StarPlus is an Indian pay television channel owned by Star India. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime, and television films. It is also distributed internationally by The Walt Disney Company India, a subsidiary of The Walt Disney Company. Star Plus is very popular for its daily soaps and has one of the highest viewership in the entertainment genre.

The total number of impressions for Star Plus is 954,864,000 (Week ending 2nd of April 2021)

List of popular programmes in STAR Plus

Not available

Videos of Past Execution

Click here to view the videos of campaigns executed in the past.

Top 10 Television Advertisers for Entertainment, Fashion And Lifestyle Genre between January - March 2021

You can have a look at the live feed and past content online by clicking Here

Guidelines for Artwork

Steps in Execution

1. Add the media to the bag by clicking "Add to Plan"
2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
3. In the Dashboard select dates and click "Submit for Approval"
4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

• BARC report is shared as proof of execution. The report that comes with a delay of 15 days, reports the ads and the time they were played. 
• ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live

Rates for Advertising in STAR Plus

You will get the rate for advertising in STAR Plus in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Plus is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Plus will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for STAR Plus varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Plus and Super Prime Time in STAR Plus are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in STAR Plus?

Media agencies can play a critical role if you are planning to advertise in STAR Plus. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if the advertising in STAR Plus is right for your brand. The agency uses BARC data to decide the TG and STAR Plus viewer profile matches. Once you have decided to go ahead with advertising in STAR Plus, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in STAR Plus. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Plus and provide the advertiser with the number of people who saw your ad. The Media Ant is an authorized agency for ad planning and buying on STAR Plus provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in STAR Plus?

The rate to advertise in STAR Plus is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Plus a critical part of any Television campaign. STAR Plus advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Plus has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. STAR Plus is also supported through its online portal STAR Plus Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Plus at the lowest rate.

Who should advertise in STAR Plus?

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in STAR Plus can be a good option. Advertising in the News channel also helps build frequency as the audience tunes into the channel at a specific time every day. So you can use STAR Plus advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on STAR Plus are Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile.

Execution steps/Execution Process Flow

To advertise in STAR Plus you can follow the following steps

1. Get rates for advertising in STAR Plus on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. STAR Plus offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration, and Start Date

4. We will check the ad space availability on STAR Plus and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on STAR Plus

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on STAR Plus.

Who Are We?

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!