Indian Super League Advertising

Indian Super League Advertising

234 days

Duration

Men's

Gender

About Indian Super League Advertising

Indian Super League presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, Indian Super League ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally. 

Key Insights

Categories

Football

Digital

Popular
Video

Indian Super League on JioCinema - Video

Video ads with a minimum duration of 10 seconds will be provided. These ads will be played as pre-roll and mid-roll during matches and will run on-site. Brands will also receive video-on-demand ads on handheld devices and the platform's website, played during live matches and running on-site. On the platform's CTV, live match video ads will range from 10 to 30 seconds, with pre-roll video ads running on-site.
Base Rate

₹ 0.165 Per Impressions

Popular
Ad on ISL, Hotstar

Indian Super League on JioCinema - Banner

In this package, Banner Ads of various types will be displayed during the live matches and will also run on-site. These ads can be categorized into various types such as Fence, Frame, and social. For more information, you can slide into the execution detail section given below.
Base Rate

₹ 0.055 Per Impression

Premium

Indian Super League on JioCinema - HHWeb + CTV + Linear TV

Video and Banner ad branding are displayed during the live matches. These ads are displayed on Handheld devices, websites, CTV, and Television devices. For more details, check out the execution details given below.
Base Rate

₹ 20,625 Per Spot

Other

Indian Super League on JioCinema - Associate Partner

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches and in-app broadcast. Video and Display branding is available on live TV matches, Highlights, and Co-branded vignettes. Brands are also provided with in-ground branding such as branding in LED perimeter, Goal line, product placements, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms. For more details, check out the execution details given below.
Base Rate

₹ 15,75,00,000 Per Package

Other

Indian Super League on JioCinema - Referee Partner

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches. Video and Display branding is available on live TV matches and Highlights. Brands are also provided with in-ground branding as well as referee entitlements such as branding in LED perimeter, Réfère sleeve branding, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms as well as logo branding across all matches. For more details, check out the execution details given below.
Base Rate

₹ 7,87,50,000 Per Package

Other

Indian Super League on JioCinema - Gold Partner

This package will provide brands with ad placements across handheld devices, websites, CTV, TV, and BTL ads. Video ads, Banner ads, and Brand mentions will be displayed during the live matches and opening slate. Video and Display branding is available on live TV matches and Highlights. Brands are also provided with in-ground branding such as branding in LED perimeter, Goal Posts, interview backdrops, presentation backdrop, ticket branding, and more. As part of the package, brands are provided with display and video ads on their social media platforms as well as player imagery rights. For more details, check out the execution details given below.
Base Rate

₹ 7,87,50,000 Per Package

Other

Indian Super League on JioCinema - Action Replay Bug

Ads will be displayed as video and display banners during the Action Replay Bug. These ads are displayed on handheld devices, websites, CTV, and Television devices. For more details, check out the execution details given below.
Base Rate

₹ 3,93,75,000 Per Package

Other

Indian Super League on JioCinema - On Ground Partner

Brands are provided with in-ground branding such as branding in LED perimeter, Goal Line, Product placements, Interview backdrops, Presentation Backdrops, Ticket Branding, and more. Brands are provided with logo branding on websites. For more details, check out the execution details given below.
Base Rate

₹ 3,67,50,000 Per Package

Other

Indian Super League on JioCinema - Clock + Substitution board branding

Brand logos will be displayed on the time/score banner and substitution board. These ads will appear on various platforms, including handheld devices, websites, CTV, and television. Please refer to the execution details below for more information.
Base Rate

₹ 2,88,75,000 Per Package

Other

Indian Super League on JioCinema - Silver Partner

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Indian Super League on JioCinema - Monthly Partner- HHWeb + CTV

Video and Banner ad branding are displayed during the live matches. These ads can be displayed on a total of 15 matches. These ads are displayed on handheld devices, websites, and CTV. For more details, check out the execution details given below.

Unavailable

Other

Indian Super League on JioCinema - Countdown Time Partner Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Indian Super League on JioCinema - Monthly Partner- HHWeb + CTV + Linear TV

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Indian Super League on JioCinema - CTV+TV- Live

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Indian Super League on JioCinema - Live- Squeeze up

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Indian Super League on JioCinema - Digital Sponsorship Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Other

Indian Super League on JioCinema - Inventory Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Premium

Indian Super League on JioCinema - VOD Package

This advertising campaign is currently unavailable as the event is no longer operational. For more details to place your advertisement for this event, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Unavailable

Nontraditional

Popular

Indian Super League 2024-2025 - Branding Package

To learn more about the advertising options available in the tournament branding package, please contact us at help@TheMediaAnt.com or call us at 080-67415510. Our team will be happy to provide you with all the details on the various advertising opportunities that are included in the package.

