Sports
Magazine
Influencer
Newspaper
Digital
BTL
Outdoor
Radio
Television
Historic Campaigns
8743
Popularity Index
airport
2%
cinema
ctv
1%
digital
28%
influencer-marketing
3%
magazine
6%
newspaper
17%
nontraditional
22%
outdoor
8%
radio
14%
television
4%
Source: TMA Internal Data , Oct 2017 - Jun 2026