Per Aston Band
STAR Plus is an Indian Hindi language general entertainment pay television channel. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films. The most popular shows of STAR Plus are Anupamaa, Yeh Rishta Kya Kehlata Hai, Ghum Hai Kisikey Pyaar Mein, etc. Brands in Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile, etc. advertise significantly in STAR Plus.
|Programmes||Rating%||Viewership (in MN)|
|YEH RISHTA KYA KEHLATA HAI||179.31||1,599,355.41|
|GHUM HAI KISIKEY PYAAR MEIIN||176.76||1,576,656.24|
|07:00:00 - 18:00:00||96772|
|18:00:00 - 24:00:00||338858.29|
|Advertisers||Ad Volume (in Sec)|
|HINDUSTAN LEVER LTD||4515054|
|RECKITT BENCKISER (INDIA) LTD||3006114|
|GOVT OF DELHI||1089684|
|BROOKE BOND LIPTON INDIA LTD||976637|
|GODREJ CONSUMER PRODUCTS LTD||905818|
|CADBURYS INDIA LTD||897307|
|PROCTER & GAMBLE||673250|
|COLGATE PALMOLIVE INDIA LTD||508325|
|Brand||Ad Volume (in Sec)||Preferred TimeBand|
|HORLICKS||9636801||07:00:00 - 08:00:00|
|DETTOL||7620801||22:00:00 - 23:00:00|
|LIZOL||6987996||22:00:00 - 23:00:00|
|AMAZON.IN||6661266||22:00:00 - 23:00:00|
|CLINIC PLUS SHAMPOO||5769838||07:00:00 - 08:00:00|
|SURF EXCEL EASY WASH||5611507||08:00:00 - 09:00:00|
|CLOSE UP EVER FRESH||5209363||07:00:00 - 08:00:00|
|DEPT OF INFO & PUBLIC RELATIONS(UP)||5089148||17:00:00 - 18:00:00|
|COLGATE DENTAL CREAM||4528915||18:00:00 - 19:00:00|
|VEET HAIR REMOVAL SYSTEM||4482460||22:00:00 - 23:00:00|
|Advertisers||Ad Volume (in Sec)|
|HINDUSTAN LEVER LTD||250905|
|INDYA INTERACTIVE SERVICES PVT LTD||155240|
|BROOKE BOND LIPTON INDIA LTD||58045|
|AMAZON ONLINE INDIA PVT LTD||65275|
|PROCTER & GAMBLE||46335|
|L OREAL INDIA PVT LTD||33885|
You can have a look at the live feed and past content online by clicking Here
|Resolution||720 x 576 pixels for SD & 1920 x 1080 pixel for HD|
|Frame Rate||25 FPS|
|Aspect Ratio||4:3 or 16:9|
|Video Bit Rate||50 MBit/ S|
|Audio Sample Rate||48 kHz|
Rates for Advertising in STAR Plus
You will get the rate for advertising in STAR Plus in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Plus is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Plus will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for STAR Plus varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Plus and Super Prime Time in STAR Plus are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
How to select the right Agency for advertising in STAR Plus?
Media agencies can play a critical role if you are planning to advertise in STAR Plus. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if the advertising in STAR Plus is right for your brand. The agency uses BARC data to decide the TG and STAR Plus viewer profile matches. Once you have decided to go ahead with advertising in STAR Plus, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in STAR Plus. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Plus and provide the advertiser with the number of people who saw your ad. The Media Ant is an authorized agency for ad planning and buying on STAR Plus provides a data research-backed plan and ensures that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why Advertise in STAR Plus?
The rate to advertise in STAR Plus is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Plus a critical part of any Television campaign. STAR Plus advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Plus has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. STAR Plus is also supported through its online portal STAR Plus Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Plus at the lowest rate.
Who should advertise in STAR Plus?
General entertainment as a category is female dominant and also finds high index with kids and old citizens. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in STAR Plus can be a good option. Advertising in the General entertainment channel also helps build frequency as the audience tunes into the channel at a specific time every day. So you can use STAR Plus advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.
|4||Short Term Performance||No|
Execution steps/Execution Process Flow
To advertise in STAR Plus you can follow the following steps
1. Get rates for advertising in STAR Plus on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
2. Select the ad type that suits your budget, creative, and objective. STAR Plus offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration, and Start Date
4. We will check the ad space availability on STAR Plus and other privileges like discounts, depending on the time of booking
5. Submit the artwork and make the payment for advertising on STAR Plus
6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on STAR Plus.
*Offline help is available once the campaign is approved
Proof of Execution
|Media Option||Mixed Time/Aston Band/Scroller|
|Ad Length||10 sec/20 sec/30 sec|
|Time Band||All Day/Morning Evening|
|Number of Ads per day||3/4/5|
|Campaign Duration||5 Days/10 Days/30 Days|
|Campaign Start Date||dd/mm/yyyy|
Who Are We?
We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!
Star Plus Advertising Rates 2021
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Star Plus Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know Star Plus Advertising Rates 2021. You can find the updated Star Plus Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Star Plus Media Kit 2021, please check the blue tick beside the Star Plus Advertising Rates under the Media Options tab.
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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