On Request

Popular

Indian Super League 2024-2025 - Digital LED Perimeter Board

A digital LED perimeter board is an electronic display installed around the edge of a sports field or stadium.
Base Rate

₹ 27,500 Per Exposure

Popular

Indian Super League 2024-2025 - Jersey Sponsorship

Brand ads will be displayed on the player's jersey in the following locations: Front of Jersey, Back of Jersey, Right Chest, Logo on Right Lower Sleeve, Logo on Left Lower Sleeve, Pendent, and Back of Shorts. Prices will vary accordingly.
Base Rate

₹ 27,50,000 Per Season

Popular

Indian Super League 2024-2025 - Goal Line Cam Carpets Branding

Goal Line Cam Carpets branding involves placing a brand’s logo or message on the carpets positioned near or around the goal line, often visible to viewers during close-up goal line camera shots.

On Request

Television

Popular

Indian Super League - Package

During the live ISL matches, a 10-second Video Ads package featuring 30 FCTs will be displayed on the TV channel for 15 matches giving a total of 450 exposures. Additionally, Upto a 5-second Display Ads package featuring 1 SqueeUp will also be shown on the TV channel for 15 matches giving a total of 15 exposures. For further information, please refer to the deliverables section inside the execution details provided below.

On Request

Popular
IXIGO TV Commercial
Cred TV Commercial

Indian Super League - Video Ad

In the live ISL matches, 10-second FCT video ads will be displayed during ad breaks on TV channels. For more details, check out the execution details given below.

On Request

Popular
Squeeze Up
Squeeze Up
Aston Band
Squeeze Up

Indian Super League - Display Ad Package

In the ISL matches, up to 5-second Display Ads ads featuring squeeze-ups will be shown during the live matches. For more details, check out the execution details given below.

On Request

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Media Demographics & Analytics

Schedule


Indian Super League Advertisement

Indian Super League presents remarkable opportunities for promotion. Enhance your brand's visibility and recall among a diverse audience through engaging and impactful ads. Employing precision retargeting and consumer engagement, Indian Super League ensures effective market reach. Take this chance to elevate your brand's growth and engage with sports enthusiasts globally. 

Sports marketing events in India are witnessing exponential growth, propelled by a passionate sports culture and an ever-evolving media landscape. Sporting events like Indian Super League offer a lucrative platform for brands to reach an engaged, diverse, and massive audience. Consequently, the role of advertising in these events has never been more critical or impactful.

Advertising at Indian Super League combines the thrill of sports with the persuasive power of marketing, creating a synergistic effect that resonates with audiences and instills a deeper connection with brands. It ranges from on-field banners, logos on player uniforms, and digital screens inside stadiums to more innovative strategies, such as augmented reality experiences, interactive fan zones, and social media campaigns. 

Why advertise during Indian Super League?

Advertising during Indian Super League in India has become increasingly popular among brands for several reasons. 

Large Audience: India has massive and enthusiastic sports fan base. Sports events, particularly Indian Super League can attract millions of viewers, providing advertisers with a broad audience. 

Engaged Viewers: Fans are typically highly engaged during sports events like Indian Super League. This can be translated into higher recall rate of advertisements. 

Brand Association: Associating with sporting events can boosts a brand’s image. By advertising during these events, brands can position themselves as supportive of sports, health, fitness etc. which resonate with consumers. 

Digital Opportuntities: With the increase in digital viewership, advertising during {events} provides opportunities for online engagement. Advertisers can run parallel campaigns on social media, encouraging interaction and further increasing the visibility of the brand. 

Indian Super League Advertisement Cost

The cost of advertising on Indian Super League can vary depending on several factors: 

  • One of the most important variables is location. Advertising locations in high-traffic places, such as city centres or near sports stadiums, will be more expensive because of their increased exposure and possible reach. 
  • Large billboards and digital displays are more costly than regular signs because to their size and format. Unique and interactive forms may cost significantly more. 
  • The duration of the advertisements is also important in determining the cost of the advertising campaign.
  • Popular athlete endorsements may have a huge impact on the efficacy of sporting ads. The athlete's popularity and image can influence how the public views the marketed goods or service.
  • The choice of media channels can have an impact on the ad's reach and performance. Traditional media channels, such as television and print, are commonly utilised, but digital platforms are fast expanding, providing more focused and personalised advertising options.

