Advertising in India Today Magazine

Advertising in India Today Magazine

550K

Circulation

Weekly

Frequency

About Advertising in India Today Magazine

India Today was founded in 1975 and is operated by The India Today Group. India Today is published weekly and has approx 550K in circulation. India Today Magazine Advertising will help build visibility and delivers high impact to potential customers.India Today Advertising will provide brands with credibility and its unbiased content will help improve brand reputation among an affluent audience. Magazine Advertising promotes a call to action using bright colours and will help improve overall sales. Place Your India Today Advertising Now!

Key Insights

Language

English

Cover Price

35

Readership

2.7M

Categories

News

Top Choice

Popular

Half Page

Half Page Ads will cover half of the page and can be displayed on any page of the magazine. These ads will cover half the page, in which advertisers can customize the content and make them eye-catching to the audience.

On Request
Popular

Full Page

Full Page Ads will cover an entire page of the magazine. There are two types of Full Page Ads, i.e., Bleed Ad and Non-Bleed Ads. In Bleed Ads, the brands creative artwork will extend up to the edge or border of the page with no margins. In Non-Bleed Ads, brand artwork will be covered with a border leaving a margin on all four sides and these ads will not extend to the edge of the page.

On Request
Premium

Double Spread

Double Spread Ads are displayed on two consecutive pages of the magazine, covering both pages of an open publication. Double Spread Ads are high-impact ads, and if they are displayed in the center of the magazine, they are called as Center Spread.

On Request
Premium

Cover Page

Cover Page Ads are displayed on the cover page of a magazine. There are different types of Cover Page Ads, Back Cover Ads, Inside Back Cover Ads, and Inside Front Cover Ads. Back Cover Ads will be displayed on the outer part of the back cover page of the magazine. Inside Back Cover Ads will be displayed on the inside part of the back cover page of the magazine. Inside Front Cover Ads will be displayed on the inside part of the front cover page of the magazine.

On Request

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Media Demographics & Analytics

User Reach & Demographics

Readership Profile

Gender Distribution

In %


Male

79

Female

21

Readership Profile

Age Distribution

IN %


12-15

10

16-19

14

20-29

41

30-39

16

40-49

11

50+

8

Readership Profile

Mother Tongue

IN %


Hindi

43

Tamil

12

Bengali

6

Gujarati

5

Oriya

5

Malayalam

4

Marathi

4

Telugu

4

Punjabi

3

Others

14

Readership Profile

Household Composition

IN %


NCCS A1

25

NCCS A2

18

NCCS A3

19

NCCS B1

14

NCCS B2

10

NCCS C1

7

Others

14

Readership Profile

Language read and understand

In %


English

100

Hindi

84

Tamil

14

Marathi

10

Bengali

7

Gujarati

6

Kannada

5

Punjabi

5

Telugu

5

Oriya

5

Malayalam

4

Urdu

4


India Today Advertising

India Today was founded in 1975 and is operated by The India Today Group. India Today is published weekly and has approx 550K in circulation. India Today Magazine Advertising will help build visibility and delivers high impact to potential customers.

India Today Advertising will provide brands with credibility and its unbiased content will help improve brand reputation among an affluent audience. Magazine Advertising promotes a call to action using bright colours and will help improve overall sales. Place Your India Today Advertising Now!

India Today is a English magazine that is distributed Weekly covering specialised topics. Advertising in India Today is easily noticeable, providing brands with a large reach, and attracting attention using creative artwork. 

India Today Advertising engages the customer based on their interest as well as delivers a high impact by offering trustworthiness that builds brand reputation. Magazine Advertising helps companies market their products or services to a wide audience with varied lifestyles. 

Compared to newspapers, Magazine Advertising is a more budgeted option to reach out to a specific audience. India Today Advertising promotes visibility to more relevant consumers, as brands can target people who meet their fit their needs. Place Your Magazine Ads Now!

India Today Advertisement

India Today Advertisement affects consumers on a larger scale than other forms of advertising, specifically targeting different kinds of people who are impacted by this form of marketing making them so effective. Compared to newspaper ads, Magazine Advertisement is more cost-effective, offers credibility, and builds brand reputation.

