Digital Marketing ads using Cost per click pricing is one of the best digital marketing ad format till date. Cost Per Click refers to the actual price you pay for each click in your pay-per-click (PPC) digital marketing campaigns. This form of digital marketing allows you to pay only when your customer clicks on your digital ads. usually, Digital marketing ads which have less click through rates on the ads should go for CPC bidding so that they only have to pay when the customer sees the ad and not everytime when anyone sees the ad.
Generally search and text advertising is sold by CPC model. In this kind of advertising model you just pay for number of clicks you get on your ads irrespective of number of impressions it takes to generate those clicks. For example, if the CPC is Rs 5.00 and your ad is shown 12,000 times but gets no clicks then you pay nothing. If you get 10 clicks on your ad then you pay Rs 5 .00 X 10 = Rs. 50.00.
CPC = Total Cost/Total Clicks
Total Cost = CPC * Total Clicks
The goal of digital marketing using one model versus the other is really dependent on what you are trying to achieve. If your objective is to generate Brand awareness then you might engage in display advertising which will most likely be sold in CPM model. While search ads on Google or text or display advertising on Google Ad Network are sold in CPC model. Although there is no hard and fast rule to this, you can go for CPC in Display ads & CPM for Text ads aslo depending on the click through rate. If you are new in Digital marketing & are not expecting many clicks on your digital ad, you should go for CPC to check what is your click through rate. If your click through rate increases at a certain level that CPM will be more cost effective to you, you should switch to using CPM pricing model than CPC.
Often you will end up comparing two models to figure out where and how to spend your money effectively. To do direct cost comparison you will need to convert CPM to CPC or CPC to CPM pricing.
CPM to CPC conversion
Below is a formula that you can use to calculate a CPC equivalent of a CPM model
CPC = ((Total Impression *CPM)/(1000 *Clicks)
Most of the top Digital advertising platforms like Facebook, Google Adwords, LinkedIn offer CPC marketing option.The range of the Cost per click differs from platform to platform.
Facebook offers a CPC as low as 1 Rs., Google adwords CPC depends on the type of keywords, competition & the quality score of your ad, while LinkedIn advertising costs you minimum Rs. 81 but the quality of clicks & leads are very good.
There are many third party publisher websites which also give digital advertisers the option of choosing CPC type bidding. The top 10 websites for CPC bidding provided to you by The Media Ant are:
1. Hindustan Times
2. The Hindu
3. Auto Car
8. Women's web
10. Bollywood life
The Media Ant provides CPC bidding option across websites of different categories & genres. You can contact us for any queries in Digital marketing by writing to us at firstname.lastname@example.org or calling us at +91 80674 15510.