Media Ant
Advertising in India Today Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 945,000

Offer Rate

₹ 400,000
Half Page

Half Page

Per Insert

Card Rate

₹ 635,000

Offer Rate

₹ 200,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,690,000

Offer Rate

₹ 800,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 1,800,000

Offer Rate

₹ 900,000
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 460,000

Offer Rate

₹ 150,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : Every Thursday of the week

Language

English

Frequency

Weekly

Area Covered

India

Cover Price

Rs. 35

Circulation

485,000

Readership

1,634,000

Category

Current Affairs and News

Unique Id

178

About India Today Magazine

Why advertise in India Today Magazine?

India Today is one of the most respected and popular current affair magazine in India. It has been in existence and a leader since 1975.

View India Today Magazine Online

To view India Today Magazine online, please click on the link provided below:

Link to India Today Magazine E-Copy

Facts and Figures of India Today Magazine

Distribution Channels
ChannelSplit
Newsstands339,500
Subscriptions145,500
Editorial Calendar
Issue DateTopicOn Stand DateMaterial Deadline
30th January 2017Republic Day Special20th January 201713th January 2017
6th February 2017Smart Money27th January 201720th January 2017
13th February 2017Post budget / Aero Special3rd February 201727th January 2017
20th February 2017Sex Survey10th February 20173rd February 2017
27th February 2017Best PSUs17th February 201710th February 2017
6th March 2017Smart Money24th February 201717th February 2017
13th March 2017High & Mighty3rd March 201724th February 2017
20th March 2017To be decided10th March 20173rd March 2017
27th March 2017Mood of the nation17th March 201710th March 2017

Who Should Advertise ?

India Today Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertise
Client NameCategory
AppleConsumer Electronics
MTSMobile Operator
GRT JewellersJewelry
Tata NanoAutomotive Manufacturer

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

 In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of Execution

Post release of your ad in India Today Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in India Today magazine's respective edition to be shared via email.

Similar Media

Other options in Current Affairs and News Category

In addition to India Today Magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Current Affairs and News Category

2. Click here to view other magazines in Current Affairs and News Category. ​


Digital Option

Click here to view advertising options on India Today website.

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in India Today Magazine, copies of India Today Magazine are sent to the client within one working week.

When do I get the Hard copy of India Today Magazine?

With in 10-12 days of publishing India Today Magazine you will likely to get the Hard Copy on request.

Ant Messages

Best Rates for India Today Magazine are available on request.

Please write to us at help@TheMediaAnt.com


The reach figures given are certified by the Indian Readership Survey.

Split Editions
Split EditionReadershipMedia Option AvailableAreas CoveredCard Rates
10 Metros Split690,000Inside Full PageDelhi, Mumbai, Chennai, Kolkata, Bangalore, Pune, Ahmedabad, Lucknow, Chandigarh & Hyderabad765,000
5 Metros Split587,000Inside Full PageDelhi, Mumbai, Chennai, Kolkata & Bangalore625,000
Eastern India Split299,000Inside Full PageWest Bengal, Bihar, Orissa, Jharkhand & the North Eastern States150,000
Media Kit

Why Advertise In India Today Magazine?

India Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. India Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. India Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of India Today Magazine Advertising

Message Impact

Full-page India Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of India Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of India Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of India Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep India Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since India Today Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which India Today Magazine Deliver Engagement

  • The strong positive brand values of the India Today Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in India Today Magazine.
  • Readers take action as a result of seeing advertising in India Today Magazine.
  • Targeting with precision and without wastage is a key strength of India Today Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in India Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For India Today Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • India Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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