A 10 sec video ad will be played during the ICC Men's T20 World Cup during specific breaks, such as the second break (CTL - Break 2) and the first, third, and fourth breaks (CTL - Break 1, 3, 4), as well as before or after the event during pre- or post-match analysis (CTV - PPL). Each ad is positioned at carefully selected moments to maximise viewer attention, delivering strong brand visibility throughout the broadcast.