Advertising in STAR Plus
Popular Options
Video Ad
Per Second
Card Rate
Offer Rate
Premium Options
Aston Band
Per Aston Band
Card Rate
Offer Rate
Language
Hindi
Genre
Entertainment, Fashion And Lifestyle
Weekly Viewers(000s)
954,864
Teleshopping Options
No
StarPlus is an Indian pay television channel owned by Star India. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime, and television films. It is also distributed internationally by The Walt Disney Company India, a subsidiary of The Walt Disney Company. Star Plus is very popular for its daily soaps and has one of the highest viewership in the entertainment genre.
The total number of impressions for Star Plus is 954,864,000 (Week ending 2nd of April 2021)
List of popular programmes in STAR Plus
| Serial No. | Show Name |
| 1 | Dil Jaise Dhadke... Dhadakne Do |
| 2 | Dadi Amma… Dadi Amma Maan Jaao! |
| 3 | Kasauti Zindagii Kay 2 |
| 4 | Yehh Jadu Hai Jinn Ka! |
| 5 | Maharaj Ki Jai Ho! |
| 6 | Yeh Rishta Kya Kehlata Hai |
| 7 | Yeh Rishtey Hain Pyaar Ke |
| 8 | Yeh Hai Chahatein |
| 9 | Nazar |
| 10 | Divya Drishti |
| 11 | Dance Plus + |
| 12 | MasterChef India |
| 13 | MasterChef Ki Masterclass |
Not available
| Advertiser | Category |
| Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate | FMCG |
| Toyota, Hyundai | Automobile |
| Vivo | Electronics |
| Shen Yun | Entertainment |
| Birla TMT, Nerolac Paints | B2B |
| Caterpillar | Heavy Engineering |
| Soomzone | E-Commerce |
| JMD Cargo Services | Logistics |
| Namma Homeopathy, Thyrocare | Healthcare |
Videos of Past Execution
Click here to view the videos of campaigns executed in the past.
Top 10 Television Advertisers for Entertainment, Fashion And Lifestyle Genre between October- December 2020
| Serial No. | Advertiser Name |
| 1 | IMAGE HOSPITALSIMAGE HOSPITALS |
| 2 | RAJ NETWORK |
| 3 | SOBISCO MARIE |
| 4 | ABORON EXCLUSIVE |
| 5 | MAITHAN TMT 600 |
| 6 | SOCIAL MESSAGE-INFORMATION TV-ITV NETWORK |
| 7 | APN GLOBAL FILM AND MEDIA INSTITUTE-VC |
| 8 | LALITHAA JEWELLERY |
| 9 | BENAKA GOLD COMPANY |
| 10 | TRUE SHIELD HAND SANITIZER |
You can have a look at the live feed and past content online by clicking Here
Guidelines for Artwork
| Particulars | Specifications |
| Video Format | MPEG-2/.MOV/.MXF/MP4 |
| Resolution | 720 x 576 pixels for SD & 1920 x 1080 pixel for HD |
| Frame Rate | 25 FPS |
| Aspect Ratio | 4:3 or 16:9 |
| Video Bit Rate | 50 MBit/ S |
| Audio Sample Rate | 48 kHz |
Steps in Execution
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved
Proof of Execution
- BARC report is shared as proof of execution. The report that comes with a delay of 15 days, reports the ads and the time they were played.
- Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
Rates for Advertising in STAR Plus
You will get the rate for advertising in STAR Plus in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Plus is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Plus will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for STAR Plus varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Plus and Super Prime Time in STAR Plus are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
How to select the right Agency for advertising in STAR Plus?
Why Advertise in STAR Plus?
The rate to advertise in STAR Plus is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Plus a critical part of any Television campaign. STAR Plus advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Plus has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. STAR Plus is also supported through its online portal STAR Plus Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Plus at the lowest rate.
Who should advertise in STAR Plus?
News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in STAR Plus can be a good option. Advertising in the News channel also helps build frequency as the audience tunes into the channel at a specific time every day. So you can use STAR Plus advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.
Few categories which regularly advertise on STAR Plus are Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile.
| Serial No | Factors | Applicability |
| 1 | Frequency | Yes |
| 2 | National Reach | Yes |
| 3 | City Reach | No |
| 4 | Short Term Performance | No |
| 5 | Hyperlocal Reach | No |
| 6 | Low budget | No |
| 7 | Premium Audience | Yes |
Execution steps/Execution Process Flow
To advertise in STAR Plus you can follow the following steps
1. Get rates for advertising in STAR Plus on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
2. Select the ad type that suits your budget, creative, and objective. STAR Plus offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration, and Start Date
4. We will check the ad space availability on STAR Plus and other privileges like discounts, depending on the time of booking
5. Submit the artwork and make the payment for advertising on STAR Plus
6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on STAR Plus.
| Attributes | Options |
| Media Option | Mixed Time/Aston Band/Scroller |
| Ad Length | 10 sec/20 sec/30 sec |
| Time Band | All Day/Morning Evening |
| Number of Ads per day | 3/4/5 |
| Campaign Duration | 5 Days/10 Days/30 Days |
| Campaign Start Date | dd/mm/yyyy |
Who Are We?
We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!
Star Plus Advertising Rates 2021
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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