TMA Quick Insights for Q1 2026

With investments ranking at ₹41.2Cr, Shark Tank India on Sony Liv remains the dominant force in the digital ad space, offering a remarkable ROI and superior brand recall. Leading media options like Video and Banner boast an impressive reach, managing 103K and 130 campaigns respectively, ensuring that brands make a profound impact. Serve your ads on popular platforms like JioHotstar and Book My Show, reaping the benefits of high unique views. Leverage these high-performance platforms for impactful national campaigns, prestigious product launches, and strategic corporate branding.

Top Medias with Highest Ad Spend

Shark Tank India on Sony Liv App

With an investment of ₹41.2Cr, Shark Tank India on Sony Liv App firmly holds market leadership. This platform brings unmatched visibility, superior recall, and dynamic ROI, making it the first choice for advertisers for national campaigns, premium launches, and corporate branding. Adapting seamlessly in the digital vertical, it holds a wide-reaching audience profile. Choose Shark Tank India on Sony Liv App for robust engagement and impactful advertisement solutions.

Rich Media and Contextual Ads Through MediaKart

Elevate your brand visibility, boost recall, and maximize ROI with Rich Media and Contextual Ads Through MediaKart. Commanding a grip on the digital market with a staggering total spend of ₹2.86Cr, MediaKart is the preferred choice for national campaigns, premium launches, and corporate branding. Offering unparalleled reach and intricate audience profiling, we naturally adapt to the digital vertical while ensuring your ads make a persuasive, professional, and impactful impression.

ICC Men's T20 World Cup On JioHotstar

With an unprecedented total spend of ₹1.25Cr, ICC Men's T20 World Cup On JioHotstar is the unequivocal market leader in the digital realm. It offers an extensive reach and attracts a diverse audience profile, making it a prime choice for national campaigns, premium product launches, and robust corporate branding. Harnessing the potential of supreme visibility, exceptional recall, and stellar ROI, it is reshaping the digital advertising space, making it an attractive platform for advertisers who prioritize impact and efficacy.

Women’s Premier League On Jiohotstar

Dominating the digital sphere, the Women’s Premier League on Jiohotstar successfully registers the highest total spend, an astounding ₹11.5Cr, positioning it as a supreme leader in the market. Its vast audience profile and unparalleled reach make it the preferred palette for national campaigns, premium product debuts, and corporate branding. Offering unparalleled visibility, superior recall, and an impressive ROI, it seamlessly adapts to the digital vertical, encapsulating persuasive, professional, and potent brand promotion strategies. This vibrant platform avails awe-inspiring campaigns which make a grand impact.

Inshorts

As a market leader, Inshorts, with a whopping digital total spend of ₹70.34L, offers unmatched reach and a premium audience profile making it the preferred choice for national campaigns, high-end launches, and corporate branding. Its digital vertical penetration ensures outstanding visibility and recall, amplifying advertisers' ROI. Choose Inshorts as your marketing arsenal to create a powerful, persuasive, and professional brand image.

Popular Medias with Unique Views

JioHotstar

Riding the zenith of digital market leadership, JioHotstar boasts enviable unique views peaking at 8.3K. Our expansive reach captures a diverse audience profile, underscoring why national campaigns, premium product launches and corporate branding strategists choose us. JioHotstar offers unparalleled visibility, fostering decisive recall and optimal ROI. Seamlessly adapting to the digital landscape, we integrate persuasive, professional, and impactful campaigns that keep us synonymous with success. Choose JioHotstar. Choose excellence.

Book My Show

Reigning as the market leader, Book My Show boasts the highest unique views, reaching a staggering 4.6K in digital. Our diversified audience profile is vast, making us the first choice for national campaigns, premium launches, and corporate branding. With exceptional visibility and recall, Book My Show guarantees an incredible ROI. Naturally adapted to the digital vertical, we offer advertisers an effective medium that maintains a persuasive, professional, and impactful appeal. Choose Book My Show – the go-to platform for your brand's prominence.

YourStory

Leading the digital domain with the highest unique views at 4.17K, YourStory is the preferred platform for national campaigns, premium product launches, and corporate branding, pulling in a diverse and influential audience. Advertisers favour us for exceptional visibility, brand recall, and unrivalled ROI. Seamlessly adapting to digital trends, our content resonates with the digital-first audience. When it comes to persuasive, professional, and impact-driven advertising, YourStory truly delivers. Trust YourStory, the leader in impactful narrative branding.

Hindustan Times

Hindustan Times takes the lead in the digital marketing realm boasting the industry's highest unique views, soaring at 2.57K. Our elite audience profile and impressive reach make it the go-to platform for national campaigns, premium launches, and strategic corporate branding. Advertisers prefer our platform for its unparalleled visibility, impeccable recall, and significant ROI. As we seamlessly adapt to the digital vertical, Hindustan Times continues to deliver influential, compelling, and professional advertising solutions.

Money Control

Money Control, with its unrivaled market leadership in the digital vertical, commands an enviable reach of 2.16K unique views, setting the bar for premium visibility and high-impact corporate branding. Renowned for cutting-edge national campaigns and exclusive launches, its affluent audience profile assures an optimal recall and enhanced return on investment (ROI). It's no surprise that discerning advertisers turn readily to Money Control for their strategic needs, keeping ahead of the curve in a constantly-evolving digital landscape.

Top Media Options Used

Banner

With market leadership solidified by executing a massive 130 campaigns in the digital domain, Banner rules the roost. It's the preferred choice for national campaigns, premium launches, and corporate branding, owing to our profound reach and meticulously delineated audience profile. Banner ensures unmatched visibility for your brand, facilitating optimal recall and guaranteeing robust ROI, effortlessly adapting to the digital vertical. Experience persuasive, professional, and high-impact advertising with Banner – the leader in the field.

