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Advertising in Architectural Digest Magazine

Advertising in Architectural Digest Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 4,50,000

Offer Rate

₹ 3,90,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 6,50,000

Offer Rate

₹ 6,30,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 7,00,000

Offer Rate

₹ 6,60,000
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 17,00,000

Offer Rate

₹ 16,90,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 15th of January; 15th of March; 15th of May; 15th of July; 15th of September; 15th of November

Language

English

Frequency

Bi-Monthly/Monthly

Area Covered

India

Circulation

30,000

Readership

100,000

Category

Interior Design and Architecture

About Architectural Digest Magazine Advertising

Why advertise in Architectural Digest Magazine?

Architectural Digest is a vibrant monthly celebration of international design talents, innovative homes and products, inspiring decorating ideas, culture, and travel. Launched in 1920 as a California quarterly, the magazine evolved over the years, increasing in frequency and broadening in scope until it became the byword for living well. AD publishes nine international editions, and its brand has immeasurable influence in the world of interior design.

Architectural Digest magazine is Bi-Monthly from Jan - Feb Issue to July - August Issue. The September, October, November and December Issues come as monthly Issues. 

Architectural Digest issue a special supplement called the "Source" which is circulated along with the September Issue. Ad spaces are available in this supplement too.

Facts and Figures of Architectural Digest Magazine

Readership Profile
  • 60% are above the age of 35 years
  • 56% have a post-graduate or professional degree
  • 45% are architects and interior designers
  • 46% are proprietors or owners of their business
  • 52% shop for home decor items in both, India and overseas
  • 54% attend or show interest in international design shows
  • 70% own two or more cars
  • 53% travel at least once a year overseas for leisure
  • 45% own a second home or vacation home outside their area of residence
  • 31% are members of exclusive private clubs
  • 28% travel once in 6 months overseas for work
  • 26% travel business class for international vacations
Readership Profile - Gender
GenderSplit
Male54%
Female46%
Distribution Channels
  • Distributed in 3,800+ retail spaces, pan India, across 8 metros
  • Mumbai and Mumbai suburban all railway station's news paper stand and all surrounding book stall
  • All corporate places news paper stalls and bookstalls
  • Mumbai international and domestic airport all book stalls
Editorial Calendar
DateIssue Special
Jan - Feb 2019Bathroom Report
Mar - April 2019Anniversary issue
May - June 2019Craftsmanship issue
July - August 2019Salone Report
Sept 2019Fashion issue
Oct 2019Gold issue
Nov 2019Art issue
Dec 2019Guest editor
Events

AD 50: The biggest award ceremony in the industry, AD 50 is an event that honours the 50 most influential people from the world of design. Their names are listed in the March-April issue 

AD Design Showcase: This is a month-long, multi-city initiative where over 100 home design stores dress up their shop windows based on a theme, given by AD. The most beautiful and innovative designed windows get featured in the magazine

AD Insight: This is a knowledge sharing platform that offers a new type of conversation on contemporary Indian architecture and design. Three speakers each an authority of design—come together for an engaging discussion, followed by questions from the audience 


Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of Execution

Post release of your ad in Architectural Digest Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Architectural Digest magazine's respective edition to be shared via email.

Similar Media

Other options in Interior Design and Architecture Category

In addition to Architectural Digest magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Interior Design and Architecture Category2. Click here to view other magazines in Interior Design and Architecture Category. ​

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Architectural Digest Magazine, copies of Architectural Digest Magazine are sent to the client within one working week.

When do I get the Hard copy of Architectural Digest Magazine?

With in 10-12 days of publishing Architectural Digest Magazine you will likely to get the Hard Copy.

Media Kit

Why Advertise In Architectural Digest Magazine?

Architectural Digest Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Architectural Digest Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Architectural Digest advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Architectural Digest Magazine Advertising

Message Impact

Full-page Architectural Digest Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Architectural Digest Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Architectural Digest Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Architectural Digest Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Architectural Digest for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Architectural Digest Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Architectural Digest Magazine Deliver Engagement

  • The strong positive brand values of the Architectural Digest Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Architectural Digest Magazine.
  • Readers take action as a result of seeing advertising in Architectural Digest Magazine.
  • Targeting with precision and without wastage is a key strength of Architectural Digest Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Architectural Digest Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Architectural Digest Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Architectural Digest Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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