The impact of Magazine Advertisement on the consumer is substantial, as it gives a conception of trustworthiness. Compared to newspapers, advertising in magazines has a more narrow audience by catering to more specific topics. 

Though both newspapers and magazines are used as static advertising media, they use different techniques to execute campaigns. 

India Today Ads

India Today Ads allows for more specific targeting than other forms of print media. Unlike newspapers, which are thrown out after reading one time, magazines have a longer shelf life. In contrast to newspapers, magazines are kept for several days as they offer a more limited edition. 

The costs of newspapers and magazines differ significantly. As magazines are likely to cost more, delivering a high impact using better visuals and boosting visibility. Magazine Ads offer brands from different categories like Education, Lifestyle, IT, Automobile, FMCG, and more a good opportunity to build awareness to their specific target audience. 

India Today Advertising Rates

India Today Advertising Rates will depend on the media option the client chooses for their requirement. Each Magazine advertising option will include various options for India Today Advertising like Half Page Ad, Full Page Ad, Cover Page, and more.

India Today Advertising Rates will depend on the media options that the advertisers have selected based on their requirements. Ad rates of magazine can differ on the ad placement that is available. 

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. India Today Advertising is one of the most popular Magazine Advertising options hence it is very important for advertisers to know India Today Advertising Rates. 

You can find the updated India Today Advertising Rates under the tab “Media Options & Pricing” to know the last updated date for India Today Media Kit, please check the blue tick beside the India Today Advertising Rates under the Media Options tab.

Check India Today Advertising Rates offered by The Media Ant

India Today Advertisement Rates will range according to the media, its dimension, and more. India Today Advertisement Rates are available at discounted rates, from which brands and companies can select the media options according to their requirements and availability.

To find the best rates for Print Advertising, check out the “Top Choice” section on “Advertising on India Today” page, which will include all the Magazine Advertising media ad options the companies can choose from according to their requirements. 

You can check out discounted Magazine Advertisement Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.

India Today Advertising Cost

Want to Get Magazine Advertising Cost? India Today Advertising Cost may vary on the popular media option chosen like Cover Page, Full Page Ads, Half Page Ads and more. Our pricing models for India Today Advertising Cost are according to the media options selected by the advertisers. 

India Today Ads Cost will differ according to the ad placement that the advertiser chooses. 

India Today Advertising FAQs

Here are some frequently asked questions on Magazine Advertising:

Why Advertise In India Today Magazine?

India Today advertising provides a unique opportunity for brand owners. The magazine itself is produced by a quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. India Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high income. 

India Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights, and a host of fascinating features. Reach out to the decision-makers and professionals across India by placing ads.

What Is The Effectiveness Of India Today Magazine Advertising?

Here are some reasons that showcase the effectiveness of advertising in a magazine:

  • Message Impact: Full-page Print Magazine ads are rich with colour and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use a glossy finish and allow for full-colour spreads. You can use bleed images or colour backgrounds, meaning have them extend all the way to the page edges, without a border to present a product image that really stands out.
  • Audience Interest: A major factor of India Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have a strong interest in the theme or topic of India Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.
  • Repeated Exposure: Also contributing to the effectiveness of India Today ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep India Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since India Today is a static medium, readers can analyze or look at your message indefinitely.

Which Ways Does India Today Magazine Deliver Engagement?

Given below are some ways that Magazine Advertising can engage customers.

  • The strong positive brand values of India Today can transfer onto the advertisements.
  •  Because advertisements are relevant and valued, ad clutter is not a problem in India Today. 
  • Readers take action as a result of seeing advertising in India Today Magazine
  • Targeting with precision and without wastage is a key strength of India Today Magazine. 
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features like ‘advertorials’, and so on can create additional impact and interaction.
  • Advertising in India Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.

Why Should I Advertise in India Today?

Here are some tips for advertising in magazines:

  • Booking the ad space earlier helps with an optimum placement.
  • India Today is a product catalogue and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
  • Through Magazine Advertising you can also provide product samples that can help market your product soon. 

How Can The Media Ant Help You?

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as a print advertising agency provide advertisers with the opportunity to target key professionals. 

Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.