If you need to make a big impact in your local area, outdoor advertising can raise your company's profile and deliver results. Outdoor ads put your message right in front of your potential customers.
Why Outdoor Advertising Works
Outdoor advertising is highly prominent and does not require the consumer to do anything to access it. You don't have to tune in or click onto it or turn a page. At the same time, most people regard it as less intrusive than other methods of advertising. Indeed, a lot of outdoor advertising engages the consumer, providing colour, humour and insight. In locations where it sits in front of a captive audience — on public transport or at waiting places, for instance — it can even be seen as a welcome distraction.
Where To Advertise Outdoors
Outdoor promotion is not just about massive hoardings, pole kiosks, bus shelters etc on the side of the road. There are poster sites and sizes to suit all budgets. Your choice will be driven by how well you understand your target market. If your target market is largely defined by geographical location, a few well-chosen spots and advertising signs in your area could raise your company's profile and drive sales.
Outdoor advertising on the high street catches your potential customers while they are in shopping mode. A good poster campaign can prompt shoppers to buy your products there and then, especially if you are running a promotion as an incentive.