Media Ant
Advertising in The Week Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 500,000

Offer Rate

₹ 200,000
Half Page

Half Page

Per Insert

Card Rate

₹ 250,000

Offer Rate

₹ 150,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,000,000

Offer Rate

₹ 500,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 625,000

Offer Rate

₹ 375,000
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 183,500

Offer Rate

₹ 155,975
**5% GST is applicable on the above rates
Artwork Submission : 2 Weeks Prior To The Publication Date
Booking Deadline : 3 Weeks Prior To The Publication Date
On Shelf Date : Every Sunday

Language

English

Frequency

Weekly

Area Covered

India

Cover Price

Rs. 30

Circulation

206,500

Readership

619,500

Category

Current Affairs and News

Unique Id

179

Past Advertisers

Coke

Heineken

KLM

Fosters

Idea

About The Week Magazine Advertising

Why advertise in The Week Magazine?

The Week is the best selling and one of the most respected general interest English news magazine. The magazine covers politics, entertainment, social issues, trends, technology, lifestyle, who's hot, who's not, and everything else you should be knowing.

View The Week Magazine Online

To view The Week magazine online, please click on the link provided below:

Link to The Week Magazine E-Copy

Facts and Figures of The Week Magazine

Readership Profile
  • Average Age is 29 years 
  • 55% of the readers fall between the age of 20-39 years
  • 55% Majority of the readers belong to Social Economic Consideration A (Sec A) 
  • 67% Majority of the readers are Graduate and Post Graduates
Circulation Breakup
RegionSplit
South India83,872
West India51,257
North India31,258
East India8,952
Distribution Channels

The Week is distributed across the country in Airlines, Hotels, Business Centers, Book stores, Vending Machines at Major Airports, Malls, Newsstands and through Subscriptions.

Who Should advertise ?

The Week Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
CokeSoft Drink
KeralaTourism
KLMAirline
HyundaiAutomobile
IdeaTelecommunication

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in The Week Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in The Week magazine's respective edition to be shared via email.

Similar Media

Other options in Current Affairs and News Category

In addition to The Week magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Current Affairs and News Category2. Click here to view other magazines in Current Affairs and News Category. ​
Supplements of The Week Magazine

These following supplements are circulated along with the main magazine:


  • Health
  • The Wallet

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in The Week Magazine, copies of The Week Magazine are sent to the client within one working week.

When do I get the Hard copy of The Week Magazine?

With in 10-12 days of publishing The Week Magazine you will likely to get the Hard Copy.

Media Kit

Why Advertise In The Week Magazine?

The Week Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Week Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Week advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of The Week Magazine Advertising

Message Impact

Full-page The Week Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of The Week Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Week Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of The Week Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Week for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Week Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which The Week Magazine Deliver Engagement

  • The strong positive brand values of the The Week Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in The Week Magazine.
  • Readers take action as a result of seeing advertising in The Week Magazine.
  • Targeting with precision and without wastage is a key strength of The Week Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in The Week Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For The Week Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • The Week Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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