Advertising in India Today Magazine

Advertising in India Today Magazine

Advertising in India Today Magazine





About Advertising in India Today Magazine

India Today is one of the most respected and popular current affair magazines in India. It has been in existence and a leader since 1975.

Key Insights



Cover Price






Top Choice

India Today Magazine-Full Page Advertising

Full Page

Rack Rate

₹ 4,74,375 / Per Insert

TMA Offer

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Full Page covers the entire page of the magazine.
India Today Magazine-Half Page Advertising

Half Page

Rack Rate

₹ 3,09,925 / Per Insert

TMA Offer

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It covers half page of the magazine
India Today Magazine-Double Spread Advertising

Double Spread

Rack Rate

₹ 16,90,000 / Per Insert

TMA Offer

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A Double Spread Ad spreads on two pages of the magazine. A Central Double Spread Ad is placed in the two middle pages of the magazine.
Outlook Magazine-Cover Page Advertising

Cover Page

Rack Rate

₹ 9,36,000 / Per Insert

TMA Offer

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Ad is placed on the Inside Front Cover on the left hand side, Inside Back Cover on the right hand side and Back Cover of the Magazine.

We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media in 60 words

India Today is one of the most respected and popular current affair magazines in India. It has been in existence and a leader since 1975.


As per IRS 2019 Q4, India Today English has a readership of 9,493,000.


Top zones coverage

Edition NameReadershipAreas covered
Top 10 Metro690,000Delhi, Mumbai, Chennai, Kolkata, Bangalore, Pune, Ahmedabad, Lucknow, Chandigarh & Hyderabad
Top 5 Metro587,000Delhi, Mumbai, Chennai, Kolkata & Bangalore
East India299,000West Bengal, Bihar, Orissa, Jharkhand & the North Eastern States

Other Media Facts

You can also advertise on the digital version of the magazine. Click here to view advertising options on the India Today website.

Performance Data

No data available

Past Advertisers

Brand NameCategory
AppleConsumer Electronics
GRT JewellersLifestyle

Top advertising categories

  1. Education
  2. FMCG
  3. Travel
  4. Consumer Durable
  5. Real Estate

View Media Live

To view India Today Magazine online, please click on the link provided below:
Link to India Today Magazine E-Copy

Artwork Related

Please visit the Media Option & Pricing Tab and then click on Step for the Ad type to see the dimension.

Execution Details

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment    
*Offline help is available once the campaign is approved

Execution Proof

Post-release of your ad in India Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in India Today magazine's respective edition to be shared via email.

Other Information

How to place ads in India Today magazine?

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions, and Magazine Issue Dates. 

Ad TypeFull Page/Half PageFull Page
Ad PositionPage 1/Page 3Page 1
Number of Inserts1/2/31
Ad Date01/05/202101/05/2021

Step 2: Email the filled table to help@TheMediaAnt.com or Create a Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

India Today Magazine Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis.  India Today Advertising is one of the most popular Magazine Advertising options hence it is very important for advertisers to know  India Today Advertising Rates 2022. You can find the updated  India Today Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for  India Today Media Kit 2022, please check the blue tick beside the  India Today Advertising Rates under the Media Options tab.

Top 5  News Magazine Advertising Sectors Between Jan-March 2022

S. No.Category

Why Advertise In India Today Magazine?

India Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by a quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. India Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high income. India Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights, and a host of fascinating features. Reach out to the decision-makers and professionals across India by placing ads.

Effectiveness Of India Today Magazine Advertising

Message Impact
Full-page India Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use a glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of India Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of India Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of India Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep India Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since India Today Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which India Today Magazine Deliver Engagement

  • The strong positive brand values of the India Today Magazine can transfer onto the advertisements.
  •  Because advertisements are relevant and valued, ad clutter is not a problem in India Today Magazine. 
  • Readers take action as a result of seeing advertising in India Today Magazine. 
  • Targeting with precision and without wastage is a key strength of India Today Magazine. 
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.​
  • Advertising in India Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.

Tips For India Today Magazine Branding

  • Booking the ad space earlier helps with an optimum placement.
  • India Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Media Kit