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Advertising in STAR Plus

Advertising in STAR Plus

Advertising in STAR Plus

10B

Monthly Impressions

Hindi

Language

About Advertising in STAR Plus

STAR Plus is an Indian Hindi language general entertainment pay television channel. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films. The most popular shows of STAR Plus are Anupamaa, Yeh Rishta Kya Kehlata Hai, Ghum Hai Kisikey Pyaar Mein, etc. Brands in Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile, etc. advertise significantly in STAR Plus.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

140.9M

Metro Share (%)

17

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 7,630 / Per Second

TMA Offer

Login To View

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium

Aston Band

Rack Rate

₹ 20,000 / Per Aston Band

TMA Offer

Login To View

Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.

Top Shows

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Media Demographics & Analytics

Top Advertisers

1
Disney+ Hotstar
2
Upstox
3
Garnier Bright Complete Vitamin C Serum
4
Amazon.In
5
Eno
6
Dermi Cool

User Reach & Demographics

Viewership%

Gender

Male

Female

43

57

Viewership%

Prime vs Non Prime

PT

NPT

78

22

Viewership

Age

%


<21

38

22-30

14

31-40

15

41-50

15

51-60

10

61+

8

Viewership

Income - NCCS

%


A

33

B

33

CDE

34

Viewership

Metros

%


Delhi

9

Kolkata

2

Mumbai

6

Viewership

Urban vs Rural

%


Urban

72

Rural

28

Viewership

Geo

%


Gujrat, Daman and Diu, Dadra And Nagar Haveli

22

Maharashtra, Goa

14

Madhyapradesh , Chhattisgarh

12

Uttar Pradesh ,Uttarakhand

10

Delhi

9

Punjab, Chandigarh

6

Haryana, Himachal Pradesh, Jammu & Kashmir

6

Rajasthan

5

Bihar, Jharkhand

4

West Bengal

3

Assam, North East ,Sikkim

3

Odisha

2

Karnataka

2

Andhra Pradesh, Telangana

1

Kerala

1

TRP

Top Shows

%


Yeh Hai Chahatein

0.84

Saath Nibhaana Saathiya 2

0.74

Anupamaa

0.51

Pandya Store

0.42

Imli

0.38

Ghum Hai Kisikey Pyaar Meiin

0.34


Media in 60 words

STAR Plus is an Indian Hindi language general entertainment pay television channel. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films. The most popular shows of STAR Plus are Anupamaa, Yeh Rishta Kya Kehlata Hai, Ghum Hai Kisikey Pyaar Mein, etc. Brands in Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile, etc. advertise significantly in STAR Plus.

Other Information

Rates for Advertising in STAR Plus

You will get the rate for advertising in STAR Plus in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Plus is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Plus will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for STAR Plus varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Plus and Super Prime Time in STAR Plus are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in STAR Plus?

Media agencies can play a critical role if you are planning to advertise in STAR Plus. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if the advertising in STAR Plus is right for your brand. The agency uses BARC data to decide the TG and STAR Plus viewer profile matches. Once you have decided to go ahead with advertising in STAR Plus, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in STAR Plus. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Plus and provide the advertiser with the number of people who saw your ad. The Media Ant is an authorized agency for ad planning and buying on STAR Plus provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in STAR Plus?

The rate to advertise in STAR Plus is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Plus a critical part of any Television campaign. STAR Plus advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Plus has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. STAR Plus is also supported through its online portal STAR Plus Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Plus at the lowest rate.

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