About Advertising in Inflight Magazines in India Magazine
Inflight magazines are magazines available in the backseat pocket of airplanes meant for reading during flights. As there is no other inflight entertainment available and access to wifi and mobile network is prohibited, inflight magazines are often the only source of inflight entertainment. Hence, majority of airline passengers read inflight magazines.
Following are the popular inflight magazines in India
1. Indigo inflight magazine
2. Go Air inflight magazine
3. Spicejet inflight magazine
4. Air Asia inflight magazine
5. Air India inflight magazine
6. Vistara inflight magazine
Inflight magazine advertising is one of the best ways to reach out to the premium audience in India. The target group would include business professionals who often travel for work. For brands who have a pan India presence and are looking for media to increase their brand awareness, airline magazine advertising is a proven way to success.
Advertising in inflight magazines can benefit the advertisers in the following way:
1. In absence of any other entertainment, inflight magazines receive undivided attention and hence, score high on audience engagement. According to Global Passengers Survey, about 52% readers could recall inflight magazine advertisements.
2. Inflight magazines advertisements reach out to the premium air travellers.
Inflight magazine advertising is best suited for brands who
1. Have a pan India presence
2. Have customers all over the country
3. Are looking for brand awareness
4. Sell high-ticket items
5. Want to target premium audience
Popular business categories that place advertisements in inflight magazines are:
1. Fashion & Accessories
2. Educational Institutions
3. Electronics & Appliances
4. Travel & Tourism
5. Real Estate
Based on the audience profile, consumer demand and market share, we have sliced all the inflight magazines into two Inflight Magazine Advertising Packages:
1. Popular Inflight Magazine Advertising Package: This package includes the magazines of the most popular air carriers of the country: Indigo inflight magazine, Go Air inflight magazine, Spice Jet inflight magazine and Air Asia inflight magazine. These magazines together cover 80% of the market. This package is suitable for brands looking for mass targeting like FMCG, Fashion & Accessories, Educational Institutions etc.
2. Premium Inflight Magazine Advertising Package: This package includes the magazines of Vistara and Air India. Though the two airlines cover a smaller share of market, they have a larger share of premium audience and business travelers. This package is suitable for luxury and high ticket products like luxury homes, luxury fashion brands etc.
Inflight magazine advertising rates vary across the inflight magazines and also depend on the ad type. Inflight magazine advertising rate for inflight magazine packages is the best advertising deal in inflight magazine advertising. You can check the detailed pricing under the tab “Media Options & Pricing”.
The Media Ant is one of the best inflight magazine advertising agencies. We can help you get the best inflight magazine advertising package deals and execute your campaign as well. The Media Ant has years of experience of planning and executing inflight magazine advertising campaigns for small, medium and large businesses.
You can contact us for best discounts and to execute your inflight magazine advertising campaign either online, or by sending a mail to Help@TheMediaAnt.com.