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Advertising in India Today Magazine
550K
Circulation
Weekly
Frequency
About Advertising in India Today Magazine
India Today is one of the most respected and popular current affair magazines in India. It has been in existence and a leader since 1975.
Top Choice
Full Page
Rack Rate
₹ 4,74,375 / Per Insert
TMA Offer
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Full Page covers the entire page of the magazine.
Half Page
Rack Rate
₹ 3,09,925 / Per Insert
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It covers half page of the magazine
Double Spread
Rack Rate
₹ 16,90,000 / Per Insert
TMA Offer
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A Double Spread Ad spreads on two pages of the magazine. A Central Double Spread Ad is placed in the two middle pages of the magazine.
Cover Page
Rack Rate
₹ 9,36,000 / Per Insert
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Ad is placed on the Inside Front Cover on the left hand side, Inside Back Cover on the right hand side and Back Cover of the Magazine.
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Media in 60 words
India Today is one of the most respected and popular current affair magazines in India. It has been in existence and a leader since 1975.
Reach
As per IRS 2019 Q4, India Today English has a readership of 9,493,000.
| Channel | Split |
| Retail | 70% |
| Subscription | 30% |
Top zones coverage
| Edition Name | Readership | Areas covered |
| Top 10 Metro | 690,000 | Delhi, Mumbai, Chennai, Kolkata, Bangalore, Pune, Ahmedabad, Lucknow, Chandigarh & Hyderabad |
| Top 5 Metro | 587,000 | Delhi, Mumbai, Chennai, Kolkata & Bangalore |
| East India | 299,000 | West Bengal, Bihar, Orissa, Jharkhand & the North Eastern States |
Other Media Facts
You can also advertise on the digital version of the magazine. Click here to view advertising options on the India Today website.
Performance Data
No data available
Past Advertisers
| Brand Name | Category |
| Apple | Consumer Electronics |
| Airtel | Mobile |
| GRT Jewellers | Lifestyle |
| Maruti | Automobile |
Top advertising categories
- Education
- FMCG
- Travel
- Consumer Durable
- Real Estate
View Media Live
To view India Today Magazine online, please click on the link provided below:
Link to India Today Magazine E-Copy
Artwork Related
Please visit the Media Option & Pricing Tab and then click on Step for the Ad type to see the dimension.
Execution Details
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
Execution Proof
Post-release of your ad in India Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in India Today magazine's respective edition to be shared via email.
Other Information
How to place ads in India Today magazine?
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions, and Magazine Issue Dates.
| Variable | Sample | Selection |
| Ad Type | Full Page/Half Page | Full Page |
| Ad Position | Page 1/Page 3 | Page 1 |
| Number of Inserts | 1/2/3 | 1 |
| Ad Date | 01/05/2021 | 01/05/2021 |
Step 2: Email the filled table to help@TheMediaAnt.com or Create a Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
India Today Magazine Advertising Rates 2022
Top 5 News Magazine Advertising Sectors Between Jan-March 2022
| S. No. | Category |
| 1 | Education |
| 2 | Lifestyle |
| 3 | IT |
| 4 | Automobile |
| 5 | FMCG |
Why Advertise In India Today Magazine?
India Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by a quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. India Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high income. India Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights, and a host of fascinating features. Reach out to the decision-makers and professionals across India by placing ads.
Effectiveness Of India Today Magazine Advertising
Message Impact
Full-page India Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use a glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of India Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of India Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of India Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep India Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since India Today Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which India Today Magazine Deliver Engagement
- The strong positive brand values of the India Today Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in India Today Magazine.
- Readers take action as a result of seeing advertising in India Today Magazine.
- Targeting with precision and without wastage is a key strength of India Today Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in India Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
Tips For India Today Magazine Branding
- Booking the ad space earlier helps with an optimum placement.
- India Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
How The Media Ant Can Help You
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.
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