Media Ant
Advertising in Harper's Bazaar Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 310,000

Offer Rate

₹ 110,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,485,001

Offer Rate

₹ 1,262,250
Cover Page

Cover Page

Per Insert

Card Rate

₹ 1,111,000

Offer Rate

₹ 944,183
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 3,377,000

Offer Rate

₹ 2,870,283
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Circulation

64,000

Readership

240,000

Category

Fashion and Lifestyle

Unique Id

150

About Harper's Bazaar Magazine Advertising

Harper’s Bazaar is world’s oldest, continuously published women fashion magazine in the world. Harper’s Bazaar India is a magazine that celebrates the best in luxury, design and style. While it’s a fashion magazine, and the emphasis is on fashion, it is also a champion of personal style.

Magazine Soft Copy

Find Soft Copy of the Harper's Bazaar Magazine. You can download or view it to see the reader profile of Harper's Bazaar Magazine.

View/Download

Facts and Figures

Circulation Breakup
RegionCirculation
North India33,500
West India16,750
South India10,050
East India6,700
Editorial Calendar
MonthTopic
January - February 2018The Pleasure Principle
March 20188th Anniversary: Bazaar Inspires
April 2018Fabulous At Every Age
May 2018The Personal Style Issue
June 2018Bazaar At Work
July - August 2018How Bazaar
September 2018The Big Fashion Issue
October 2018The Luxury Issue
November 2018The Beauty Issue
December 2018The India Issue

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Media Kit

Why Advertise In Harper's Bazaar Magazine?

Harper's Bazaar Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Harper's Bazaar Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Harper's Bazaar advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Harper's Bazaar Magazine Advertising

Message Impact

Full-page Harper's Bazaar Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Harper's Bazaar Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Harper's Bazaar Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Harper's Bazaar Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Harper's Bazaar for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Harper's Bazaar Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Harper's Bazaar Magazine Deliver Engagement

  • The strong positive brand values of the Harper's Bazaar Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Harper's Bazaar Magazine.
  • Readers take action as a result of seeing advertising in Harper's Bazaar Magazine.
  • Targeting with precision and without wastage is a key strength of Harper's Bazaar Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Harper's Bazaar Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Harper's Bazaar Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Harper's Bazaar Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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