertising outside of the Advertising rate card?

1. Cinema advertising requires your ad to be in a format that is compatible with cinema screen playing. Most of the Multiplex cinema screens require the ad to be in J2K format. However, this conversion is not freely available and specialist cinema format conversion agencies do that for a fee. Advertiser can provide their ad in .MOV or .JPEG format and then your cinema advertising agency can get it converted to J2K format. Another format used by certain cinemas is UFO. However, for this you do not need to pay anything as this conversion is for free. The conversion fee of video J2K is Rs 2,500 and for slides is Rs 1,750. The conversion to J2K takes a day.

2. Another cost involved with playing video ads is Censor certification. All video ads running in theatres require censor certification. There are Censor agencies that can help you apply for Censor certificates on your behalf. The Media Ant can help you get censor certificate and charges you a fee of Rs 8,500. Please plan for 2 weeks in obtaining a censor certificate.

3. Service tax and any other cess are applicable to cinema advertising.

4. In case of off screen adverting any collateral cost is involved.

IV. What are the timelines for Cinema Advertising?

Cinema advertising campaigns can only start on a Friday. It is synced with changeover of movies at the theatres. Ad needs to be provided and payment needs to be completed by Wednesday 5pm.

V. What is the proof that my ad in cinemas is being played as per the plan?

For Multiplex cinema advertising campaigns, Inspection pass will be provided on Monday morning. You can use Cinema inspection pass to visit the theatres and watch your ad being played. On request your cinema advertising agency can arrange for an In - person inspection.

Singles screens cinema campaigns do not come with inspection passes. Single screens share the contact number or log report at the end of the campaign.

Please note that cinema advertising in India, still involves a lot of manual intervention. This might cause your cinema campaign not being executed as per the plan. If you find any discrepancy, please inform your cinema advertising agency and they will get it corrected. Compensation in form of additional days/weeks is provided for any failure in executing the cinema plan as per the schedule.

VI. In what formats do theatres or Cinema advertising agencies accept Cinema ads?

Kindly refer to the table below in which advertisers can share the ad. Once this is shared the cinema format conversion agency will convert it to J2K, UFO or required cinema ad format.