Advertising in Economic Times, ET Ascent, Bangalore, English Newspaper

Advertising in Economic Times, ET Ascent, Bangalore, English Newspaper

45.3K

Circulation

Mon-Sat

Print Day

About Advertising in Economic Times, ET Ascent, Bangalore, English Newspaper

The advantages of advertising in Economic Times Bengaluru are:  Economic Times is one of the most read newspapers in Bengaluru . Ads placed in Economic Times would reach maximum newspaper readers. Economic Times Bengaluru covers news and articles on various topics and hence by placing ads in Economic Times Bengaluru , advertisers can reach out to the audience having various interests.  Economic Times is one of the most trusted newspaper brands in Bengaluru . Advertising in Economic Times Bengaluru will help advertisers build trust with their audience.

Key Insights

Language

English

NewsPaper Type

Supplement

Categories

Jobs

Top Choice

Popular
Per Square Cm
Per Square Cm

Custom Sized Ads

The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.

TMA Offer

₹ 268 Per Sq Cm

Popular

Quarter Page

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 180sq. cm for ad space.

TMA Offer

₹ 67,000 Per Insert

Popular

Half Page

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 408sq. cm of ad space. Compared to Quarter Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.

TMA Offer

₹ 1,24,369 Per Insert

Premium

Full Page

Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1683sq. cm.

TMA Offer

₹ 2,01,201 Per Insert

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The Media Ant

Economic Times, ET Ascent, Bangalore, English Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 268 Per Sq Cm

Quarter Page

₹ 67,000 Per Insert

Half Page

₹ 1,24,369 Per Insert

Full Page

₹ 2,01,201 Per Insert

About Advertising In Economic Times

Economic Times Bengaluru with a circulation of around 45343 is one of the most popular  English newspapers in Bengaluru . Economic Times Bengaluru covers news in the  Jobs category. Economic Times Bengaluru offers one of the best newspaper advertising rates in Bengaluru and hence is preferred for newspaper advertising by brands across industries.

About Advertising In Economic Times

The advantages of advertising in Economic Times Bengaluru are: 

  •  Economic Times is one of the most read newspapers in Bengaluru . Ads placed in Economic Times would reach maximum newspaper readers.
  •  Economic Times Bengaluru covers news and articles on various topics and hence by placing ads in Economic Times Bengaluru , advertisers can reach out to the audience having various interests. 
  •  Economic Times is one of the most trusted newspaper brands in Bengaluru . Advertising in Economic Times Bengaluru will help advertisers build trust with their audience.

About Advertising In Economic Times

On Request.

About Advertising In Economic Times

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Features Of Economic Times

On Request.

Features Of Economic Times

On Request.

Facts and Figures Of Economic Times Bengaluru

Readership - 113357.5 Approximately.

Execution Details Related To Advertising In Economic Times

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Execution Details Related To Advertising In Economic Times

On Request.

Digital and Supplement Options Economic Times

On Request.

Digital and Supplement Options Economic Times

On Request.

Why opt for Economic Times Bengaluru Advertising Agency?

Economic Times Bengaluru Advertising Agencies would be the point of contact between the advertisers and the Economic Times Bengaluru Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Economic Times Bengaluru Advertising makes a good choice for the following reasons:

  •  On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Economic Times Bengaluru directly charges its customers.
  •  For first time advertisers, taking care of small details involved in Economic Times Bengaluru Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.

Why opt for Economic Times Bengaluru Advertising Agency?

The Media Ant is one of the leading Economic Times Bengaluru Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Economic Times Bengaluru Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Economic Times Bengaluru Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Economic Times Bengaluru Ad contact number, or for more information on Economic Times Bengaluru Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.