Video

Ascend to market supremacy with Video's unparalleled digital prowess, having masterminded an unmatched 103K campaigns. Appreciated and preferred by advertisers for national campaigns, premium launches, and corporate branding - we offer extensive reach, affluent audience profiles, and an industry-leading return-on-investment. Video yields exceptional visibility and recall. Thrive in the digital vertical with our solid approach, stern resolution, and strategic blends. Trust Video for impactful, professional, and persuasive touchpoints that command attention and accolades. Seize the advantage with Video - the touchstone of digital advertising.

Connected TV

Boasting market leadership with 15 high-impact digital campaigns to its credit, Connected TV is a favourite among advertisers seeking national-scale campaigns, premium product launches, and effective corporate branding. With a vast audience profile and substantial reach, Connected TV offers unparalleled visibility, recall, and substantial ROI, making it an unbeatable choice for paving your way in the digital vertical. Its strong proposition accommodates a seamless digital adaptation, proving its indispensability for persuasive, impactful, and professional branding solutions.

Agency fee

Agency Fee continues to dominate the world of advertising with its successful execution of the highest record of 11 digital campaigns. Our audience spans all demographics, reaching across the nation, making us the preferred choice for national campaigns, premium launches, and corporate branding. With a focus on driving visibility, recall and excellent ROI, we naturally adapt to the digital vertical to meet your marketing goals. Trust Agency Fee today, for impactful, professional, and persuasive brand promotion.

Audio

Audio, leading the market with an unparalleled record of 7 high-impact digital campaigns, offers an impressive reach to a premium audience profile. Chosen by major advertisers for national campaigns, prestigious launches, and corporate branding, Audio guarantees remarkable visibility, recall, and an unbeatable ROI. Effortlessly adapted to the digital vertical, Audio's persuasive and professional approach makes it a go-to choice for impactful brand promotion.

Top Categories by Ad Spend in Q1 2026

What is CPC Advertising?

CPC Advertising, also known as cost-per-click advertising, is a digital advertising model where advertisers pay for each click on their ads. CPC ads are a popular choice for brands looking to drive targeted traffic to their websites, as they only incur costs when a potential customer engages with their ad. With pay-per-click (PPC) advertising, businesses can strategically reach audiences across search engines, social media, and other platforms. By focusing on clicks, CPC advertising offers a cost-effective way to boost visibility and conversions for measurable growth.

How much does CPC Ads Cost in India?

The cost of CPC ads in India varies depending on several factors, including the industry, competition, and ad platform. On average, CPC advertising rates in India range from ₹5 to ₹200 per click, with higher costs typically seen in competitive niches like finance, education, and e-commerce. Pay-per-click advertising allows businesses to set a maximum bid for each click, keeping budget control in their hands. Platforms like Google Ads and social media channels enable further customization, letting businesses adjust bids to meet their goals and maximize ROI in India’s diverse market.

Digital marketing by CPC pricing options

Digital Marketing ads using Cost per click pricing is one of the best digital marketing ad format till date. Cost Per Click refers to the actual price you pay for each click in your pay-per-click (PPC) digital marketing campaigns. This form of digital marketing allows you to pay only when your customer clicks on your digital ads.  usually, Digital marketing ads which have less click through rates on the ads should go for CPC bidding so that they only have to pay when the customer sees the ad and not everytime when anyone sees the ad.

 Generally search and text advertising is sold by CPC model. In this kind of advertising model you just pay for number of clicks you get on your ads irrespective of number of impressions it takes to generate those clicks. For example, if the CPC is Rs 5.00 and your ad is shown 12,000 times but gets no clicks then you pay nothing. If you get 10 clicks on your ad then you pay Rs 5 .00 X 10 = Rs. 50.00.

CPC = Total Cost/Total Clicks

Total Cost = CPC * Total Clicks

Comparing CPM to CPC and vice versa

The goal of digital marketing using one model versus the other is really dependent on what you are trying to achieve. If your objective is to generate Brand awareness then you might engage in display advertising which will most likely be sold in CPM model. While search ads on Google or text or display advertising on Google Ad Network are sold in CPC model. Although there is no hard and fast rule to this, you can go for CPC in Display ads & CPM for Text ads aslo depending on the click through rate. If you are new in Digital marketing & are not expecting many clicks on your digital ad, you should go for CPC to check what is your click through rate. If your click through rate increases at a certain level that CPM will be more cost effective to you, you should switch to using CPM pricing model than CPC.

Often you will end up comparing two models to figure out where and how to spend your money effectively. To do direct cost comparison you will need to convert CPM to CPC or CPC to CPM pricing.

CPM to CPC conversion

Below is a formula that you can use to calculate a CPC equivalent of a CPM model

CPC = ((Total Impression *CPM)/(1000 *Clicks)

Platforms which offer CPC pricing Digital ads

Most of the top Digital advertising platforms like Facebook, Google Adwords, LinkedIn offer CPC marketing option.The range of the Cost per click differs from platform to platform. 

Facebook offers a CPC as low as 1 Rs., Google adwords CPC depends on the type of keywords, competition & the quality score of your ad, while LinkedIn advertising costs you minimum Rs. 81 but the quality of clicks & leads are very good. 

There are many third party publisher websites which also give digital advertisers the option of choosing CPC type bidding. The top 10 websites for CPC bidding provided to you by The Media Ant are:

1. Hindustan Times

2. The Hindu

3. Auto Car

4. Femina

5. Zigwheels

6. NBA.com

7. Techradar.com

8. Women's web

9. dna.com

10. Bollywood life

The Media Ant provides CPC bidding option across websites of different categories & genres. You can Contact us for any queries in Digital marketing by writing to us at help@themediaant.com or calling us at +91 80674 15510.