Types of Indian Super League Ads

The world of sports advertising in India is diverse, encompassing a variety of mediums and types. Here are some of the main types:

Broadcast Commercials: These are advertisements that are aired during the live telecast of sports events on television or digital platforms. They often feature star athletes and are typically high-budget productions. They can be of varying lengths, from short 15-second spots to longer one-minute commercials.

Sponsorship and Partnerships: Brands often enter into sponsorship agreements with teams, leagues, or individual athletes. This might involve the brand's logo appearing on team jerseys (like Oppo on the Indian cricket team's jersey), product placements, or athletes endorsing products (like Virat Kohli endorsing Puma).

Digital Advertising: As more people stream sports events online, digital advertising has become increasingly important. This might include video ads on streaming platforms, banner ads on sports news websites, or sponsored posts on social media platforms.

Stadium Advertising: Advertisements within the stadium, such as hoardings around the field, logos on scoreboards, or ads on digital screens are also common. Brands often pay a premium for these ads due to the high visibility they offer both to spectators in the stadium and to viewers at home.

On-Product Advertising: This involves advertising directly on the product itself. For example, sports equipment brands like Adidas, Nike, or Reebok might have their logos prominently displayed on the shoes, clothing, or sports gear that athletes use.

Event Sponsorship: Companies may sponsor specific sports events. In these cases, the event might be officially named after the sponsor (like the Vivo Indian Premier League), and the sponsor's logo will likely be displayed prominently throughout the event.

In-game Advertising: This includes product placements within the sports events themselves. For example, a drinks brand may be the official drink consumed during breaks, or a technology brand might provide the official technology used in the event (like the "Decision Review System" in cricket sponsored by various tech companies).

Experiential Advertising: This type of advertising involves creating immersive, interactive experiences for fans, such as branded fan zones in stadiums, virtual reality experiences, or interactive digital campaigns.

Indian Super League Advertising Agency

The Media Ant is one of the Indian Super League Advertising Agency to advertise since it offers a wide range of services to help businesses reach their target demographic. Strategic and media planning are also accessible. In addition, The Media Ant has a broad network of publishers, advertisers, and media sources, allowing businesses to reach a big audience. 

Furthermore, the company has an experienced staff of professionals that can provide tailored solutions to each business's needs. If you're not sure whether advertising on Indian Super League is ideal for your company, call us and we'll tell you!

FAQs Related to Indian Super League Advertising

How much does it cost to run ad on Indian Super League?

The cost of advertising on Indian Super League can vary depending on factors such as

  • Location
  • Type of advertisements 
  • Duration of the ad
  • The type of Media option. 

Why advertise during Indian Super League?

There are many reasons why you might want to advertise during Indian Super League. Here are a few of the most common:

  • To reach a large audience of potential customers. Indian Super League is a major event that attracts people from all over the world. By advertising during Indian Super League, you can reach a large number of potential customers who are already interested in what you have to offer.
  • To generate excitement and buzz around your brand. Indian Super League is a time when people are excited and engaged. By advertising during Indian Super League, you can tap into that excitement and generate buzz around your brand.
  • To drive sales. Indian Super League is a time when people are more likely to spend money. By advertising during Indian Super League, you can increase your chances of driving sales.

What is the ad rate for Indian Super League?

The ad rate is based on the following factors:

  • The size of the ad
  • The location of the ad
  • The number of attendees expected at the event

To place an ad, please contact [contact information].

How to advertise in Indian Super League?

Advertising in Indian Super League is powerful way to reach your target audience. 

  • Understand you audience
  • Define your goals 
  • Plan your budget 
  • Choose the type of advertisement 
  • Create your advertisement
  • Contact the Event Organizer 
  • Book your Ad space
  • Measure your success. 

What is the effectiveness of Indian Super League advertising?

Indian Super League can be a great way to reach a specific target audience. For example, if you are a software company, you could host an event for developers. This would allow you to reach your target audience directly and in a way that is relevant to their interests.

Indian Super League can also be a great way to generate leads. By providing valuable content and engaging with attendees, you can encourage them to sign up for your email list or request a demo of your product. Indian Super League can also help to boost sales. By demonstrating your product or service in person, you can give potential customers a better understanding of what you have to offer. This can lead to increased sales.